Reborn as a female internet celebrity in a county town

Chapter 243 Can we get Lin Lang to help us with the "sleeping with someone" part?
Bingning's bedroom is on the second floor, and it's located in a corner, with a storage room below her.

Although Lin Lang's bedroom was also on the second floor, his parents' bedroom was directly below his.

Most importantly, Bingning padded the legs of her bed with soundproofing material, so the swaying sound couldn't be heard.

"Give me food, give me food..."

"Hehe, delicious, delicious..."

"I'm really all set. If you feel you're losing out, then arrange for me to do something else."

"Waaah, Little Langlang, you're so kind..."

……

When Lin Lang woke up, it was January 1, 2019.

Today is supposed to be a holiday in principle, but Big Fish Media does not adhere to this principle.

In the past year, Lin Lang needed to prepare the financial statements for filing.

The policy of fixed-amount taxation generally puts the initiative in the hands of others, and it's hard to say what will happen next year, except for this year.

If they bring up some kind of annual settlement next year, Lin Lang will have no choice but to accept it.

Big Fish Media currently has two revenue-generating projects. One is using female anchors with suggestive content to drive traffic to its WeChat official account, and then using new media novels to monetize the traffic. At least half of the credit for this belongs to Bi Xiaofang, another 30% belongs to Lin Lang, and the last 20% belongs to others.

From initially spending around 100,000 yuan per month on top-ups, the monthly top-up amount has now exceeded 800,000 yuan. The number of public accounts managed has reached 143, and without removing duplicate followers, the total number of followers across all public accounts is 1.8 million.

Of course, the expenses are also considerable, from one-third at the beginning to almost half now.

The profit margin will be further compressed in the future, but overall it is still a good project.

Another source of income was promoting and operating Xincheng Pawnshop. Apart from Lin Lang's initial initiative to help and the subsequent use of marketing accounts to drive some traffic, the other expenses were not significant.

That's how the internet works; sometimes the money-making jobs aren't tiring, provided you can find them yourself.

Xincheng Pawnshop pays out more than one million yuan in dividends every month.

The rest of the projects have just been spending money.

For example, signing contracts with online celebrities, or certain fixed expenses of the company...

The company currently has nearly twenty employees. Gao Yu has also hired two editors, three photographers, and a content creator. The salary offered is quite high, with five social insurances and one housing fund, and a monthly salary of 12,000 yuan.

Lin Lang had reviewed the other party's design and found it to be excellent. It mainly featured suggestive and ambiguous scenes, which helped Bi Xiaofang gain a lot of traffic.

This is what talent is all about. Most internet celebrities don't have enough traffic; they simply don't understand how to design storylines or control the pacing.

It's not enough to simply film a storyline to become popular; many seemingly realistic stories also involve a lot of behind-the-scenes manipulation.

In the past month, Dayu Media has signed six more internet celebrities. Apart from the four brought by Mi Xiaofan, the other two were obtained by Gao Yu based on the list Lin Lang had given her.

This includes a college student who writes jokes and a chef.

Lin Lang contacted the college student, but the student didn't reply much and didn't express any intention to cooperate. As for the chef? He didn't even have contact information, nor had he started operating an online business.

"Sister Gao, how did you find this chef?"

“I went to university in Beijing, and many of my classmates are in Beijing. I asked them to help me find out.”

"That's impressive! If I have time, I'll go to the capital in a few days to talk to them."

"Anytime is fine. By the way, I've almost finished organizing last year's finances. After I'm done..."

Before Gao Yu could speak, Lin Lang immediately interjected, "Sister Gao, I have something I'd like to discuss with you since I'm back this time. Big Fish Media's business is growing, and I'm finding it difficult to manage on my own. I'd like to find a vice president for the company."

Gao Yu asked with a smile, "So young and already lacking the energy?"

“These kinds of things depend on talent. Besides, if I miss out on someone like Sister Gao, Big Fish Media will never be able to rise again. I plan to use 20% of Big Fish Media’s shares as incentives for the company’s senior management, and at the same time, I will give another 5% of the shares to Sister Gao.”

Equity incentives mean that as long as you meet the company's requirements and make money for the company, you can receive dividends based on a certain percentage of the equity. The specifics can be calculated according to the contract. Often, if you want to leave the company, you have to return these rights. As for the price at which these rights are repurchased, it is determined according to the contract.

The shares, however, are retained by the individual.

In addition, Gao Yu herself can compete for those equity incentives, which can give her greater say in the deal.

This is equivalent to Lin Lang offering a base salary and a significant potential for salary increases.

Lin Lang didn't say anything about Yan Keming's affairs, because he also came from a large company in his previous life. Even if Gao Yu had some connection with Yan Keming, it would be difficult for her to become a senior executive in the end.

As long as the relationship doesn't exceed the level of blood ties, it's actually a side effect. After all, once any company grows big, it's inevitable that there will be various inside stories and power transactions. If Gao Yu comes into contact with these, it will be detrimental to Yan Keming.

He would rather leave such a thing to an outsider, because Yan Keming can control outsiders but not his own relatives.

Gao Yu's annual salary with Yan Keming was capped at two to three million.

On her side, it's not necessarily the case; she can be the one in charge and can formulate her own strategies.

People with real management skills don't care which company they work for. Even if they switch from mining to self-media, there are many commonalities in management.

Gao Yu's seamless transition to Dayu Media speaks volumes about these issues.

Gao Yu was surprised when she heard the conditions Lin Lang offered.

Because that's too generous.

Equity incentives are fine; they're just a way for Lin Lang to distribute power within the company. How much someone gets depends entirely on Lin Lang himself.

Can you actually offer 5% of the shares? Last time, Yan Keming gave Shen An'an 1%, which cost ten million.

She highly approves of the potential of Dayu Media, noting that it has two very stable sources of income. Once the influencers find ways to make money, the overall earning capacity can easily multiply several times.

After all, the biggest traffic comes from influencers like Mi Xiaofan.

"If they take 5% right off the bat, will the company stop hiring other senior executives?"

Gao Yu asked a question.

"With Sister Gao here, nothing else matters."

Lin Lang's explanation seemed to place too much importance on this.

In reality, equity is just a financial tool, and it's very easy to dilute it.

Don't even mention 5%. Even when Tianjin Capital had 20% held by the other three shareholders, wasn't that diluted down to only 12%? And it could be diluted even further in the future.

Gao Yu certainly knew this too, but diluting the equity couldn't be done too cheaply; it meant that what Lin Lang was offering was a genuine 50 million. Even if the acceptance of this 50 million wasn't high—only Yan Keming symbolically took 1% out of courtesy—[the text abruptly ends here].
"I'll go back and think about it, and I'll give you an answer later."

Gao Yu definitely wants the 50 million yuan worth of shares, but she doesn't know how to explain it to Yan Keming.

Although she wasn't a very close relative of Yan Keming, only a distant cousin, Yan Keming treated her quite well. If everything went smoothly, her future would be no worse than that of her other classmates.

Graduating from Tsinghua University doesn't guarantee you'll find a job with a million-dollar annual salary.

Even though many of her classmates graduated two years ago, their salaries are still one or two levels lower than hers.

“Okay, feel free to call or message me anytime. Compared to other companies, Big Fish Media can definitely provide Sister Gao with a bigger platform.”

"Ah."

After seeing Gao Yu off, Lin Lang began planning equity incentives.

Offering equity incentives will certainly motivate company employees, but Lin Lang doesn't expect Big Fish Media to become his most profitable project.

His only pursuit is to expand the market share of online traffic.

The market for traffic cannot be thrived by one person alone.

Not long after, Mi Xiaofan arrived.

He came to the office and called out, "Boss, I brought some materials. Could you take a look at them?"

"Okay, sit down first. I'll start looking at it as soon as I finish what I'm doing. It won't take more than ten minutes."

"All right."

Mi Xiaofan also started using the computer next to her to import materials.

These materials were produced with Yun Yiyi's help. A photographer was borrowed and spent several days with the five of them.

Most of the photos were taken in imitation of her previous style.

Not only was he exhausted, but he also didn't know if Lin Lang was satisfied.

After Lin Lang finished his work, he started looking at the materials that Mi Xiaofan had brought.

Actually, Lin Lang felt they were all fine, since he had personally selected all the clothes, which were very photogenic.

But it works on Mi Xiaofan, because Mi Xiaofan has a flawless figure and appearance. In addition, Mi Xiaofan has good dance talent and has also received professional training, so she can express that feeling of ease and freedom.

Mi Xiaofan brought four girls to Dayu Media this time. The most beautiful one, in Lin Lang's opinion, was only 8.5 points at most, and needed all kinds of beauty filters to get her to 9 points.

These people lack the qualities to make a living solely based on their looks and must take a different path.

Lin Lang said to a girl in the video, "This girl has very beautiful legs. You can focus on creating video content that features her legs."

"Also, you can't limit yourself to short dance videos; you can expand into outdoor videos. Our company has signed a female influencer who reviews restaurants; you should know that she already has over 200,000 followers. You can also develop in the direction of restaurant reviews. Besides restaurant reviews, there's also travel. Record your travels; I'll write scripts for you, and you can film according to the scripts..."

"Besides these, you can also move towards the beauty industry, which requires certain professional skills. There is a person in the company named Lu Caidie who is particularly good at makeup. If you have any beauty-related hobbies or skills, you can also focus on developing in this direction. I can also give you a shooting script."

"Overall, it's good. You don't seem awkward in front of the camera. Other abilities can be developed. You can explore them further and try them out. If you need money, you can apply to the company."

After Mi Xiaofan took the initiative to help sign people and even helped shoot footage, Lin Lang felt much more at ease.

Mi Xiaofan's popularity is her biggest advantage; if she only wanted to be a low-level employee, her value would be too low.

In that case, it would be difficult for Lin Lang to invest in her again.

After all, getting over 10 million followers is much harder than getting over 20 million followers, and the price you might have to pay is even higher.

Once you reach that fan base, each video you post will require tens or even hundreds of thousands of views, making the cost-effectiveness of earning money extremely low.

Now that Mi Xiaofan has officially started working, he has two teams: one led by Bi Xiaofang, which focuses on attracting traffic through borderline content; and the other led by Mi Xiaofan, which focuses on driving traffic through short video platforms.

After arranging things for the two people Gao Yu contacted, the basic structure of the company was complete, and the next step was to expand into the market.

Meanwhile, more and more people are building momentum for Yan Li on the internet.

A blogger who has tens of thousands of followers on the internet for stock trading and financial management posted a video praising Yan Li to an extremely high position, saying that Yan Li is a god in the financial industry and that the world will witness the god's power tomorrow night.

He even made outrageous statements, saying that Tianjin Capital could make a fortune in China, but if it went abroad and made less than 10% a day, he would be proven wrong.

And this isn't the only video like this.

As similar videos sprang up like mushrooms after rain, Yan Li's traffic did increase, but it was also completely blocked.

Yan Li only found out that afternoon. She sent Lin Lang a video message saying, "I need help urgently, I feel like I'm going to die..."

"What's wrong? Are you sick?"

"No, suddenly a bunch of people online are praising me, and I feel something's not right."

"So what? If you want to wear the crown, you must bear its weight. Those people may have ill intentions, but as long as you are good enough, even those malicious traffic will become your greatest help."

"...Don't you know whether I'm good or not?"

"Yes, I know. It's very pretty, with a beautiful shape and a lovely pink color."

"You're just trying to embarrass me on purpose. I'm going to tell your parents."

"Okay, just kidding. Go post a video saying that Tianjin Capital is just a newcomer, entering the overseas market for the first time, and needs some time to adapt. We hope everyone won't have too high expectations... and gradually reduce the hype."

"Ah."

A dozen minutes later, Yan Li sent out the video as Lin Lang had requested.

However, the popularity of related topics has not decreased, but has instead increased.

Yan Li's comment section was filled with identical remarks.

"Goddess Yan, we believe in you! We'll show them how to earn ten points a day!"

"Yan Baobao, you are the best in the world. Keep going, we believe in you!"

"I've already made a bet with my friends, Goddess Yan, you absolutely have to earn at least ten percent, or I'll be running around naked..."

"You absolutely mustn't let those people look down on you. If you can't earn ten percent in the overseas market, wouldn't that prove that your current success in the domestic market is only due to marketing? Keep it up, we all believe in your abilities!"

At this moment, Yan Li had only one thought.

Could you get Lin Lang to help you with the "sleeping with someone" thing?
(End of this chapter)