Reborn as a female internet celebrity in a county town

Chapter 132 Yan Keming

The rehearsal was for Yun Yiyi's wedding, but for Lin Lang, any scene was an opportunity to be used.

It just so happens that Yun Yiyi wants to sign a music teacher, so Lin Lang thought he would help with the promotion and marketing.

The method for attracting traffic is simple: generate online attention through a third-person perspective.

Lin Lang directly referenced the most popular traffic-generating event, including the songs and costumes, and tried to recreate them as completely as possible.

A video can only go viral for a combination of factors.

For example, the singer's original outfit was very casual yet highlighted his temperament, especially the jeans, which, when shaken, perfectly showcased his beautiful legs.

The music teacher Yun Yiyi wants to sign is good-looking and has a good figure. Currently, they are mainly rehearsing, and Lin Lang wants to help the teacher reach his ideal state.

"Let me tell you again, everything else is fine, but the leg shaking isn't very natural... You're using a bit too much force. Leg shaking isn't about focusing your attention on your leg, it's about a natural expression... Don't make the movements too big, imagine you're in love, with a touch of coquetry..."

Prior to this, Lin Lang had already asked the other party to update several videos on his account.

It's definitely not possible to update with high quality right now, since the main focus is on creating a grassroots goddess. Once the traffic picks up, we can tailor-make some content specifically for her.

The other person can sing quite well and can handle various styles. Plus, they are quite good-looking, so they definitely meet the requirements.

The downside is that it lacks a sense of naturalness.

Whether she can adjust or not determines how high her ceiling can be.

……

On Friday, Yunjin Capital officially submitted its first fund product application.

The number of domestic public fund companies increases very little each year, sometimes seven or eight, sometimes only one or two.

Yunjin Capital is one of only two newly added fund companies this year.

The threshold for becoming a fund management company is quite high; it must have a sound structure and its paid-in capital cannot be less than 100 million yuan.

For those outside the industry, there is almost no chance of getting in.

The threshold for private equity is much lower, since private equity firms don't have the opportunity to raise money from the market.

Once a new fund product is approved, the issuance process will begin.

First, determine the fund code, then select sales channels, sign sales agreements with various channels, and sign fund supervision agreements with the corresponding banks.

Then, you can issue recruitment documents and raise funds from the market according to the procedures.

There are also requirements for fundraising. If the number of participants does not exceed 200 and the amount raised does not exceed 200 million, it means that the fundraising has failed and all the funds raised must be returned to the original source.

After preparing all the documents, Yan Li submitted the application and then felt very uneasy.

She wasn't afraid of her application being rejected; she was simply afraid of failing to raise funds.

Because things were a little different from what she had expected, she thought she would have two million followers by the end of October, and three to four million followers by the time the fund officially started raising money.

Unfortunately, the ceiling for the finance sector is still too low, and her follower growth rate has hit a bottleneck. Since mid-October, she has only gained about 10,000 followers per day.

Just today, she posted a video showing the content of her own fund product submission for review, but the traffic was extremely poor.

Those who participated in the interaction were mostly saying things like, "Oh, she's a rich woman! How amazing she is!"

Very few people said they wanted to buy their own products.

She even lost a lot of fans today, with her fan growth dropping to just over three thousand.

This means that compared to usual, they lost seven or eight thousand more followers.

She knew that she had set her image too high all at once.

He started his own fund company and had hundreds of millions of yuan at a young age, so many of his good-looking male fans just ran away.

She's not a man. If a man has good looks and female fans, then revealing his wealth is definitely a plus. Even if he's not good-looking, as long as he's rich, it's still a plus.

Most female fans who admire a woman's looks are ordinary men who are envious. After discovering that her looks are unattainable, they feel unworthy of her and can no longer fantasize about her, so they simply unfollow her and leave.

Lin Lang had told her about this a couple of days ago, but she still did it, wanting to see how her conversion rate was going.

The conversion rate of internet users is very low. She used to think that with a few million fans, raising four or five hundred million wouldn't be a problem.

Looking at it now... it would be good if she could get three to five hundred people to support her.

We can definitely gather enough people, but what about the funding?

Even if we assume a thousand people, two hundred million yuan is equivalent to each person needing to buy two hundred thousand yuan worth of funds.

There aren't that many rich people online. If a thousand people can afford to buy something worth 20,000 yuan on average, that's considered pretty good.

That's only twenty million...

She never expected the conversion rate to be so low, especially since the money was spent on products with extremely low trust levels.

This means that she has to find many sales channels and pay high advertising fees to get them to promote her products and services.

She had a very clear understanding of the data in this regard. When a new fund was launched, the fees charged by various sales platforms were higher than the management fees collected by the fund itself.

Based on a budget of 500 million, the annual sales expenses would be over 10 million. Even if the 500 million were left untouched for a year, the total income from management fees would only be 10 million.

We still have to lose money.

Of course, she had another option: to find her own father.

He asked his father to invest one or two hundred million.

Around 8 p.m., while she was reviewing data in her study, the phone rang.

Seeing that it was her father's number, she immediately answered and called out, "Dad, are you coming home tonight?"

She lives in her family's house in Shanghai, and her family also owns a house in Hangzhou, where her father spends most of his time.

"I'm not going back. I was a little surprised after watching your video. It's the first time you've been so stubborn; it seems like you won't listen to anyone."

"I'm sorry to have disappointed you and Mom."

Yan Li didn't try to explain anything; she knew her father wasn't calling to hear her explanation.

"I'm definitely disappointed, but since you've gone this far, I have nothing more to say. I certainly won't give you any more money. Since you're so confident, I hope you can do well. I called to say a few words to you..."

"Yeah, I'm listening."

"First of all, there's definitely a problem with your funding. Even if you manage to raise 200 million, if the data doesn't look good, that money will just disappear. To stabilize the situation, you have to do one thing: extend the lock-up period! New funds have a maximum lock-up period of three months, during which you can't redeem or subscribe. You must make good use of this lock-up period and achieve results! Of course, extending the lock-up period also has its drawbacks. If others see it, they won't have the desire to buy in, which might prevent you from completing the initial fundraising process..."

As for advertising on other sales platforms, it's best to avoid it if possible, as it can easily drag your company down.

During the three-month lock-up period, most position rules do not need to be followed. These three months are crucial for your survival; you need to achieve at least a 10% profit to move forward. Otherwise, once the lock-up period ends, Yunjin Capital will be gone.

The lock-up period is a form of protection for new funds. The longest period is three months, and the shortest is... there is no regulation, it all depends on the fund company's own decision.

The big names who usually enter the fund market have certain resources that can ensure that the new fund achieves good returns during the closed period.

Of course, those big shots have no trouble raising 200 million yuan, and they don't even lack subsequent funds.

Yan Keming could certainly try to secure resources for Yan Li in this regard, but he didn't want to. After all, he was already quite unhappy that Yan Li insisted on establishing Yunjin Capital.

He wouldn't have made that call today if he hadn't seen Yan Li about to jump into the pit.

The main purpose was to provide Yan Li with some strategic assistance.

If she still can't do it well, then Yan Li should give up completely.

Yan Li hesitated for a moment, then asked in a low voice, "Dad, can I borrow one hundred million from you?"

Yan Li felt that the funds brought by the fans might only amount to tens of millions. She could inject some of the company's funds, but there would still be a shortfall of about 100 million.

Even though Lin Lang said he would bring funds, she didn't dare say exactly how much.

“I’m calling you not to give you money. I don’t have any financial resources or funds available. You’ve chosen this path, so you have to walk it yourself. However, since I have shares in the company, if you have any questions about trading, you can ask me. I can give you some advice.”

"Well, thank you Dad."

Yan Li wasn't too surprised by the result.

If this path is blocked, then we have to take another one.

For example... gaining more fans in the short term.

Lin Lang should be able to do this, after all, he has already turned Mi Xiaofan into a top influencer on the entire internet.

"That's settled then..."

Yan Keming hung up the phone.

However, he remained somewhat uneasy on the sofa in the living room.

He knows his daughter very well. Although she is very opinionated, she must have been influenced by other factors, otherwise she wouldn't have made such a big decision.

Moreover, he also knew that Yan Li had gone to Tianshui County several times. The housekeeper of the house in Shanghai had also reported Yan Li's situation to him. Around the National Day holiday, Yan Li was away from home for seven or eight days, and one of the cars in the garage was gone.

Yan Li had indeed called him about that car before, but he hadn't paid much attention at the time, assuming that Yan Li wanted to use it herself.

Now all the cars are gone; they were either sold or given away.

The possibility of selling is almost zero. Yan Li never lacks a million or two.

If it was given away, that would be even stranger.

First of all, someone who deserves her car must not be an ordinary person, and such a person would not care about a used car at all.

There are many rules to follow when giving gifts, and Yan Li must be well aware of these things.

After thinking for a moment, he called Shen Xingnan.

The call connected shortly after. "Xingnan, I want to ask you something. Does Lili know anyone in Tianshui County?"

"Well... I'm not too sure either," Shen Xingnan replied quickly.

Shen Xingnan actually knew that Yan Li had a boyfriend, but he was too busy lately to find out.

If this were told to Yan Keming, Yan Keming would definitely ask who that person was.

What if he can't explain it? Yan Keming will definitely feel uncomfortable. After all, it's such a big deal, and he doesn't care about it. It's obvious that he doesn't take his family's affairs seriously.

I decided to pretend I didn't know, to avoid putting myself in a difficult position, and to investigate the matter later.

Yan Keming continued, "Was she with you the whole time she was in Tianshui County?"

“She’s mostly with us, only occasionally taking An’an out to play. But on the last day, she seemed to meet a friend. I wasn’t there at the time, so I don’t know the specifics. But I’ve started investigating, and I’ll let you know when I have the results in a couple of days.”

"Okay, if we really can't find any clues, we'll investigate a Maybach GLS."

"Huh? What's going on?"

"Lili probably took my car and gave it away as a gift..."

"If you have a car, it will be much easier. I'll tell you what I found out tomorrow."

……

Shen Xingnan didn't dare to delay and basically used his connections overnight to investigate the situation of that car in the county.

In less than two hours, the information about the car owner, Lin Yuliang, appeared in his hands, as did information about people related to Lin Yuliang.

He didn't know Lin Yuliang, but he found a familiar name in Lin Yuliang's social network.

Lin Lang!

22 years old, which matches the age.

In this way, the basic situation is already quite clear.

After all, Yan Li had previously mentioned that she and Lin Lang were classmates.

Is Yan Li's so-called boyfriend Lin Lang?

He called Shen An'an directly.

"An'an, did your cousin go to meet with Lin Lang a while ago?"

"do not know."

"To be honest! This is very important, and your uncle already knows about it."

"Does your uncle disagree with this?"

"I definitely won't agree, but things aren't clear yet, so I'm asking you."

"Oh, I don't know either."

Although Shen An'an felt that complaining to him seemed like a good thing for her, she ultimately couldn't bring herself to do it.

Even though she knew that Yan Li hadn't left that day at all, but had instead gone to Lin Lang's house and stayed there all night.

After all, it was she who drove Yan Li to the entrance of that residential area.

"Tell me what you know!" Shen Xingnan could sense the fluctuation in her daughter's tone.

Besides, she spends all her time with Yan Li, so it's impossible that she didn't know.

"I just don't know. Although I'm annoyed by Yan Li, I can't betray her."

Shen Xingnan: "..."

He sighed.

Thinking back to how he hit Shen An'an a while ago, he felt too embarrassed to blame her now.

However, it's almost certain that Yan Li and Lin Lang are related.

With these things in mind, it's not difficult to investigate thoroughly.

(End of this chapter)