Tech startup: I really do make mobile phones!

Chapter 180 Orange Series Quarterly Report

On the 13th floor of the Huabei Qiang Building in Shenzhen, on the right is the office of Chengbao Mobile Internet.

Wang Teng practically burst through the door to General Manager He Jian's office.

He excitedly slapped the still-warm "June Android Market APP Analysis Report" onto He Jian's desk, the edges of the paper curling up.

"Brother Jian! Brother Jian! It's explosive! The inside jokes are absolutely explosive!"

Wang Teng's voice was filled with unbelievable excitement, and his face was flushed with emotion.

He Jian, who was holding the phone, was startled by the commotion. He looked up and frowned, "Wang Teng, calm down! What exploded? Did the server crash?"

"It's not the server! It's the data! User data!"

Wang Teng pointed at the report, his fingers trembling slightly.

"Based on Taobao backend data alone, Duanzi has surpassed 2 million Android users! It topped the text-based app chart! In June, its downloads surpassed QChat, firmly securing second place on the overall chart!"

"Second?" He Jian's attention was instantly drawn. He hung up the phone and leaned forward: "Who's first?"

"Who else could it be?"

Wang Teng smiled wryly, yet with a hint of pride and self-satisfaction.

"Our own uncrowned king, Orange Treasure Input Method, with its first-mover advantage and patent moat, is practically cheating in the mobile input of simplified Chinese!"

Originally, Chengbao Input Method was just a "casual creation" by Wang Teng to replace Touchbao Input Method.

Then, under Chen Mo's insightful "advice," it actually became a "stubborn resident" of the App Store's overall download chart, always ranking first or second, almost becoming a peak that Wang Teng would never be able to surpass in the future.

Wang Teng couldn't help but sigh, "Brother Jian, I'm truly impressed by President Chen's foresight now. When he first suggested investing in this 'Internal Anecdotes,' I thought it was just a collection of jokes copied from a forum. How much could it possibly amount to?"

"The results of it?

User-created content skyrockets in popularity!
Our own product, Orange Browser, was launched at the same time and shared the prime splash screen ad slot in the first week of June. Initially, they were neck and neck, with an average of around 1.2 new users per day.

“But as soon as the ads stopped,” Wang Teng spread his hands, his expression complicated, “our browser returned to its normal 25% growth curve, but what about their Neihan Duanzi? 620%! Like a rocket! By June 30th, the daily new users had jumped to 87,000!”

Wang Teng flipped through the report, and the data presented was incredibly impressive.

"The difference in user stickiness is enormous. Orange Browser is used for an average of 4.3 minutes per day, while other browsers use jokes for 22 minutes!"

The average number of reposts for a single joke exploded from a paltry 230 times to 1.4 times, a growth rate of 5987%!

This isn't growth, it's taking off from the ground!

"It had all the advantages in June!"

Wang Teng concluded, his tone tinged with admiration.

In the first week, the app received support from the splash screen and precise targeting: the app was pushed to the app store's splash screen, and the reviewers labeled it as a "decompression tool" and strongly promoted it on the homepage of the "Text Community" category.

Special features such as "Top 10 Toilet Reading Materials" garnered over 200 million views in a single day, accurately targeting the essential needs of its users.

Starting from the second week, the content ecosystem exploded: as users created their own content, the joke content ecosystem rapidly improved and flourished.

Pun-based: "Calcium Oxygen Tungsten Oxygen" (CaO WO)

Absurdity category: "After robbers stole a cow, the farmer was left naked and tied up. After being rescued, he whipped the calf, crying and yelling, 'I'm not your mother!'"

Satirical example: "Buddha's email dismisses the pilgrimage team: 'Wukong is demoted to a temporary worker due to his violent tendencies.'"

Misplaced Compatibility: "The older sister tries to set up her best friend with her younger brother, and the next day the brother asks, confused, 'Sis, is your friend a smuggler?'"

Cultural meme virus spreads: The "Du Fu is very busy" parody storm sweeps across the entire internet!

Users spontaneously created 1.2 memes, which spread wildly through "Duan You's witty comments and sharing," driving a 40% surge in daily active users in a single week and successfully breaking into the mainstream!
A blend of highbrow and lowbrow appeal, white-collar workers and migrant workers compete on the same stage, judging solely on the quality of their jokes.

In the third week, the trending topic was: the Weibo incident of "White Lion Club Guo Shuangmei baby" flaunting wealth plummeted in popularity, leaving a mess.

Netizens are in dire need of new platforms for public opinion, and inside jokes have become the best outlet for venting and a battleground for the power of discourse!
Instead of directly discussing Guo Shuangmei, people are using jokes to deconstruct her.

A new interpretation of flaunting wealth: "Driving a Maserati used to be considered a sign of being a nouveau riche, but now you have to ask first: Is your car the 'White Lion Commercial Edition'?"

The absurd logic of donations: "A beggar said to the giver: Don't give cash! Just transfer it to my White Lion card, with the note 'Guo Shuangmei Skincare Products Fund'."

Verification error: "Suggestion for Weibo to add verification: White Lion Temporary Worker (Exclusive Wealth-flaunting Edition)"

Duanyou's behavioral characteristics: "Hermes" becomes "donation package", "Maserati" becomes "charity official car".

Furthermore, a group of users launched a "one-cent donation" campaign with 10,000 people, noting in the transfer notes that the money was "not for Guo Shuangmei's beauty expenses," demonstrating the growing cohesion among users!
In the fourth week, the community culture took shape: offline mutual assistance among Duan friends ignited a miracle!

Toilet SOS: A user posted for help after forgetting toilet paper, agreeing to use the code phrase "Heavenly King covers the Earth Tiger, Chicken Stew with Mushrooms," and surprisingly, he received toilet paper!

Running out of gas on the road: A fellow road trip enthusiast was far from any village or shop when his car was about to run out of gas. He posted for help online, and they agreed on a secret signal of "one long honk followed by two short horns". He successfully got help!

"Heavenly King covers the Earth Tiger, Chicken Stew with Mushrooms" and "One long and two short whistles" quickly became unspoken secret codes among Duan You (Duan You's friends), instantly establishing a unique community culture and a sense of belonging!
"Brother Jian, look!"

Wang Teng pointed to the final summary data, his tone excited yet tinged with a sense of helplessness towards his "own son".

"After just one month since its release, this inside joke that Mr. Chen 'adopted' has completely and utterly crushed our own Orange Browser!"
That explosive power is terrifying!

I now believe that this kind of lightweight text-based community has huge potential, especially now that carriers still charge 5 yuan for 30MB of data and there's no sign of the price dropping!

Users have to feel bad about wasting 5 yuan of data when they view a few dozen images and texts on Weibo, but if they use it to read jokes and humorous content, they can read thousands of plain text comments!
An average daily usage time of 24 minutes isn't its limit; the stickiness of its users is astonishing!

He Jian listened in silence, his fingers unconsciously tapping on the report.

When he heard "all-round massacre", his brows furrowed almost imperceptibly.

After Wang Teng finished speaking, he picked up the report and sharply scanned the section on user complaints.

"Wang Teng!"

He Jian's voice returned to its usual calmness, even carrying a hint of seriousness: "The data is very impressive, and the breakout points were also very well captured!"

“But,” he emphasized, pointing to the complaint data, “look here, in June, the App Store backend received over 4000 complaints about the jokes!”

"It ranks second in downloads but first in complaints! These borderline jokes are a ticking time bomb, a cause that will inevitably lead to trouble sooner or later!"

He Jian didn't explain the deeper meaning, but basically, skirting the edge is a violation, and this one rule alone is enough to get your product taken down.

Wang Teng was taken aback, then laughed and said, "Brother Jian, is it really that serious? In the early stages of internet traffic generation, who doesn't play a little bit of the gray area? Users love that. I think many of the complaints are probably just competitors being jealous and maliciously inflating the numbers!"

He Jian shook his head, his eyes serious.

Whether it was malicious fraud or not is not important now; what is important is that this risk truly exists!

The project "Neihan Duanzi" was personally approved for investment by General Manager Chen, and we were given special attention by him. We also provided him with top-tier promotional resources from Appbao.

If it ultimately gets shut down due to its own poor content control and crossing the line, not only will our initial investment be wasted, but we'll also have a hard time explaining it to Mr. Chen.

He looked at Wang Teng and said, "Contact the internal communication platform and, on behalf of the App Store, formally remind them to strengthen their review process!"

"In particular, jokes and comments involving vulgarity, personal attacks, or sensitive current events must be dealt with strictly; this is the bottom line!"

Seeing He Jian's resolute attitude, Wang Teng also put away his smile and said seriously, "Okay, Brother Jian, I understand. I'll go and do it right away, and clearly convey the platform's concerns and bottom line to them!"

Seeing that the person behind this project had extraordinary potential, He Jian quickly added, "Yes, we need to be serious, but we can be flexible in our approach. After all, this is a project that President Chen values, so we shouldn't strain the relationship."

Wang Teng accepted the order and left, and the office fell silent.

He Jian picked up another report on the table about "Orange Treasure Browser".

Although overshadowed by its humorous content, Orange Browser's performance is still quite commendable, thanks to the strong backing of Appbao, which holds an 81.5% share of the third-party Android app market.

With 120 million users and a market share of 15.2%, it successfully surpassed Opera Browser (12.4%) to become the second largest third-party Android browser, second only to VC (23%).

Even more encouraging is the growth momentum of Orange Browser. Of the 70 new third-party Android browser users added daily, Orange Browser captured 50%, with a growth rate of 25%, making it the fastest among the top 3!

The only drawback is the low retention rate, with users exhibiting a tendency to "use and leave" and repeatedly download the app.

He Jian stroked his chin, looked at the two reports, and made up his mind.

"Since the 'adopted son' that President Chen favored has taken off on its own, let's reserve the prime splash screen ad slot on App Treasure in July for our own 'own son' Orange Treasure Browser!"

He Jian thought he needed to work harder to improve the retention rate of Orange Browser.

He quickly adjusted his short-term promotion strategy and then began to work on the "Orange Treasure Mobile Internet 2011 Second Quarter Report".

The relentless, urgent phone call from Secretary Zhou Yumeng, General Manager Chen's secretary, had just ended when Wang Teng burst in.

Tomorrow, July 1st, is the deadline!
The next day.

The office of the general manager of Orange Technology.

Just after nine o'clock in the morning, two "messengers" arrived outside the general manager's office of Orange Technology.

Xiao Zhang, the secretary of Xu Mingyuan, the general manager of Yuancheng, brought a thick stack of beautifully bound paper reports and smiled politely: "Secretary Zhou, I have not failed you. General Manager Xu instructed me to personally deliver the reports to you."

Chengbao's technical director, Wang Teng, also came in person. He looked a bit tired from staying up all night when he handed over the report, but he was in good spirits.

"Secretary Zhou, all of Orange Baby's staff are ready! Also," he said with a hint of anticipation in his eyes, "I have a few questions about the company's management structure that I'd like to ask President Gong for advice. Is she here?"

Zhou Yumeng accepted the two heavy reports with a sweet smile: "Thank you, Secretary Zhang, thank you, Director Wang! Please convey my gratitude to all the bosses for their cooperation. President Gong should be in his office right now; you can just go there directly!"

Upon hearing this, Wang Teng's eyes lit up. He thanked her and hurried off toward Gong Yun's office.

Xiao Zhang also politely took his leave. Zhou Yumeng watched Wang Teng's retreating figure and smiled.

She naturally understood Wang Teng's thoughts, but things probably wouldn't go as he wished!

Zhou Yumeng returned to her workstation and carefully printed and bound the electronic version of the second quarter report sent by Shancheng Orange Technology.

Then, she peeked out like a little hamster, furtively opened a drawer, ate a candy, and only then did she begin a more important task: reading through the quarterly reports of the three subsidiaries and extracting the key points.

Since Orange Creation lacked a leader, its finances were always managed by the finance team under Gong Yun's control, so they didn't have their own quarterly reports!

She looked at it very carefully, occasionally circling and marking the photocopies with a bright red marker.

Sometimes he frowned in thought, sometimes he quickly took notes.

The morning passed by in focused attention.

Ultimately, she compiled and refined a more concise and focused summary of the "Chengzi Technology Subsidiary's Core Report for the Second Quarter of 2011," along with her own brief analysis.

When Zhou Yumeng walked into Chen Mo's office carrying a thick stack of documents, her small figure was almost completely obscured.

Chen Mo looked up from behind the computer screen and saw the mountain of files, and couldn't help but facepalm.

He joked, "Xiao Meng, every time I see you carrying all this in at the end of the quarter, I feel like I'm back in my childhood, being punished by the teacher to copy the wrong questions on the test paper, and it's the kind where you have to copy them many times. It's a headache!"

Zhou Yumeng carefully placed the document on Chen Mo's large desk, straightened her back, and gave a professional smile.

"Mr. Chen, you're joking! So many people wish they had your 'headache,' but they haven't had the chance yet!"

"Haha, that's true!" Chen Mo waved his hand with a smile, "Get yourself a chair and sit opposite me. I'll read and talk as I go, and you can take notes!"

Chen Mo first picked up the "Core Report Summary" carefully compiled by Zhou Yumeng, quickly browsed the parts she had marked in red, and got a general idea of what was going on before turning over the detailed subsidiary reports one by one.

Yuancheng New Energy:
Revenue: 296.8 billion!
Profit margin: 63.7% (189.1 billion)
Chen Mo nodded slightly. The profit margin of the second-generation gaseous lithium battery was indeed amazing, and its cost performance was also the highest. The third-generation gaseous lithium battery, which uses compression technology, will probably not be commercially available on a large scale until the new energy vehicle market takes off.

Investment: Over 120 billion yuan has been invested in expanding the capacity of the super battery factory.

Cash on hand: 39.8 billion.

Order composition: defense and military industry (3%), Zhicheng centralized procurement (3%), and others (4%).

Note: Honeycomb power batteries based on second-generation technology are currently in contact with new energy vehicle customers.

Guohong Industrial Park: Except for two Grade A office buildings, the entire park has been transferred to Yuancheng New Energy Base.

Construction progress of the super factory (planned daily production of 10 million battery cells): 15.2%.

Chen Mo pondered for a moment, then said to Zhou Yumeng, "Make a note of Yuan Cheng!"

"Since Guohong Industrial Park has essentially become the 'Yuancheng New Energy Industrial Base,' Xu Mingyuan must complete the acquisition of the last two Grade A office buildings in the park next quarter."

"One building will be used as the headquarters of Far Orange, and the other..." He paused, "...will be reserved for Orange Technology, with five floors!"

"We need to reserve space for 500 people, which is the standard. Our office in Huabeiqiang is almost full, and we may have to move to rent a place next year!"

Zhou Yumeng quickly took notes, then looked up and asked, "President Chen, what is the deadline for President Xu to complete the acquisition and renovation?"

"The acquisition and basic renovations must be completed before next year!" Chen Mo said firmly, "We can't afford to wait any longer."

Upon hearing that they might have to move from the familiar Huabei Qiang Building to Longhua next year, a barely perceptible hint of reluctance flashed across Zhou Yumeng's eyes, but she immediately regained her professional composure and nodded earnestly: "Understood!"

Chen Mo added, "By the way, Xiao Meng! Once Yuancheng has finalized the acquisition, contact Sister Gong immediately and have her bring people to conduct an on-site inspection. She should be responsible for designing and decorating our Orange's new five-story office in the Yuancheng Industrial Park!"

"As for the style, it will be similar to the headquarters, but more open and technologically advanced, especially the fish tank in the Mimi House, which should be further away from my office!"

"Ha! Okay, Mr. Chen!" Zhou Yumeng smiled and then made a note of it.

The notebook is marked "Mid-term Plan - Priority: Medium to High", with a special note: the distance between Xiaomi's Home and General Manager Chen's office needs to be increased.

Xiaomi: Meow meow! Even Chen Mo has to avoid my sharp edge. You know who I'll be bowing to when I come to Orange in the future!

Orange Micro Motor:
Revenue: 7.2 million.

Profit margin: 16.8% (approximately 1.21 million)
Zhou Yumeng even thoughtfully marked the calculation process.

Orders: Four ASMI alignment subsystems already delivered (approximately 1.1 million RMB), Zhicheng centralized procurement (4.86 million RMB), Aerospace Group and its sister units (1.1 million RMB), and Chengfei Group order (1400 million RMB).

Investment: 5 million yuan invested in capacity expansion.

Cash flow on the books: 3500 million.

Key matter (Special request from Director Feng): Aerospace Group proposed to seek a "secondary license" of the MYT-3.0 gyroscope technology and patents for 20 billion yuan.

Special note: The core patents of MYT-3.0 are owned by Orange Technology.

Upon seeing this, Chen Mo tapped his finger on the table.

He looked at Zhou Yumeng: "Reply to Director Feng, Chengke can accept the Aerospace Group's request for secondary authorization."

Zhou Yumeng immediately picked up her pen, ready to record the key terms.

“However,” Chen Mo said solemnly, with an undeniable air of control, “two core clauses must be added!”

"First, the technologies and patent licenses obtained by the Aerospace Group are strictly limited to its own aerospace and defense industry, and are strictly prohibited from entering any civilian market!"
Second, if Aerospace Group needs to grant secondary licenses of its technology or patents to any overseas institution, it must obtain Orange Technology's prior written consent.

Violation of any of the above clauses will automatically void the authorization agreement, and Orange Technology reserves the right to pursue legal action and claim compensation.

Zhou Yumeng took notes quickly, her handwriting clear and strong, and she even repeated it aloud to confirm.

"Understood! The core terms are: military industry restrictions + overseas authorization requires our consent + breach of contract will result in invalidation and liability!"

Priority: High (needs confirmation before the Orange Science negotiations on July 6).

Orange Treasure Mobile Internet:
Revenue: 2800 million.

Profit: 34.2% (957.6 million).

Cash flow on the books: 766.2 million.

Core businesses: Appbao (81.5% market share) and Orange Treasure Input Method (absolute leader) have a stable ecosystem position.