Tech startup: I really do make mobile phones!
Chapter 177 Orange 2 Press Conference
Chapter 177: Orange 2 Press Conference.
Shenzhen, office of the general manager of Orange Technology.
"Tuk-tuk-tuk."
Gong Yun pushed open the door and entered, a gentle smile on her face: "President Chen, the press conference starts in an hour, it's time to leave!"
During these three days, Zhou Yumeng, the secretary, was temporarily reassigned to the press conference rehearsal, so these miscellaneous tasks naturally fell to Gong Yun, the "head housekeeper".
Chen Mo looked up from a pile of documents and rubbed his temples. "Okay, Sister Gong! Now that everything's ready, let's go together!"
The press conference was held in a conference hall of a five-star hotel near Huabeiqiang, with ample time available.
As soon as he stepped out of the office, Zhao Tiezhu approached him with a grin, the scar on his right eyebrow twitching as he made faces.
"Brother Chen! If Xiaomeng can't handle the situation later and gets too nervous to speak, how about I step in? I guarantee a seamless transition and I'll make sure the atmosphere is heated up!"
He clearly still longs for the spotlight-grabbing position of press conference host.
Chen Mo and Gong Yun exchanged a smile; this rascal hadn't given up yet!
He knew Zhao Tiezhu too well; the kid was born to show off. The phone launch event was essentially a large-scale live-streaming sales event, and the host was the live-streaming salesperson.
But with Zhao Tiezhu's frivolous and unconventional personality, if he were to "collapse" one day, it might drag down the image of Orange Mobile as well.
In comparison, the secretary Zhou Yumeng is obedient, controllable, and has a fresh image, making her a more reliable choice.
As for Chen Mo himself?
He's a true STEM guy, not like Lei Jun—who claims to be an introverted STEM guy but can talk endlessly and eloquently in front of the spotlight and crowds.
Chen Mo, on the other hand, resisted standing in front of the stage from the bottom of his heart whenever he was in the spotlight and among the crowd.
"Brother Chen! At least give me a straight answer, whether it's a deal or not! If you keep laughing, I'll take it as a yes!"
"Go away!" Chen Mo laughed and gave him a playful kick: "Stop having any funny ideas! The press conference is about to start, there's no reason to change people at the last minute. If you really want to help, go and cheer for Xiao Meng together."
Zhao Tiezhu immediately seized the opportunity: "Alright! Anyway, the marketing department is backed up by Brother Baiwan and Lin Xiaoxia now, I'll go and support the cute little girl!"
The three of them walked toward the elevator.
As soon as they arrived at the elevator, Xiao Zheng, the driver and bodyguard who had been waiting nearby, immediately followed, while secretly pressing his earpiece and giving a low-pitched notification.
"Target moved, proceeding to the hotel venue. All teams, take your positions!"
His movements were clean and efficient, and his sharp eyes scanned his surroundings.
Gong Yun glanced at Xiao Zheng, a knowing look flashing in her eyes. She lowered her gaze and smiled lightly, saying nothing more.
Zhao Tiezhu casually put his arm around Xiao Zheng's shoulder and said, "Hey Chen, isn't this a bit too much of a show of force? You've got a whole squad of bodyguards? Shenzhen is so safe, is it really necessary?"
Zhao Tiezhu, who was obviously a bit carefree, did not notice that the company's newly added "security team" was staffed with "double pay".
Of course, to complete the disguise, these "bodyguards" of Chen Mo all pay two social security contributions, and it's unknown how many they will receive upon retirement.
Xiao Zheng and others felt that it didn't matter how many social security contributions they received, as long as they persisted until retirement!
Afterwards, Xiao Zheng subtly moved his body, effortlessly breaking free from Zhao Tiezhu's arm, his expression serious.
"Mr. Zhao, Mr. Chen's safety is of utmost importance. Please get in the car!"
The three of them left the elevator and walked to the car. He opened the rear door of the black Mercedes-Benz S600 (w221).
When the opportunity arises in the future, Xiao Zheng suggests that Chen Mo get a bulletproof car.
Zhao Tiezhu curled his lip and said with a grin, "Oh ho, Xiao Zheng, you've become Brother Chen's trusted driver, and you're getting cocky now? Back in the North China stronghold, when you were pestering me to teach you how to remove batteries and calling me Brother Zhao, you didn't have this attitude at all!"
Xiao Zheng's ears turned slightly red, and she managed to utter a sentence.
"But didn't you insist on making me learn it?!"
Chen Mo interrupted with a laugh: "Alright, alright, if you want to bicker, wait until we get back. If we don't leave now, we'll really miss the press conference!"
The four quickly got into the car, and Xiao Zheng drove smoothly out of the underground parking lot of the Huabei Qiang Building. Zhao Tiezhu, who was still arguing with Xiao Zheng, was in the passenger seat, and Chen Mo and Gong Yun were in the back.
Outside the car window, several seemingly ordinary cars quietly merged into the traffic, like an invisible barrier.
Inside the car, Chen Mo asked Gong Yun, "Sister Gong, have all the media we invited arrived?"
Gong Yun nodded, as if reciting a familiar story.
"Full coverage of four types of media: technology-focused media such as Zhongguancun Online and Taipingyang Computer Network; "
Shenzhen's local mass media, including the Shenzhen Special Zone Daily and television stations;
The four major portals, Tencent, Weibo and other online media giants;
There are also two individual bloggers: Zhongchenjiang from Bilibili and Wang Gehu from the product review community.
The lineup is very comprehensive and well-rounded!
"Oh? How much were Wang Gehu and Zhong Chenjiang's travel expenses?"
Chen Mo was a little curious, so he asked casually.
Gong Yun was slightly surprised, not expecting President Chen to care about such a small matter, but she quickly recalled the budget report for the press conference.
“There are around 50,000 traditional media outlets, 30,000 online media outlets, and 5,000 individual bloggers.”
No wonder Wang Gehu eventually became "Tiger of All Forces." After all, we are not yet in the era of self-media. Traditional media holds the strongest voice, followed by major online media, while self-media can only rank last.
However, with the widespread use of smartphones, information dissemination is shifting from "central radiation" to "multi-point diffusion".
The power of public opinion between traditional media and internet media is gradually being dispersed, while self-media is slowly becoming the mainstream.
Ultimately, the news gathering and editing teams of traditional media and internet media are at most a few hundred people, but what about self-media?
With just a mobile phone, one person can share trending news in real time.
"Mr. Chen! Do we need to adjust the media travel expenses?" Gong Yun asked.
Chen Mo smiled, shook his head, and didn't ask any more questions about the details of the press conference, lest Sister Gong overthink it.
People with high emotional intelligence are prone to internal self-destruction.
Chen Mo knew this all too well. Since Gong Yun had made such arrangements, she must have already considered everything carefully. If he were to ask about the details, it would only make him seem distrustful and increase her psychological burden.
As long as he can successfully complete the tasks assigned to him, for Chen Mo, spending a little more or a little less money is not the most important thing!
Spend money! Just make sure the money produces results!
In this way, Chen Mo's tacit understanding is best when he only hints at things and then stops. Why make each other tense?
The car arrived at the hotel quickly, and the four of them discreetly walked through the bustling hotel lobby and entered the press conference venue.
The conference hall was packed with people, and the atmosphere was lively.
A young woman from the administration team was using a megaphone to give instructions: "Listen to the team leader! Remember the timing for clapping and cheering! Everyone else just follow along, and keep it in sync!"
To enhance the press conference's effect, these so-called "orange fans" were actually temporary actors hired for 80 yuan per half-day.
With Orange priced at 699 yuan, it's hard for true fans to take time off work to support it, since it's not worth the price!
Chen Mo was well aware of this. He didn't know where those wealthy and leisurely "wheat fans" came from, but for Orange's first official press conference, he demanded that the process be smooth and error-free.
Once Orange has a real following in the future, it won't be too late to sincerely invite them over, covering their food, accommodation, and airfare.
The four of them went backstage.
Zhou Yumeng, dressed in a specially customized orange fitted suit, stood on the side of the stage, tightly gripping her headset, her face tense, muttering to herself to cheer herself up.
"Go Zhou Yumeng! You can do it! Not stuttering is a victory! After this, treat yourself to a good meal!"
"Pfft!" Chen Mo couldn't help but laugh out loud.
Zhou Yumeng then noticed them and exclaimed in surprise, "Oh! President Chen! President Gong! President Zhao! Xiao Zheng! What brings you all here?"
"I'm here to keep you company!" Chen Mo encouraged with a smile. "Don't be nervous. Just think of everyone below as radishes and cabbages. It's pre-recorded; we can edit it if things don't go well!"
Zhao Tiezhu chimed in, "Xiao Meng, don't worry! If it really comes down to it, I'll take your place!"
As a result, he was "kicked" away by Chen Mo with a smile, which made everyone laugh.
Zhao Tiezhu's antics actually helped Zhou Yumeng relax a lot.
"Alright!" Gong Yun gently patted Zhou Yumeng's shoulder, her eyes full of encouragement, and then said, "President Chen, it's almost time, let's take our seats!"
Chen Mo led Zhao Tiezhu and Xiao Zheng to the front row of VIP seats.
As Gong Yun left the side of the stage, she gave Zhou Yumeng a reassuring look one last time.
Zhou Yumeng took a deep breath, her eyes hardening.
At this point, after the administrative staff at Orange had coordinated with the "Orange fans," the invited media began to enter.
Individual bloggers like Wang Gehu and Zhong Chenjiang, under the slightly condescending scrutiny of traditional media reporters, found their place with a touch of unease.
The Orange 2 phone launch event has officially begun!
Theme: Touching the Future, Embracing a New Era of Sensory Experience
The huge trapezoidal main screen lit up, and the lights in the circular interactive area swirled.
Part 1: Opening Revelation (5 min)
Documentary playing on the big screen:
A young construction worker who was helping build the power grid in central Tibet returned from the construction site, rubbing his sore shoulders. When he took out an orange from his pocket, his eyes lit up.
The moment the screen lit up, it seemed as if the daytime sandstorms and fatigue were kept outside.
"This phone is really durable and cheap. I carried it in my work clothes pocket for more than half a year, and the screen is still clear. Downloaded movies can be watched without any lag. It's more effective than anything else for relieving fatigue. I can watch it for two hours in the prefab house at night, and I'll have all my energy back the next day!"
A left-behind child in a mountainous area of your province holds an orange and gently taps the front camera on the screen.
The picture wasn't very clear, but my parents' faces in the Shenzhen electronics factory were right in front of me.
The child grinned, his voice crisp and clear, carrying a sweet, natural quality reminiscent of the mountains and fields.
"The teacher said this phone can video chat, and it really can see my parents! Even if they can't see clearly, it doesn't matter. Being able to hear them talking and know that they're doing well is more reassuring than anything else. This phone is just like the 'thousand-mile eye' in Journey to the West, it's so amazing!"
An elderly man in a mountain village, wearing reading glasses, switched his Orange 1 radio to the easy mode, pressed the "radio" icon, and immediately heard a familiar opera tune playing.
He hummed along, a smile playing on his lips.
"This thing really understands us old folks. The print is big, the sound is loud, and tuning is much easier than the old radios!"
No need to learn anything complicated, just click and you can listen to it like a story or a play.
When the kids aren't home, it stays by their side, making the house less lonely!
A series of simple scenes tell the story of how technology is impacting lower-tier markets. The subtitles appear: "The Weight of 680 Million Trusts," then the stage lights up, and a spotlight shines on one side of the stage!
Zhou Yumeng jogged and jumped onto the stage, the "tap-tap" sound of her high heels hitting the stage amplified by the microphone.
She stood in the center of the stage, pursed her lips slightly, then smiled playfully and said self-deprecatingly:
"Many people say that rural towns are technological backwaters. But in our Orange Company's view, they are our true 'high ground'! Because everyone deserves to share in the benefits of the times and technological development!"
(The "orange fans" in the audience let out a good-natured laugh.)
Part 2: Analysis of Disruptive Design (15min)
3D animation disassembling a mobile phone: "The forehead hides 11 micro sensors, and the chin is compressed to 8mm, just like stuffing an IMAX theater into a jeans pocket!"
(PPT parameter comparison, only for the previous generation Orange 1: screen ratio 68%→72%).
A close-up of Zhou Yumeng holding the device with one hand: "The trapezoidal bevel design on the edge allows the index finger to naturally grip, making it non-slip and comfortable! Engineers have tested it and found it reduces the chance of dropping the device by 40%!"
The laser effect of the lights swept across the four colors of the actual devices on the display stand, with the main "Starry Blue" Orange 2 and the classic "Vibrant Orange" Orange 2 taking center stage, shimmering with iridescent light under the polycarbonate metal coating process.
Part 3: Core Technology Unleashed (Important! 20 min)
Far Orange 2nd Generation Gaseous Lithium Battery: Laboratory footage shows the process of injecting the mixture and activating it by charging.
(Chen Mo was just using this opportunity to promote Yuancheng and sell batteries!)
Next came the impressive safety puncture test of the gaseous lithium battery—a nail was driven in, but there was no explosion or fire, no thick smoke, only the aerogel, the same color as the starry sky, slowly seeping out!
"Traditional lithium-ion batteries are like squeezing onto a subway during rush hour. Our gaseous lithium-ion batteries each have their own dedicated carriage, speeding up the process by 3000%!"
The PPT comparison is incredibly impactful: 920mAh ≠ weak!
"Charge for 5 seconds, talk for 3 hours!"
(Compared to Lei Jun's popular science comedy routines, this slogan borrowed by Chen Mo is much easier to understand!)
A gasp of surprise erupted from the audience.
Self-developed motion sensing system (MYT-2.0 gyroscope + MTW-1.0 micro motor): Precision gyroscope displayed under a microscope.
"Traditional electronic gyroscopes have an accuracy of 5-6°, while the MYT-2.0 has an accuracy of 0.001°, which is enough to detect the fluctuations in airflow caused by your blink!"
(If Chen Mo wants customers to accept the technological premium of MYT-2.0 and MYW-1.0, he must come up with an exaggerated and sensational "gimmick"!)
Then, Zhou Yumeng began to introduce the micro motor: "MTW-1.0, with 0.1-second start-up feedback, gives you the most timely and delicate vibration touch!"
Zhou Yumeng raised her voice: "This is a leap from simple touch screen to motion control. Now, let's welcome Wang Kai, the mobile internet technology director of Orange Treasure, to take us to experience the revolutionary motion interaction!"
Part 4: A Feast of Motion-Controlled Games (15min)
Wang Kai, dressed in a standard programmer's outfit of a plaid shirt and casual pants, took the stage, appearing slightly reserved but operating with practiced ease.
The large screen displays "Orange Racing": He tilts his hands on the phone, and the orange racing car on the screen drifts nimbly through the corners, overtaking the banana racing car!
"MYT-2 can detect steering differences as low as 0.001°, making it more comfortable to use than a gamepad!"
Next up was the "Orange Run" PK competition. Arranged "shills" went up on stage to experience it. They flicked their phones with different amounts of force, and the characters jumped up or down. The MTW-1 motor responded with different intensities of vibration based on the jump height!
"When I jumped off the cliff, my heart was pounding in my chest. The tremors felt like I was bungee jumping!"
(Chen Mo pursed his lips to avoid laughing out loud; this actor was too exaggerated!)
Cheers and shouts echoed throughout the venue.
Finally, a demonstration of Orange OS 2.0: "We eliminated 42 redundant processes, and with only 512MB of memory, it runs faster than our competitors' 1GB!"
Opens three apps in seconds, with a smooth and seamless experience.
Part 5: The Ultimate Cost-Effectiveness Killer (10min)
Transparent price bar charts dominate the screen:
Screen (¥198) > Processor (¥183) > Motion-sensing kit (¥165).
"Selling price of 699 = cost of 685 + 14 oranges tax!"
Zhou Yumeng opened the recycled paper packaging box and said playfully, "This is a recycled paper packaging box. Charger? The old Orange 1 charger will work. If you choose not to use the charger, you can save another 10 yuan. We Orange are even doing our part to protect the earth!"
She held up a cute cartoon orange sapling sticker from inside the box, eliciting a knowing smile.
Part 6: The Ultimate Bomb (5 min)
The large screen lit up with a bright red countdown: "24:00:00"!
"Online pre-sales are now open!"
end:
Thunderous applause!
Zhou Yumeng stood in the center of the stage, bowed deeply, and had a relieved and accomplished smile on her face.
Chen Mo led the way in standing up and applauding, his eyes filled with satisfaction.
After the press conference, Chen Mo kept his promise and booked a private room at a nearby hotel to treat Zhou Yumeng, Zhao Tiezhu, Gong Yun, and Xiao Zheng to a sumptuous five-star meal as a reward for the "CXO" (Chief Experience Officer) who had been appointed in a time of crisis.
This thing was first invented by Laubus, and then domestic wheat, blue and green factories, and even later Hammer Technology all made it. To put it bluntly, it's just a high-class title for the host of a press conference.
"Xiao Meng, you did a fantastic job today! You truly deserve the title of CXO!" Chen Mo smiled and raised his glass. "I'll have Sister Gong give you a 20,000 yuan bonus this month!"
A prize of 20,000!
It was worth the week she spent preparing in advance; she started rehearsing three days ago.
"Thank you, Mr. Chen!" Zhou Yumeng's eyes sparkled with joy.
While enjoying his meal, Zhao Tiezhu joked, "Oh, it's a pity you only had your day as CXO. Tomorrow you'll have to go back to being Brother Chen's secretary!"
Zhou Yumeng nodded seriously: "Yes! Being a secretary is great! President Zhao, you have no idea how much pressure there is standing on the stage!"
Zhao Tiezhu wanted to say how great it was to be in the limelight, but when he saw Zhou Yumeng's sincere yet slightly fearful eyes, he swallowed his words.
People's perceptions of the world cannot be generalized.
Gong Yun simply smiled gently and placed a piece of Xiao Meng's favorite dish on her plate.
Xiao Zheng sat quietly to the side, maintaining a professional vigilance, his eyes occasionally glancing at the door of the private room.
When the pre-recorded video of the Orange 2 launch event was released online as a "live broadcast," it was accompanied by concentrated media coverage.
Orange's sales through e-commerce channels have begun to skyrocket.
"00:05:33 — 10 units sold out!"
Zhou Yumeng timely posted a photo on the official Weibo account: after a hearty meal, she took a deep breath, trying to tuck in her stomach while bowing, with the caption: "Thank you for the trust of over 680 million users. Orange 2 will forge ahead and live up to expectations!"
The launch of Orange 2 quickly sparked heated discussions, with media coverage exploding.
The key technological anchors: "5-second fast-charging gaseous battery" vs. "sensitive motion-sensing interactive games" became the core memorable labels of this press conference.
Contrast marketing: "A cute girl with big eyes hosts a hardcore press conference" successfully created a meme, and the hashtag #TheCutestCXO'sTechRevenge: We Oranges are not knockoffs!# trended.
The price myth: "699 = revolutionary experience + the same fast charging technology as wheat" continues to ferment, and the name of the cost-effective killer in the sinking market is taking shape.
橙子2的24小时战报出炉:线上15万台+线下渠道商疯狂铺货30万台= 45万台!
这个数字,紧随平果4的60万台、小麦1的50万台之后,高居全球智能手机首发24小时销量榜第三!
The successive successes of Wheat 1 and Orange 2 were like pouring two ladles of cold water into a boiling oil pan, causing it to explode completely!
With daily sales of hundreds of thousands of units and sales revenue of nearly one billion yuan, it has made countless outside investors envious and excited.
Official media also seized the opportunity to fuel the fire, publishing extensive reports on the "wheat model" and the "orange phenomenon," portraying the smartphone sector as a "new blue ocean" full of opportunities, with the intention of guiding some of the restless real estate hot money to the "electronics industry chain" and the "new energy industry chain."
Therefore, in the eyes of countless people:
Lei Jun, a once-disillusioned figure in the internet industry, casually assembled a mobile phone and sold 50 units a day, earning nearly 10 billion yuan daily—a remarkable comeback!
Chen Mo, a "little Deng" who started his business in North China by dealing in second-hand electronics, easily joined the billion-dollar club by assembling smartphones from scratch!
With these two "casual" success stories, all sorts of ambitious individuals couldn't sit still any longer. They jostled each other, waving their banknotes, ready to enter the market and grab a share of the pie.
Mingqiang: Luo Chuizi, who runs an English training business, has already made a high-profile announcement on Weibo that he wants to "pay tribute to Lei Jun" and plans to visit and learn from Xiaomi, vowing to make "the best mobile phone in the Eastern Hemisphere".
By the way, what does Lao Luo think is the best mobile phone in the Western Hemisphere?
To this day, we still have no answer!
Hidden Arrow: After the failure of the W700, a collaboration between Ali Group and Tianyu, the undeterred Ali Cloud OS partnered with Haier Group to secretly develop a new model.
Meanwhile, more capital from the home appliance, real estate, and even apparel industries is quietly registering companies, poaching teams, and sharpening its knives.
Looking at the descriptions of "starting from scratch" and "billion-dollar myths" in the news, Chen Mo wanted to clarify the hardships and risks involved.
But when he saw the reports of soaring orders for Yuancheng Battery and the supply shortage of Chengke gyroscopes and micro motors, he fell silent.
Chen Mo instantly understood the deeper meaning behind it: gold prospectors might not find gold, but those who sell shovels, jeans, or water would definitely make a fortune.
However, behind this frenzied cross-industry gold rush, in a corner unnoticed by anyone, the traditional mobile phone empire is experiencing a silent collapse.
Nokia has completely abandoned Symbian, tied itself to the Microsoft mobile operating system, and there are even rumors of a tragic sale of its hardware division.
Motorola, like a lamb to the slaughter, was at the negotiating table for a joint acquisition by Fantasy and Google, with its brand and hardware being coveted and divided up.
Jinli's status as the top domestic player is no longer just a title.
Rumors spread that Boss Liu had lost a huge sum of money at a casino in Macau, and internal strife raged within the company. Lu Shiwa briefly stayed on, and the smart device brand Aiyouni he created was treated like a discarded pawn.
In the battle between Tianyu Godmother Rong and Lu Shiwa over the system, she exhausted all her energy. The North American team's "brilliant plans" failed one after another (WP system, Ali Cloud OS). Disheartened, she had already considered retiring and switching to radio frequency chips.
A darkly humorous panorama of the mobile phone industry slowly unfolds.
Traditional giants in the industry have no hope of transformation, and are either cutting their losses to survive or leaving the market in disappointment. Meanwhile, "warriors" from outside the industry, with the simple dream of "buying parts, assembling, and making a fortune," are jumping into this new blue ocean that seems to be full of gold but is actually turbulent undercurrents.
The second major battle in the domestic smartphone market—the Warring States period—officially began amidst a mix of fervor and defeat, setting the stage for a bloody and chaotic era.
In the early days of the Cool Fantasy Chrysanthemum, relying solely on national subsidies was no longer enough to maintain its basic territory.
Faced with the sudden emergence of eighteen warlords, everyone wanted to defend their own territory and began to develop new channels.
Without going through fierce competition, which of the original four starter families would be willing to give up their position?
Kupa: "."
Kupai executives publicly stated: We will continue to firmly deepen our partnerships with telecom operators (Yudong, Liantong, and Dianxin) and capture the market through customized models!
To put it simply, it can be said like this: Goddess! Your child is my child. To express my unwavering loyalty, I've had a vasectomy. I LOVE YOU.
is that useful?
some!
It's useful at least in the short term!
By abandoning its self-built channels and fully utilizing the channels of the three major telecom operators, Kupai is naturally more suitable for operator support than the other three.
(End of this chapter)
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