Huayu 1995

Chapter 215 The First Endorsement (Seeking Monthly Tickets)

Su Chao didn't question the other party about why they bought pirated goods, which was a way of giving them a way out.

What else could he do? He couldn't very well fight with someone who bought a pirated copy, could he?

The man chuckled awkwardly, but didn't refuse the opportunity to back down.

However, he quickly took out a cigarette case:
"I really love your songs. I can't find anywhere else to sign my autograph. Can I sign it here?"

"That's a good option..."

Su Chao had no choice but to sign his name anyway.

Although smoking is unhealthy, at least it's a contribution to the country.

As for whether the cigarette brand will use him for advertising, hire him as a spokesperson, give him a lot of money, and send him a Mercedes-Benz...

If that's the case, there's nothing Su Chao can do.

"Su Chao, I really like you. This is an original cassette tape. When are you going to release your second album?"

I never expected that there would be real fans.

"It will be released in the first half of next year. The songs on the second album are even better than the first one. Everyone can look forward to it."

Su Chao plans to release two albums a year.

It's tough to make a living in the film and television industry now; it's far less lucrative than the record industry.

Since he has enough songs, Su Chao will definitely release more albums.

After signing around the room, the signing event finally came to an end.

Su Chao quickly got into the car and left.

Next, we'll shoot the second commercial...

After being busy for several days in a row, Su Chao sometimes didn't even have time to fish.

We've finally finished filming the music video and commercial.

This also includes the Wahaha advertisement.

They even helped record the song.

Wahaha is also struggling with this issue.

Their previous spokesperson was Jing Gangshan, who is a relatively famous singer, but his popularity among the general public was really low, and the promotional effect was unsatisfactory.

To change this situation, the company plans to replace Mao Ning.

Mao Ning wasn't much better off.

Both singers have great songs and are well-known.

However, they lack sufficient influence among mineral water consumers.

It won't make people choose a beverage because of the spokesperson.

They wouldn't bother to find out who the person on the drink is or what their works are based on the image on it.

There's no way to achieve a win-win situation.

What's the point of having such a spokesperson?
There aren't many celebrities in mainland China who can achieve this kind of effect.

Do we really have to invite Hong Kong and Taiwanese celebrities?

The marketing department submitted Li Ming's name, but it was opposed by Boss Zong.

It's not a matter of price.

Of course, the price is indeed high; Leon Lai's endorsement fee alone is one or two million.

The main reason is that Boss Zong doesn't like Leon Lai.

Aside from being good-looking, he doesn't have any decent songs or movies. He's just a pretty face, far inferior to Andy Lau and Jacky Cheung.

He's practically just there to make up the numbers among the Four Heavenly Kings.

Of course, this is a bit excessive.

Now there's another option.

Su Chao!

The girl, who was only ten years old, bought a cassette tape. It's normal for young girls to be fans of celebrities, and Boss Zong didn't think there was anything wrong with it. People should do things appropriate for their age.

But my daughter insisted on being sent out.

He blasted music through a loudspeaker at home, singing along in a weak, lifeless voice:
I admit it's all the moon's fault / The night was so beautiful, and you were so gentle / That in that instant, all I wanted was to grow old with you...

Boss Zong felt like he had been brainwashed and actually thought the singer sang quite well.

The company happened to be looking for a short-term advertising model, so he named Su Chao.

I can also please my daughter at the same time.

Unexpectedly, the other party requested that the production be carried out by a designated advertising company.

This is not an excessive thing.

Wahaha doesn't have its own advertising company; they hire external advertising agencies to shoot their commercials.

It doesn't matter who makes it, as long as the quality is guaranteed.

Surprisingly, they wanted to charge extra.

Boss Zong almost laughed in anger and immediately wanted to replace him.

A newly released album singer making one demand after another, are you crazy?

The daughter was still clinging to Boss Zong's leg and wailing.

I want this one, nothing else...

Mr. Zong had no choice but to agree. It was just an extra 100,000 yuan, after all.
He thought the matter was now settled.

Unexpectedly... here we go again!

It never ends; they've made another request.

Kill him! Don't stop me! I have to kill him!

Boss Zong hasn't been this angry in a long time.

However, while Su Chao made his endorsement request, he also sent over the advertising sample tape.

Boss Zong didn't rush to refuse.

Let’s wait and see.

This is truly astounding.

The advertisement was filmed by Su Chao and a girl, and the quality was excellent. This company called Yuanmeng Advertising is indeed very capable, and the results are no worse than those produced by established advertising companies.

It would be fine to air it during prime time on CCTV.

However, what surprised Boss Zong even more was this Su Chao.

Generally speaking, singers who produce good songs are rarely good-looking.

The owner of the song shop in Jinggangshan thought it was good, but Jinggangshan's appearance was not well received by the public.

Su Chao is a great singer and good-looking. No wonder his daughter is so infatuated with him!
Boss Zong was a little jealous, but he also knew that Su Chao was indeed more suitable than Jing Gangshan.

He would definitely be a better fit than Mao Ning.

Despite being considered a perfect couple, Mao Ning and Yang Yuying are actually not on equal footing.

People are paying more attention to Yang Yuying.

Of course, just being good-looking isn't enough to make people think you're anything special; there are good-looking people everywhere.

The key point is that there really is a song in this advertisement.

I hold you tightly in my arms / I cradle you in the palm of my hand / Because I truly love you / In the pure world of love / You are my only one...

The cheerful melody and heartfelt lyrics convey the joy of love, giving people an uplifting and uplifting feeling.

The advertisement content, combined with the content itself, created a very ambiguous atmosphere.

They wish the advertisers would make a romance film.

Ambiguity is an inevitable stage in a relationship, and girls in love should all have this feeling—compared to the happiness of being in love, the sense of accomplishment during the ambiguity period is a more special experience.

Unreachable is always in turmoil.

It's easy to feel bored after finishing it.

Think back on your past relationships. What do you miss most? Isn't it the sweet, unspoken feelings you had with your lover during the ambiguous period that permeated your very being?

Even an old man like Boss Zong was tempted.

Ah, youth is truly wonderful!

"Him is the one! Let him be the spokesperson!"

After suppressing his previous resentment towards Su Chao, Boss Zong immediately decided on the spot to appoint a spokesperson.

The marketing department was also very satisfied.

They were genuinely worried that Boss Zong would hire an old man to endorse the product, since young people are drinking water these days.

Even older women would definitely prefer a sunny and handsome young man.

And this female model, although she looks a bit thin and plain, has a captivating charm and is a pretty young girl.

It matches the character of mineral water very well.

This dream-realization company has reached the top level in the industry, whether it's writing scripts and lines or selecting models and composing music.

"Ask him, if he's willing to keep his endorsement fee the same, I'm willing to give him 500,000 a year."

Boss Zong was very satisfied with the advertisement and the song, but after all, he was a businessman, and a successful one at that, so he was very adept at using business tactics.

Half a million!
Few people can resist this temptation.

Reports indicate that Liu Xiaoqing, who rose to fame with the TV series "Empress Wu Zetian," accepted an invitation from Senda Shoes to become their spokesperson for a fee of six million yuan.

Liu Xiaoqing, dressed in an office lady style short skirt and classic short Senda leather shoes, gracefully stepped onto the stairs.

He said as he walked, "If you want to stand tall, you have to take every step firmly."

She not only broke the record in mainland China, but there are also very few people in Hong Kong and Taiwan who can reach a six million endorsement fee.

A newcomer like Su Chao is definitely no match for him.

Under normal circumstances, an endorsement fee of 100,000 yuan would be the maximum.

Boss Zong offered 500,000, which is an extremely high price.

She's practically a second-tier celebrity now.

However, he also set a condition of a "fixed" endorsement fee.

This means that no matter whether the endorsement lasts for twenty or thirty years, the annual fee will remain at 50.

When Su Chao received the message, he was racking his brains trying to figure out how to sneak into the second floor of Thor's house.

I've been back for several days now, and I still can't come up with an idea.

He had been there before; yesterday he bought a few fish from the market and sent them to Thor's house.

But he could never find an excuse to go upstairs.

I'm sleepy, I want to take a nap in your bed~
I want to see where you sleep.

I want to sleep with you~
It seems like I can't really say it out loud.

When asked whether the endorsement fee was fixed or based on market conditions, Mr. Zong chose the fixed fee without hesitation.

Nonsense, at the current market price, he wouldn't even earn 100,000 a year.

It's just the price of a song, why bother with all that effort?

What's the point if it increases to five million in ten years?

Su Chao is still confident that his endorsement fee will rise to 20 million in 20 years.

But distant water cannot quench near thirst.

Moreover, twenty years from now, he will never be someone who lacks 20 million.

Twenty million is just a small goal at most.

It would be better to raise more money now as initial capital.

However, Su Chao did have his own requirements.

A fixed endorsement fee is fine, even a 20-year contract is no problem, but 500,000 won't do, it has to be at least 1 million.

If it's one million, then Su Chao's endorsement fee would be at the level of a top-tier celebrity.

At the height of her popularity in 1990, Wang Zuxian endorsed the Japanese sake brand "Fukumu-niang" and earned three million NT dollars annually.

She's definitely not worth that much money now.

Now, even with 300,000 yuan, no one wants her to be their spokesperson.

In mainland China, a classic example in the advertising industry is Midea hiring Gong Li as its spokesperson for the slogan "One Smile, One Million".

Gong Li was the first spokesperson to receive a fee of 100 million yuan.

That was in 1993.

There are definitely more now.

Two years later, even with the premise of a "fixed" endorsement fee, Su Chao is actually not worth a million.

Ray Lui is worth about the same price.

However, when it comes to psychological warfare, if Boss Zong sets a challenge for him, it doesn't stop him from setting a challenge for Boss Zong in return.

You want to see if I'm short-sighted.

I'd also like to know your opinion on my future development.

As for whether the negotiations would fall through, Su Chao didn't care at all.

Let them smash it.

A few years later, when he became the number one star in Chinese entertainment, it was Boss Zong's turn to regret it to the core.

(End of this chapter)