Huayu 1995

Chapter 130 Jealousy Changed Him Unrecognizable! (Bonus Chapter for 3800 Monthly Tickets)

All that's left is to register the company and then quickly create the advertisement for them.

There is no specific order to these steps; you can start advertising while registering.

Especially the preliminary preparations.

Furthermore, registering a company is not that simple.

Whether registering an advertising company or a film and television company, you need to be affiliated with a state-owned company.

Currently, film production licenses are monopolized by 16 state-owned factories, leaving private enterprises with no choice but to film on behalf of others.

Even the Hong Kong-funded Red Star Production Company is actually affiliated with a third party.

Otherwise you won't be able to release albums or sign artists.

Where would be a suitable place to register/affiliate?

Yan Siyuan wasn't worried about finding a place to work under; he and Sister Hong knew many bigwigs in state-owned enterprises, so there were plenty of places they could work under.

Moreover, there is not much management fee required.

Giving the big shots some benefits is much more effective than paying management fees.

Economic development is the priority, and everyone is focused on making money; therefore, leaders must take the lead.

Lead the way to get rich first.

"Let's get affiliated with Xi'an Film Studio. I know the people there very well, and even a fallen camel is bigger than a horse. Maybe we can use their production license to make a movie."

Su Chao didn't hesitate much between Beijing Film Studio and Xi'an Film Studio.

He knew relatively few people at the Beijing Film Studio, and none of them were particularly powerful figures.

Xi'an Film Studio is different. People like Zhang Zien, Huang Jianxin, and Zhou Xiaowen are all the backbone of Xi'an Film Studio.

The network of connections you have speaks for itself.

The previous factory director, Wu Tianming, was bold and radical, and dared to make unconventional appointments. Many directors from the fifth generation were promoted by him.

For example, it was he who promoted Zhang Yimou from cinematographer to director.

Unfortunately, after his film "Old Well" won an award at the Tokyo International Film Festival in 1987, his trip to the United States for exchange was restricted, and he was dismissed from his position as factory director in the name of "liberalization of the bourgeoisie".

Zhang Zien, yes, the Zhang Zien that Su Chao knew, served as acting factory director from 1989 to 1991.

A new factory director was not elected until 1991.

The new factory manager implemented "cost control," directly cutting the salary budget for key personnel by 30%.

Since 1991, Xi'an Film Studio's average production cost has decreased by 27%, but the number of films produced has also decreased year by year.

TV series that are guaranteed to make money, with Xi'an Film Studio accounting for 60% of their productions.

Since Xi'an Film Studio is producing fewer and fewer films, it has freed up a large number of filming slots every year.

What's wrong with Su Chao using one or two "clones"?

That's what Aunt Hua did at the beginning too.

He initially affiliated himself with the Beijing Cultural Advertising Service Center, but "Endless" was actually a clone of the Beijing Film Studio.

There are policies and measures to counter.

If a reborn person wants to stand out in this era, they cannot possibly do things in a conventional manner.

You can work yourself to death, but you'll never get ahead.

Others also felt that Xi'an Film Studio was a very suitable choice, but they were hesitant about making movies, since many films these days rely on subsidies to survive.

We're not their biological children, so we don't get any subsidies.

Su Chao didn't offer any further explanation.

The next day, when he went to the set of "Turn Right with Left Signal" to film, he asked Huang Jianxin about the feasibility of this matter.

"Who taught you that... Are you sure you haven't been fooled? Don't let someone cheat you."

Huang Jianxin stared intently at Su Chao.

I suspect this guy just looks young, and is actually in his forties or fifties.

You're so young, how come you're so good at scheming?

They established an advertising company, which was affiliated with Xi'an Film Studio.

Is this something that most young people around twenty years old would even think of? They simply don't have this kind of awareness.

Even someone like Niu Zhenhua, who has been in the business for many years, probably wouldn't know that it could be done this way.

"Brother, don't worry, I haven't been fooled at all. I've actually already secured my first advertising deal."

They filmed a shampoo commercial, which cost 1.8 million yuan to produce. They hired Huo Jianqi as the director and paid him 30,000 yuan.

He wanted me to work under the Beijing Film Studio, but I thought, the directors I know, Zhang Zien and Zhou Xiaowen, and you two, are all key members of the Xi'an Film Studio. Why shouldn't I work under the Xi'an Film Studio? Don't you agree?"

This is where Su Chao's excellent delivery of lines comes into play.

This passage was written in one go.

The logic was clear, the information was plentiful, and a barrage of questions was launched against Huang Jianxin.

"One million eight hundred thousand for an advertisement?"

Huang Jianxin wanted to grab Su Chao by the collar and shake his brains out.

He got a concussion from all the shaking!

Damn it, what a piece of crap this ad is, costing 1.8 million!

You little rascal, were you out there lying to someone?

You made a profit of 1.5 million from someone else who could have bought something for 300,000.

"Yes, is it very expensive?"

Su Chao looked completely innocent, seemingly unable to understand why Huang Jianxin's expression had suddenly become so ferocious. "Do you know how much I earned making this movie? Two million three hundred thousand. Two million three hundred thousand for a movie, and I'm only willing to use 16mm film. You're spending a whopping one million eight hundred thousand on a short commercial that's only a few dozen seconds long."

Huang Jianxin's voice rose several decibels.

Jealousy has completely changed him!
"Actually, the 1.8 million yuan also includes the cost of advertising. The actual amount that can be used to shoot the advertisement is only about 600,000 yuan. The main reason is that 35mm film is too expensive. A third of the budget was spent on film."

Su Chao comforted Huang Jianxin.

However, the effect was obvious: Huang Jianxin not only blushed, but his neck also thickened.

They use 35mm film for commercials?

Huang Jianxin took a big gulp of tea before he could catch his breath.

"Why did you ask Huo Jianqi? He's never been a director before. I'll direct it for you!"

Huang Jianxin was unconvinced.

They keep saying they have a good relationship with our Xi'an Film Studio, but they're secretly trying to seduce people from the Beijing Film Studio.

You fickle little brother!
The year he entered the Beijing Film Academy, Huo Jianqi was a senior in the Fine Arts Department. Their school was such a small place, and they had met before.

Later, when we started working, we also participated in academic conferences together.

Furthermore, when Huang Jianxin was preparing for the film "Misplaced" in the mid-1980s, he invited Huo Jianqi to do art design. Although the latter declined due to scheduling conflicts, the two still discussed visual solutions together.

“He has been making a lot of music videos in the last two years and has earned a lot of money. I met him when I was making a music video for Jiang Shan.”

Su Chao doesn't necessarily have to find Huo Jianqi to film.

Moreover, as business grows, the number of commercials that need to be filmed will also increase.

It's impossible to hire just one director for all of them.

Otherwise, if all the advertisements produced have the same style, users will experience aesthetic fatigue.

"I'll call the factory manager today and have your advertising company affiliated with us. When it comes time to shoot the commercials, we'll try to use as many of our Xi'an Film Studio's employees as possible."

The factory manager's biggest headache was the issue of food.

He couldn't think of any other solutions besides layoffs.

If they could help solve the meal problem for even a dozen people, Xi'an Film Studio wouldn't mind if Su Chao were affiliated with them, since the studio already had a bunch of various cultural companies affiliated with it.

"Thank you, brother. I've already talked to Director Huo Jianqi about this commercial. I'll definitely ask you to direct next time."

I have a headache.

There are so many connections to maintain.

Huo Jianqi is associated with "Postmen in the Mountains," so they need to communicate more often.

Zhang Zien, on the other hand, is from "Wrong Carriage, Right Groom," so he can't be indifferent either.

He was also a bigwig at Xi'an Film Studio and had a very good relationship with the Bureau of Culture.

Although Huang Jianxin will make fewer and fewer films in the future, he is an industry leader and has a close relationship with Han Sanping. After Han Sanping retired, he filled some of the power vacuum.

These are all valuable connections.

Since these people are all poor right now, it would be most worthwhile to maintain a business relationship by shooting commercials.

Not all directors can become top-tier male stars like Jiang Wen.

Huang Jianxin had no intention of taking Huo Jianqi's job.

Su Chao's attitude pleased him.

However, the price of 1.8 million for an advertisement still seemed unbelievable to him.

It's true that every profession has its own secrets.

Is money so worthless these days?

Why are those who make movies so poor?

The total cost was 230 million, with 50 for marketing and promotion, and other miscellaneous expenses added up to no more than 350 million.

But he wants to use that 350 million to make a 90-minute movie.

Damn it, he even feels bad about having to call out for another NG (no good take).

State-owned factories are really failing.

Go to sea, go to sea...

Su Chao listened to his muttering, but secretly he was delighted.

I've told you so much.

Besides getting affiliated with Xi'an Film Studio, they just wanted to trick you into becoming my producer in the future.

It would be a real shame if I didn't use your connections.

When it came time to film, Huang Jianxin was still somewhat absent-minded. Fortunately, there was Yang Yazhou, the executive director, so he didn't have to stop questioning his life.

Today we filmed several scenes of eating at a small restaurant.

The small restaurant was where the coach took several students to eat.

There are many intricacies involved here.

The places your driving instructor takes you to are definitely not because the food there is delicious or good value for money.

do not doubt.

This is actually a business.

In the movie, the coach and the pretty proprietress staged a scene of flirting and ripping off customers.

The proprietress is really amazing.

Huang Jianxin truly lives up to his surname; his aesthetic sense is absolutely top-notch.

(End of this chapter)