Huayu 1995

Chapter 128 This kid is an honest person (Seeking monthly votes)

One million eight hundred thousand is really not a high amount.

Su Chao quoted this price because he thought it would be profitable, but Sister Liu didn't think it was worth it.

Last year, Kongfu Banquet Wine became the first Spring Festival Gala bidding champion with a bid of 3079 million yuan, generating nearly 10 billion yuan in sales revenue and 3.8 million yuan in profit. It was unparalleled in its popularity, far surpassing the well-known Moutai, Wuliangye, and Luzhou Laojiao.

This year, Qinchi Liquor, also located in Shandong, became the new CCTV advertising champion with a bid of 6666 million yuan, increasing sales by 500% and profits by 600%.

Of course, two years later, the inside story of this guy using Sichuan liquor to blend his products was exposed, revealing that it was a private label product, and the company's brand image collapsed instantly.

Large foreign companies like Herbal Essences will definitely advertise on CCTV and provincial TV stations.

If you don't make it well enough to save money, then all your investment will be wasted.

Sister Liu knows perfectly well which is more important.

Head & Shoulders, their contemporary competitor, spent three million on an advertisement.

"Sister, I don't really recommend using celebrities. We are a daily chemical product. If it's a top celebrity, not only will the cost be high, but it will also create a sense of distance from the users. If it's not a top celebrity, it's better to choose some young girls with good temperament, which also fits our positioning of young girls."

Su Chao's goal wasn't just to close this deal; he also wanted to build a good reputation for his soon-to-be-established advertising company.

To help customers get the most out of the least amount of money.

This is word of mouth!
"A girl with a good temperament is also fine."

Sister Liu didn't insist on using celebrities.

In fact, many popular commercials now feature actors who are not ordinary people.

Moreover, their Herbal Essences products are positioned for young women, a sentiment rarely expressed by big-name celebrities.

"Leave this to me, I guarantee you'll be satisfied."

Su Chao knows too many pretty young girls.

They can be pulled out and lined up in a row, so you can choose whichever you like.

"We can't just find one!"

Sister Liu was like a lecherous wolf, immediately making very "demanding" demands on the actors appearing on screen.

"Don't worry, I'll definitely find the most suitable beautiful girls. I can arrange for two or three to chase and play in the flower field..."

Actually, it would work for boys and girls, but unfortunately, boys' hair can't be tossed around.

The current atmosphere is still somewhat conservative, especially among censors and television stations, who worry that such behavior might be considered immoral.

For example, cough syrup is like a leopard chasing a beautiful woman.

If it was a pervert chasing her, someone would inevitably call the police.

Furthermore, since the target audience is young girls, there's no need to include a boy like Su Chao.

Su Chao plans to arrange for several future Best Actress awards.

It doesn't cost much to have an ordinary person endorse a product.

It only cost 10,000 yuan to get three people together.

Su Chao solved the creative script himself.

If you look for other advertising planners, you can't get this level of copywriting quality for less than tens of thousands.

He calculated that he had 20,000 yuan.

For a music video director like Huo Jianqi, who started with art design, the quality of the commercials he produces is absolutely phenomenal, and they offer excellent value for money.

The director's fee can be settled for 30,000 to 50,000 yuan.

He earns no less than he does from making movies.

Moreover, long-term cooperation is possible.

Even if you hire people from the film industry for other aspects such as lighting, photography, and sound recording, the total cost would not exceed 100,000 yuan.

Su Chao has been discussing equipment with people from Xi'an Film Studio recently.

If it's only for one shoot, then you can borrow it directly by using some personal connections.

But since it's about running a company, it has to be standardized; there's no reason to always rely on personal relationships.

Favors can actually be sold for money.

For the ARRI 35mm cinema camera, plus other equipment, long-term rentals are better and may offer discounts.

However, if you only rent it for a few days, it will cost tens of thousands.

The biggest expense was probably film.

There's no way around it; the cost of advertising production has visibly decreased in later generations due to technological innovation.

These days, if you want to use good film, it can easily cost tens of thousands of dollars.

If a music video for an average singer can be made for 30,000 to 50,000 yuan, then that would be a home VHS camcorder.

Unlike music videos that can be shot with a home camcorder, if you want to shoot an advertisement with 35mm film and achieve a cinematic effect, you'll need at least 20 yuan.

They are generally between 25 and 50.

Even if music videos are made on film, they use 16mm film, which saves two-thirds of the film cost.

Jiang Shan uses this kind.

According to Xi'an Film Studio, the Pantene advertisement used 35mm film and cost 52 yuan, while the Centennial Runfa advertisement cost 98 yuan.

With Chow Yun-fat's 150 million yuan endorsement fee and 160 million yuan investment, the total cost of one of Chow Yun-fat's advertisements exceeded five million yuan.

Of course, their sales exceeded 2 million yuan in just 6 months after they went public.

Spending five million is definitely worthwhile.

There's also post-production.

Editing is usually done at the production department of a film studio.

If you do it secretly like Zhang Guoli, it's very cheap; you just need to give the master a few thousand yuan as a bribe.

If you go through the official channels, it will cost tens of thousands of yuan.

There are also special effects.

This also costs money.

The special effects of a regular music video are definitely not enough.

Including car rentals, clothing, cosmetics, and so on.

There were also flyers and on-the-ground promotions, store posters...

Six hundred thousand is definitely needed.

If the initial budget is one million, then you can negotiate for provincial TV stations and CCTV's non-prime time slots. As for whether to negotiate for prime time slots later, that generally depends on the results, and that's no longer Su Chao's advertising company's business.

Su Chao has a profit margin of about 100,000 to 200,000.

They also need to manage relationships with all parties involved.

Su Chao was relatively restrained in earning money from his first deal.

Otherwise, his offer would not be like this.

He would quote 30,000 for the actors alone, give the actors 3,000, and keep 27,000 for himself.

That's exactly what Zhang Guoli did.

Listening to Su Chao calculate the accounts one by one, Sister Liu couldn't help but feel a surge of emotions.

This kid is an honest person.

They even revealed that they might have cheated the actors out of 27,000 yuan.

Since ancient times, tricks have been unreliable; only sincerity wins people's hearts.

"The company that quoted us three million, saying they wanted to hire Christy Chung to shoot an advertisement. They even showed us a photo of themselves with Christy Chung. But they ran off with our 300,000 down payment..."

Sister Liu was infected by this and also became very sincere.

"Christy Chung is indeed very popular. Last year, she starred in a movie called 'The Bodyguard from Beijing,' which was very good."

Yan Siyuan's implication was that you were deceived not because you were stupid, but because Christy Chung is indeed very good.

"Christy Chung... she doesn't give off a very youthful vibe."

Su Chao held back.

No laughter...

Taking photos together, aren't we in the same industry?
When I was little, I thought Christy Chung was a bit improper in the movies, seducing our righteous bodyguard.

Women are just a burden.

As I grew up, I realized that Christy Chung is quite beautiful.

What's more, she's someone else's girlfriend.

Unfortunately, Li Lianjie is too pretentious.

"So, professional matters should be handled by professionals... This advertisement will be handled by your company. What's your advertising company called again?"

Sister Liu was moved by Su Chao's professionalism and sincerity.

Most importantly... it was introduced by an acquaintance.

These days, there's no online exposure or store reviews to rely on for judgment; recommendations from acquaintances are ubiquitous across all industries.

Of course, even introductions from acquaintances can lead to being scammed or ripped off.

They're targeting acquaintances.

But I've known Sister Hong for several years. I know her personality very well. She's not just an ordinary acquaintance. We've even taken baths together naked.

Moreover, Yan Siyuan endorsed it.

Hong Jie made it clear that she, Yan Siyuan, and Su Chao were partners in opening the advertising company.

"Not ready yet……"

Su Chao, Hong Jie, and Yan Siyuan looked at each other, wondering how they could have forgotten about this.

"Then you guys hurry up and think of a solution so we can sign the contract as soon as possible."

Sister Liu chuckled. It seemed the company hadn't opened for business yet, and she was Su Chao's first customer.

"Don't worry, I'll think about it later."

Su Chao shook hands with the other party and reached a preliminary consensus.

“It wouldn’t be appropriate not to give an advance payment, nor would it be in accordance with our company’s procedures. We’ll give you 300,000 first… uh, that number doesn’t sound good, how about 350,000? You can start planning, and we’ll give you the next payment when it’s time to start production.”

Sister Liu did not forget what Su Chao had said about not paying first.

However, large companies have fixed procedures, otherwise it would be easy for subordinates to exploit loopholes.

"Thank you so much."

Su Chao was more than happy to agree, but saying he would make it for free was just bragging.

Who would dare to actually start doing this without paying?

"Why did you suddenly decide to start an advertising company together?"

After we finished discussing business, we all had a few drinks together.

"Not long ago, Su Chao filmed an advertisement and discovered that he had a special talent for advertising. So everyone got together and decided to start an advertising company to play around with it."

It's definitely not accurate to say that the karaoke business is getting worse.

Just pin the blame on Su Chao.

Even if the karaoke bar owner found out, he wouldn't say anything to them.

"The advertisement will be on TV in a couple of days. It's said that they've secured a prime-time slot on the provincial TV station."

They usually go on the provincial TV station first.

Based on the advertising performance, we will then consider whether to upgrade the coverage to a full range or launch a low-cost campaign on local TV stations.

"My younger brother is truly remarkable at such a young age!"

Sister Liu praised that having ready-made samples was also very good, as it would make it more convenient for her to discuss them in meetings.

"I still need more guidance from my older brothers and sisters. My greatest fortune is coming to Casablanca and meeting so many kind older brothers and sisters..."

Su Chao thought the people at the karaoke bar were really nice.

Very few people made things difficult for him.

No one forced him to drink or sing the same song over and over again, and no one wanted to sleep with him.

Even though he leaves work before midnight, everyone is very understanding.

My younger brother is still growing, so what's wrong with him getting some rest?

"Don't worry, I'll introduce more business to you later. It's so hard to find a reliable advertising company these days."

Sister Liu was overjoyed by Su Chao's flattery.

The key is that Su Chao spoke sincerely, and he's also incredibly handsome.

(End of this chapter)