Huayu 1995

Chapter 124 Advertising Company (Bonus Chapter for 3400 Monthly Tickets)

"Business?"

Yan Siyuan was truly bewildered that they would actually try to discuss business with him.

What business opportunities are there for us to discuss?

"Yes, brother, you've been running Casablanca for many years, so you must have a pretty good network of connections."

There are many businesses that Su Chao cannot run on his own.

Some people may think that as long as they have enough information, they can be invincible in the business world.

In reality, this is often not the case.

For example, Su Chao opened his own record company, produced a bunch of good songs, discovered a group of future talented singers, and released their hit songs ahead of time.

Hoping to make a splash with this, crushing other record companies and rivaling Rolling Stone, Sony, and PolyGram.

Damn, that's just a pipe dream!

Production requires a great deal of effort, and distribution is even more difficult.

And there's also the ever-present threat of piracy.

Before you can even figure it out, your company will be ruined by your competitors.

They'll promote one and then poach another.

You can't just tell everyone you're reborn, and expect them to follow you and make everyone as happy as animals.

Others will just think you're crazy.

"It's alright. I know a bit of all sorts of people, and I'm on pretty good terms with some of them."

Yan Siyuan showed a slight hint of reserve.

Casablanca is considered to be on the more artsy side among Beijing's top nightclubs.

Therefore, the customers who come to consume are very high-end.

Big bosses from all over the country, senior staff members in key departments, bigwigs in the arts and education circles...

If he went to Su Chao's training room.

I reckon they could point at Zhang Heping and say, "Oh, isn't this Old Zhang?"
His connections may not be of high quality and may not be useful in crucial moments; others may just see him as a brothel madam.

But knowing... is also a skill.

"I'm planning to start an advertising company. The two of us, plus Sister Hong, can work together to do some legitimate business as a safety net for you. What do you think?"

Su Chao had been brainstorming for several days.

If he were an ordinary person with exceptional advertising talent, he might have partnered with the advertising agency B that shoots coconut trees.

He provides ideas, and people give him some money.

It'll probably cost a few thousand, but at most it'll be hard to exceed ten thousand, since the budget for producing an advertisement is limited.

He gradually built up his reputation, and the industry recognized him as a top-notch planner.

What's the point!

Su Chao doesn't lack those few thousand yuan.

Therefore, he decided to take a different approach and start his own advertising company.

Rebirth should be accompanied by pride!
He feels no burdened by being called by his older brothers and sisters; this is his way of dealing with people.

Methods to paralyze the opponent.

But he definitely wouldn't do it as cheap labor.

The same logic applies to not going to PolyGram.

He viewed the Red Star Production Company as his private property, a part of his future business empire.

So he wasn't working for Chan Kin-tim.

"Wait a minute, I don't understand..."

Yan Siyuan's mind was a complete mess; why was this topic so bizarre?

“You don’t understand. You have connections in society, and I have a talent for advertising. I also know people who can produce commercials and actors who can act in them. We’re bound to be successful.”

I do not understand?

You fucking stole my words.

Are you the principal or am I the principal?

"When did you develop a talent for advertising? All you did was shoot two commercials, right?"

Yan Siyuan was highly suspicious.

There are too many swindlers in the world, and this kid in front of me is very good at it.

"Do you remember that day I brought my friends over? There were people from two advertising companies there, and I filmed an ad for each of them. Don't you think they were very respectful to me?"

Su Chao countered with a question.

The two ads haven't even been released yet, so he can't prove himself to a layman.

However, it can be observed from other perspectives.

"It seems that's true. I was wondering at the time, did you perform so well that the advertising company treated you differently and even sent you so many flower baskets?"

This happened a few days ago, and Yan Siyuan certainly remembered it.

"I changed a few lines in their advertisement, and they gave me an extra 3,000 yuan as payment. Later, they sent me flower baskets worth several thousand yuan, and the brand was very satisfied."

Su Chao estimates the commercials will be airing soon.

Both of those advertisements were rushed out and will definitely be released to the market when new students return to school.

"Running a company isn't that simple..."

The fact that Yan Siyuan could say something like that at least shows he was interested.

Su Chao's performance was simply too good.

The fact that he went from being penniless to achieving some success so quickly gave Yan Siyuan a lot of confidence.

If it were someone I didn't know well, I would just call them out.

“Advertising companies require very little capital, which we can do ourselves. Once we successfully complete a few deals, things will be much easier from there. Besides, do you think I'm only limited to advertising?”

Su Chao's idea to start an advertising company was naturally inspired by the Hua brothers.

The Hua brothers were able to achieve such success—or at least have achieved it—mainly because they seized opportunities, earned their first pot of gold through advertising, and then entered the film industry, becoming the leading private film company in the spotlight.

Su Chao was not interested in Feng Xiaogang.

Unless you can castrate him and make him obediently make movies.

However, he was very interested in the Hua brothers' approach. But Su Chao couldn't do it on his own.

Even rebirth won't work.

Su Chao didn't have a good father or a good grandfather.

These days, connections matter when you're trying to make a living.

But it's different when you bring Yan Siyuan along; that guy has a really wide network of connections.

I know too many big shots who come here to do bad things.

When the time comes, they can use shared interests to bind them together, and plenty of people will be willing to endorse them.

"You not only do advertising, you also run a karaoke bar?"

Yan Siyuan was very curious.

"Dude, is karaoke bars all you think about?"

Su Chao was speechless.

"I've been working in karaoke bars for so many years, and I still don't know what else I can do?"

Yan Siyuan felt extremely wronged.

"The business in karaoke bars is complicated and chaotic. You have to deal with all kinds of people, and there are unexpected situations almost every day. If you and Sister Hong can handle it with ease, then other industries will have even less of a problem."

Su Chao encouraged the guy.

All roads lead to Rome, but why not come and be my beast of burden?

"Then what else do you think we can do?"

Yan Siyuan was even more intrigued; he felt that what Su Chao said made a lot of sense.

The people he usually deals with are really difficult to deal with.

Sometimes, they even have to get involved in some shady transactions.

For example, intermediaries, witnesses...

"Movie!"

Even if Su Chao's upcoming film, "My Sassy Girl," is produced in Hong Kong, it's impossible for him to hand it all over to someone else.

That's called doing someone else's work for their benefit.

Others invest and make money, he gets a small fee for acting and a small fee for screenwriting, but it's not much money in total.

It would be good enough if he could afford to buy the script.

I will definitely participate in the production.

"Movies? Isn't that a film studio's job?"

Yan Siyuan has met all sorts of people, and he actually knows quite a few people in the film industry.

"That's true now, but it definitely won't be in the future, you know? A new policy was introduced last year, and this year ten more imported films were allowed. Why do you think that is?"

Su Chao began to explain the policies to him.

Last year, the State Administration of Radio, Film and Television issued a notice entitled "Several Opinions on Deepening the Reform of the Film Industry Mechanism".

It announced 10 important decisions that will have a profound impact on the film industry.

From then on, film studios could directly distribute and screen their films to the market.

This move symbolizes that the film industry has opened its doors to the public.

Yan Siyuan was a smart man, and he quickly figured it out.

"You little...brother...you're not simple."

Who would pay attention to this, and dare to make such a judgment—opening up something as high-class as film to private enterprises?

“You can invest in movies now, but not in the name of a film company. Advertising companies… can also invest in movies.”

The business of advertising companies overlaps considerably with that of the film and television industry.

Before establishing their own film and television company, the Hua brothers had already produced several films and television dramas.

It wasn't until the huge success of "The Dream Factory" that they decided to fully commit to the film industry in 1998.

"You're really amazing."

Yan Siyuan's heart was in turmoil.

He didn't have any premonition that the film industry would flourish in the future.

Instead, I think movies are just amazing.

This is something cultured people enjoy!

"Do you want to do it or not?"

Su Chao knew better than anyone that this was a viable path, because many people had set an example for him.

"Let me think about it. I only have that much money... and my boss has treated me well."

Yan Siyuan was conflicted.

He knew that what Su Chao said was reliable, and that shooting an advertisement really didn't cost much money.

With the rapid economic development, businesses are going into business everywhere.

The business of shooting commercials has also begun to increase.

He knows many people from advertising companies, TV stations, and so-called brand owners; sometimes he even listens to them talk business directly from the sidelines.

"Then I'll contact Brother Chen and see if we can collaborate with him, or if it's a Hong Kong-funded venture."

Without saying a word, Su Chao planned to leave.

"Damn, you're a devil!"

Yan Siyuan readily agreed.

We can't let that scoundrel Chen Jiantian get all the benefits.

Su Chao was originally singing at his karaoke bar.

He was later persuaded by Chan Kin-tim to release an album; otherwise, he could have remained stable for at least another year and a half.

“A pleasure to work with~”

Su Chao officially accepted this bull and horse.

See?
Working at a karaoke bar?
nonexistent!

(End of this chapter)