I was reborn without dreams

Chapter 71 Make a fortune silently

The "Little Champion" series is a high-volume product that "Zhang An Health" plans to distribute nationwide. However, the production unit is located in Shazhou City, while the original "Chengdong Xianlin Health Care" factory site in Chengdong District, Jiangning City, produces health care products for teenagers, including a functional beverage called "Champion Gold List".

It's a functional "little sugar water" that contains nutrients, but its main benefit is to refresh the mind.

The main advertisement featured Zhang Da'an himself, dressed in a suit with his arms crossed. On his left was the sign "National Science Champion of 1946," and on his right was the sign "Jiangkou Provincial Arts Champion of 1946." The advertising effect was simply amazing.

"Zhuangyuan Jinbang" is currently mainly distributed within the province, with its headquarters located in Jiangning City, and is co-organized and distributed by the Jiangning City Education Bureau and the Provincial Television Station.

The advertising department of the provincial TV station secured a major advertising contract this year with "Zhang An Health," with Guan Changsheng handling marketing expenses totaling 18 million yuan.

This 18 million yuan will be used to deliver the "Top Scholar's List" to the doorsteps of shops in every county and township across the province, even roadside convenience stores and gift shops.

Gift box set: 688 yuan; bulk pack: 168 yuan; loose cans: 3.5 yuan each; great value for bulk orders.

There's no difference between the gift box and the family pack, only the packaging is different. The outer packaging costs an extra four or five hundred.

reasonable.

Zhang Da'an is not afraid of "over-packaging" at all; it's not a problem because the provincial TV station is the most enthusiastic about selling gift boxes.

The distribution channels were extremely extensive, with large A0-sized posters displayed in all bookstores, book cities, book shops, and directly operated stores throughout the province.

A full-body photo of Zhang Da'an was displayed on a KT board by the provincial TV station's marketing department in the lobby of a bus station and train station.

Don't ask, the answer is that our sister department took care of us.

In terms of being an inhuman person, Zhang Da'an still suffered because of his ordinary family background.

"Boss, production is a bit behind schedule right now. Should we activate the pre-production trial production line?"

"Need not."

After signing cooperation agreements with several high schools in Jiangning City, Zhang Da'an took the opportunity to visit the factory. The production environment had been successfully transformed, resembling a modern factory rather than a small workshop.

The employees were in good spirits, but some of the young women were quite clever and knew to show their faces in front of the real boss, but they were fined because their hair was sticking out of their hats.

"Boss, the wholesale price is 120 now, and we can expect at least 800,000 in sales, boss. If this..."

"Are you teaching me how to do things?"

"No, no, no, boss, that's not what I meant! I will absolutely follow your instructions!"

"Eight hundred thousand units... Hmph, that's nothing. If you don't have two million orders by National Day, you can get the hell out of here."

"..."

Guan Changsheng's face paled slightly. He quickly pledged his loyalty to Zhang Da'an, promising to serve his boss wholeheartedly and to dedicate himself to him. He also promised to travel to every county and city in the province by October.

Because there were no secondary distributors, "Zhang An Health Care" mainly relied on channels that were not conventional retail outlets. Although many supermarkets with a keen market sense came to negotiate, they only wanted to test the waters. If it were someone else, they would definitely cooperate first and expand the channels.

However, Zhang Da'an did the opposite, directly upgrading the enrollment offices in various cities into business outlets, renting more than a hundred stores in one go, and adding merchandise sales.

At the same time, an official website called "ZA" was established, under which "Zhang An Health" was spun off, listing all the directly operated sales points, which are exactly the same as the enrollment points of "Zhang An Education".

Retail and wholesale are both possible, so although a large number of trucks with out-of-town license plates are parked at the production plant in Chengdong District of Jiangning City, they are mainly delivering goods to direct sales outlets.

The goods distributed by the provincial and municipal agents are also shipped out through these direct sales points, following the principle of proximity. Wholesalers in the vicinity pick up their goods from the nearest available point, based on the delivery slip. As a result, July and August were busy and chaotic, but the Chengdong District government was quite enthusiastic, coordinating thirty large trucks for Zhang Da'an to use at will.

The reason is simple: with the current sales of functional drinks like "Zhuangyuan Jinbang," generating 100 million yuan in revenue before the end of summer vacation is not a problem at all.

Selling energy drinks that look like health supplements is still too profitable. As long as you have no conscience, you can only count your money with a heart of gold.

At that time, eight of the ten largest health product companies in China wanted to cooperate with "Zhang An Health Products", which were basically related to their home base.

In some provinces, without exchanging agents, it's impossible to get in.

Stop talking nonsense. I'm a local protector. If you don't like it, don't play around.

Zhang Da'an's actions in Jiangkou Province caught many competitors off guard, but it's hard to say he had any malicious intent, because the market for "health products" for teenagers is a niche market with low volume.

If we're talking about serious sales volume, then we still have to look to the elderly.

They have retirement pensions, so they have strong spending power.

Teenagers have virtually no spending power; they still have to rely on their parents.

Most health supplement companies simply can't achieve significant sales volume in this area. After all, if health supplements were truly miracle cures, they wouldn't need advertising.

It all depends on the scale of marketing. If you have the ability, you can advertise on CCTV. If you don't, you need to have something real.

It just so happens that "Zhang An Health Care" has core technologies.

This core technology is the product of Chairman Zhang An himself, a top scorer in both the arts and sciences college entrance examinations.

He claimed his products were "top-scorer products," implying success in exams and boosting careers—he was really good at talking, and he was indeed a top-scorer.

To defeat "Zhang An Health Care" for teenagers, you need to find a top-scoring student to endorse your product.

But here's the problem: a top scorer in both arts and sciences in the college entrance exam is worth two people.

This is a difficult question.

Marketing experts from major companies are also quite speechless. This "core technology" is indeed a unique skill, and it's difficult to replicate.

Since there's no way to compete, let's make money peacefully and just become a general agent.

For the Jiangning Municipal Education Bureau, this is undoubtedly the best thing ever, allowing them to make a fortune quietly.

The reason is simply that the printing of promotional materials is related to the Jiangning Municipal Education Bureau, plus other miscellaneous revenues. Out of the 100 million yuan in revenue, 20 million yuan is related to the Jiangning Municipal Education Bureau.

However, while the "Top Scholar's List" product is popular, it's still too expensive and can't compare to "Little Top Scholar QQ Candy," "Little Top Scholar Smart Candy," or "Little Top Scholar Vitamin C Candy."

After all, the retail price of a small package of "Little Scholar QQ Candy" is only 50 cents, and it can be sold in large quantities at the village store. The key is that the advertising is good, with a real scholar personally recommending it.

Not only kids tried it, but even today's college students with pure eyes have given it a shot. It's really good, quite bouncy.

The national market for gummy candies in 1946, 1997 was actually very small, less than 50 million. However, "Zhuangyuan QQ Candy" was launched during the summer vacation, and the market size expanded to 200 million in just one and a half months.

When it comes to making a fortune quietly, the Shazhou City Education Bureau says that the provincial capital's education bureau still has a lot to learn!

(End of this chapter)