I was reborn without dreams

Chapter 119 Boss, all you need to do is "get down to earth"

The most direct impact of this round of "verbal battle" is that many antivirus software companies have collectively jumped up in protest, and Zhang Da'an has clearly intended to be disgusting to the end.

If it's an ordinary person, saying a few words won't matter; if it's an expert in a computer-related field, administrative and technical means can be used to shut them up; if it's a news hooligan in the industry who takes bribes, money can solve the problem.

But Zhang Da'an is no ordinary person. He is a two-time top scorer in the college entrance examination, excelling in both arts and sciences. His personal influence in the professional field is extremely strong, and he will inevitably have a unique position in the next wave of personal computer users.

After all, only those who get into university are rewarded with a personal computer.

These days, being able to make a laptop cost less than 10,000 yuan is something to brag about.

An LG flat-screen monitor can cost over six thousand yuan. In an era when dual-income families in the city couldn't even scrape together two thousand five hundred yuan a month, insightful people were betting on the next five or ten years.

Because users are directly and positively correlated with "university expansion," and there is a high degree of matching.

Barring any unforeseen external factors, it's a sure thing to sit back and wait for the harvest.

As a result, Zhang Da'an, who only knew how to restart computers, caused a huge commotion, like a stray dog ​​that had wandered into the cafeteria.

Conventional methods won't work on him, and neither will attempts to silence him through public opinion, because he has his own channels for making his voice heard.

To test the execution capabilities of the "Super Product Project Development Team" and to fine-tune the collaboration between departments, the existing blog content was officially reorganized into the "Jinbang Personal Blog Business".

The entire "Jinbang Personal Blog Business" belongs to the "Internet Product Development Department," and the department's product priority is based on whether or not a "product project development team" is formed.

Zhang Da'an implemented an internal contracting strategy, which meant that the "Jinbang Personal Blog Business" would make its own budget, estimate how much funding was needed, and then apply to the "Internet Product Development Department." Once the "Internet Product Development Department" approved it, they would ask the boss's office for the money.

With signatures and seals affixed, the finance department officially implements the budget expenditure plan.

If it's just about giving away money for fun, then it's just a waste of time. Zhang Da'an created his personal blog simply to communicate with students, their parents, and coaches.

It's a relatively efficient way to showcase business, but the frequency of community interaction isn't high.

Last year, Zhang Da'an became the top liberal arts student in Jiangkou Province's college entrance examination, which brought him attention and attracted various investors to discuss acquisition or investment opportunities.

Zhang Da'an simply doesn't lack those two or three million in miscellaneous expenses, which is why he has been running his personal blog business in a laid-back manner.

However, the number of users has been growing, and servers have been added one after another. We can even buy servers from some small agents at a discount.

Things are different now. Zhang Da'an has always had a close relationship with Yuzhang University of Finance and Economics. Now, Jiangning University of Finance and Economics wants to demonstrate its strength in this Jiangning City University Cluster Industry Cooperation. Therefore, it has not only entered the financial system of the new project, but also specially selected a scholar-type management talent with rich management experience. He was among the first batch of people to pass the joint interview and became the person in charge of the "Jinbang Personal Blog Business".

This personal blog business director named Fang Daqiao started his career as a technician at the former Jiangning City Chengnan District Instrument Factory, and then served as workshop director, deputy factory director, and factory director. During this time, he obtained a master's degree in management from Jiangning University of Finance and Economics. In the early stages of housing reform, he was the planning director of the state-owned real estate development company in the Hexi area of ​​Jiangning Old Town.

Two years ago, due to various open and covert struggles, he chose to pursue further studies at Jiangning University of Finance and Economics for the second time, and incidentally became a lecturer with a professional title. He could be considered an "outer sect elder" of Jiangning University of Finance and Economics.

If his resume is unremarkable, then his current age of forty-seven is quite impressive.

Judging from his age when he took the college entrance examination, it's not hard to imagine that he was an older candidate. Yet, he still managed to improve himself efficiently within the limited time available, which shows that he is exceptionally gifted.

Zhang Da'an's interview with Fang Daqiao lasted only five minutes, but he had no intention of letting him go.

This is the kind of person who could easily become a middle or senior manager in any large company. However, due to the characteristics of the local economy and his age, he is no longer able to break through his limits by starting his own business in the "passive business" environment of Jiangkou Province.

The elites of Jiangkou Province rarely rush to start businesses in the Pearl River Delta; it is the neighboring Jianghuai Province and Zhejiang Province that have such drive.

Even the retail giants of Jiangkou Province don't have much of a "killer aura".

There's no way around it; life in the province is too comfortable, and generally speaking, individuals and families have decent spending power—of course, this "decent" is in comparison to the rest of the country.

As long as commodities can be distributed throughout the entire Jiangkou Province, it's impossible not to make money, unless there are a lot of financial transactions behind it.

Before Jiangning City acted as a go-between, someone like Fang Daqiao would have to be visited three times to become a "military advisor and general," and any salary below "1,200 shi" would be out of the question.

Even when traveling, it must be in two BMWs.

We can now "get things for free" thanks to the good policies the country has provided.

How much did Yuchi De, the R&D director, receive? Zhang Da'an gave Fang Daqiao the same amount. And on the same day, the brand-new Audi A6 was delivered from the dealership in Jiangning City with extra money, cutting in line.

At the same time, he bought a lucky number from a license plate dealer and put it on.

Fangdaqiao started working overtime that day.

The "Jinbang Personal Blog Business" conducted a joint departmental efficiency test by establishing a "command center" directly in the Chengdong District of Jiangning City. Zhang Da'an delayed returning to Shazhou and Mazhou because he wanted to provide support to Fang Daqiao here.

In the early stages of establishing authority, one relies on the support of the leader; whether one can rise to power later depends on individual ability.

The construction team of Fangda Bridge is indeed top-notch. They know exactly which person is needed for each step. Such skilled workers are far superior to the likes of Zhang Zhengdong and Liu Yuanshan.

In other words, Fang Daqiao had no ambition for officialdom; otherwise, he would have been more suitable to be the "ruler of a ruined county" than Liu Yuanshan.

"Boss, our personal blog business mainly relies on the internet, so we need online traffic. Companies that tried personal blogging before targeted intellectuals, but without exception, they all failed. Mature experiences from abroad didn't work in China; they basically made the mistake of looking at things from a static perspective. Calling it 'marking the boat as a scapegoat' is an understatement. Based on the personal blog data you've accumulated, user growth is linked to your personal social influence..."

Inside the "Zhang An Health" administrative building in the eastern part of the city, the product development team of "Jinbang Personal Blog Business," which is temporarily using the office space, will almost always attend meetings attended by the boss.

Zhang Da'an would offer his opinions, followed by analysis and discussion. Because Zhang Da'an's products had the highest success rate and he possessed multiple high-quality intellectual property rights, the product development team was willing to seriously listen to his opinions, including Fang Daqiao himself. "...Boss, look, this is a timeline. You created a personal webpage-like blog back in 1946 for promotion and recruitment. The newly added contact information here is mostly from middle school teachers in the surrounding areas of Shazhou City..."

"...And here's the first breaking point. Boss, you've launched the personal blog service and allowed registration. Judging from the content of user blogs, apart from a few lecturers and coaches from 'Zhang An Education' sharing their experiences, it's mainly students' parents, and the content is mostly about their daily lives. However, I extracted keywords from different periods of content, and starting from the second half of last year, there's a clear increase in content about the game 'StarCraft,' and some parents are even reminiscing about fun moments playing games with their children..."

"...Here, another wave of high-frequency registrations has been triggered by the online flame war, and because registration is free, additional servers have been added. I asked Mr. Qiu from the education investment company, and he confirmed that there were indeed additional servers, and that there's a new partnership with the telecommunications company in Shazhou City..."

"...This is the recent change in users. They are clearly participating in the online arguments between you, boss, and many media outlets and companies. They are obviously very interested and have a strong desire to watch the show."

After temporarily turning off the projector, Fang Daqiao suggested to Zhang Da'an, "Boss, my suggestion is to intensify your online battles with your competitors and the media in their locations. Keep the buzz high for a long time, and under the guise of the antivirus software paid vs. free debate, take the opportunity to fully launch our brand new product, 'Jinbang Personal Blog,' to the market."

"Given the current number of personal computer users, only a minority can afford to pay for antivirus software in the long term; however, the number of internet users who do not spend this money far exceeds the number of personal computer users."

"Therefore, my personal suggestion is to focus on online public opinion campaigns, with the boss's personal influence as the core; and to supplement this with offline promotion in universities and internet cafes in major cities. This requires building an offline promotion team. I hope to borrow Manager Ma from Mr. Guan's company. He has an existing 'Top Scholar Gold List' sales team. At present, we only need to focus on Jiangning and Luzhou, which is basically equivalent to capturing most of the market in the Yangtze River Delta region."

Zhang Da'an thought about Fang Daqiao's suggestion and felt that it was indeed feasible.

So he asked, "With the online public opinion battle raging, do I need to be mindful of my personal image?"

"Absolutely not. The boss's several verbal battles show that he is not a 'femme fatale' and is relatively down-to-earth, so he is extremely tolerant. Apart from the highly educated group, there is basically no class that has a collective rejection of you personally."

"No problem for me. I'm familiar with this kind of business. Just name a time, and I'm ready to fire at any time."

"As for copywriting... Boss, do you need to build a team?"

"I was the top scorer in the liberal arts college entrance examination last year."

"..."

Fang Daqiao suddenly paused, fell silent, and then realized that everything made sense.

That's right.

Zhang Da'an felt no pressure whatsoever about becoming a troll.

After all, surfing the internet is all the rage these days; how can you not surf?
Of course.

Not going ahead is even worse.

You have to charge forward, and you have to be adventurous.

Fang Daqiao wasn't worried that the hype his boss was generating wouldn't be enough, so he quickly bought a brand new steel whip, soaked it in salt water, and started whipping the programmers he'd poached.

It happened so fast, Zhang Da'an fired very quickly.

And it is extremely fierce.

"All the antivirus software on the market, I mean all of them, are fucking garbage. They call themselves antivirus software, but I think they're the ones that kill me. It's bad enough that my computer freezes like a slideshow when I boot up, but I have to quit the antivirus software before I can even play StarCraft! What, are the Zerg crawling out of the game and taking over my hard drive?"

"And why does your antivirus software need to take up so much storage space? Look at McAfee, it only takes a few megabytes and it works. They haven't optimized it for domestic users at all, yet it's still better than your local software. Don't you think you're useless?"

"And there are two companies that started by selling pirated software. How do you have the nerve to attack 'Xiaobai Antivirus'? One of my students' parents had their communication software account stolen in less than ten minutes after logging in. It's like the idiom 'opening the door to thieves' has a computer-based version, right? You can guard against anything, but it's hard to guard against thieves in your own home. With all this effort, I might as well just unplug the network cable and restart the computer."

"There was this idiot antivirus software company whose programmer actually wrote an article in a computer magazine criticizing users, saying that users didn't understand computers and messed up their computers, then blamed their antivirus software for being bad. So you're saying I have to be a computer expert to buy a computer? Does that mean Dell and Apple's business philosophy is wrong, and users have to know everything, otherwise they shouldn't use your products? If I knew everything, what would I need you for? Would buying a dog be any better?"

"You want users' money but don't want to listen to their opinions, or even their voices. You could have just robbed me, but instead you gave me a useless antivirus software. I'm really touched."

"Next time, you don't need to update to a new version. Just change the version number. You can charge two or three hundred a year. Consider it a gift for your father or mother."

"Fuck your mother."

When the new product "Golden List Blog" was launched, the only top user was Zhang Da'an himself. On the personal blog of "Zhang An, the three-time top scorer in the college entrance examination", the first blog post about the new product was this one in which Zhang Da'an directly criticized several antivirus software companies.

Fang Daqiao, the person in charge of "Jinbang Blog", had previously communicated with the boss and said that as long as the "down-to-earth" style was maintained, there would be no shortage of traffic and popularity.

However, things took a slightly different turn.

The article garnered a significant amount of traffic and popularity, as it was shared by numerous people on portal websites and various forums.

There are countless arguments on those BBS forums, especially in areas with a high degree of "knowledge discrimination," where "computer experts" and "computer novices" engage in the most intense flame wars.

But for Fang Daqiao, that's not the point at all.

The key point is that he said "grounded," not "grounding wire," much less "grounding the government"!
He's been in Jiangning City for so many years, and this is the first time he's been called to remind him to pay attention to public opinion guidance...

No, boss, is it too late for me to quit and run away now?

However, to Fang Daqiao's utter surprise, the boss Zhang Da'an was quite pleased with himself. The moment the competitor retaliated, he directly launched a verbal attack, which was no longer a verbal attack but a full-blown exchange of insults and shrewish hurls at each other.

That scene almost broke the defenses of Fangda Bridge.

(End of this chapter)