Entertainment mogul: Starting his business with the internet

Chapter 376 The Shining Moment of the Number One Sister
After finishing her makeup, she whispered to her husband!

"Spending a warm spring night in the boudoir!"

After the rain and the tender moments had just ended, Song Ci broke free from the gentle embrace to wash up.

Liu Shishi was covered in sweat, her black hair was disheveled, and her delicate collarbone was adorned with red plum blossoms painted by someone. At this moment, she lay limply on the bed, without even the strength to lift her hand.

"Ring ring!" Suddenly, the phone alarm went off. Liu Shishi struggled to get up, despite her aching back, picked up her phone, and leaned against the headboard.

With only 5 minutes left until New Year's Day, she planned to send her husband birthday wishes on Weibo right at midnight.

With a few taps of her slender fingers, she quickly edited a blog post and sent it precisely when the clock struck midnight.

Liu Shishi v: Happy New Year to my dear husband! May you be young and vibrant, and may your life be filled with joy year after year! @Songciv
I've also included a carefully selected photo of the two of us.

The caption reads: "It's our second wedding anniversary! Everyone, please share your photos with your partner!"

In the photo, the deep red background gradually blends into a soft purplish-red, highlighting the deep affection between the two and conveying a sense of tranquility and peace.

Liu Shishi wore a dark-colored Chinese-style dress, her long hair cascading down, her eyes filled with affection, seemingly holding a thousand years of poetic charm. She turned to look at her husband, her eyes reflecting his composure.

Song Ci, dressed in a classic black suit, stood tall and elegant. He turned to look at his wife, his handsome face beaming with a youthful smile, like the warm winter sun.

Last night was New Year's Eve, and the trending topics on Weibo were news about the National Drama Awards and the New Year's Eve galas of various TV stations.

1. National Drama Awards

2. Wen Zhang and Ma Yili, Best Actor and Actress

3. Hunan TV New Year's Eve Gala

. . .

But as soon as Liu Shishi updated her Weibo, the popularity exploded instantly, and it surged up the trending topics list, making a run for the top ten.

The comment section of the top female star was buzzing with activity, with countless fans and netizens leaving comments:

"Little Lion wishes brother-in-law a happy birthday! The photo is so beautiful, is Shishi giving a treat to fans of the Tang Poetry and Song Lyrics couple?"

Happy birthday, my husband. Liu Shishi, please take good care of him!

"Domineering CEO, refined scoundrel, son of a high-ranking official—Song Ci truly fulfills all my fantasies about male protagonists in novels."

"Song Ci is truly a walking clothes rack. Even in an ordinary suit, he exudes the elegance of a noble young man, and is even more handsome than the male lead in a Korean drama."

"A perfect couple, their elegance and beauty could not be more striking!"

"Song Ci is so handsome! Shi Shi is so beautiful! I'll also share a wedding photo of the golden sunrise on the mountains taken in Lijiang. Photo.JPG"

"Me too! Almost five years already, from freshman year of high school to sophomore year of college. Photo.JPG"

"Although I'm not much to look at, I found a handsome boyfriend. Hehe, my boyfriend's face shape is somewhat similar to Song Ci's! [Photo.JPG]"

"A red-background photo taken once a year, last year on May 520th, isn't it beautiful? Photo.JPG"

"Waaah, Song Ci doesn't like posting on Weibo at all, Liu Shishi, please post more of his photos."

Countless netizens responded to Liu Shishi's call, posting photos of themselves and their loved ones in the comments section, filling her Weibo with an atmosphere of love and warmth.

It was nearly 1 a.m. when a biting wind swept through the National Convention Center in Beiping, where the National Drama Awards ceremony had just ended.

One by one, the celebrities, bundled up in warm winter clothes, walked slowly out of the venue in twos and threes.

In the crowd, Gulnazar followed behind Cai Yinong, scrolling through her phone as she walked. When she saw the trending topics on Weibo, she suddenly exclaimed, "Sister K, Sister Shi is trending! My God, it's all about her!"

Cai Yinong paused, knowing that there would be a major announcement about Liu Shishi's endorsement today, but judging from Gulinaza's surprise, it seemed that the top star had made some big news.

Full of anticipation, I eagerly took out my phone and started browsing the trending topics.

Several celebrities around them turned their heads when they heard Gulnazar's words, wondering why Liu Shishi was trending on social media when she hadn't participated in any activities.

Hu Ge also took out her phone, opened Weibo, shook her head and chuckled, and sighed softly: "Shishi has taken over all ten of the top trending topics. She sits at home and the top trending topics come to her from the sky. The top female star may not be seen in the world, but the legend of the top female star exists. She has overshadowed all the major TV stations in the country."

Nearby, Nie Yuan, who was attending the National Drama Awards for winning an award for "Scarlet Heart," couldn't resist her curiosity and stopped to check her phone.

I was instantly stunned. The top ten trending topics on New Year's Day 2012 were all about Liu Shishi.

1. Liu Shishi wishes Song Ci a happy birthday.

2. Group photo commemorating the second anniversary of Tang and Song poetry.

3. Liu Shishi initiated a large collection of couple photos.

4. Omega officially announces Liu Shishi as its brand ambassador.

5. Porsche officially announces Liu Shishi as its brand ambassador.

. . .

Seeing the screen filled with trending search terms related to Liu Shishi, Nie Yuan was shocked. He clicked on each link to check the details.

When I browsed to the trending topics on Weibo for the official announcements of the two major brands, numbers 4 and 5, I couldn't help but freeze in shock.

OMEGA: As we embark on this new year, OMEGA, with its unparalleled craftsmanship, invites you to witness the birth of a legend – renowned Chinese actress Liu Shishi, officially becoming OMEGA's global brand ambassador!
In 2012, OMGEA and Liu Shishi will embark on a new chapter together.

Paying tribute to passion with precision, engaging with the world with elegance, and writing eternity with innovation. Every second shines because of her. @LiuShishiv
#LiuShishiOmegaGlobalAmbassador#WitnessOfTime#TimeIsBrilliantBecauseOfYou# Click on the official website to explore Liu Shishi's exclusive watch collection and embark on an elegant rendezvous with her across time and space.

Below are a nine-grid image and a promotional video, all of which are New Year advertisements shot by Liu Shishi for the new Omega series.

In the picture, Liu Shishi is wearing an exquisite Omega watch on her wrist, showcasing the unique charm of Eastern women.

The gentle and elegant temperament blends perfectly with the exquisite craftsmanship of Omega watches, showcasing a stunning harmonious beauty that tells the story of time and the charm of women.

Then, with trembling fingers, Nie Yuan clicked on Porsche's official Weibo account. Sure enough, as expected, the advertising slogans from both brands were remarkably symmetrical and synchronized, clearly a carefully planned move. Porsche V: At this time of renewal, Porsche pays tribute to the pioneers of our era—renowned actress and fashion icon Ms. Liu Shishi—who has officially become Porsche's first Greater China brand ambassador!
In 2012, Porsche and Liu Shishi will jointly write a legend of East and speed!
Paying homage to the racetrack with elegance, engaging with the times with craftsmanship, and igniting the future with passion. Every kilometer is made more exciting by her. @LiuShishiv
#LiuShishiPorscheAmbassador#PioneerExplorer#Pure Sports Car, Unwavering Dedication# Click on the official website to explore the same model worn by Liu Shishi and embark on a speed journey with her across mountains and seas.

It still consists of nine unique advertising images and a stylish photo shoot featuring Liu Shishi driving a Porsche.

On Weibo, after sending birthday wishes to Song Ci, Liu Shishi also responded to the two major brands, creating a perfect interaction that brought the event to a climax.

Liu Shishi v: @OMEGA v, the perfect light of Swiss watchmaking art! The world is different because of you in 2012.

Liu Shishi v: @Porsche v, the eternal faith of pure sports cars! New Year 2012, new journey, moving forward at the same speed as you.

Nie Yuan snapped out of his daze, recalling the scenes from filming over a year ago, and sighed: "Congratulations, President Cai! With three major brand endorsements, Shi Shi can be considered the number one female star in China's fashion industry!"

Cai Yinong suppressed the smile on his lips, but couldn't hide the pride in his eyes: "It's also because of Shishi's own hard work."

With global ambassadorships for two high-end luxury brands, Gucci and Omega, plus Porsche, a luxury car brand that is not a luxury item but even more prestigious, today marks the moment when she is crowned the queen of luxury.

Gulnazar, Jin Chen, and other up-and-coming actresses under Tangren Media exchanged glances, their eyes filled with undisguised envy.

They are no longer newcomers to the entertainment industry; they understand the importance of high-end brand endorsements for female stars, and part-time work is the golden key to career advancement.

First, the individual's image and public perception will be labeled as "high-end, sophisticated, and successful," and the brand will shape them into a representative with an international perspective and excellent taste.

Furthermore, endorsements from high-end luxury brands are a trendsetter in the fashion industry. Female celebrities can use these endorsements to enter the top fashion circles and gain opportunities to participate in events such as Paris Fashion Week and brand shows.

In addition, advertising shoots and brand events can help maintain public attention and firmly establish a foothold at the forefront of the fashion industry.

In short, securing an endorsement from a high-end luxury brand is a significant milestone for female celebrities, representing a comprehensive upgrade in their personal image, commercial value, and industry status.

Gulnazar was stunned by the trending news and blurted out, "Sister K, Sister Shi is so amazing, can you introduce me to a brand friend?"

As soon as he finished speaking, Cai Yinong's sharp gaze swept over Na Zha's pretty face: "What kind of occasion is this? Is it appropriate for you to say such a thing?"

The surrounding celebrities gradually figured out the situation, and exclamations of amazement were endless. It was the first time in the history of the entertainment industry that one person had secured three top-tier endorsements.

Liu Shishi's fans have already started a frenzy on Weibo:
"The prestige of the title of 'Number One Actress' is still increasing. With endorsements from three top luxury brands, who else in the entertainment industry can match that?"

"I bet some of their fans are furious, and they're probably going to start spewing 'relying on men' again."

"I'm planning to buy an Omega, ladies, do you have any nice styles to recommend?"

At this moment, in a five-star hotel in Shenzhen, Zhang Ziyi, who had just returned to her hotel room after participating in the Shenzhen TV New Year's Eve Gala, was furious after seeing the trending topics on social media and started smashing things in a fit of rage.

"You bitch! It's all because of your man!" Before Omega chose not to renew the contract, she wondered which actress had snatched the endorsement that she had worked with for many years. Now she realized that Omega had chosen Liu Shishi.

After venting her anger, Zhang Ziyi's years of experience in the world of fame and fortune allowed her to quickly calm down. She dialed her agent Ji Lingling's number: "Ms. Ji, did you see the trending topics on Weibo?"

“I saw it. It was expected.” Ji Lingling’s tone was calm. He had vaguely guessed the outcome when Omega informed him earlier that they would not renew the contract.

There are very few people in the entertainment industry qualified to compete with Zhang Ziyi for an endorsement deal, but the only one that the brand's head is so tight-lipped about is that top star.

"Liu Shishi stole my endorsement, what am I going to do now!" Zhang Ziyi tossed her hair, extremely anxious. Her career had taken a sharp downturn in the past two years, and if things continued like this, her status would be in jeopardy.

"What else can we do? Just pretend it never happened!" Ji Lingling's tone was stern, then she changed the subject, "You wouldn't be thinking of taking revenge on Liu Shishi, would you?"

"I haven't lost my mind!" Zhang Ziyi snorted coldly, somewhat dissatisfied with her agent's underestimation of her. "Manager, you are my agent, our interests are intertwined, you have to contribute to our career."

These words instantly ignited Ji Lingling's anger, and she couldn't help but shout angrily: "Am I not doing my best enough? If you had listened to my plan and focused on your career, would you have caused all this trouble?"

I warned you long ago not to get involved with Madam Zhao and her gang, but you were bewitched and insisted on listening to her matchmaking, getting entangled with Xiao Ningbo and earning yourself a bad reputation for being a gold digger and a homewrecker.

In the end, you even turned against Madam Zhao, staging the ink-splashing incident and ruining your reputation! And you still have the nerve to blame me?

Zhang Ziyi was stunned by the scolding, and after a long while she apologized awkwardly: "I was just hoping to use his financial resources to cooperate with Deng Wendi, wasn't I? Mr. Ji, I'm sorry, I just spoke without thinking!"

After all, they were top artists who had worked together for many years. Despite her scolding, Ji Lingling still offered advice to Zhang Ziyi:
"Losing the Omega endorsement is fine, but I'm currently in talks with TAG Heuer and have a great chance of securing that high-end luxury endorsement."

I'm also in talks with Armani about a beauty endorsement, but the brand is very unhappy with your recent image, so negotiations are a bit tricky.

"Thank you so much, Mr. Ji." Zhang Ziyi was overjoyed. Although Ji Lingling, her agent, didn't have top-tier film and television resources, she was quite adept at securing commercial endorsements.

Her numerous endorsements, including Maybelline, Lenovo, and Pantene, are all thanks to his efforts. He also has considerable connections in the fashion industry; surprisingly, he managed to secure another high-end watch endorsement right after losing his Omega endorsement.

"Don't just thank me. You need to work harder yourself. Without a breakout work to salvage your public image, your career will only continue to decline, and you'll be overtaken by the post-85 actresses."

Ji Lingling sighed, angry at her for not living up to expectations. She clearly had a chance to challenge for the title of China's number one female star, but she squandered her good hand.

"I only have one film this year, 'Dangerous Liaisons,' which won't be released until the second half of the year." Zhang Ziyi looked troubled. "The Grandmaster," on which she had high hopes for a comeback, won't be released until next year.

"A movie like 'Dangerous Liaisons' sounds so bad, it's obviously unreliable!" Ji Lingling complained without reservation. "Without good works, there's no traffic, which makes it very difficult for me to negotiate with brands."

Zhang Ziyi muttered, "Good movie scripts are hard to come by."

After a moment's thought, Ji Lingling said, "You can only rely on creating scandals and staged accidents. How's your relationship with CCTV host Sa Beining going? Can you officially announce it?"

"Okay, Xiao Sa has no objection to the official announcement."

"CCTV hosts have a relatively positive image, and going public with your relationship with Sa Beining will improve your reputation. Find an opportune moment to make it official, and I'll arrange for an online army to release press releases to generate buzz and help you secure the TAG Heuer endorsement."

Zhang Ziyi nodded: "Okay, I'll talk to Xiao Sa and find a suitable opportunity to make it official."

Ji Lingling then suggested, "Also, Liu Shishi is currently very popular, we should ride this wave of popularity."

"Mr. Ji, let's not provoke her." Zhang Ziyi hesitated, strongly resisting her agent's suggestion.

"Foolish! I didn't tell you to provoke her, I told you to ride her coattails! She's the next Omega ambassador after you. If you publicly congratulate her on Weibo, you'll show your magnanimity and also gain attention. What can Liu Shishi say?"

Zhang Ziyi's eyes lit up: "Brilliant! I'll go post a congratulatory message on Weibo right away."

(End of this chapter)