I farmed in military academy and crushed the entire intergalactic world.

Chapter 566 The Arena

It's impossible for CCTV's "News Broadcast" to broadcast the entire Changhong factory press conference, but the local Anning County TV station broadcast it in its entirety and rebroadcast it on the second, third, and fourth days.

Many viewers who were interested in the content of the press conference spontaneously searched for the local TV station in Anning County.

The remarkable young female factory director, facing the difficult questions from Western reporters, remained composed and spoke eloquently.

"Our LCD TVs are one-third the thickness of Panasonic plasma TVs, weigh less than half as much, have twice the resolution, consume less than half the power, and have three times the lifespan."

When specific figures are discussed, the audience is confused, but with this comparison, everyone understands that LCD TVs are better performing, consume less energy, and are more durable than Panasonic plasma TVs!
"What about the price? What's the price?" The Japanese reporter gripped the microphone tightly, his face showing obvious tension.

Now, all of Japan is immersed in the glory and excitement of having yet another technology that leads the world.

Panasonic of Japan has allocated billions of yen for advertising, aiming to capture more than half of the global color TV market and more than 90% of the high-end market.

At this critical juncture, Changhong Factory once again stood on the opposite side of Panasonic of Japan.

The hearts of all the Japanese reporters present were pounding like a rabbit's.

Even for LCD TVs, the R&D costs are certainly not low. Changhong certainly won't engage in price wars again, right? Building factories, developing new products, and seizing market share—isn't it all for making money?
If you can make 3 yuan on a color TV, who would be so foolish as to lower the price and only make 1 yuan?

Lin Xiaohe wouldn't be that stupid, would she?
Everyone held their breath, their eyes focused on that slender yet upright figure.

She raised her hand to quiet the crowd, and after the commotion subsided, she slowly spoke.

The entire room fell silent instantly, followed by an even louder murmur of discussion.

她说：“高清47英寸液晶电视售价25，890，中端主流42英寸液晶电视售价在7000~8000元，高性价比之王27英寸液晶电视售价4999，适合卧室使用。”

Damn it!!!

How many?!
The reporters at the scene went crazy, ignoring the microphones and asking questions one after another.

"Director Lin, did you omit a zero from your price?"

"Director Lin, are you selling at such a price a loss-making endeavor to gain publicity?"

"Director Lin, does your pricing involve dumping?"

"Director Lin, could you tell me the approximate cost of an LCD TV?"

"Director Lin, as the manufacturer of the first LCD TV in China and even the world, why is your price so low? Is it because you lack confidence in your product, believe that your LCD TV has inherent flaws, or are you deliberately using a low price to compete?"

Lin Xiaohe's sharp gaze fell on the last reporter who asked the question, a Japanese man with a mustache and wearing a brown turtleneck sweater.

Lin Xiaohe took the microphone, cleared her throat, focused her breath, and spoke words that resonated in everyone's ears.

"First of all, this TV is called Rock 2.0. Its quality will continue the military-grade quality of the Rock TV series. It has been tested under various extreme conditions. You can check the relevant test reports."

"Secondly, the reason we can set such a low price is because we have advanced technology and production lines that allow us to keep costs down. This is not a cost reduction at the expense of quality, but rather based on improvements in production techniques and technology."

"Thirdly, why don't we sell at a high price? Because we always remember that Changhong Factory is a national factory, a people's factory. While we are making profits, we are also serving the people. This people includes both those who have become rich first and those who are still getting rich later."

Under the flashing lights, Lin Xiaohe calmly declared to the world: "Panasonic says the plasma era has arrived. I say, the LCD era has arrived!"

"Look, look, how passionately they speak! This is what a people's cadre, Mao's soldier, should be like!"

In the family compound, a retired fitter held an enamel mug, staring intently at the television, and excitedly slammed his fist on the table.

Overwhelmed with excitement, he called his son: "Hey, Dawei, you must put Changhong TVs in the most prominent position in that chain of home appliance stores you're running!"

"Dad, why are you suddenly bringing this up? The best-selling TV right now is Panasonic plasma TVs; you can't even get one if you try to buy one."

The retired worker glared at him and retorted without any politeness, "What do you know! Changhong has just launched a new LCD TV, which outperforms Panasonic's plasma TVs by a wide margin, and it's cheaper too. It's sure to sell well."

The voice on the phone sounded rather helpless: "Dad, Panasonic has invested a huge amount of research funding in plasma TVs, so they have accumulated technical expertise. Let alone Changhong, even if you add all the manufacturers in the entire country together, who has decades of experience in LCD technology? Don't be fooled by Lin Xiaohe's eloquent words. The quality of LCD TVs is still uncertain."

“Say one more word?! You’ve all lost your conscience for the sake of making money. Comrade Lin is not one of you. She would never do such underhanded things! Don’t judge others by your own petty standards.”

The person on the other end was speechless: "Am I not your biological son anymore? Is there not even a shred of genuine trust between father and son?"

“If you don’t sell Changhong’s LCD TVs properly, you’re not my son.”

The man on the other end chuckled in exasperation: "Fine, since you're my father, what can I do? But you have to agree to one condition: you have to come to Shanghai. You're getting old, and the medical care here is much better."

The retired worker was reluctant to go to Shanghai, preferring to stay in his little corner of the world. But when his son offered this deal, he gritted his teeth and agreed: "Fine!"

The CEO of a nationwide chain of home appliance stores hung up the phone and shook his head with a tsk-tsk sound.

This stubborn old man, what does he know about the market?

But what can you do when this stubborn old man is your own father? Just consider it spending money to make your father happy.

"Pass the word down: reserve the best locations in the store for Changhong factory, and have the sales staff promote LCD TVs, offering them an extra percentage point in commission. Instruct the purchasing department to contact Changhong factory as soon as possible and try to lower the purchase price."

At Changhong's customer service department, all staff were on duty. The constant ringing of phones and the desperate haggling made the place resemble a battlefield.

"5000 27-inch units? Don't worry, we have them in stock."

"1 42-inch units? We have them, but delivery will take half a month. Our logistics are overwhelmed. You want to pick them up yourself? Sure, I'll register you."

"Any preferential policies? Sorry, we have a unified national selling price and a unified wholesale price. Oh, you want 3000 units? We have them in stock!"

The former factory director, Lin Xiaohe, and other management personnel all stayed in the customer service department.

The old factory manager exclaimed excitedly, "Hahaha, Panasonic in Japan must be dumbfounded. They made such a big splash, but their production can't keep up. We've jumped on their bandwagon; as long as there are buyers, we can supply them."

The factory has several large warehouses full of goods, and Changhong has also rented warehouses in the county and filled them with LCD TVs.

Once the distributors pay, they can take the goods and put them into the market.

Color TVs are a major consumer purchase; a family will typically buy at most two. Once customers buy an LCD TV, they won't consider a plasma TV.

In this market, Changhong has once again taken the lead!
Being locked in a dark room all the time has really driven me to the point of exhaustion.