It's reasonable for me to be a three-time Golden Horse Award-winning director and an all-around

Chapter 263 A Haven for the Soul - Liu Yifei (Daily Life with Qian, Requesting Monthly Tickets)

As night fell, Lü Rui and Wang Changtian were drinking and chatting in a private restaurant on the East Fourth Ring Road of the capital.

With its two main businesses of film production and cinema distribution, Ruishijie can be considered to have basically established itself in the industry.

However, the midstream distribution sector should not be overlooked.

In particular, since Lü Rui also invested in a distribution company in Hollywood, he can very well understand the role that distribution plays in the film and television business.

It is no exaggeration to say that if a distribution company reaches a certain size, holds the distribution business of multiple films, and controls enough distribution channels, it can even force the production company to provide more distribution fees and publicity resources while forcing the theaters to compromise on the scheduling of screenings.

Of course, under Lü Rui's current management, he can ensure that neither Ruishijie nor Ruixing Cinema will be held hostage by the distribution company in China.

At worst, we can handle the distribution ourselves. It's not like we can't do it without a professional distribution company.

However, if they can form an alliance with a professional distribution company, it would definitely be a major advantage for their film business!
Currently, the largest private publishing company in China is Bona Film Group, controlled by Fatty Yu.

But Lu Rui and he were already bitter enemies, so naturally he wouldn't continue to discuss cooperation with him.

Therefore, the light source that works so well with him right now has undoubtedly become the most appropriate target for cooperation.

After a few rounds of drinks, Lü Rui put down his glass and got down to business: "President Wang, although Rui Vision's business scope is continuously expanding, we still need Enlight Media's help in the midstream distribution sector."

Wang Changtian smiled upon hearing this, naturally understanding Lü Rui's purpose.

Although Vision has integrated upstream and downstream operations, distribution remains a core strategy for Enlight Media.

"Don't worry, Mr. Lü. We are partners, and you are also a shareholder of Enlight Media. So naturally, we are not separated. My team is at your disposal."

One of the most impressive advantages of Guangming is their on-the-ground sales and marketing business.

It is no exaggeration to say that on-the-ground distribution is currently the most effective strategy in the market.

At present, the Internet is still in its nascent stage, and movie promotion is still pretty much the same old thing.

The main creators went on TV shows, held press conferences, and premiered, followed by the most difficult part: running a promotional tour.

The frustrating thing is that theaters have almost complete control over the scheduling of screenings, and production companies don't even have a glimpse of the specific schedule.

Just like when "Curse of the Golden Flower" was released, it relied on its blockbuster advantage to make the producers of "Confession of Pain" and "Still Life" curse.

Zhang Weiping, emboldened by his blockbuster films, demanded that theaters give his movies more prime-time screenings, leaving no room for others.

However, if the film distribution network can be fully expanded and precisely covered to every city, this situation can be greatly improved.

Take Harbin as an example. If the sales staff can build good relationships with local cinemas, they can not only secure more screenings, but also adjust the number of theaters.

Although in theory, it's all about one screen and one movie.

However, factors such as theater size and comfort, as well as whether it is during peak viewing hours, can affect box office revenue.

Imagine that one of the movies is shown late at night in a small, cramped theater, and the air conditioning isn't even on.

The other movie, however, is shown during the prime time slot of 7 to 10 pm, in a VIP hall with air conditioning and restrooms, and even small gifts for moviegoers.

It goes without saying which movie ultimately grossed more.

In addition to communicating with cinemas, distributors can also directly reach offline audiences through posters, display stands, and offline events for promotion.

In addition to the cinemas themselves, distributors can also promote their products in places with a large potential audience, such as universities, shopping malls, and office buildings.

In addition, one can also start with local media and radio stations.

Don't underestimate these media outlets. They may not be large or well-known, but they have a huge influence in the local area!

For example, some films in later generations seek out internet celebrities for promotion, which is the same principle as seeking out media outlets.

This includes companies and organizations purchasing movie tickets in bulk, and collaborating with shopping malls to leverage consumer spending to boost movie ticket sales...

With these conditions in place, a film's box office performance can fluctuate dramatically!
All of this currently relies on on-the-ground promotion.

These are precisely the strengths of light.

Well then, as a shareholder of Enlight Media, it's not unreasonable for Lu Rui to use these ground sales representatives to help expand the publicity of the movies produced by Rui Vision, right?
There's really no way to deal with it overseas. The distribution is controlled by a few powerful companies, and they're all very good at demanding exorbitant prices.

Therefore, Lü Ruicai had no choice but to acquire Blum Home.

Domestically, all that's needed is to cooperate with Enlight Media, and the cost isn't too high. Plus, it brings in a solid and reliable ally, making it an ideal fit.

Lu Rui never intended to eat alone. Eating a little was fine, but eating too much would cause problems.

This is also one of the reasons why he sought cooperation with companies such as Enlight Media, China Film Group, Shanghai Film Group, Xi'an Film Group, and Wanda Group.

"For the future film and television business of Ruishijie, I will directly open a channel for Enlight Media in terms of distribution. Unless it is a large-scale production that requires the cooperation of multiple companies, all other projects will be handled by Enlight Media."

If we're going to cooperate, we need to have a cooperative attitude.

Lu Rui's attitude undoubtedly made Wang Changtian's face light up with a smile.

"Chairman Lü, let me toast you again to thank you for giving Enlight Media this opportunity to cooperate. From today onwards, Enlight Media's ground sales team will give priority to cooperating with the Ruishijie project."

In fact, when he originally decided to give Lü Rui 10% of the shares in exchange for an investment in "Pacific Rim", it drew criticism from many senior executives and shareholders within the company.

But now, with the launch of Ruixing Cinemas, the Enlight Media team has successfully moved in...

This deal was incredibly profitable!

When he goes to the company tomorrow, he will pass on this news and see if those people still dare to complain!

"Haha, happy to cooperate."

Lu Rui raised his glass in response, subtly conveying another message: "I hope that Chairman Wang will one day take the distribution business to the next level and make it one of the top private distribution companies in China!"

Which of those who are good at publishing isn't a shrewd person with both high emotional intelligence and high IQ?

Upon hearing this, and recalling the recent conflicts between Ruishijie and Bona, Wang Changtian instantly understood.

He immediately stopped smiling and said seriously, "Don't worry, Chairman Lü, those petty scoundrels won't be able to keep jumping around for long. They'll fall sooner or later!"

"Haha, I love hearing you say that, Chairman Wang!"

Lu Rui raised his glass in acknowledgment, and the two exchanged a smile. The conversation then shifted from the industry landscape to details of future cooperation, and they found themselves getting along very well.

Fan Bingbing, Liu Yan, and the others who came to keep the party and create a lively atmosphere watched this scene, remaining obedient and not uttering a single word.

But upon closer inspection, it becomes clear that the eyes of all the women are fixed on Lü Rui, unwilling to look away even for a moment.

It's just that the current situation isn't right, otherwise they would definitely come up to us immediately and we wouldn't be able to get away no matter what!
It's one thing to be famous at a young age and have exceptional talent, but he's also a resource provider and a capital investor. Now that the cinema chain framework has been established, he's built his own empire!
Keep in mind, he's only 25 years old this year!

If he were given more time, at this rate of development, wouldn't he take off and reach the pinnacle of the entertainment industry?
Liu Yan gazed at Lü Rui's composed and cheerful demeanor, her beautiful eyes filled with admiration.

If I had a boyfriend like that, how could Chen Kai have dared to be so difficult when I interviewed him?

Fan Bingbing's heart raced, her eyes burning with desire. If she could hook up with such a eligible bachelor, setting aside the resources he'd receive, the sheer sense of accomplishment from being "Lu Rui's girlfriend" would be enough to make her burst with excitement!

You should know that women also have a desire to conquer.

This desire for conquest isn't about women being on top of men, but rather a kind of psychological pride.

Look, my boyfriend is so awesome, doesn't that make me look awesome among my peers?
This feeling can't be simply described as "awesome"!

It's no exaggeration to say that with Lü Rui's current status, he could easily build a harem in the entertainment industry if he wanted to.
As long as he doesn't get married, he can be a groom every night until he dies.

However, he had long since lost interest in these things.

After the extravagance and debauchery of the past life, all that remains is endless loneliness and emptiness.

What he truly wants now is not ulterior motives or flattery, but the warmth he can feel when he comes home, a haven where he can find peace of mind.

The drinking party ended at 11 o'clock.

Lu Rui declined everyone's requests to see him off, got into the car alone, and instructed the driver to drive home.

When I was halfway there, my phone suddenly rang.

After answering the call, I heard a pleasant and sweet voice coming from the other end:

"Senior, I guess you should be going home by now, right? Hehe, I told my mom I was hungry and wanted to go out for a late-night snack with Changchang, so I sneaked out of the house."

I brought you some hangover medicine and a pot of rice porridge to soothe your stomach. I'm waiting for you downstairs now..."

Half an hour ago, Liu Yifei sent him a message asking if the drinking party was over.

Lu Rui replied with "Soon" and then ignored it.

Unexpectedly, this girl was still preoccupied with whether he had drunk too much.

Hearing the soft, gentle words of advice on the phone, Lü Rui's lips unconsciously curved into a smile, and his fatigue instantly dissipated: "Okay, I'll be right there. Wait for me downstairs, don't catch a cold."

"It's okay, I'm sitting in the car."

Liu Yifei held the lunchbox, smiling like a simpleton.

"Ugh, 'I'm still sitting in the car'—that's so cheesy!"

Shu Chang, standing next to her, deliberately pinched her voice, mimicking her delicate tone from earlier, and even exaggeratedly shivered.

Liu Yifei spoke a few more words into the phone, then hung up. She reached out and pinched Shu Chang's arm, saying in a mix of embarrassment and anger, "Don't be naughty! If you do that again, I'll tear your mouth apart!"

Shu Chang laughed and dodged away, sticking out her tongue, but her eyes were full of surprise:
“You’re not usually this clingy. Why do you become like Lin Daiyu when you’re on the phone with Director Lü, speaking in such a delicate voice?”

"Really?" Liu Yifei was stunned for a moment, and subconsciously touched her face.

"Of course!" Shu Chang nodded repeatedly, took out her phone and waved it, "I'll secretly record it for you next time. That tone of voice, oh my god, it gave me goosebumps."

Liu Yifei's cheeks flushed slightly from what she was being said, so she changed the subject and poked Shu Chang's arm.

"Don't just talk about me. What's wrong with you lately? You always make excuses when I ask you to go shopping. Have you been bewitched by some vixen?"

Ever since Shu Chang played Xiaoyu in "The Lotus Lantern", Liu Yifei has always jokingly called her a "little female fox".

"I...I didn't..."

Shu Chang's expression immediately turned somewhat awkward, and her gaze unconsciously drifted to the window, avoiding eye contact with Liu Yifei.

Seeing her evasive manner, Liu Yifei immediately felt a sense of suspicion.

She was about to ask more questions when she caught a glimpse of a familiar black sedan approaching from the distance.

"It's my senior who's back!"

She immediately forgot about questioning Shu Chang, grabbed the insulated lunchbox, opened the car door, and ran briskly toward where the car was parked.

Although Lü Rui had drunk quite a bit, his eyes remained clear, showing no signs of drunkenness.

Seeing Liu Yifei jogging towards him, he didn't wait for the driver to open the door and got out himself.

His beloved arrived just then, and he was so excited that his breathing was slightly rapid.

Lu Rui said with a hint of indulgence, "Just wait in the car. It's so cold outside, why get out?"

"Because I miss you."

Liu Yifei handed over the insulated lunchbox, her big, bright eyes sparkling with anticipation, like stars hidden within them.

Lu Rui reached out and took the lunchbox, then gently patted her head with his other hand.

Liu Yifei gently rubbed her head against his palm, her eyelashes fluttering slightly, clearly enjoying the affectionate head pat.

Would you like to come up to my place for a while?

"No, no." Liu Yifei shook her head, her voice softening. "It's too late. My mom will be nagging me again soon, and Changchang has an audition tomorrow, so I need to go home and sleep early."

"Alright." A hint of disappointment flashed in Lu Rui's eyes, but he still reminded them, "Be careful on your way back, drive slowly."

"OK."

Liu Yifei nodded in agreement, but her feet seemed glued to the ground, and she didn't move an inch.

Seeing this, Lü Rui leaned forward slightly, raised the hand that wasn't holding the lunchbox, pointed to his lips, and the implication couldn't be clearer.

Liu Yifei instantly understood, her cheeks flushed bright red, and she murmured softly, "There are still people here..."

"What's there to be afraid of?" Lu Rui wasn't ashamed at all. "It's only natural for me to kiss my own girlfriend. Who's to tell me what to do?"

Fortunately, the surroundings were pitch black, which helped to conceal some of her shyness.

Liu Yifei blinked, quickly pulled off her scarf, tiptoed forward, and gave Lü Rui a light "smack" kiss on the lips.

Although it was just a fleeting moment, it made even the tips of her ears turn bright red, and a sweet feeling quietly welled up in her heart. She even had a slight urge to do it again...

The book says that this kind of behavior is called "tasting the marrow and knowing the flavor"?
Before she could even finish savoring the moment, a strange, exasperated yell came from behind her: "You two are killing a dog! Can't you consider the feelings of single people?!"

Liu Yifei's face turned even redder. She turned around and ran to the car, not forgetting to make a threatening gesture at Shu Chang that said, "If you yell again, I'll beat you up."

Lu Rui watched her retreating figure and called out with a smile, "Slow down, don't fall! Also, you haven't said goodbye to me yet."

Liu Yifei paused at this moment, turned her toes slightly, and faced him again, her scarf drawing a light arc in the air.

Half of her face was covered by a scarf, revealing only her smiling eyes, but her voice was filled with joy:
"I've already told you about it with your 'mouth', senior~"

(End of this chapter)