The Rich Man's Life Begins with a Comeback

Chapter 234 [Hoshikawa 001]'s Debut (3k)

Xingchuan International Group, Headquarters Building.

After more than two months of renovation, the originally empty third and fourth floors have been completely transformed.

"Chairman Gu, to date we have built three standardized large-scale live broadcast rooms, each with an area of ​​over 300 square meters. They are equipped with variety show-level camera systems, control consoles, capture cards, and teleprompters, and also have multiple camera positions such as top camera, telephoto, circling camera, and close-up."

"In addition, the audio system, lighting system, and network system are all top-notch in the industry. The Sony ECM-W3 wireless microphone, Aputure professional fill light, Flash E2 professional sound card, etc. In terms of hardware equipment, we are in no way inferior to those professional MCN agencies in the south."

On the floor where Xingchuan Entertainment is located, many staff members were hurrying along the corridor.

However, when they encountered the group of people walking slowly towards them, they all consciously dispersed to both sides of the corridor, their expressions slightly restrained, and they lowered their heads slightly to show respect.

The two people leading this group were Zhou Gang, the president of Xingchuan International Group, and Gu Heng, a director. For these low-level workers, these two were figures they could hardly look up to.

"Equipment is just the foundation; the most important thing is people."

Gu Heng casually glanced around and responded calmly to Zhou Gang's introduction.

Today, Xingchuan International Group's group broadcasting project was officially launched.

Two hours earlier, the [Star River 001] team had already started their debut live stream.

As the de facto director of Xingchuan International Group, Gu Heng naturally had to come and see what was going on at such an important moment. After all, the group had invested a lot of money in this live-streaming project, and part of that money belonged to Gu Heng. He wanted to see where the money was spent and what kind of results it had achieved.

"Chairman Gu, please rest assured."

Zhou Gang immediately responded: "Our first broadcast team has undergone more than two months of professional training, completely following the Korean trainee model. Everyone is proficient in dozens of dances, as well as platform rules, group broadcast scripts, and facial expression management."

"Our behind-the-scenes team is also a professional team poached from Hangzhou. Each standardized live broadcast room includes many professionals such as directors, photographers, camera operators, lighting technicians, stage controllers, and operations managers to ensure the smooth progress of the group broadcast."

With Zhou Gang's introduction, Gu Heng, surrounded by the crowd, walked towards the live broadcast room where the [Xingchuan001] team was currently located.

As the doors were pushed open from both sides, the entire live-streaming room, which the group had invested millions to build, was revealed to Gu Heng.

A ten-meter-long ice screen was placed horizontally in the center of the live broadcast room. The seven girls of [Xingchuan001] stood in front of the ice screen in a triangular formation, with many professional cameras pointed at them. Behind these professional cameras was a four-meter-long professional control panel.

The event emcee sat in the center, and his speaking style was very humorous and witty.

Content operations and technical support staff sat on either side, each with two computers in front of them, displaying a wealth of professional content.

In addition, there are two vertical LED double-sided screens on each side of the control room.

The content displayed on the dual-sided screen is the live broadcast of the live broadcast room. The team members who are broadcasting live can see the real-time feedback from the viewers in the live broadcast room through this dual-sided screen.

The other dual-screen display shows various professional data from the live stream, including real-time viewership, cumulative viewership, track rankings, and viewer retention—a dazzling array of data.

This scene was indeed quite novel for Gu Heng.

Who would have thought that the live stream footage ultimately displayed on a small mobile phone screen would be supported by such a huge team?

As Gu Heng entered the live broadcast room, he saw Chu Zhengxiong and other senior leaders standing in front of a professional data screen, providing support for Xingchuan Entertainment's group broadcast debut.

At this moment, Chu Zhengxiong and the others saw Gu Heng arrive and immediately came to greet him.

"Chairman Chu, how are the data?"

Gu Heng and Chu Zhengxiong were already quite familiar with each other, so he didn't bother with formalities and went straight to the point to ask Chu Zhengxiong.

"The data is okay, but it's below expectations."

Chu Zhengxiong walked towards the professional data screen towards Gu Heng, responding in a low voice.

Gu Heng stood in front of the professional data screen, looking at the various data points before him.

Currently, the live stream has 8384 viewers, which is a very good result for a team without any prior experience.

However, looking at the data on paper is meaningless.

Ultimately, it comes down to the return on investment. If you only invested 100,000 yuan and achieved the results you have now, then it is definitely worth the money and a great success.

But if you've invested millions and compared that to your current results, you can only say you've barely passed.

Clearly, Xingchuan International Group has spent a lot of money on traffic acquisition.

Not only do they invest heavily in attracting traffic, but they also distribute a lucky bag containing two of the latest iPhones every five minutes to maximize audience retention and encourage viewers to stay longer.

In other words, Xingchuan International Group invests tens of thousands of yuan every five minutes to improve viewer retention. And in the two hours since the show started, it means that Xingchuan International Group has already invested nearly 300,000 yuan just to improve viewer retention.

Where does the problem lie?

Gu Heng asked directly.

"Traffic acquisition." Chu Zhengxiong answered truthfully, "Chairman Gu, all our traffic comes from real money spent on traffic acquisition. We have already spent nearly a million on traffic acquisition. Logically speaking, the number of real-time viewers in our live stream should have exceeded ten thousand long ago."

"However, the reason why our live stream has not reached 10,000 viewers is that someone hired trolls to spam the live stream with insults against us streamers and ordinary viewers. Then, they used this as a reason to frequently report our live stream, which greatly reduced the effectiveness of our live stream's traffic."

At this point, Chu Zhengxiong's eyes blazed with anger.

He hunted geese all day long, only to be pecked by them.

In the past, it was always Chu Zhengxiong who was the one to use underhanded tactics against others; when had he ever suffered such injustice?

Unfortunately, it was beyond our reach.

Even if he knew who was interfering and who was behind the scenes, he could only watch helplessly, with no way to launch an effective counterattack.

"They even hired hackers to maliciously attack our live streaming room. Fortunately, when our group was setting up the live streaming room, we took this situation into account in advance, laid out a dedicated network in advance, adopted a dual-line system with primary and backup, and installed an automated anti-hacking system, which prevented the other party's hacker attack from succeeding."

"Otherwise, if they really break in and manipulate our live streaming backend to play any prohibited content on the ice screen, our live stream might be instantly banned by Douyin's monitoring system, and all our previous efforts would be wasted."

Chu Zhengxiong's voice faintly revealed a hint of lingering fear.

If the group's first live stream is indeed banned, then Xingchuan International Group's so-called industrial transformation plan will probably become a laughing stock.

How will Gu Heng view him then?
Even if Gu Heng doesn't say anything, his trust in him will definitely be greatly diminished.

For Chu Zhengxiong, this was the most fatal flaw.

If he loses Gu Heng's trust, Gu Heng will definitely be very cautious if he wants to achieve anything in the future. After all, Gu Heng has already given him a chance, but he was useless.

Once trust is broken, it becomes extremely difficult to repair.

fortunately……

The worst outcome did not occur.

Do you know who's behind this?

Gu Heng stood with his hands behind his back in the center of the crowd. He shifted his gaze from the professional data screen to the seven girls in the center of the live broadcast room.

Among them was Lin Qingge, who was acquainted with Gu Heng.

In her first group broadcast today, she wore a white halter dress with a style that leaned towards French ballet. Her slender waist was tightly cinched, and below the hem were two delicate, snow-white, straight legs that fit perfectly when she stood up straight, with no gaps visible at all.

Lin Qingge was originally an art student in the vocal music department of Jilin University, and was known as the strongest art student among the freshmen of 2023. This white halter dress with a French ballet style showed off her extremely superior figure.

With her perfectly square shoulders, delicate collarbones, and consistently upright posture, she stood gracefully among the seven girls, like a sapling. Her naturally approachable smile, paired with her bright and expressive eyes, was sure to make anyone who saw her feel comfortable.

Although the other six girls standing with Lin Qingge in front of the ice screen were all naturally beautiful and youthful, they were undeniably inferior to Lin Qingge.

This can be seen from Lin Qingge's far superior gift revenue.

At this moment, Gu Heng's gaze swept over.

He could clearly sense the tension and trepidation hidden beneath the bright smiles of the many girls. After all, they were all young girls around twenty years old, and it was already quite remarkable that they had managed to maintain their composure from the start of the live stream to the present, given that they were just beginning to experience such large-scale abuse and attacks.

"know."

When Gu Heng asked, Chu Zhengxiong replied in a low voice, "It's Qingcheng Entertainment, a large MCN agency in Hangzhou, that's behind this."

"Qingcheng Entertainment?"

Why are they attacking us?

Do we have some kind of grudge against each other?

Gu Heng looked slightly puzzled and asked Chu Zhengxiong.

"Forehead……"

Chu Zhengxiong looked slightly embarrassed.

Upon seeing this, President Zhou Gang spoke up to explain for Chu Zhengxiong: "Chairman Gu, because we poached the team from Qingcheng Entertainment, the group of people you see right now are all people we poached from Qingcheng Entertainment. They are retaliating against us."

Gu Heng was stunned for a moment, then smiled and shook his head.

If you poach my team, I'll ruin your debut.

After all, Qingcheng Entertainment is considered a large MCN agency in China. Having suffered a loss at Chu Zhengxiong's hands, how could they not retaliate? Otherwise, how could they continue to stand firm in the industry in the future?

"I see, no wonder..."

(End of this chapter)