The Rich Man's Life Begins with a Comeback

Chapter 220 Zhenyuan Dining Hall (4k)

Zhencui Group, Chairman's Office.

Gu Heng, Qi Min, and Zhuang Hanyu sat around a tea table, on which were placed exquisite food boxes filled with all kinds of delicacies.

"Does Xie Jianlin have any past conflicts with the other vice presidents of the group?"

Gu Heng finished a bowl of steaming hot braised beef noodles, put down his chopsticks, and then picked up a napkin to wipe the corner of his mouth.

"never heard of that."

Qi Min thought for a moment and shook her head in reply.

"Oh……"

Gu Heng nodded slightly, but said nothing more.

At the group meeting just now, Xie Jianlin's remarks and attitude were practically an attempt to offend the other four group vice presidents to the death.

Gu Heng originally thought that Xie Jianlin had past grudges with the other four vice presidents of the group and planned to take this opportunity to gamble everything and become a lone minister in the group. But now, after thinking about it carefully, it seems that Xie Jianlin has no other choice but to do so.

The nail that sticks out gets hammered down; the wind blows down the tallest trees in the forest.

Xie Jianlin and the other four vice presidents of the group originally had no conflict, but the moment Xie Jianlin stood up from his chair and volunteered to go to Jinshi, their relationship naturally became irreconcilable.

One side avoids war, while the other takes proactive measures.

Under these circumstances, if Xie Jianlin can still achieve great things in Jinshi, their situation within the group will become even more difficult, so they certainly do not want Xie Jianlin to succeed.

He is the group's vice president, second only to Qi Min in rank.

They are in charge of various departments and businesses within the group, and their actions are crucial to the group's overall expansion plan in the northern market. On the surface, they certainly wouldn't dare to trip up Xie Jianlin, but whether they would engage in any underhanded tactics behind the scenes is hard to say.

Xie Jianlin's trip to Jinshi was a desperate gamble.

Risk and reward are directly proportional. If he takes over as the general manager of the Jinshi region, it is equivalent to automatically stepping down as the group's vice president. If he fails to expand the market in Jinshi, even if he can return to the group headquarters, he will probably become a marginal figure.

Since there was no way out, rather than waiting for the group's vice presidents to betray him, Xie Jianlin decided to directly overturn the table and show his attitude in front of all the group's senior executives.

This attitude is: If anyone dares to betray me during this trip to Tianjin, I will kill them!
If you continue to cut off, you will be subject to chaos.

Jinshi was a tough nut to crack to begin with, and even if he used all his strength, he might not be able to take it down smoothly. So where would he find the time to deal with those sneak attacks from behind?

Xie Jianlin didn't care at all what the senior executives of the group would say about him behind his back after the group meeting.

Even if everyone is cursing him now, as long as he can successfully take over the markets in Tianjin and Beijing, when he returns, these people will still have to be respectful and greet him with smiles.

Conversely, even if he tries to curry favor and maintain a respectable image now, if he fails to expand his market in Tianjin, these same people will still kick him while he's down.

After figuring out the logic behind Xie Jianlin's actions at the group meeting, Gu Heng couldn't help but admire Xie's experience. Xie was insightful and decisive in his actions, leaving no room for hesitation.

'seemingly……'

'Xie Jianlin is truly the best candidate to lead the group in expanding its territory!'

Gu Heng drank some water to clear his mouth, thinking to himself.

"Chairman Gu..."

Just then, Zhuang Hanyu, who was sitting on the sofa to Gu Heng's right, called out to Gu Heng.

"Mr. Zhuang, what is it?"

Gu Heng snapped out of his daze and turned his gaze to the other person.

"Chairman Gu, the Public Affairs Department of Dingdun has prepared the list of business trips to the four cities of Fengtian. Please take a look."

As Zhuang Hanyu spoke, she handed her own phone to Gu Heng with both hands.

"Let me see."

Gu Heng took the phone and quickly scanned it.

There are a total of four groups of sixteen people, with each group leader being a public affairs officer.

Given the different political and business environments in each city, Dingdun conducted thorough research and then made targeted personnel arrangements.

What is the Public Affairs Department?
It is a dedicated department that handles government-business relations. Usually, only large business groups have such a department.

Their main daily work is to maintain good relations between enterprises and the government, ensuring that business projects can be successfully implemented and operate normally and smoothly.

Neither Zhencui Group nor Beichun Junlan Hotel had ever established a public affairs department in the past, and they still do not exist now. However, their parent company, Dingdun Capital Group, has added a public affairs department to fill the gaps and deficiencies in this area for both companies.

In the future, the maintenance and management of government-business relations between the two companies will be fully handled by the public affairs department of Dingdun Capital. Therefore, after Zhencui Group launched its comprehensive expansion plan in the northern market, the establishment of government-business relations in the early stages will naturally be the responsibility of Dingdun Capital.

As the saying goes, it's easier to deal with the King of Hell than his underlings.

Zhencui Group wants to expand into unfamiliar cities. Any one of the many departments, such as industry and commerce, taxation, fire protection, and health, could easily make things difficult for you, if not ruin your expansion plan.

In short, the four groups sent by Dingdun Capital were to visit the cities where Zhencui Group planned to expand, to make advance visits and establish connections.

This work was also part of the preliminary preparation stage, but it had little to do with Zhencui Group. In addition, the matter itself was somewhat sensitive, so Gu Heng did not mention it at the group's general meeting.

In fact, Gu Heng notified Zhuang Hanyu to start preparing for this the moment he decided on the Zhencui Group's comprehensive expansion plan.

The urgency stems from the fact that time is of the essence!
With the Lunar New Year's Eve just around the corner, it's a golden opportunity!
No one is perfect; everyone has their shortcomings.

Everyone, regardless of their status, has weaknesses.

As long as there is a weakness, a targeted blast can be carried out.

A lustful person can be won over with a beautiful woman;

A vain person can be won over by satisfying their desires;

A clever person can be won over with flattery;

A brave person can be subdued by a sense of justice.

……

Of all the countless schemes in the world, there's always one tailor-made for you.

Currently, the four teams dispatched by Dingdun Capital are like demolition experts, heading to the target city to carry out targeted and precise demolitions, clearing obstacles for Zhencui Group's subsequent expansion plans.

"Now that the list has been prepared, let them set off as soon as possible."

After Gu Heng had a general idea of ​​what was going on, he handed the phone back to Zhuang Hanyu and instructed her, "I'll have to trouble President Zhuang to take good care of this matter and make sure they handle it properly. We're here to express our feelings, so it wouldn't be good if we messed things up."

"Chairman Gu, please rest assured."

"Yesterday, when I was discussing the list of researchers with Hu Rong, the director of the Public Affairs Department, I had already told her that once all the personnel have been dispatched, we will immediately activate the three-dispatch mechanism."

Zhuang Hanyu replied solemnly, "Director Hu Rong will schedule the work once a day, Vice President Yuan Ruixiang in charge of the Public Affairs Department will schedule it once every two days, and I will schedule it once every three days to ensure that this work does not go off track, deviate from the right path, or deviate from the intended course, and is carried out smoothly and completed on schedule."

"I trust Mr. Zhuang to handle things."

Gu Heng nodded slightly, expressing his satisfaction with Zhuang Hanyu's arrangements.

"Um……"

"It's almost time."

"Let's go to the conference room."

Gu Heng glanced at the time and gestured to Qi Min and the other person, "Okay."

……

At 1 p.m., when Gu Heng led Qi Min and Zhuang Hanyu back into the group's conference room, all the group's senior executives were already seated neatly below.

"The group meeting continues."

Qi Min's slightly authoritative voice rang out, instantly silencing the faint whispers that had been emanating from the conference room.

"The second topic of today's group meeting is the creation of new products."

After the scene had completely quieted down, Gu Heng got straight to the point and announced another major decision for Zhencui Group.

As Gu Heng finished speaking, four large characters instantly appeared on the LED screen behind him:

Zhenyuan Restaurant!

Many senior executives of the group looked at the four large characters on the LED screen and knew that this must be the name of the new brand that Gu Heng had just mentioned.

"Zhenyuan Shanfang's main business will focus on the field of medicinal cuisine in the future."

“臻” is taken from the first character of 臻萃, meaning to pursue the ultimate and the best.

“Yuan means the origin of vital energy, which echoes the theory of vital energy in traditional Chinese medicine.”

Gu Heng succinctly explained the origin of the brand name "Zhenyuan Shanfang" to the many senior executives present. Then, his expression turned serious: "Now, I want to announce a personnel adjustment notice here."

"Effective immediately, Fan Hong will step down from his position as Chairman's Assistant."

"Fan Hongxin's new position is General Manager of the first flagship store of [Zhenyuan Shanfang], and he will be fully responsible for the creation of the [Zhenyuan Shanfang] brand in the future."

As soon as he finished speaking, the eyes of many senior executives of the group involuntarily turned to a certain direction in the front row. Everyone looked at Fan Hong's slightly surprised expression, their eyes were all unreadable, and their expressions were somewhat intriguing.

The positions of Chairman's Assistant and Flagship Store General Manager seem to be quite different. The former is an assistant and the latter is a general manager, and it seems that the latter is far superior to the former. However, in terms of their status within the group, the latter is far inferior to the former.

Take Xu Liang and Guo Jiahui for example. They are both store managers of the group's directly operated restaurants, and are considered "regional officials" of the group. However, they dare not neglect Fan Hong in any way, and even unconsciously use respectful terms when speaking to him.

The chairman's assistant is equivalent to a royal attendant in ancient times.

Only those who are highly regarded can be appointed;

One should not rely on those who are not trusted.

Only those without talent can be appointed.

He is always by the chairman's side, knows all the major decisions of the group in advance, and is fully responsible for all trivial matters related to the chairman.

Let alone people like Xu Liang and Guo Jiahui, even the group's vice president Xie Jianlin and others have to be polite and friendly to Fan Hong on a daily basis. Even Qi Min has to treat Fan Hong well.

On the surface, he's the chairman's assistant, but in reality, he's practically no different from the group's vice chairman.

Under these circumstances, Fan Hong's sudden resignation as chairman and his appointment to take full charge of new product development is seen by many senior executives as a demotion in disguise.

'Has Fan Hong broken his promise to Chairman Gu?'

The same thought simultaneously crossed the minds of many senior executives of the group.

Facing the gazes of the crowd, Fan Hong quickly composed himself and regained his composure.

"Thank you for the trust of the Group and Chairman Gu!"

"The creation of new products is crucial to the group's strategic plan, and Fan Hong will definitely go all out!"

Fan Hong stood up, his voice steady and powerful.

"Mr. Fan is right. The creation of this new product is indeed a strategic plan of the group. In fact, its importance and far-reaching significance far exceed Zhencui Group's comprehensive expansion plan in the northern market."

Gu Heng had taken in all the ambiguous glances and intriguing expressions from the crowd. Now, after Fan Hong accepted the task without any hesitation, his voice suddenly rose considerably.

"The creation of the [Zhenyuan Shanfang] brand is officially launched today!"

"Its priority is the highest in the group!"

"The initial startup capital is 1 million yuan, and I will personally oversee all matters related to brand creation!"

Just as Gu Heng's clear voice rang out in the group's conference room, the LED screen behind him changed its image again, displaying the framework plan for the creation of the [Zhenyuan Shanfang] brand in an orderly manner.

The process covers a wide range of aspects, including brand vision, strategic positioning, target customer groups, competitive strategies, supply chain development, product matrix, R&D system, operational strategies, and expansion models. It is incredibly detailed and comprehensive.

At this moment, all the senior executives of the group present were stunned.

Top priority for the group!

Initial startup capital of 1 million yuan!

They even saw a goal in the framework plan: to invest in and create a dedicated medicinal herb base for the Zhencui Group!

A promotion in name only, a demotion in reality?

fart!

This is clearly ascension to heaven on the spot!

The initial startup capital for the 【Zhenyuan Shanfang】 brand alone was comparable to the total market value of the entire Zhencui Group. As the person in charge of brand creation, Fan Hong's power was practically equal to that of Qi Min.

Most importantly, this is only the initial funding. There will likely be a continuous stream of investment later on, and no one can predict how large the final scale will be.

OMG!

Has Chairman Gu gone mad?
It's astonishing that so much money is being invested in such a niche market as medicinal cuisine!
Many senior executives of the group may not understand, but that does not stop them from sincerely admiring Fan Hong.

At this moment, Fan Hong, who had been calm, inevitably showed a hint of surprise again, and his gaze toward Gu Heng became somewhat complicated.

Gu Heng noticed Fan Hong's gaze and smiled slightly at him.

Gu Heng's original plan was to have Fan Hong take charge of market expansion in Tianjin, then go to Yanjing for market expansion, and finally be promoted to regional general manager of Beijing-Tianjin-Hebei region, to stand in front for Gu Heng and build a bridgehead for the future expansion into the southern market.

However, after Gu Heng obtained the "Meng Shen's Dietary Canon" from Tongzi's father, he immediately changed his mind, because compared to the market in Beijing, Tianjin and Hebei, the medicinal cuisine brand built on the basis of the "Meng Shen's Dietary Canon" was undoubtedly more important.

The commercial value contained in "Meng Shen's Dietary Canon" is something that ten or even a hundred Zhencui Groups cannot match, so the person entrusted with this important task must be his absolute confidant.

Fan Hong is the best candidate.

I have experienced the ups and downs of life and the coldness and warmth of human relationships.

Now that all pretense has been washed away, it is time to unleash our full potential.

Gu Heng used to keep Fan Hong by his side. At that time, he was a novice who didn't understand business management or catering operations, so he needed Fan Hong to help him to prevent his subordinates from colluding and deceiving him.

Things are different now. Gu Heng has matured and has many outstanding senior talents assisting him. Keeping Fan Hong by his side no longer makes much sense.

With such a favorable opportunity, it's time to unleash this tiger back into the wild.

The sea is wide enough for fish to leap, and the tiger roars in the mountains.

Years of friendship allowed Fan Hong to easily understand the meaning conveyed in Gu Heng's eyes. He was filled with emotion and excitement, but he did not let it show on his face. He simply nodded almost imperceptibly at Gu Heng.

Seeing this, Gu Heng's eyes revealed a hint of a smile.

He then turned to the assembled executives, his expression regaining its former authority, and said in a deep voice, "Next, I will explain the specific plan and process for creating the [Zhenyuan Shanfang] brand. Department leaders, please take notes and assign your departmental tasks..."

(End of this chapter)