The Rich Man's Life Begins with a Comeback

Chapter 216 Loyalty, Loyalty, and Loyalty to the Death! (3k)

As Qi Min finished speaking, the expressions of many senior executives present turned solemn.

Given the scale and lineup of today's group meeting, even the slowest person could guess that something big was about to happen within the group. And change means transformation, and transformation means opportunity.

Since it concerned the future of the group and their own futures, everyone was on high alert.

"Everyone..."

"Today is December 30th, and in two days it will be a brand new year."

"I would like to wish everyone a Happy New Year in advance."

In just six months, Gu Heng was no longer the naive young man he once was.

Even now, with dozens of people sitting in front of him, he can remain as steady as a mountain.

The clear voice rang out, and many executives immediately responded with applause.

"As the saying goes, 'New Year, New Look,' our Zhencui Group should also have a new look, new changes, new developments, and new achievements in the coming New Year."

"so……"

"The main reason I'm convening this group meeting today is to announce something to everyone: I plan to invest 400 million yuan in Zhencui Group. Starting next year, Zhencui Group will officially expand beyond Jilin Province, targeting the northern market for full-scale expansion!"

Gu Heng's voice was firm and powerful, and the content of his words was like a thunderbolt from a clear sky for the many senior executives of the group present.

400 million RMB investment!

Stepping out of Kyrgyzstan!

Expansion in full swing!

As soon as Gu Heng finished speaking, the LED screen behind him lit up instantly. There was no fancy background, just a line of bright red text: Zhencui Group's Comprehensive Expansion Implementation Plan for the Northern Market (2024-2025).

Simple and straightforward, getting straight to the point.

Because very few people knew about the formulation of this implementation plan, the reaction of many senior executives of the group was quite strong after Gu Heng officially announced the news.

Later, both Xu Liang and Guo Jiahui stared wide-eyed.

"Fuck!"

"Invest 400 million to launch a full-scale expansion!"

"Chairman Gu is truly a man of great courage!"

Guo Jiahui stared at the line of bright red text on the LED screen in front of him, and his breathing became inexplicably rapid.

Capital injection means the group's strength will increase.

Expansion means that the group becomes larger.

Under these circumstances, the group will inevitably undergo tremendous changes.

Now, he is considered a "regional governor" of the group, belonging to the group's senior management.

However, if the group enters a full-scale expansion mode and the number of stores directly operated and controlled by the group increases, store general managers like him will most likely be removed from the ranks of senior executives of the group.

Maintaining the status quo would certainly be disadvantageous for Guo Jiahui.

However, if he can take this opportunity to advance further and become a vanguard in the group's expansion, his social status, annual salary, and the power of his position will likely change dramatically in an instant.

The group has always been this size.

There's a fixed number of positions available, and those above that are all predetermined.

If he wants to take it a step further, he can only persevere.

But things are different now. If the group launches a full-scale expansion plan, there will inevitably be countless new positions and opportunities. As long as he can seize the opportunity, he can ride the wave of success.

Guo Jiahui thought so, Xu Liang thought so, and other senior executives of the group thought so too.

Who doesn’t want to make progress?
Who doesn't want a promotion and a raise?
There were no opportunities before, but now countless opportunities are right in front of us.

Who can not be moved?
Who can remain unmoved?

Many senior executives of the group were discussing the matter, while Gu Heng, Qi Min, and Zhuang Hanyu, who were sitting in front, watched quietly, giving everyone some time to process it.

It took several tens of seconds for the meeting room to return to calm.

The eyes of all the group's senior executives were exceptionally bright.

"The Zhencui Group's comprehensive expansion plan in the northern market will be implemented in three phases after research and decision by the Group: the preliminary preparation phase, the trial implementation phase, and the expansion phase. The total implementation time is expected to be one and a half years."

As Gu Heng finished speaking, the content on the LED screen behind him changed again.

"We have four target cities for our pilot program."

Gu Heng announced loudly again: "These are Tianjin, Fengtian, Harbin, and Shimen. These one first-tier city and three second-tier cities will serve as pilot cities for our Zhencui Group's comprehensive expansion plan in the northern market, accumulating experience and establishing a standardized expansion template for the subsequent eight target cities."

After several discussions with Qi Min and Zhuang Hanyu, Gu Heng finalized a total of 12 cities for this comprehensive expansion plan in the northern market.

The super-first-tier cities include Yanjing, the first-tier cities include Jinshi, Qingdao, Shangdu, and Chang'an, and the second-tier cities include Qizhou, Fengtian, Bingcheng, Shimen, Dalian, Bingzhou, and Laizhou, with the expansion covering the entire Northeast and North China.

"Before the troops move, the food and fodder must go first."

"Everyone here is a seasoned professional in the catering industry, and we are well aware of just how important the supply chain is to the catering industry. Therefore, the first preliminary preparation stage of our execution plan is to build a supply chain network that can cover the entire Northeast and the entire Beijing-Tianjin-Hebei region."

"We will build a large central kitchen in Tianjin, with a cold chain processing center and a blast freezer. We will also set up a central distribution system to ensure that all stores in the Beijing-Tianjin-Hebei region can achieve next-day delivery."

"In addition, we will set up a regional warehouse in Fengtian to store the ingredients needed in Northeast China. The initial capacity of the warehouse is set at 1500 tons. Then, like the large central kitchen, we will also set up a central distribution system to ensure that all stores in Northeast China can achieve next-day delivery speed."

As Gu Heng finished speaking, his gaze slowly fell on Zhang Shengfei, the vice president of Zhencui Group, and then he smiled slightly: "President Zhang, you have always been in charge of the supply chain business of our group. This time, the task of building a new supply chain network for the group, establishing a large central kitchen and a storage warehouse in Fengtian, will be entrusted to you. Is there any difficulty?" As soon as Gu Heng said this, all the senior executives of the group present were invigorated, knowing that Gu Heng was beginning to appoint his generals.

"No problem!"

"Thank you for your trust, Chairman Gu. I guarantee I will complete the task!"

Zhang Shengfei was slightly excited and answered loudly immediately.

Gu Heng entrusted this matter to him. As long as he successfully completed the task, it would be only natural that he would be in charge of both the large central kitchen and the Fengtian storage sub-warehouse after they were established.

Although the position appears to remain unchanged, still overseeing the group's supply chain business, the actual power associated with the position has increased several times over.

Zhang Shengfei, who was among the first to reap the benefits of the group's capital injection and expansion, was met with envious glances from many senior executives at the scene.

"I didn't even mention a time limit, and you're already giving me a guarantee?"

Gu Heng looked at the radiant Zhang Shengfei and asked with a smile.

"Any deadline set by the group must be a wise and correct decision made by Chairman Gu, General Manager Qi, and General Manager Zhuang after careful consideration. Therefore, no matter how difficult it is to execute the deadline set by the group, I will uphold the principle of 'military orders are like mountains' and lead the team to overcome difficulties with the determination to burn our boats, so as to ensure that the task is completed with high quality, high standards, and high efficiency."

Zhang Shengfei's powerful voice echoed in the large conference room.

His expression looked exceptionally sincere, his eyes were so firm as if he wanted to join the Party, and his face clearly showed two words: loyalty!

'Grass! '

'That old bastard's a real sucker!'

Many of the group's senior executives were cursing inwardly.

Damn!

Chairman Gu has only just begun mobilizing his troops, and you've already set such a high bar. How are others supposed to show their loyalty later?
Zhang Shengfei seemed oblivious to the slightly strange looks he received from those around him.

His eyes were firm, and his expression was sincere.

Loyalty, loyalty, and damn loyalty!
"very good!"

"It seems we made the right choice in Mr. Zhang, given his determination!"

Gu Heng was indeed very pleased to hear Zhang Shengfei's statement.

Regardless of whether Zhang Shengfei can truly match his words with his actions, at least in the current situation, there is indeed a need for someone like him to boost morale.

"I'll give you three months. I need to establish a large central kitchen in Tianjin and a storage warehouse in Fengtian, and connect the entire supply chain and distribution chain in Northeast China and the Beijing-Tianjin-Hebei region."

Gu Heng didn't say anything more and directly set a deadline for the task for Zhang Shengfei.

"Guaranteed to complete the mission!"

Zhang Shengfei responded loudly once again.

Gu Heng nodded slightly, then his gaze swept over the many senior executives present as he continued to explain the group's expansion plan.

"Currently, our Zhencui Group's six major brands have a strong brand effect in Jilin Province, but in the northern catering market outside Jilin Province, our brand effect is almost non-existent. Therefore, before we officially expand, we must do our best to improve our brand effect outside Jilin Province."

At this point, Gu Heng turned his gaze to the marketing department: "Director Ding, the 2024 Black Pearl Restaurant Guide will be officially released in about a month, right?"

Upon hearing this, Ding Zhiming, the marketing director whose name was called by Gu Heng, immediately stood up from his seat at the back of the middle row: "Chairman Gu, the Black Pearl Restaurant Guide is released every year before New Year's Eve, so it should be less than a month away."

"Um……"

"I'll give you a mission."

"I want to see our group's Sushi Kumo and Hara-yuki restaurants listed in the 2024 Black Pearl Restaurant Guide."

Gu Heng didn't beat around the bush and just said it directly in her sweet voice.

When Ding Zhiming heard the task given by Gu Heng, he was completely speechless on the spot.

Although he really wanted to take this opportunity to express his loyalty to Gu Heng like Zhang Shengfei had just done, he simply couldn't do it.

The difficulty of this task was comparable to that of the Nine-Headed Insect ordering Benboba'er to eliminate Tang Sanzang and his disciples; it was completely beyond his capabilities.

It's important to know that the Black Pearl Restaurant Guide is published annually by Meituan, a behemoth with a total market value of over one trillion yuan. Given its capabilities and status, how could it possibly interfere with the selection process of the Black Pearl Restaurant Guide?

For a moment, Ding Zhiming's face turned red.

"Director Ding, don't feel pressured."

Gu Heng smiled gently and reassured her, "I know this task is beyond your capabilities, so you can just take care of the preliminary work. As for how to actually carry it out, I will use my connections to coordinate it."

"Yes, Mr. Gu."

"I immediately set about handling this matter after the meeting ended."

Ding Zhiming breathed a slight sigh of relief, and then quickly expressed his opinion.

"Sit down."

After Gu Heng finished discussing the supply chain construction and brand enhancement, the group meeting proceeded smoothly.

Many issues, such as [local supplier selection], [standardized training system], and [target city store site selection], were all brought up in the group meeting.

Some matters were tasks and decisions directly issued by Gu Heng, while others required further discussion and brainstorming.

Time passed slowly as the discussions unfolded.

Two hours later, when Gu Heng brought up the matter of establishing the regional headquarters structure at the group meeting, all the senior executives present were immediately alerted, knowing that the main event of today's group meeting had finally arrived...

(End of this chapter)