This celebrity is absolutely wicked.

Chapter 460 From a Great Hero to a Soldier's Assault
When it comes to riding the wave of trending topics, Shengxie is quite adept.

After finishing work on set that evening, I returned to the hotel and typed out this passage in less than three minutes.

This Weibo post subtly included the name of his new drama and the male lead's name.

The reason I keep mentioning Qi Jia's name is simply because Qi Jia is an artist under his company.

He wouldn't go to such lengths if it were someone else's artist.

After reading Sheng Xie's Weibo post, Lu Ran leaned back leisurely in his computer chair.

He remained completely calm, and even felt a little amused.

Sheng Xie's reply was similar to his guess, except for the wording, but the meaning was exactly the same as his guess.

What kind of immortal is this, high above, cold and heartless?

To put it bluntly, these are all excuses.

In the past few days, Lu Ran has watched a lot of recent fantasy dramas, and the actors' facial expressions have remained unchanged from beginning to end.

Some celebrities even maintain the same angle of their face in the frame when appearing on camera.

Lu Ran felt his heart stop for a moment when he saw it.

As an actor, when creating a character, how can that character have the same expression from the beginning to the end of the story, and how can the angle of the character in the camera always remain the same when appearing on screen?

To put it bluntly, the former simply can't act; they can't act well at all.

She has a cold face when she's angry, a cold face when she's happy, and a cold face when she's sad.

What does it mean to be heartless? This is just an excuse.

As for maintaining the same angle in the frame throughout, it's because only this angle produces a good-looking result.

For the sake of aesthetics, other things can be discarded.

Immortals are heartless, so why don't you make a film that shows compassion?

The industry's decline is comprehensive, not just in one aspect.

However, Lu Ran had no intention of continuing to argue with Sheng Xie about this.

With this video right here, Sheng Xie has two choices: either admit that he is not as good as Lu Ran, or admit that he did not film Qi Jia properly.

Regardless of the reason, it will keep Shengxie busy for a while.

Lu Ran's ultimate goal in engaging in self-promotional marketing is to create a false impression of safety.

Lu Ran opened the Weibo editing window and started writing.

"@Director Shengxie, since you say that the Heavenly Dao of Xuanming is ruthless, then why does your male lead have to fall in love in the drama? Is the character's personality ruined?"

What I'm trying to say is that I'm not making a heartless immortal drama, but a fantasy drama with both immortals and heroes. What is a hero? Simply put, it's the greatest hero, one who serves the country and its people!

Instead of destroying all living beings for love, whether it's martial arts or fantasy, the spirit of chivalry always runs through it, and that's the kind of story that audiences love to watch!

Just as there are chivalrous heroes in the world of fantasy and martial arts, there are also chivalrous heroes in our modern society—our People's Liberation Army soldiers! Please tune in to "Soldiers' Assault," airing at 9 PM on September 27th on CCTV's drama channel, which tells the story of the greatest heroes in our modern society.

After editing the Weibo post, Lu Ran checked it and sent it out.

Now, thanks to his and Sheng Xie's antics, both of them are generating a lot of buzz.

Promoting "Soldiers' Assault" at this time is the essence of learning from Shengxie.

On Weibo, a group of netizens were waiting for Lu Ran's post.

As soon as it was posted, netizens clicked on it quickly.

Everyone agreed with what Lu Ran had said earlier.

"That's right, that's how dramas are these days. They say immortals are heartless, but when it comes to romance, they're all incredibly ruthless."

"I knew I couldn't stand watching fantasy dramas these days. It turns out they've lost the spirit of chivalry. They'll do anything for love, claiming it's for the sake of all living beings, but when it comes to being with the person they love, they don't hesitate to destroy the world."

Please continue reading. When you see Lu Ran's words about the greatest heroes being those who serve their country and its people...

In an instant, many netizens felt a chill run from their tailbone to their forehead, and at that moment, they understood many things.

"What a great hero he is, serving his country and his people!"

"It seems like that's really how it used to be in dramas!"

"That's true. After all, we viewers aren't really cultivating immortality; we're just ordinary people. The show itself is for everyone to watch, so it has to be a story that we can empathize with!"

"Director Lu is right!"

Netizens were initially feeling relieved. However, when they saw the last sentence, the unexpected turn of events almost gave them a back injury.

How did we suddenly switch from fantasy dramas to military dramas?

Dude, have you really learned everything from Sheng Xie?

"I'm dying of laughter, Director Lu. What you said makes sense, but your kind of opportunistic marketing still leaves me speechless."

"If you're talking about serving the country and the people, then our People's Liberation Army is exactly that—serving the country and the people without a doubt."

"They are true heroes!"

“Lu Ting has surpassed his predecessors in the art of using staged marketing tactics.”

"@Shengxie, respond immediately!"

"Okay, okay, I'll go see Soldiers Sortie on the night of September 27th."

Lu Ran is currently very popular, so you can imagine how many views his Weibo post will get.

Even if marketing accounts want to take screenshots and spread them to generate buzz, it's still not enough.

Take screenshots of Lu Ran's Weibo posts, and they all have to include content from "Soldiers Sortie".

Without spending a single penny, these marketing accounts still have to hold their noses and promote "Soldiers Sortie".

On the other side, Sheng Xie was stunned when he saw this Weibo post.

He really couldn't reply.

Isn't that what fantasy romance dramas on the market are like right now?

What do you mean by a drama aimed at fans?

When taking photos for fans, the goal is to make the idol look good; the plot and such don't matter.

It's just a fantasy puppet show, why go to so much trouble?

People may say whatever they want, but no one will publicly undermine themselves online.

Dare you say you won't take on this kind of work again?
People are offering you money to be a screenwriter or director, would you do it?

What pained Sheng Xie the most was that Lu Ran still promoted "Soldiers Sortie" in the end.

This made Sheng Xie feel like his unique skills had been stolen, and the problem was that Lu Ran had even managed to promote them successfully.

If he still argues back, then there's something wrong with his attitude.

So, Sheng Xie resorted to his traditional skill—playing dead.

If I don't reply, I'll pretend this never happened.

Instead of posting on Weibo, Sheng Xie called Xu Gaomin.

"Old Xu, it's all up to you now."

"Don't worry, I've made all the necessary preparations."

Xu Gaomin was full of confidence.

His novel, "Snow Blade and Furious Tiger," was broadcast on both television and online video platforms, with the television station being Pineapple TV.

The promotional campaign for "Snow Blade Furious Tiger" has been ongoing for the past month.

The show achieved numerous record-breaking results, and fans of the male and female leads competed to promote it online.

It's not that this show did this specifically to outdo "Soldiers Sortie".

Rather, the show itself is a major project that investors highly value.

At this time of year, with audiences' enthusiasm at its peak, it would be perfect to release a military drama to cash in on their profits.

From the investors to the director, no one wanted to see the show fail.

The initial publicity and promotion involved a large investment.

There's even a term called "explosive before it even airs."

In short, this show is bound to be a hit.

　Fantasy dramas and mythological dramas are two different genres and will not be discussed together. I know that Erlang Shen is a classic deity character, which I will write about later.

　　
　
(End of this chapter)