This celebrity is absolutely wicked.

Chapter 455 Who doesn't know how to use "opportunistic marketing"?

Even the worst directors in the entertainment industry are afraid of their actors' careers collapsing.

Some things can be suppressed, some things cannot.

Even if it's suppressed, netizens will still resist.

Lu Ran's current public image is like a house collapsing. Although he won't be blacklisted, it will affect his reputation.

This will directly affect the release of the "Once Upon a Time in China" movie.

Post-production for this film is complete; it's just waiting for a release date.

At this critical juncture, no publishing company is willing to take on this job.

Is it still scheduled for release?
Netizens will definitely tear you apart.

Pang Yuntian analyzed the pros and cons for Lu Ran.

Lu Ran didn't care.

"It's no big deal. If it can't be shown in theaters, then it can't be shown in theaters. What era are we living in?"

Nowadays, fewer and fewer people go to the cinema. Even if a film is released in theaters and grosses hundreds of millions, the money Lu Ran makes after deducting costs is less than what he earns from online releases.

Online streaming costs less money and viewers can watch it anytime.

This money is saved for the audience; it's perfectly acceptable for the investors to earn less.

Pang Yuntian was somewhat taken aback.

Everyone else is focused on getting their movies released in theaters, but Lu Ran doesn't care at all.

"Actually, if you're angry about this, you can just not sign up again. There's no need to say it out loud."

Lu Ran: "I disdain hiding my views and attitudes."

"Brother, I'm really going to stick with you to the bitter end."

Pang Yuntian did not try to persuade him further.

Now that things have been said to this extent, Lu Ran's intentions are clear.

After finishing her conversation with Pang Yuntian, Ning Sirou called.

Ning Sirou previously played the female lead, Li Shiqing, in the drama "The Beginning".

Ning Sirou asked sarcastically, "Comrade Lu Ran, will you still be acting in the future?"

"Go ahead and film it, why not? To borrow a phrase from that rabbit, are you just going to listen to trashy whining and then not even bother making animation anymore?"

Ning Sirou's sad memories of seeing the rabbit were stirred up again.

"Stop, stop. If you're filming a movie and there's a suitable role for me, you'll have to look for me."

"Comrade Ning Sirou, you really showed your skills in this time of crisis. I will definitely ask you to play any role that is as beautiful and charming as you in the future."

"Brother, you're too kind. There's no need for 'peerless beauty,' but at least she has to be in the same league as Li Shiqing."

"You're really not picky."

"I'm a top influencer!"

"Who isn't a top influencer?"

After chatting with Ning Sirou for a while, Lu Ran put down his phone.

There are only a few roles in Li Shiqing's tier, and to immediately ask for someone of Li Shiqing's caliber shows that Comrade Sirou has great ambitions.

But this is what Ning Sirou deserves.

Lu Ran received several more phone calls afterward.

There's no need to say more about the people at Burning Studio; everyone here is one of his people.

Even some people outside who have worked with Lu Ran have a very clear attitude: Lu Ran can film with peace of mind, just call on him if there are suitable roles, and he doesn't care about awards.

"I'm not fighting alone."

Lu Ran is now aware of this situation.

It seems like the whole internet is mocking him now, but many people haven't spoken out publicly yet, or they don't dare to.

Not everyone has his kind of courage.

"They'll help whoever wins."

Lu Ran felt that this made sense.

He immediately went online to look up information about Shengxie.

Sheng Xie is a screenwriter, director, and now the owner of an entertainment company. He mainly deals with period dramas. He became famous with a hit palace drama and then made a name for himself with another hit.

In recent years, palace dramas have become less popular, but fantasy romance dramas have become a hit, so Shengxie started making fantasy romance dramas.

"A Dream of Qiongxiao" is a typical fantasy romance drama.

Lu Ran opened the show and watched for a while. The first episode started playing, and the comments said to everyone to hang in there, it would get better later.

Despite the discomfort caused by the bizarre plot twist of the female lead suddenly falling in love with the male lead, Lu Ran persevered and continued watching.

In the second episode, the comments were still saying, "Hang in there, it'll get better later."

Lu Ran persisted.

When Lu Ran realized he had been tricked after watching up to the fifth episode and still finding it uninteresting, he understood.

He's already signed up for all his memberships.

“It’s hard to guard against it!”

This also contributed to Shengxie's revenue. However, Lu Ran also figured out Shengxie's methods.

Shengxie is now following a strategy of exploiting controversy for marketing purposes.

He jumps on any trending topic online to promote his new drama.

The award for "A Dream of Qiongxiao" was taken by Sheng Xie himself; the more netizens criticized him, the happier he became.

At that moment, a message popped up on Lu Ran's WeChat.

Ning Sirou: "Sheng Xie posted another sarcastic message about you on Weibo, go check it out."

"You're telling me something so unpleasant?"

"It's not like you're spoiling my fun."

"Oh."

Lu Ran checked Weibo.

Just now, Sheng Xie posted a Weibo post.

With Lu Ran being so popular right now, it wouldn't be Shengxie's style not to ride that wave.

"This is the last time I will respond to the controversy surrounding the Golden Tripod Awards. The award for Best Web Series for 'A Dream of Qiongxiao' is the jury's recognition of the work's integration of traditional fantasy aesthetics with modern values. It is normal for some short-term projects to find it difficult to understand the Golden Tripod Awards' consideration of cultural carrying capacity and industrial completion."

Even if I am not selected this time, I will respect the professional judges. We filmmakers should have this kind of magnanimity.

Let's leave the unpleasant topic here. I'd like to share a clip of Qi Jia, the male lead in my new drama "Three Yangs Bring Prosperity," making his debut. His portrayal of the young master of the immortal sect will exemplify what it means to remain calm amidst tribulations and to uphold one's integrity and righteousness—this is the true spirit that a fantasy drama should possess.

A video was also posted below the Weibo post.

Lu Ran clicked on the video and watched it.

In the scene, the background is a green screen effect of mountains and clouds. A figure dressed in white falls from the sky and appears behind the female lead, leaving a silhouette. Then he turns around and reveals an expressionless face.

In Lu Ran's opinion, the wire work technique was not very good.

As for that indifferent expression, it wasn't that Lu Ran looked down on the actor named Qi Jia; he thought Cheng Dong's performance was better than Qi Jia's.

Cheng Dong was Lu Ran's college roommate.

However, it must be said that Sheng Xie's Weibo post promoted "A Dream of Qiongxiao" while simultaneously taking a jab at him, promoting his new drama, and introducing the actors under his management.

This is the experience of veteran directors in the entertainment industry.

Their method of riding the wave of popularity is brilliant, truly brilliant!

Qi Jia's fans have dominated the top comments under Sheng Xie's Weibo post.

With a few swipes of my finger, all I see are comments from Qi Jia's fans.

"Ahhh! Qi Jia is so handsome, he has such an ethereal aura!"

"San Yang Kai Tai, please start airing soon! Our Chinese entertainment industry finally has its own immortal!"

"Qi Jia's gaze stunned me; there was a sense of indifference in her eyes, like that of an immortal who looked down upon all living beings."

"Three Yangs Bring Prosperity, Boom! Qi Jia, promoted to star!"

Seeing these comments, Lu Ran silently left the comment section.

"Trying to extort money, huh? Anyone can do that kind of marketing."

The fantasy drama he's working on hasn't even been filmed yet!
Lu Ran directly forwarded Sheng Xie's Weibo post, adding a caption.

"I think Director Sheng's filming of this part was pretty average. The male lead's styling was bad. His long, flowing hair looked like he didn't have time to style his hair in the morning. The character's expression was also bad, lacking any ethereal quality. And the clothes were poorly chosen. All white made him look like he was going to a funeral. After watching the whole thing, I thought a family member of the male lead had died. It was a waste of Qi Jia's talent. If there had been a good director, it definitely wouldn't have turned out like this."

After Lu Ran finished writing, he clicked "Publish".

To deal with someone like Sheng Xie, you have to be direct.

Sheng Xie was still in the hotel bed at this time.

The woman who came back with him last night was right next to him, but Sheng Xie's health had long since deteriorated, and he could only satisfy his male pride by using toys.

Upon hearing the notification from his phone, Sheng Xie opened it and his expression immediately changed.

"Lu Ran, you motherfucker, how dare you say my directing is bad?"

But Shengxie wouldn't let go of this opportunity to ride the wave of popularity, and immediately typed a reply.

"Don't talk nonsense if you don't understand. That's how fantasy dramas are filmed. Have you ever filmed a fantasy drama? If you don't know how, you can come to my set and I'll teach you on set."

He had barely sent it when Lu Ran replied.

"You don't understand fantasy dramas? Believe me, I can find anyone to film a scene and they'll have more of an ethereal quality than you, the male lead?"

Sheng Xie's temper flared up immediately.

Lu Ran was directly challenging his authority!

He absolutely cannot back down from this.

"Lu Ran is actually trying to give me some attention. Fine, I'll play along and you'll lose your bearings."

Sheng Xie immediately replied: "I don't believe it! If you're so capable, then film it and let netizens comment."

After seeing the message, Lu Ran thought to himself, "That's good."

"It's a deal. I won't ask for much more time; three days is enough. I'll go film now, see you in three days!"

After sending the message, Lu Ran put down his phone.

He accessed the information about "The Legend of Sword and Fairy" in his mind and pulled out the part about the Drunken Sword Immortal.

　感谢书友20200912130441820、书友20250928215243958、赚钱哥、太极黑白两仪熊、H˙˙жぬ安、书友20210505222841200、未来之力是银河、我的三三老婆、猛男QB、鸢尾花.°、无处话凄凉泪千行、青白、羊、痴狂为书、鬼乜爷、酒醉道空尘、书友20210929224122945、书友202306131953245190、戚放歌、Ss天羽sS、绝杀Alex、驱逐舰她们棒极了、闪~~！、剪刀手老王、书友20230922093439532、风煜、gg19831011、只为路过东、书友20191227122216536、柳含嫣、街道金牌调解员、浮生如梦1975的打赏

　　
　
(End of this chapter)