This celebrity is absolutely wicked.

Chapter 368 Boosting the Music Scene

"Singing and Smiling" is a classic children's song that was released in 1986.

Despite decades of trials and tribulations, this song still shines brightly.

After coming up with the idea of ​​creating an award, Lu Ran handed the song over to the Sunshine Choir for practice.

In his vision, if there were to be a song as a promotional song, other popular songs would be unsuitable.

He wanted to use a song to build a bridge between listeners and singers.

In the end, Lu Ran decided to choose a children's song.

“It’s clear that Director Lu had been planning this for a long time.”

"Isn't it a bit too frivolous to use a children's song as the promotional song for a music award?"

"It's so obvious. The Lu Hall award is purely for entertainment purposes. Don't overthink it."

"That's true. Lu Ting is just a singer, and the awards he organizes don't have much credibility. He can just create a stir."

Netizens clicked into the video.

The video features the children of the Sunshine Youth Choir.

After such a long period of training, these children have grown a lot.

In the video, they are in a music classroom.

Everyone stood on the steps used for choir singing, wearing matching clothes, looking youthful and radiant.

After the song information appears, the intro begins.

As netizens listened to the intro, their restless hearts seemed to gradually calm down.

At this moment, not only netizens who are just enjoying the show are listening to the song, but also music critics, music producers, and singers in the entertainment industry.

As someone in the industry, Lu Ran's announcement of wanting to establish a music award in front of so many people is noteworthy, regardless of whether it will ultimately succeed.

The Huaqu Awards have collapsed. Nowadays, there isn't a single music award in the entertainment industry that can be considered respectable.

Soon, the light and clear voices of children singing rang out.

"Please take my song home with you, and leave your smile behind."

The lyrics to the song "Singing and Smiling" are very short.

That's exactly what the lyrics of children's songs are like; they're practically just a few lines long.

At the beginning, the same lyrics were repeated twice.

The children's choir's singing seemed to possess a certain magic, gradually soothing the hearts of the listeners.

"Listening to this song makes me feel like I've gone back to the time before I became a 'poisonous woman'."

"Who turned on the air purification for me?"

"Hearing this reminds me of when I was a child. I'm going home right now to fight my son for the toy."

The singing continued.

"Tomorrow, tomorrow, this song will fly to the ends of the earth~"

"Tomorrow, tomorrow, this smile will be like spring flowers blooming everywhere~"

These are the complete lyrics to "Singing and Smiling".

The rest of the lyrics are just repetitions.

But the netizens were completely unaware, listening quietly without noticing the passage of time.

In the video, the children of the Sunshine Choir have smiles on their faces.

They are singing.

"The children seem to enjoy singing."

"What should songs convey to people? It seems like we haven't thought about this question for a long time."

"I think the song should bring joy to everyone."

"I don't see any love for music in the eyes of many so-called singers nowadays, only a desire for money. That's probably why there's no emotion in their singing."

"The world is too restless, this song really calms me down."

"Thank you, Director Lu!"

Before they knew it, netizens had listened to the entire song.

In this Weibo post, the promotional song is only one part; another important function is to solicit names for music awards.

Once a name is selected, the recipient will have the opportunity to attend the awards ceremony in person and will also receive a prize of 100,000 yuan.

In addition, there are other suggestions from netizens, and if adopted, there will be a bonus and tickets to the awards ceremony.

This is clearly stated on Weibo.

Clicking the link in Weibo will take you to a webpage where you can fill in your information and leave your contact details.

Before listening to the song, everyone thought Lu Ran was joking, but now everyone thinks Lu Ran is serious.

"I don't have any good ideas, but I'm just helping to forward this. I hope Director Lu can create a good award."

"I think that the current era no longer needs awards like the Chinese Music Awards, but rather an award that is in line with the current era."

"I have a suggestion: let's call it the Yuefu Award. Yuefu has elements of our Chinese culture, and music has been developing from thousands of years ago to the present."

"Why call it the Yuefu Award? I think it should be called the Top Music Award in the Chinese Entertainment Industry."

"Dude, what kind of name is this? I think mine is better: Best Bathroom Singing Award. Let's choose the song that everyone sings most often while taking a shower."

The tone of the comments section gradually began to veer off course.

Meanwhile, in the hotel, Jiang Yaofeng also finished listening to the song "Song and Smile".

Jiang Yaofeng leaned back on the sofa, his eyes unfocused, as if he were deep in thought.

There are many, many more singers like him.

For Jiang Yaofeng, whether or not he wins an award is no longer important.

Some of the older generation in the music industry don't really care.

In this day and age, awards are more about satisfying their vanity.

Awards are more useful for some new singers.

At this moment, Jiang Yaofeng felt no mockery towards Lu Ran, only admiration.

It takes a lot of courage to risk your reputation to do something like this.

But Jiang Yaofeng, who is familiar with these people in the music industry, knows that this is too difficult.

This is just the beginning; many difficulties await Lu Ran.

The Huaqu Awards have fallen, but even a centipede dies but doesn't fall down, and a starved camel is still bigger than a horse.

These people probably want to kill Lu Ran, and they'll definitely cause him a lot of trouble in the future.

"Who on the judging panel leaked the information?" Jiang Yaofeng didn't know either.

At this moment, Lu Ran's fan group was also bustling with activity.

"The opportunity to be recognized has arrived!"

"Don't try to take it from me, I'm going to come up with a hundred names, surely one of them will work!"

"I have never been so close to receiving recognition."

Half a year has passed, and the fan group hasn't achieved anything yet.

The young fans were eager to make a name for themselves and wanted to get Lu Ran for free at the awards ceremony.

The granaries were overflowing with grain.

"Everyone should hurry up, because many people will definitely submit the same name later. Although the specific rules have not been announced, I think it's better to nominate as soon as possible."

Zhang Jinbu: "That makes sense, but I don't know what it's called. Is it the Burning Award?"

Wang Baoan: "I saw someone mention this name in the comments section ten minutes ago."

Orange Isle: "Spark Award?"

Old John: "I saw it twenty minutes ago."

Everyone chimed in, sharing their thoughts.

Zhang Jinbu astutely noticed that the granary was gone, and surprisingly, he didn't chat in the group.

Zhang Jinbu immediately issued a warning.

"Hey, come out here! You've got some ideas now! Are you going to get commended again?"

After a while, the granary was full of grain before bubbles appeared.

"I have an idea. I'm going to make a video to help me get nominated."

The group chat immediately erupted in insults.

But Liang Mancang has already left the group chat to make videos.

The children's song "Singing and Smiling" began to spread widely online.

From Weibo to Douyin, Lu Ran's award has gained a lot of attention.

Many musicians in the music industry have also taken notice.

Many independent musicians don't have any big record labels, but they still release their own albums.

Their music has largely disappeared without a trace; many people have never heard of it.

It's not that there isn't good music here, but the problem is that listeners can't hear it.

Those so-called awards that claim to be measured by artistic value often disappear after applicants register.

Ultimately, the entertainment industry is still a place of fame and fortune. If you don't even have a company behind you, why would they choose you?

I doubt the judges even heard these people's songs.

Do we have a chance at this award?

"We definitely won't be selected, but at least there's a glimmer of hope."

"At least this award shouldn't completely ignore me just because I'm an independent musician, right?"

"But what's the use of such an award?"

These people are all thinking about this problem.

Winning a mediocre award is of no use.

But soon, everyone realized a point.

"This is about generating buzz. Lu Ran is using his popularity to bring buzz to the music scene. These low-quality awards don't matter; what matters is letting people know!"

How exactly to proceed depends on Lu Ran, but it's at least better than the Huaqu Awards.

Lu Ran said that everyone should participate in the creation, so he won't leave the decision-making power to the small circle of the judging panel. Otherwise, it would be no different from the Huaqu Awards.

"Submit your suggestions first, and then wait for the registration portal to open."

Some relatively unknown figures in the music industry are already prepared.

At that moment, Lu Ran received many calls from friends in the music industry.

Lin Xingchu and Zhou Hao both came to ask him about the situation.

Organizing an award is indeed a big deal.

Lu Ran also shared his thoughts with them.

Everyone shares the same opinion: this award was established, but the final result wasn't very good.

Ultimately, Lu Ran's influence on the music scene as a whole is too small.

He's just a celebrity; he can't influence the entire industry.

After finishing a few phone calls, Lu Ran also did some thinking.

Lin Xingchu and Zhou Hao are right, his influence is too small.

Even the most popular celebrities are only famous, not truly talented.

"I'm from Earth, what am I afraid of? At worst, I'll just create another entertainment industry."

Lu Ran quickly came up with an idea.

He sent a message in the Burning Studio work group.

"Tomorrow morning at 10:00 AM, all singers will have a plenary meeting!"

It's time to give the music scene a boost!
The next morning at ten o'clock, in the conference room of the Burning Studio.

All the singers were present.

Li Haorui and Wang Jiayue were both there, along with Qin Yue, Zhao Long, and Peng Zhuoran.

The first season of "The Earth Trainees" has finished airing, and Zhao Long and Peng Zhuoran have finally gotten a break.

Besides them, there was also Mrs. Shen, Li Quan, Chen Ke, and several staff members.

Everyone looked at Lu Ran, who was sitting in the first seat.

Lu Ran said, "I think our studio's capabilities are still too weak."

No one could respond to that statement.

There are very few studios in the entire entertainment industry that can achieve this level of success.

If these are all weak, then how many are strong?

Lu Ran continued, "I plan to make an album for everyone this year."

(End of this chapter)