This celebrity is absolutely wicked.

Chapter 311 I want to talk to you about something unrelated to the topic.
The next morning, Zhang Tao turned on his phone and was instantly stunned when he saw the news online.

Goodness, almost all the special media outlets have mobilized and started cheering for "That Rabbit".

"Using youthful expression to tell stories of patriotism, the animation 'Those Years, Those Rabbits, Those Things' vividly portrays the century-long struggle of the Chinese people through anthropomorphism, allowing young people to understand the power of faith in the stories of our nation!"

"Those Years, Those Rabbits, Those Things" breaks down the barriers between dimensions with innovative language, from the bloodline of the Yellow Emperor to the great rejuvenation, from tears that can freeze to the vision of having enough to eat and wear. Thank you to Liaoyuan Studio for giving serious history a youthful warmth!

"The film 'That Rabbit' uses a childlike style to interpret a profound history and uses the growth story of the Chinese people to inspire patriotism among young people. The simple wish of the Chinese people who are not looked down upon in the film is a vivid teaching material for carrying out ideological and political education for young people."

There are so many compliments I could read them all.

As a senior executive at Tencent Video, Zhang Tao understands one thing very well.

It wasn't that special media chose "That Rabbit," but rather that the audience chose "That Rabbit."

It is the efforts of these viewers that have made "That Rabbit" so popular today.

Following the praise from these special media outlets, Liaoyuan Studio also posted an official message on its Weibo account.

"Literary and artistic creation should be like a flame, illuminating history and warming people's hearts."

This is a quote that Lu Ran made in a signed article when he founded the Burning Studio.

After Lu Ran, Li Haorui also said it, and Wang Jiayue later said it as well.

The celebrities who joined Burning Studio have all said so.

Today, Liaoyuan Studio also said this.

"Lu Ran's spirit is indeed influencing those around him!"

"I believe that your flame will surely spread like wildfire, burn brightly!"

"Liaoyuan Studio, I think you guys have rested enough. The first season of That Rabbit is almost finished, is the second season going to be released soon?"

"If it's not done yet, hurry up and do it. I don't have high expectations; I want to see it after the Spring Festival."

"In the entertainment industry and the animation industry, Lu Ran has already laid out the path for you. Whether you learn from him or not is up to you!"

Zhang Tao felt quite pleased as he read the online discussions.

Just then, his phone rang.

After Zhang Tao answered the call, a serious voice came from the other end.

"Hello, are you Mr. Zhang Tao, the general manager of Tencent Video?"

"Yes, that's me." Zhang Tao said, somewhat puzzled.

Who is calling him so early in the morning?

"Hello Mr. Zhang, we are..."

After hearing the introduction, Zhang Tao stood up from his chair.

This is the phone number of the superior authority.

What film or television productions has our company been involved in that have crossed the line?
Soon, the demands were stated over the phone.

"We heard that the copyright contract signed between Tencent Video and Liaoyuan Studio includes exclusive broadcasting rights. We'd like to confirm if that's true?"

Zhang Tao: "Yes."

"That's right, Mr. Zhang, Dongsun Video, K Station, Doushou Video and other platforms have all reported the situation to us. They hope that 'That Rabbit' can also be broadcast on their platforms. Given the special nature of this animation, we also encourage the animation to be seen by more viewers. We hope to mediate and negotiate to resolve this issue."

After listening, Zhang Tao understood.

No wonder Ji Yongsheng said he couldn't laugh anymore.

It turns out he gathered a bunch of colleagues and went to complain to the higher-ups!
It was called a negotiation, but the attitude was quite clear.

They've already given suggestions, so it's inappropriate for you to stubbornly insist on exclusive broadcasting.

This situation was also within Zhang Tao's expectations.

He can't keep the "That Rabbit" theme going on just one website!

However, having already captured so much traffic, even if the content is later given to other platforms for playback, it will still be a profitable venture.

"Please rest assured, we will definitely negotiate properly."

Meanwhile, Liaoyuan Studio also received a call from its superior authority.

This is only beneficial and not harmful to Liaoyuan Studio.

Tencent Video paid one price for the exclusive broadcasting rights to "That Rabbit" back then, before "That Rabbit" even aired and became so popular.

Now that "That Rabbit" is so popular, even if these websites jointly purchase the broadcasting rights, the price will be several times higher.

Ultimately, Liaoyuan Studio signed a new contract with these websites.

It can be said that all the major video websites in China that are well-known have purchased the broadcasting rights to "That Rabbit".

After the contracts were signed, these websites began their own promotional activities.

This time, Orange Video also featured a large banner promoting "That Rabbit" on its homepage.

Guo Weicheng, the boss of Xingyao Media, was in a bad mood after seeing this scene.

He felt betrayed.

Orange Video used to be a long-term partner of Xingyao Media; the two companies were practically inseparable.

Since the removal of "I Want to See You Tomorrow" last year and the scandal involving Jiang Yixuan, Orange Video's attitude towards Xingyao Media has changed somewhat.

Now they're even giving Lu Ran money and putting the "That Rabbit" ad on the homepage.

What's the difference between this and sending him photos of himself with his mistress after cheating on him?

Orange Video doesn't care about this or that.

Not only did they put up ads for "That Rabbit," but they also released all of Lu Ran's videos from "Future Singer."

Lu Ran is now prolific in the music industry, and he also holds the title of the male lead in a hit web series, as well as the identity of the creator of "That Rabbit".

More importantly, he is also the screenwriter of a hit web series, which is quite remarkable.

If Lu Ran wants to film another drama, these video websites all want to invest in it.

In fact, "Day and Night" is almost ready, but Lu Ran hasn't promoted it much yet.

The cast for this drama has been finalized. All the actors from Chang'an Entertainment will be participating.

Zheng Yunxiang, who previously worked with Lu Ran, played the role of police officer Zhou Xun in "Day and Night".

Lei Lei, with her tech-savvy face, plays Liu Yin, the owner of the Sound Element Bar in the show.

While a futuristic face and physique may limit the types of roles one can play, some roles do require this type of face and physique.

Lei Lei is perfect for this role.

The final lead role was played by Yan Xiangwen, a 42-year-old actor from a drama theater whom Lu Ran found from "China in Classics".

The next morning, at Chang'an Entertainment Company.

The main cast of "Day and Night" has all arrived.

In the conference room, a line of text was displayed on the large screen.

"Script reading session for 'Day and Night'".

This is a step that is taken before filming begins for many movies and TV series.

However, in some film and television productions, while there are specific procedures, it's uncertain whether the actors will actually show up.

If some actors don't show up, there's nothing the director can do.

A short while later, Lu Ran walked in from outside the door with the script in his hand.

Everyone stood up when they saw Lu Ran enter.

The actors present had all been acting longer than Lu Ran, but none of them dared to slack off after seeing Lu Ran.

He's a screenwriter and an investor now.

Lu Ran smiled and waved his hand.

"Please don't be nervous, everyone. Please sit down. Let's exchange ideas and make progress together today."

Lu Ran sat in the head seat, with Meng Yichuan sitting next to him.

The script reading session then officially began.

The reading session ended several hours later.

None of the actors left the set; they all earnestly discussed the script and story.

These carefully selected actors include none of the popular celebrities; they are all dedicated actors.

If we have to say who is the most famous, then the lead actor Yan Xiangwen is relatively well-known.

After all, he recently starred in "China in Classical Texts," which earned him some fame online.

Lu Ran put down the script in his hand and smiled, "Now that we've finished discussing the script, I'd like to talk to you about something else."

Everyone cast curious glances their way.

Lu Ran asked, "Everyone here is a veteran in the entertainment industry, with more experience than me, more experience on set, and more projects involved."

As Lu Ran spoke, some of the actors said they dared not.

Lu Ran: "What are everyone's thoughts on the film and television industry? What problems do you think this industry is currently facing? Why can't good actors find good dramas? Please feel free to speak your mind and chat."

The actors from Chang'an Entertainment were alright, but the other actors were a bit confusing.

What is Lu Ran trying to do?
Is this an industry survey being conducted?
Lu Ran first looked at Yan Xiangwen.

"Teacher Yan, you go first."

Yan Xiangwen pondered for a while.

He works at a drama theater, so he doesn't get many roles outside of theaters.

In the previous three years, he had only received one acting role.

This situation is not uncommon in the industry.

Yan Xiangwen slowly said, "The main issue is traffic. No matter how good your acting is, if you don't have traffic, investors won't be willing to choose you as an actor. Our industry as a whole is relatively conservative, and investors prefer to make a steady profit."

Yan Xiangwen began to express his opinion.

Lu Ran didn't interrupt, and just listened attentively from the side.

With Yan Xiangwen taking the lead in speaking, the others also began to speak freely and express their innermost thoughts.

The problems facing the film and television industry in China are not simple.

Lu Ran raised this question with the intention of exchanging ideas with everyone.

After several tens of minutes of conversation, Lu Ran gained a better understanding of everyone's thoughts.

Besides issues with actors, directors, screenwriters, and investors, there are also issues with filming.

This involves the industrialization of the film and television industry.

Many film and television productions today are still done in a small-scale workshop model.

A film crew is assembled through introductions from acquaintances.

During filming, it often happens that the lighting technicians spend hours adjusting the lights, and during those hours, all the actors just wait on the sidelines, which wastes a lot of time.

The entire filming process was not properly planned.

As an engineering student, Lu Ran has some understanding of industrialization.

The filming process of "Day and Night" can try to adopt industrialized operations, and continuously learn and summarize experience during filming.

These are things to be done later.

After the meeting ended, everyone left, but Lu Ran called Yan Xiangwen back.

"Teacher Yan, you need to come again tomorrow morning."

Yan Xiangwen asked in confusion, "No problem, what am I here for?"

Lu Ran: "You record a theme song for the TV series."

A question mark popped into Yan Xiangwen's head.

I'm recording the theme song, you're not kidding, are you?
(End of this chapter)