This celebrity is absolutely wicked.

Chapter 187 Why do I feel like you're the boss?

Netizens were speechless.

Those who know you might think you're talking about the three-stripe badge, while those who don't might think you've become a high-ranking official.

You even managed to make a three-stripe badge look like an official's authority!

"It's hilarious. Even though they are both photos from ten years ago, Director Lu's photos are just different from everyone else's."

“The signs of Lu’s achievements today were already visible ten years ago.”

"I don't know who put snacks in Xiao Luran's schoolbag, but Xiao Luran remembers very clearly who didn't put snacks in it."

"Director Lu, I hope we can meet again in ten years. Please don't go in then."

Netizens flooded Lu Ran's comment section with jokes and teasing.

The show "Earth Trainees" has also been promoted.

This is just a small-scale promotion, a trial run for Chang'an Entertainment.

This publicity campaign wasn't even for the audience, but for the sponsors.

Soon, many people in the industry turned their attention to this program.

Everyone had a question mark in their minds.

Can farming be made into a variety show?
Is this really feasible?

There are slow-paced variety shows on the market, many of which are filmed in villages. They just set up a house and a few plots of land.

The guests mainly filmed indoors, with farming being just one part of the process.

Who would watch a variety show that's purely about farming?

Some marketing accounts also joined the discussion.

If it were a variety show from another small company, the marketing accounts wouldn't bother with it.

However, since "The Earth Trainees" is related to Lu Ran, mentioning Lu Ran's name generates traffic, and these marketing accounts have joined the discussion.

"We shouldn't use farming, the livelihood of farmers, for a show!"

"This is an insult to farmers and a disrespect for farming!"

"These trainees have absolutely no idea how to farm!"

After the marketing accounts posted these messages, many netizens joined the discussion.

Unsurprisingly, while netizens recognize Lu Ran's brand, they don't recognize the show itself.

The situation online naturally caught the attention of Xingyao Media.

Soon, the assistant told Guo Weicheng about it.

Guo Weicheng was deeply impressed by Chang'an Entertainment, a small company.

He wanted to spend tens of millions to buy the company, but was rejected.

However, as the owner of an entertainment company, Guo Weicheng has some insight.

Unlike netizens who thought the variety show was doomed to fail, he gave it serious thought.

After thinking for a while, Guo Weicheng felt that a variety show about farming was very feasible.

“Using farming as a gimmick to attract viewers and using different celebrities to drive traffic to the show, this kind of variety show can find more sponsors. As for farming, it doesn’t matter. Just record a few scenes of farming and find local farmers to do the rest.”

In terms of resource allocation for variety shows, Xingyao Media has an absolute advantage, so producing this variety show is not difficult.

Guo Weicheng asked, "When will the variety show 'Earth Trainees' premiere?"

The assistant said, "The earliest it will be is after the Spring Festival next year."

Guo Weicheng glanced at the time; there were still more than three months until the Spring Festival.

"Call the head of the variety show department."

Soon, the head of the variety show department arrived.

"Make a variety show based on 'Earth Trainees,' and it has to be done quickly. Ideally, it should premiere at the same time as 'Earth Trainees,'" Guo Weicheng immediately gave the order.

If I can't beat you in the music scene, how could I not beat you in variety shows?

Star Media has no shortage of stars. How many celebrity guests can your Chang'an Entertainment invite?
Even your ten regular trainees are a group of people with little fame. They can crush you with resources.

Guo Weicheng could tell that the show "Earth Trainees" must have required a lot of investment.

This wave has brought Chang'an Entertainment down, and this company won't be able to cause any more trouble.

The next day, Xingyao Media, in conjunction with Orange Video, announced something within the industry.

"Xingyao Media's new variety show 'Rural Star Dream' has officially launched. It will be broadcast on Orange Video. We sincerely invite sponsors and celebrities to join us."

Judging from the introduction, "Rural Star Dream" and "Earth Trainee" are very similar, the difference being that none of the regular guests on "Earth Trainee" are famous.

The show "Rural Star Dream" announced right from the start that there would be A-list celebrities among the regular guests.

A-list celebrities are very attractive to sponsors.

Chang'an Entertainment.

Shen Qingyi sat at her desk, her delicate brows furrowed.

Xingyao Media's move was within her expectations, but she didn't expect it to happen so quickly.

The threat had no effect on her.

From the very beginning, Shen Qingyi treated this as a long-term project, not focusing on short-term gains. One could even say that filming the variety show was just a side project; the real purpose was to find a new path for agricultural development in the process.

Xingyao Media's actions had little impact on her, but they did shake the morale of the troops.

After lunch today, the ten trainees will set off for the recording base.

At this crucial moment, the trainees were all somewhat distracted.

The thought that the show would clash with similar variety shows produced by Xingyao Media after it aired made everyone lose their motivation to work hard.

It's simply because everyone is facing an opponent they can't defeat.

How much benefit will we gain then?
After lunch, Shen Qingyi arrived at the company building.

A minibus is parked here.

Zhao Long and the others were dressed neatly, some of them carrying two suitcases.

Lu Ran stood beside Shen Qingyi at this moment.

He came today specifically to see Zhao Long and his group off.

Noticing Shen Qingyi's expression, Lu Ran asked, "What's wrong?"

Shen Qingyi told Lu Ran about the matter.

Lu Ran thought for a moment and said, "I think this problem is not difficult to solve. They will feel lost, confused, and lose their fighting spirit. Ultimately, they don't know why they came to participate in this program. Leave it to me."

Zhao Long and his ten men stood in a row, and the camera was already recording the departure process.

Shen Qingyi said a few words first, and everyone just clapped, but it was clear that they weren't really enthusiastic.

After Shen Qingyi finished speaking, Lu Ran stepped forward.

"Comrades, before we set off, I would like to share a few words with you from the bottom of my heart."

All ten people looked at Lu Ran.

In some ways, Lu Ran's words were more reliable than Shen Qingyi's.

Lu Ran unleashed his infectious charm and mastery of dialogue, delivering a powerful and resonant voice.

"I know that when Star Media announced the news this morning, everyone was worried that our program would be buried and that our efforts would be in vain."

But I want to tell you that in the show "Trainee on the Earth," farming is not something done for show.

The land doesn't lie; it will reward you with whatever water and fertilizer you give it. The same goes for the audience; their eyes are discerning, and they can tell who is genuinely working hard and who is just putting on a show.

So, don't worry about what kind of programs others are making, how many celebrities they've invited, or how much advertising they've spent. You only need to do one thing well: truly cultivate every piece of land well.

The dialogue involves many aspects, including pronunciation and emphasis.

Different accents can evoke different emotional responses.

When Lu Ran spoke of "truly and genuinely," he emphasized his words.

Hearing Lu Ran's voice, everyone felt their blood gradually heating up.

From the beginning, everyone knew that this show wasn't for fun, but for real farming.

The reason why "Let's Farm" became popular on Earth is because viewers saw sincerity in the show.

Sincerity is the most touching thing.

Lu Ran's voice continued to ring out.

Before long, Lu Ran finished speaking.

"As long as your heart is sincere, the land will not let you down, and the audience will not let you down either. Trainees on the land are not training acting skills in front of the camera, but their true hearts in front of the land!"

As soon as he finished speaking, it seemed as if a flame was burning in the eyes of Zhao Long and the others.

Yes, since everyone thinks we're putting on a show, then we'll show them with our actions that we're not!

Lu Ran then said, "Don't forget, you still have me, and I will not let you down."

In an instant, all ten people's eyes lit up.

Everyone understood what Lu Ran meant.

If Director Lu can make one Li Haorui famous, he can make another one famous!
But the prerequisite is that Director Lu thinks you can do it.

Lu Ran shouted, "Do you have confidence?"

Everyone shouted in unison, "Yes!"

Everyone got fired up!
Lu Ran looked at Shen Qingyi.

Shen Qingyi was also very happy to see this scene. Everyone's enthusiasm was ignited by Lu Ran, which will surely create a different effect during the recording of the show.

She smiled and said, "Everyone, please get on the bus."

The ten people remained completely still.

Lu Ran waved his hand and said, "What are you all standing there for? President Shen wants everyone to get on the bus. Hurry up and get on the bus."

The trainees quickly got into the car, their movements swift and their demeanor completely different from before.

After the minibus drove away, Shen Qingyi turned to look at Lu Ran.

"Why do I feel like you're the boss?"

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(End of this chapter)