This celebrity is absolutely wicked.

Chapter 178 What does it mean to be set up by capital? This is the setup I set up!

Li Haorui was in a daze.

I don't know if it's because I was too tired last night.

Last night, his wife saw that he looked worried and said that if he was tired, he wouldn't think so much.

In the past, Li Haorui might have been so worried about the release of his new song that he couldn't sleep at night.

As a result, I was so tired after working hard last night that I fell asleep.

"Should I also buy a box of Shenbao tablets?"

Li Haorui opened the song's comment section.

Yesterday, the song's comment section was quite normal, with netizens mainly sharing their feelings about listening to the song.

The comments section has changed drastically today.

"It's so stable, so incredibly stable, it truly is a steady and secure happiness!"

"Whoever thought of using this song to advertise Shenbao tablets is a genius!"

"The commercials have been playing on repeat this morning, and now all I can think about is how good it is for him and good for me."

"Thanks to Shenbao tablets, I learned about this song."

"I came here because of its reputation."

As Li Haorui read the comments, the corners of his mouth twitched involuntarily.

Good news: His song became a hit.

Bad news: The way the fire was lit was a bit off.

Li Haorui felt a mix of emotions.

He remembered what Lu Ran had told him last night.

Sure enough, there's no need to worry, the company has a backup plan!
The advertisement has only been running for a short time, but his ranking has already risen, and it's only a matter of time before he reaches the top spot.

No matter how much promotion Cheng Yarui's new song receives, it will never be as extensive as the advertising for Shenbao tablets.

After all, Star Media was only promoting a song.

The pharmaceutical company is promoting its product.

No matter how much you promote a song, you can't put ads on TV. There's no need to run so many ads just to promote a song.

Li Haorui fell silent for a moment.

He opened the video of Shenbao tablets on K-site and watched it again.

At that moment, his wife walked in.

Upon hearing the advertisement, his wife sat down beside him, a worried look on her face.

"Are you having kidney problems? Do you need to take kidney tonics?"

Li Haorui shook his head.

Soon, just as the music in the advertisement started to get louder, his wife heard the music from the advertisement.

The wife also looked puzzled.

"Is this a parody video edited by netizens? It's quite interesting."

Li Haorui shook his head: "It's not a parody video, it's a normal advertisement."

His wife was taken aback at first, then asked, "Since they're using your song in their ads, shouldn't the manufacturer send you a few boxes of kidney tonic pills?"

Li Haorui looked extremely uncomfortable.

"I do not know."

While Li Haorui was feeling down, netizens were very happy.

Especially the netizens on K-site.

Once the first netizen discovered the bizarre advertisement for Shenbao tablets, it spread like wildfire.

Some even saved the videos and shared them widely in various chat groups.

After watching the video, everyone asked what song it was.

After learning that the song was written by Lu Ran and sung by Li Haorui, netizens went crazy with laughter.

"Lu Ting was definitely set up by capital. A perfectly good song was used in the production of Shenbao tablets."

"I feel sorry for Director Lu. This must not have been his intention."

"But it's really funny. I didn't understand what stable happiness meant before, but I do now."

True happiness is when he is happy and I am happy too.

"I'm a primary school student, and I have a question: why does the woman in the advertisement say that if she's good, then I'm good too?"

"A steady happiness has been added to the playlist. For a moment, I can't tell whether the kidney tonic is advertising the song or the song is advertising the kidney tonic."

As it spread wildly among netizens.

The battleground has gradually spread from K-site to short video platforms.

Especially on Douyin, as everyone knows, Douyin has a special algorithm that recommends short videos to users based on their preferences.

After watching a few videos, an ad will appear.

Ads are also related to user tags; if the algorithm thinks you need it, it will push that ad to you.

Once the advertisement spread on Douyin (TikTok), netizens' focus shifted.

"If you can see this video, just admit it honestly: you and I both need kidney tonics."

Big data has ruined me!

"I came across this video while watching funny videos, don't blame me for everything. A friend of mine wants to know if Shenbao tablets actually work." "Has anyone tried them? Can you share your experience and see if they can bring her lasting happiness?"

"I can do without eating!"

"Stop talking nonsense, anyone with the guts wouldn't have seen this video!"

"I searched for it myself!"

Amidst the discussions, the advertisements for Shenbao tablets unleashed their previously untapped potential.

If Shenbao tablets had only produced a regular advertisement without the accompanying song "A Steady Happiness," it definitely wouldn't have achieved its current success.

In Beijing, Cheng Yarui didn't go to the company today; instead, she stayed at home.

After things settled down yesterday, she went out and had a blast with her friends last night.

She didn't wake up in bed until after 4 p.m.

Cheng Yarui put on her clothes, poured herself a glass of water, and sat down to look at her phone.

She checked WeChat first.

Several friends sent her messages on WeChat.

“Li Haorui has no martial ethics, Cheng Zi, you need to be careful. You should increase the publicity efforts.”

"Using Shenbao tablets to promote a song? How could he even think of that? Lu Ran doesn't even care, letting them promote it like this."

"Chengzi, you're in danger."

Cheng Yarui frowned when she saw these messages.

Then, following her friends' advice, she searched online and found an advertisement for Shenbao tablets.

Cheng Yarui immediately stood up from her chair.

"Who would have thought they'd advertise like this! It's despicable and shameless!"

Cheng Yarui quickly checked the trending topics on Weibo and found that there was indeed a topic about the advertisement.

[If he's doing well, I'm doing well too.]

Clicking into the topic, you'll find netizens discussing the advertisement and the song.

As for her songs, fewer people are discussing them anymore.

The advertisement for Shenbao tablets, combined with this song, greatly expanded the reach of the promotion.

Even if only one-tenth of these people search for "A Steady Happiness", it's still a terrifying number.

Cheng Yarui quickly opened Penguin Music.

Her song remains number one on the new song chart.

"A Steady Happiness" came in second place.

After all, she is a half-step Heavenly Queen Realm expert, with a considerable number of fans. Including casual listeners, she can even surpass others in terms of data.

But Cheng Yarui understood that this was only temporary.

This tactic is impossible to defend against!
Just then, her phone rang; it was Tang Yufeng calling.

Cheng Yarui answered the call immediately.

"Hey, did you see the ad for Shenbao tablets?"

Tang Yufeng chuckled and said, "I saw it. I was just about to tell you about it. Yesterday I asked you what a stable happiness is, and I've found the answer."

Cheng Ya Rui asked, "What is the answer?"

"The answer is that he's happy and I'm happy too! This Shenbao tablets ad and this song are such a perfect match. It's a steady happiness, a double entendre, so interesting!"

Cheng Yarui was somewhat speechless.

She pressed on, "The first place is no longer stable, what should we do, Master Guan?"

Tang Yufeng said seriously, "I'm just a songwriter. I'm not in charge of promotion. But if things don't go smoothly, it's not a big problem."

After exchanging a few words, Cheng Yarui hung up the phone.

It's no use talking to Tang Yufeng.

This person doesn't care about any of that.

Cheng Yarui quickly contacted other people at Xingyao Media.

By evening, the advertisement for Shenbao tablets had spread.

After Lu Ran finished filming a scene on set, Li Quan excitedly ran over.

"The Liuren Shenbao tablets company came to thank us. Their advertising effect this time far exceeded expectations, and they even sent our studio a box of Shenbao tablets as a gift."

Lu Ran asked in confusion, "Does anyone in our studio use Shang Shen Bao tablets?"

Li Quan thought for a moment: "It seems not."

“It’s okay, my college roommates need it. I’ll bring it to them when I get back to Qincheng.”

After talking with Li Quan, Lu Ran picked up his phone and checked Weibo.

On his Weibo, a group of silly netizens came to ask him what was going on.

No netizens believed that he proposed this; they all thought he was set up by capital.

Lu Ran also posted a Weibo post.

"The song 'Steady Happiness' conveys a warm and down-to-earth emotional tone, which aligns with the product positioning of Shenbao tablets in protecting family health and harmony, and there is no misuse involved."

What does it mean to be "set up by capital"?
This is the scheme I orchestrated!

(End of this chapter)