This director lacks vision.

Chapter 89 The Avatar Attack

Soon, someone asked a question in the comments section of this Weibo post.

"Congratulations to Director Jiang on the box office success of his new film, but I'd like to ask, what records did 'Lost in Thailand' break, which grossed 3100 million yuan on its opening day?"

Jiang Yifeng forwarded this comment and replied:
"First, the fastest record for making a profit."

The film "Lost in Thailand" had an investment cost of only 540 million yuan and turned a profit within 7 hours of its release, making it not only the first in China but also ranking among the top in the world.
Second, the opening day box office record for a directorial debut.

Lost on Journey was my first theatrical film, and it grossed 3100 million yuan on its opening day, the highest among all Chinese directors' debut films.

Third, the highest positive review rate.

We conducted a movie-watching survey in conjunction with cinemas, collecting a total of 5000 questionnaires, with a 99.7% positive feedback rate.

Box office success and positive reviews represent audience liking and recognition, so breaking records is a natural outcome.

Thank you again for your support!

As long as you add enough modifiers, you can keep breaking records.

Jiang Yifeng's Weibo posts fully embody this principle.

The records he mentioned seem a bit strange.

You might say it's completely worthless, but the 3100 million yuan opening day box office is there for all to see, and these records have indeed been broken.

You say it has high value, but there are too many modifiers and the angle is rather tricky.

Therefore, Jiang Yifeng's Weibo post immediately sparked controversy.

Some people sang praises, while others did their best to ridicule.

Such disagreements and controversies are conducive to the dissemination of information, especially since Jiang Yifeng spent money to buy trending topics.

They also simultaneously updated a congratulatory video for the box office on their Sohu video account.

Soon, news spread that "Lost in Thailand" had grossed 3100 million yuan on its opening day.

At this time, a box office of 3100 million on the first day is still very impressive.

Audiences often have a herd mentality; many people become interested in the movie "Lost in Thailand" because of its high box office performance.

If you watch the video clips or search for related film reviews, you'll find that the movie content is quite interesting and has good word-of-mouth.

So I spent money to buy a ticket and went into the movie theater.

The movie "Lost in Thailand" is of high quality and has plenty of laughs. Most viewers gave it positive reviews after watching it.

As more and more people watched the movie, "Lost in Thailand" began to gain positive word-of-mouth.

On January 2nd, the screening share of "Lost in Thailand" reached 38%, and the box office achieved a reverse decline, reaching 34.7 million!
On January 3rd, the screenings of "Lost in Thailand" continued to rise, reaching a maximum of 44%, and the daily box office broke a new record, reaching 38.2 million yuan.

During the three-day New Year's holiday, the total box office revenue of "Lost in Thailand" reached 1.04 million yuan!
It grossed over 100 million yuan in three days, even a day earlier than Zhang Yimou's "A Simple Noodle Story"!
The box office results came as a complete shock, leaving the entire entertainment industry stunned.

Many people have begun to study the reasons for the success of "Lost in Thailand".

One of the reports published by Sohu Entertainment attracted a lot of attention and discussion.

[More than just a director, Jiang Yifeng is pioneering a new model for film promotion.]

If we're talking about the most popular movie this New Year's Day, it has to be Lost on Journey.

"The Nameless Man" expresses the hardships and struggles of migrant workers who leave their hometowns, and has topped various music charts.

The Spring Festival travel rush has once again become a focus of public opinion due to the popularity of this film;
Wang Baoqiang's "what what what" and his jinxed words, as well as Xu Zheng's wig and baldness, have become popular topics of ridicule across the internet.

The film "Lost in Thailand" grossed over 100 million yuan in three days, not only saving the Chinese film market during the New Year's Day holiday but also shocking film industry professionals.

Even Han Sanping, chairman of Huaying Film Group, exclaimed: "I set a target of 30 million yuan for the box office of Lost on Journey. I didn't expect it to be achieved on the first day of release. Breaking 100 million yuan in three days was an unexpected surprise. To be honest, I didn't understand it either."

There must be many people who share the same confusion as Han Sanping.

For example, Zhang Weiping.

He racked his brains but still couldn't understand why "Lost in Thailand" could be so successful, even though it had no big-name stars and the director was a newcomer who had only recently switched careers.

I asked several people in the film industry, and they all concluded that "Lost in Thailand" is of very high quality and extremely funny; comedies are the most popular genre during the Lunar New Year season. This is certainly true.

But even the best wine needs advertising; Crazy Stone, a great comedy, only grossed 2500 million at the box office.

In my opinion, the main reason why "Lost in Thailand" was able to gross over 100 million yuan in just three days is because of Jiang Yifeng.

He is not only a director, but also a seasoned internet professional.

Jiang Yifeng has explored an effective film promotion model by utilizing internet platforms.

This promotional model, compared to traditional film promotion, is a game-changer, which is why "Lost in Thailand" achieved its box office miracle.

Today, I will discuss in detail Jiang Yifeng's publicity strategies so that everyone can truly understand Jiang Yifeng's strengths...

Sohu Entertainment published this report with Jiang Yifeng's consent.

Besides promoting "Lost in Thailand," its purpose is also to advertise Sohu's Weibo and video platforms, telling other film crews and even other advertisers that advertising on Sohu's Weibo and video websites is very effective and much better than traditional media.

The movie "Lost in Thailand" is a successful example.

After this report was published, industry insiders were naturally greatly inspired, and many began to seriously consider shifting their marketing focus to the internet.

As a result, Sohu's Weibo and video platforms received a significant number of commercial orders.

Ordinary netizens, however, didn't think that much about it; they were all praising Jiang Yifeng for being awesome.

"When Jiang Yifeng was promoting the movie with a microphone, other film crews were still shouting with their own voices. The difference between them was really huge."

"I've already switched to machine guns, and you're still playing with slingshots. What makes you think you can fight me?"

"To paraphrase a line from The King of Bathhouse, once you open your mind, you open your perspective. Jiang Yifeng is truly something."

"Congratulations to Director Jiang for becoming the fifth mainland Chinese director to have a film gross over 5 million yuan! Lost on Journey was worth it, but Director Jiang deserves it even more!"

"Director Jiang's publicity strategy is really brilliant, but what's even more brilliant is the good reputation he's built up by making web series. Many people go to the cinema to support him because of that."

"That's right, I went to the cinema to support Director Jiang after watching The Last Wish. I was surprised to find that Lost in Thailand is really good. Director Jiang is indeed talented!"

"Others may also use this promotional method, but they may not have the same effect as Jiang Yifeng. Jiang Yifeng started by making online videos, and he understands the needs of netizens."

……

The film "Lost in Thailand" grossed over 100 million yuan in three days, and director Jiang Yifeng has received much praise and acclaim.

His online reputation has further increased.

Both their Weibo account and Sohu Video account have gained a lot of followers.

Even those who had previously mocked Jiang Yifeng for his borderline vulgarity have temporarily fallen silent and are not going to fight this losing battle.

However, on January 4th, the situation changed dramatically.

Avatar made a strong debut, taking in 3500 million yuan at the box office on its first day.

However, "Lost in Thailand" performed poorly, only grossing 10.4 million yuan at the box office, barely holding onto the 10 million yuan mark.

The box office drop was huge, and many people started to predict the failure of "Lost in Thailand".

Luo Taijun even posted a Weibo post.

"Hollywood blockbusters are a combination of the American film industry and technological civilization, and Avatar is the most dazzling jewel among Hollywood blockbusters."

It will surely crush all villains, including all Chinese films.

Even a pebble on the roadside can be crushed to pieces by Avatar.

This is a more terrifying movie than Transformers.

We must worship it from the bottom of our hearts in order to make even the slightest progress.

Please remember: Japanese films are number one in Asia, American films are number one in the world, and Chinese films don't even rank among the top.

It will be available for purchase tomorrow at 5 PM. I'm begging you all to subscribe!

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(End of this chapter)