This director lacks vision.

Chapter 85 So this is how movies can be promoted?
At 8:12 a.m. on December 31, Zhong Hanwen hurriedly walked into the company carrying a briefcase.

As the editor-in-chief of the Beijing Entertainment News, he has been under a lot of work pressure lately.

The traditional print media business is getting worse and worse due to the impact of internet media.

Even though Yanjing Entertainment News started doing online business, it couldn't stop the trend.

Newspaper circulation has been declining, and advertising revenue has followed suit.

Yanjing Entertainment News is affiliated with Yanjing Daily Group.

Zhong Hanwen has received the news that the group will cut several periodical businesses, lay off some employees, and vacate the space in the group's building to lease to other companies to earn rent in order to maintain overall operations.

As soon as I sat down in the office, my editor, Xiao Zhang, came in with a report.

"Director Zhong, is this report acceptable to you?"

Zhong Hanwen took it, glanced at it, shook his head, and said, "Your reporting is a bit excessive. You should use more moderate wording."

We're just stating our position, not trying to make enemies.

As an entertainment newspaper, Yanjing Entertainment News has a close cooperative relationship with China Film Group.

In the past, China Film Group would pay them to advertise the films they distributed.

However, the collaboration ended when it came to the "Lost in Thailand" segment.

To express their dissatisfaction, the Beijing Entertainment News was preparing to write an article criticizing the movie "Lost in Thailand," but they dared not go too far.

After all, we will need to take advertising orders from China Film Group in the future.

Hearing Zhong Hanwen's words, Xiao Zhang hesitated for a moment before saying, "Director, I don't think 'Lost in Thailand' will ask us to advertise."

The film's online promotional campaign is very aggressive; it's estimated that all of the promotional budget has been invested online.

Zhong Hanwen nodded and said, "You revise the draft first, and I'll go online to check the situation."

After Xiao Zhang left, Zhong Hanwen turned on his computer and logged into Weibo.

I discovered that several influential bloggers I follow are recommending "Lost in Thailand".

Moreover, the recommendation method was very subtle.

"A friend of mine went to the premiere of Lost on Journey, and he said the movie was really good, and everyone was laughing throughout the whole show."

I plan to buy tickets and go see it on New Year's Day. Those who aren't in a hurry can wait for my review.

This Weibo post is very sincere; it seems like the person genuinely cares about everyone.

Opening the comments section, I found quite a few replies.

"Thanks, Lao Guan. Looking forward to your film review."

"I saw the premiere of 'Lost on Journey,' and the movie was hilarious. I highly recommend it."

"Old Guan is also a fan of Director Jiang? Leave a comment here. I also bought a ticket and will comment after watching the movie."

"How did you guys manage to get tickets? There are very few shows of 'Lost in Thailand' here, and I can't get tickets at all!"

……

Zhong Hanwen browsed through the Weibo accounts of several bloggers, each with their own unique approach.

Some said they were going to do a review, some were making predictions and analyses, and others were holding a movie ticket raffle; in short, they were all promoting the movie.

Weibo posts with a large number of comments all included video links.

Zhong Hanwen did not click on the link, but went directly to Sohu Video and found several videos about people lost on their journey on the homepage.

The most popular video was one edited by Jiang Yifeng himself, titled "What the heck is this?"

Jiang Yifeng extracted a clip of Wang Baoqiang's "what what what" and made it into a meme video that is both incredibly addictive and hilarious.

It was well-received after its release. In addition, there was a funny video made by Yi Xiaoxing titled "That Was My Lost Youth."

This video is a compilation of funny scenes featuring Li Chenggong's baldness in a movie.

"I remember running in the sunset that day; that was my lost youth."

Xu Zheng's bald head, paired with fan-made lines, makes this video very funny and has a high number of views.

Papi Jiang also posted a video – “A Man's Declaration”.

She seized upon Wang Baoqiang's "jinx" theory and made a video about it.

……

These video materials were all given to them by Jiang Yifeng.

This, combined with the creations of these video bloggers, forms a powerful slice-of-video offensive.

The goal is to show audiences the funny parts of the movie, thereby attracting them to the cinema to watch "Lost in Thailand".

This promotional method will be very useful in the future short video era, and has even gradually become the mainstream of film promotion.

While current online videos may not have the same impact as future short videos, they still generate a significant amount of traffic.

Furthermore, Sohu and Baidu have already reached a cooperation agreement.

This promotional video was featured on Baidu's Qiyi Video platform and other video websites that appear in Baidu search results.

It can be said that a very strong publicity and distribution matrix has been formed.

Zhong Hanwen is a professional media person. After watching the clips of "Lost in Thailand", he exclaimed from the bottom of his heart: "So this is how movies can be promoted!"

If traditional print media can still struggle against advertising on Weibo, it's because they are primarily text-based.

In the face of video clips, print media has no advantage whatsoever.

Video clips can be edited to extract the best parts of a movie, attracting audiences to the cinema.

These are trailers that can be quickly released and effectively reach the target audience.

It's even more effective than TV stations.

After all, TV stations can't just broadcast whatever they want; viewers are passively receiving what they watch.

Using video clips to promote a film is a game-changer for traditional media.

Zhong Hanwen had a premonition that if "Lost in Thailand" became a box office success, then the way movies are promoted in the future would undergo earth-shattering changes.

More and more film crews will choose the internet as their main platform for promoting their films.

These print media outlets will lose another source of advertising revenue.

Thinking of this, Zhong Hanwen rubbed his head.

He was just about to get up to look for Xiao Zhang when his phone rang.

He picked it up and saw that it was a call from his wife.

"Honey, we haven't watched a movie together in ages. Let's go see Lost in Thailand tomorrow!"

Why did you suddenly have this idea?

"Someone at my workplace played a video of 'Lost in Thailand,' and I found it very interesting!"
Let's go together. My son is staying at school this week, so we have time.

"OK, then I'll take care of buying the tickets."

After hanging up the phone, Zhong Hanwen truly felt the power of video clip advertising and the decline of print media, and began to have the idea of ​​changing jobs.

(End of this chapter)