This director lacks vision.

Chapter 81: Nameless Person
Seeing that the audience liked it, everyone chatted about the "golden finger" topic again, and then Da Peng said, "Director Jiang's pen-spinning performance just now was a substitute for Qin Lan."

What is your own talent performance?

This sentence finally brought the live broadcast back to the framework of the script.

At this point, the number of viewers in the live stream reached 108 million, and the popularity peaked, making it the perfect moment to promote the movie.

Jiang Yifeng said, "I'll sing a song. It's the theme song from the movie 'Lost in Thailand,' called 'The Nameless Man.'"

Upon hearing this, numerous question marks immediately appeared in the live stream chat.

Many viewers wondered, "Can Jiang Yifeng still sing?"

Following the script, Dapeng continued, "A nameless person? Why is he called that?"

Jiang Yifeng replied, "Lost in Thailand is a story about the Spring Festival travel rush."

The saying goes, "After being in a fish market for a long time, one no longer smells the stench; after being in a room filled with orchids for a long time, one no longer smells the fragrance."

People living in China are used to the Spring Festival travel rush and consider it a normal thing.

In fact, the Spring Festival travel rush is the largest periodic migration in human history, with the number of passengers transported now exceeding 20 billion.

The smooth operation of the Spring Festival travel rush every year is inseparable from the hard work of many unsung workers, as well as the high quality of the Chinese people who spontaneously abide by the rules.

Although there are still some flaws and shortcomings, in my opinion, the Spring Festival travel rush is a remarkable achievement, which demonstrates the strong organizational and mobilization capabilities of our country.

We conduct organizational reshuffles of this level every year.

This would be very difficult, if not unimaginable, to accomplish in other countries.

Lost on Journey is a road comedy film, and it doesn't have any particularly sentimental parts.

So I wanted to write a song to pay tribute to every nameless person during the Spring Festival travel rush.

This expresses gratitude to the staff who work tirelessly for the Spring Festival travel rush, and also pays tribute to every migrant worker who toils in the city, working hard all year and longing to return home for the Spring Festival reunion with their family.

After Jiang Yifeng finished speaking, the staff began to set up the scene.

Qiao Shan said, "I saw many viewers in the live stream questioning whether Director Jiang can sing."

Director Jiang has always worked behind the scenes, and many people don't know much about him, so let me explain briefly.

In fact, Director Jiang is not only good at writing poetry, but also at writing songs.

The theme song for Old Boys was adapted by Director Jiang from a Japanese song.

Besides this, Director Jiang has also written several songs, including "Living" and "Understanding," and many people in our company are his fans.

Gao Yuanyuan raised her hand and said, "I am his fan."

Qin Lan's live stream performance is getting better and better; she's even started proactively asking about the schedule: "The setup is all done, you guys stop talking, I want to hear Director Jiang sing."

Jiang Yifeng was already seated in the center of the stage, holding a guitar in his hands, and the microphone in front of him was ready to be adjusted.

It looks quite professional.

The sound recording and mixing equipment on site were also turned on.

The subtitle team is also ready.

Even the comments in the live stream have decreased, as everyone is waiting for Jiang Yifeng's performance.

Ta-da! Ta-da! Ta-da! Ta-da!
Ta-da! Ta-da! Ta-da! Ta-da!
The prelude begins with a beautiful and warm piano melody.

It immediately grabbed everyone's attention.

After the intro ended, Jiang Yifeng leaned closer to the microphone and began to sing:
"I am a nameless person on this road."
I have no news, no comments~
To give it your all, in exchange for an ordinary script.
After many twists and turns, all I could do was make a living.

The opening verse has a slightly bland melody, but the lyrics are exceptionally well-written, making it very relatable for working people.

Jiang Yifeng's singing skills are not particularly good, but this song, "The Nameless Man," suits his rough and deep voice very well.

In addition, his life experiences and insights make this song very meaningful.

At this moment, there are hardly any comments left in the live stream.

However, the number of viewers in the live stream is still increasing.

Everyone got into the music and began to listen to it immersively.

"I am someone who left the small town."

People who have eaten while crying and laughing

They are travelers on the road, and people who support their families.

It's set in an urban environment, and it's silent.

At this point in the song, the live stream switched to a trailer for "Lost in Thailand".

This trailer is amazing; it doesn't feature any scenes of the main characters, Niu Geng and Li Chenggong.

They were all minor characters in the movie. There were train station staff, dairy factory workers, young people handing out flyers on the street, and migrant workers carrying bricks in the concrete jungle.

They are like ants in the city, working hard to contribute to the city's construction, but no one pays attention to them.

The only silence is the urban backdrop.

In the live stream, some people started sending "little yellow face crying" emojis.

Soon, the screen was filled with crying emojis.

"I just want to touch it with my own hands, every moment I bend over."

Was the soaked footprint left behind worth it?
If you feel the same way, then you're a friend on the same path.
To all those who stand tall and upright, yet remain ordinary and unassuming.
Nameless one, I raise a glass to you... You come from a village in the south, from a place where every step is a wave of the hand..."

Halfway through the chorus, the scene switched back to the live stream, showing Jiang Yifeng singing again.

Gao Yuanyuan and Qin Lan sat to the side, staring at Jiang Yifeng with identical expressions, looking like fangirls.

This was the first time either of them had heard the theme song.

Qin Lan thought it sounded beautiful and was deeply moved; her eyes reddened slightly.

She started as an ordinary person and gradually rose to become a second-tier female celebrity in the entertainment industry, experiencing many hardships along the way.

Gao Yuanyuan felt more sorry for Jiang Yifeng.

She felt that the song "The Nameless Man" reflected Jiang Yifeng's own personal experiences and insights.

Jiang Yifeng, in particular, continued to sing.

"When winter comes in my hometown, after the train arrives at the station, the wind from my childhood blows again."

Recalling simple joys, on a familiar street, someone will call out your name with all their tenderness.
To those who have left home, I raise a glass to you…

Upon hearing this, Gao Yuanyuan misunderstood. She was reminded of the story of the steamed bun, and tears welled up in her eyes.

The two beautiful women's performance, captured on camera, resonated with viewers in the live stream.

The song "The Nameless Man" is very suitable for the Spring Festival travel rush.

After a year of toiling away in the city like oxen and horses, the only thing migrant workers look forward to is going home for the Chinese New Year.

After returning home, we are no longer insignificant ants in the city, but important members of the family, receiving attention from our loved ones and experiencing the meaning and joy of life.

One cannot keep one's body in one's hometown, nor can one keep one's soul in a foreign land.

This is an emotional resonance that most Chinese people share during the urbanization process.

The song "The Nameless Man" became very popular after its release and, as the theme song for the movie "The Lion Boys," helped the film achieve great box office success.

But in Jiang Yifeng's opinion, this song is still somewhat ill-timed.

The "Nameless Man" project was launched in 2021, a time when China's urbanization process was largely complete and social classes were relatively solidified.

People don't feel that deeply when they listen to this song.

Unlike 2009, which was the peak of urbanization and the number of migrant workers was at its peak.

Releasing this song at this time would absolutely be a game-changer.

For urban-themed films, a good song can greatly boost box office revenue.

Therefore, Jiang Yifeng attached great importance to the song "Nameless Person" and deliberately chose to release it when the number of viewers on the live stream was at its peak.

To achieve the best publicity effect.

that's the truth.

After tonight's live stream ended, gossip-related topics, such as "golden touch," three-person relationships, physiological attraction, and opening letters and poems in the bedroom, were the most discussed.

However, the popularity of these topics only lasted for a day or two before it quickly faded away.

On the contrary, the song "Nameless Person" continued to gain momentum, becoming more and more widely sung and starting to appear on various music charts.

The production team also did a lot of promotional work around this theme song.

Jiang Yifeng even came up with a slogan for this purpose.

"Watching people get lost on their journeys is a tribute to every nameless person."

The publicity was very effective.

Those who have heard the song "The Nameless Man" will at least have an impression of it, if not be very interested in "Lost in Thailand".

With the removal of "A Little Wish" from streaming platforms, the promotion of the theme song, and various gossip surrounding the production crew, "Lost in Thailand" has achieved a comprehensive online promotional campaign under Jiang Yifeng's planning.

In terms of traditional media, Xu Zheng and Wang Baoqiang worked very hard on publicity, with Han Sanping providing a lot of resources, and the results were very good.

After considering it for a moment, Jiang Yifeng decided to temporarily suspend the video slicing offensive to avoid over-concentrating publicity resources and causing insufficient momentum.

(End of this chapter)