This director lacks vision.

Chapter 77 The Shift in the Power of Discourse
After sending the download link, Jiang Yifeng took a break.

He didn't arrive at the company until 10 a.m. the next day.

I turned on my work computer, logged into Weibo, and saw that my private messages had exploded.

"Who is Feng Xing Wu Jiang? I bet it's not you!"

"Director Jiang, don't worry, I believe that 'Boundless Strike' is not you."

"What does the link posted by Feng Xing Wujiang have to do with me, Jiang Yifeng?"

"Feng Xing Wu Jiang has done terrible things and should be banned, but Director Jiang, you are a good person, I support you!"

Jiang Yifeng quickly browsed a few private messages and then opened the Weibo hot search list. He found that the topic "Who is Feng Xing Wujiang?" had become the top trending topic on Weibo, followed by the word "Explosive".

The download link he posted last night was quickly found by netizens.

Thanks to word of mouth, the download link on Tianya Forum alone has been downloaded more than 5 times.

This number continues to rise.

After downloading the resource, netizens praised Director Jiang for his righteousness.

I was overjoyed to see that there was one more episode to be released.

"Jiang Yifeng is too awesome! Godfather, please accept my bow!"

"Director Jiang is so righteous! There's actually an 18th episode being released, and he's still persisting with updates despite the circumstances!"

"Didn't everyone notice that Director Jiang updated the video at 3:30 a.m.? That means he was busy editing the new video until that time."

"Damn it, stop talking, I'm getting a little touched."

"If you're moved, hurry up and support Director Jiang's new movie, 'Lost in Thailand,' which will be released on New Year's Day."

"Of course I'll go! I owe Director Jiang a movie ticket!"

"Just a friendly reminder, let's not reveal Director Jiang's identity. The official website has already taken down this web series, so there's still a risk if Director Jiang continues to update it."

“That makes sense. We just need to know the resources that Director Jiang uploaded.”

"Who is Feng Xing Wu Jiang? I don't know him, and he has nothing to do with Jiang Yi Feng."

At first, everyone was thanking Jiang Yifeng, but after some netizens reminded them, people started making jokes in the comments section.

The phrase "Who is Feng Xing Wu Jiang?" became popular in this way.

Everyone knows that Feng Xing Wu Jiang is Jiang Yi Feng. The name is very suggestive, and besides, there's no one else but Jiang Yi Feng who can update a new episode of Little Wish.

Netizens are playing with this kind of "trying to cover up but only making things more obvious" meme.

This is similar to the well-known meme in the Dota community later on, "Who is Xie Bin?"

People are spreading the download resources for "A Little Wish" in this abstract way, partly to thank Jiang Yifeng for his magnanimity, and partly to express their resentment at the removal of "A Little Wish" from the platform and to fight against the media that criticize Jiang Yifeng.

Later on, even a unified format for speech emerged.

"Any talk of borderline vulgarity is all the work of Feng Xing Wujiang, and has nothing to do with me, Jiang Yifeng."

"Anything about skirting the edge or being vulgar was done by Feng Xing Wujiang, and has nothing to do with my Yu Jie Sai Gao."

"Any talk of borderline vulgarity is all Feng Xing Wujiang's doing, it has nothing to do with me, Yi Xiaoxing."

……

Memes have a magical power to spread.

It's like a secret code. Once people use the same meme on the internet, there's a sense of camaraderie, like "those who know, know," which instantly brings them closer together.

Moreover, it is highly entertaining.

In the past, a meme might not have spread this quickly.

However, nowadays there are quite a few video bloggers and Weibo influencers who are also playing with memes in order to gain popularity and traffic, which greatly accelerates the spread of memes.

As the meme spread, Jiang Yifeng's reputation and prestige also improved, and more and more people expressed their intention to go to the cinema to support Jiang Yifeng's new movie.

Upon seeing this, Jiang Yifeng also posted a Weibo message.

"With too much sharpness, one does not follow the beaten path, has no taboos, and lets one's horse run wild."

Lu Xun once said: "Who is 'Boundless Stroke of the Wind'? I probably don't know. But I do know that originally there were no roads in this world; as more people drove, roads were created."

This Weibo post not only explained the meaning of "Feng Xing Wu Jiang" but also played on the meme "Who is Feng Xing Wu Jiang?" and incorporated a quote from Lu Xun. As soon as it was released, it became a hit.

"So this is what 'unlimited driving' means? Does it mean driving without end?" "Haha, so driving is that important. All the roads in the world are made by driving, which makes sense!"

Lu Xun: I never said that, don't make baseless accusations!

"Who is Lu Xun? These words were said by Lu Xun, what does it have to do with me, Zhou Shuren?"

"Haha, now I understand that the relationship between Lu Xun and Zhou Shuren is the same as the relationship between Feng Xing Wujiang and Jiang Yifeng."
Director Jiang's use of internet memes is amazing!

Jiang Yifeng was reading online comments on his computer when Hu Qian knocked on the door and came in.

She said, "President Jiang, the netizens' reaction is going even better than we planned. Should we continue to mobilize online trolls?"

In order to reverse public opinion, Jiang Yifeng prepared an online army.

It's just not needed now.

He shook his head and said, "It seems our reputation is pretty good. We've already built up a strong customer base. Let's keep our online army in check for now, lest we make things worse."

"Okay, on Sohu Video, many video bloggers have made videos to support you. Some people suspect that we paid for public relations. Should we ask them to take the videos down?"

Jiang Yifeng is the content director of Souhu Video and has helped many video bloggers. For both personal and professional reasons, these people are willing to support Jiang Yifeng.

Many bloggers posted videos praising Jiang Yifeng.

Because so many people posted about it, some media outlets questioned whether Jiang Yifeng was actively engaging in public relations.

Jiang Yifeng asked, "What was the public opinion like after my full tutorial video was posted online?"

Previously, someone edited together footage of Jiang Yifeng giving a lecture to a Sohu video blogger about explicit content and borderline content, and used this to attack him.

Jiang Yifeng uploaded a complete instructional video in response.

Hu Qian said, "Most of the comments are positive. Everyone says you are honest, capable, and truly teach others how to shoot online videos step by step."

Especially one sentence you said during your lecture.

"Compared to the high-ranking directors in the entertainment industry, being close to life is the biggest advantage of grassroots creators."

It received unanimous praise.

Some netizens call you a "lifestyle director," meaning your videos are close to everyday life, even if they're borderline.

Jiang Yifeng nodded and said, "In that case, it's only right that other video bloggers post videos to support me."

There's no need to force them to delete it.

There are still quite a few influential figures on Weibo supporting me, which is perfectly normal.

If you're monitoring public opinion now, and there's no reversal, we'll try to intervene as little as possible.

By the way, Gao Yuanyuan and Qin Lan asked the crew for leave, but they'll be participating in the live broadcast event with me the night after tomorrow.

We need to revise our external communications.

The day after tomorrow at 8 PM, Da Shan Kan Da Shan will be doing a live broadcast.

Dapeng and Qiao Shan, as hosts, interviewed Jiang Yifeng to promote the film "Lost in Thailand".

According to Jiang Yifeng and Han Sanping's plan, the publicity team for "Lost in Thailand" split into two groups.

He led Gao Yuanyuan, Qin Lan, and others to be in charge of online publicity activities, while Xu Zheng, Wang Baoqiang, and others were in charge of traditional channels such as television and print media.

Everyone had a clear division of labor.

Since Gao Yuanyuan and Qin Lan joined the publicity team in advance, having them do the live stream together will be even more effective.

After all, netizens still enjoy gossip.

Upon hearing Jiang Yifeng's instructions, Hu Qian went down to prepare.

……

Since Jiang Yifeng released the video announcing the removal of the content, public opinion has suddenly reversed.

The media outlets that previously attacked Jiang Yifeng have found that no matter how much they report content that smears Jiang Yifeng, the audience and netizens are not buying it.

They thought the problem lay in their advertising strategy, but they didn't realize it.

The balance of power in the public discourse has shifted.

The era of self-media has quietly arrived.

(End of this chapter)