This director lacks vision.

Chapter 73 was voluntarily removed from shelves.
On December 14th, episode 15 of "The Little Wish" was released.

Although there is still a lot of controversy online, the authorities have not yet taken any action.

On the one hand, it's because Jiang Yifeng's previous film, "Old Boys," was featured on CCTV's movie channel, which can be considered an official endorsement.

On the other hand, there's nothing inherently wrong with "small wishes".

Although the theme involves sexual topics, there aren't many explicit images overall; at most, it just shows beautiful women dressed rather provocatively.

Moreover, this show consistently promotes scientific knowledge and has very positive values. Like other romantic comedies, it ultimately focuses on love, family, and friendship.

Even if the authorities want to take action, they rarely do so when the topic is at its peak.

They usually complete the operation quietly afterward, minimizing any disputes.

Take "Dwelling Narrowness" for example; it was only after the show had finished its second run that it was gradually revised.

Ultimately, the number of episodes was reduced from 35 to 30.

"President Jiang, this is a plan for using video website clips to promote the film."

According to the plan, we will spend at least 500 million RMB on advertising on Sohu Video and Weibo, and the cost may increase in the future.

I suggest you contact Charles and see if you can get a discounted price.

In the office, Hu Qian was reporting her work to Jiang Yifeng.

All the episodes of "The Little Wish" have been filmed. The remaining 5 episodes can be released on schedule.

Jiang Yifeng began to focus his work on the publicity and distribution of "Lost in Thailand".

He took the plan and started reading it when there was a knock on the door.

Assistant Li Xia walked in and said, "President Jiang, President Han from Huaying Group has arrived."

Upon hearing this, Jiang Yifeng put down the plan and said to Hu Qian, "We'll discuss it later. I'll attend to President Han first."

After saying that, he walked to the front desk.

"Mr. Han, welcome, welcome! I was just thinking about the publicity for 'Lost in Thailand,' and your arrival is a real lifesaver."

"Haha, Mr. Jiang, you're too kind. Just don't think I'm bothering you."

Jiang Yifeng and Han Sanping had met twice and were gradually becoming familiar with each other.

He felt that Han Sanping was not difficult to deal with and was very professional in the field of film.

Han Sanping also had a good impression of Jiang Yifeng. The "Da Shan Kan Da Shan" program had praised him before, and his subordinates had also shown him this video.

After exchanging a few pleasantries, everyone went into the office together.

While brewing tea, Jiang Yifeng joked, "Mr. Han, is there something you need to tell me this time?"

Han Sanping shook his head and said, "I wouldn't dare to give orders, but I do have something to ask of you."

"Please tell me."

"You must have heard about Zhang Weiping's recent outrageous and nonsensical remarks, right?"

Jiang Yifeng poured Han Sanping a cup of tea and said, "This matter has caused quite a stir, of course I've heard about it."

Are you asking us to make a program to explain this to you?

On December 10th, the film "A Simple Noodle Story," directed by Zhang Yimou and starring Sun Honglei and Xiao Shenyang, was released.

The film grossed over 4 million yuan in just four days, but its reputation was extremely poor, and it was ridiculed by the entire internet.

Seeing this situation, Zhang Weiping became anxious. He was worried that the film's poor reviews would affect its box office performance, but he also wanted to create some hype.

So he made outrageous remarks, attacking Han Sanping and listing three major crimes committed by Huaying and Han Sanping.

"First, someone, in the name of a certain group, demanded that the media remove the positive reports from the headlines and insist on negative reports, maliciously smearing the competitors."

Secondly, Han Sanping used official resources to cultivate a personality cult, monopolizing power and turning the Huabiao Awards into a chaotic mess.

Thirdly, China Film Group uses the release dates of imported blockbusters to squeeze out domestic blockbusters. If you don't cooperate with them, they'll release two imported films in the same slot to compete with you, like unleashing their dogs on you.

After hearing this, everyone thought Zhang Weiping had gone mad; this wasn't how you create hype.

Zhang Yimou had no words to express his suffering and just wanted to part ways with Zhang Weiping as soon as possible.

Han Sanping did not personally respond to Zhang Weiping's criticism; only Huaying Group issued a perfunctory statement. Hearing Jiang Yifeng's words, Han Sanping took a sip of tea and said, "I won't explain to Zhang Weiping; that would be too beneath me."

If you're going to retaliate, then take concrete action.

So I want to move up the release date of "Lost in Thailand" to early January, to compete with "Avatar" and "The Spy Next Door."

Jiang Yifeng was somewhat surprised to hear this.

He thought for a moment, then said calmly, "Mr. Han, you think too highly of my film. It's just a low-budget comedy."

Trying to compete with these two imported blockbusters is like drowning in a flood.

Han Sanping explained, "This is exactly the effect I wanted."

Zhang Weiping accused me of using imported films to maliciously compete. I'll show him that as long as the film itself is of high quality, a low-budget comedy can also succeed in the same period as imported blockbusters.

The reason why Three Guns was criticized by the audience is simply because his movie was bad.

I watched "Lost in Thailand" three times; the movie quality is quite good.

Comedy films about the Spring Festival travel rush have great potential.

If "Lost in Thailand" can manage to gross over 5 million yuan at the box office, sandwiched between two imported blockbusters, it will be considered a major success.

Seeing that Jiang Yifeng remained silent, Han Sanping continued, "I know that suddenly moving up the release date is not good for the film's promotion and distribution."

But I can promise that I will offer the biggest discount on screenings of "Lost in Thailand".

In the first week, the number of films screened in theaters will be no less than 20%, and subsequent adjustments will be made dynamically depending on the situation.

The competition during the Spring Festival film season was fierce, with "Lost in Thailand" initially receiving less than 10% of the screenings.

Aside from Avatar and The Spy Next Door, the only other films released during the New Year's Day holiday were the art film "Confucius" and Bodyguards and Assassins, which had been in theaters for two weeks. The rest of the films can be ignored.

Changing the release date doubles the number of screenings for a movie; you should understand the benefits.

On closer inspection, the New Year's Day releases were actually quite good.

Although Avatar swept the market, other types of movies can also survive.

The art film "Confucius" grossed 9000 million yuan at the box office.

Avatar drew audiences to cinemas, and it's perfectly normal for people to relax with a 2D movie after watching a special effects blockbuster.

Jiang Yifeng took a sip of tea and asked, "If 'Lost in Thailand' performs well at the box office, could you help me apply for an extension key?"

"Of course, that's no problem. I also hope that the box office of 'Lost in Thailand' is high enough to help me get revenge."

In terms of media promotion, I will allocate better resources to the film.

Besides, your recent film "The Little Wish" has gotten into controversy; I can help you mediate.

Han Sanping's terms were quite sincere.

Although they moved up Jiang Yifeng's release date, they also provided him with more screen time, promotional resources, and even helped with "public relations."

Jiang Yifeng poured Han Sanping another cup of tea and said with a smile, "Then let's move the schedule to January 1st, New Year's Day."

As for the small wish, I don't need to coordinate anything; this web series will be taken down at the appropriate time.

Upon hearing this, Han Sanping paused for a moment, then exclaimed, "Impressive! You young people are definitely more quick-witted."

Jiang Yifeng raised his teacup and said with a smile, "If you're not ruthless, you can't stand firm. Given the current public opinion, Little Wish will be taken down sooner or later."

"I'd rather do it myself and turn the tables."

Film marketing is about evoking an emotion.

When The Mermaid was released, the whole internet was saying, "We owe Stephen Chow a movie ticket."

Although it's mindless, it's effective and can motivate a group of people to spend money on tickets.

The "Little Wish" segment is almost over, and getting the system reward is definitely not a problem.

At this point, if Jiang Yifeng were to voluntarily remove the app, he would at most lose some advertising revenue.

However, if handled well, it can stir up the emotions of a large number of netizens and add fuel to the fire of publicity for "Lost in Journey".

(End of this chapter)