This director lacks vision.

Chapter 70 Fierce Competition

The success of "Fifty Shades of Grey" required a process of word-of-mouth building.

After settling things with the publishing house, Jiang Yifeng didn't pay much attention to the book anymore.

While working on the post-production of "Lost in Thailand," he was also preparing for the filming of "The King of Bathhouse Season 4."

At this time, Bai Ke was still studying at Nanjing University of the Arts. The "cucn201" dubbing group had not yet been formed, and the Chinese version of the classic work "Gag Manga Biyori" had not yet appeared.

Jiang Yifeng was thinking of finding a reason to "discover" Bai Ke, just like Zhang Yimou did with Ni Ni.

It just so happens that they both went to the same school.

I never imagined the world was so small.

Hu Qian offered her suggestion: "President Jiang, I have a cousin who studies at the Communication University of China, Nanjing Campus. He has a somewhat gloomy appearance, but he is also very humorous. I think he would be a good fit to play Xiao Geng."

What's your cousin's name?

"Luo Hongming, these are his photos and videos."

Luo Hongming is Bai Ke's real name. Unexpectedly, he is Hu Qian's cousin.

The entertainment industry really is a small circle.

Jiang Yifeng took the opportunity to give Hu Qian face, and Bai Ke thus joined the King of Bathing team in a natural way.

Compared to Dapeng and Qiao Shan, Bai Ke's performance is still relatively immature.

Fortunately, he was trained in broadcasting and had excellent diction. His temperament was a good match for the character of Xiao Geng, so the performance went smoothly.

On November 3rd, Jiang Yifeng came to the company and saw Dapeng and Qiao Shan recording a new episode of "Da Shan Kan Da Shan".

The theme of this episode is "Looking at the Rise of Mainland Entertainment Capital from Huayi Brothers' Listing," which reviews the financing and listing paths of several major entertainment companies in mainland China.

Two days ago, Huayi went public, and a number of celebrities in the industry, including Zhang Jizong, Feng Xiaogang, and Huang Xiaoming, became billionaires.

Although this is only a paper value and cannot be converted into cash for the time being.

But the stock market value is there, and it's just that tempting.

The combination of entertainment industry celebrities and sudden wealth instantly sparked widespread attention and discussion across the internet.

This is a good thing for Jiang Yifeng.

The higher Huayi's market capitalization, the better it is for Fengxing Media's valuation.

In the past two days, even Gao Yuanyuan has been asking Jiang Yifeng about joining Fengxing Media and becoming a shareholder in the form of a studio.

Gao Yuanyuan also operates a small, independent business within the industry.

Initially, it was affiliated with Yanjing Yihe Culture, but later it basically managed its own team.

She has a good image and many endorsements, and she has earned a lot of money as a celebrity.

In addition, Gao Yuanyuan's parents are both highly educated, and she has an older brother who graduated from Tsinghua University to guide her. She is also quite good at investment and financial management, and is now a wealthy woman.

Seeing that there were no problems with the recording of the program, Jiang Yifeng went into his office.

A moment later, Hu Qian came in and said, "Breaking news: Jackie Chan's Little Soldier has been scheduled for the Spring Festival release. Together with Hot Summer Days and All's Well, Ends Well 2010, there are now three major films scheduled for the Spring Festival."

Feeling the pressure, Zhen Zidan's "The Embroidered Uniform Guard" announced that its release date would be moved up by one week, to February 4th.

The competition for this year's Spring Festival film season is extremely fierce.

Jackie Chan's Little Big Soldier is the most popular movie, not only because of Jackie Chan's brand, but also because of the success of "The Myth".

Audiences have high expectations for this movie, and theaters are also very optimistic about it.

Secondly, there's the 14 Blades starring Donnie Yen.

Thanks to the success of Ip Man, Donnie Yen is already a top-tier action star. The film "14 Blades" is said to have an investment of 130 million yuan and is also a martial arts film, so it has attracted much attention.

All's Well, Ends Well is a sequel to All's Well, Ends Well. It's a film about love in the city, featuring a star-studded cast and capitalizing on the Valentine's Day market. It's also the first film released by Huayi Brothers after its IPO.

Both movies are quite popular.

In addition, another animated series that is also favored by the market is "Pleasant Goat and Big Big Wolf: The Tiger's Might".

This movie is the second installment of the Pleasant Goat and Big Big Wolf movie series. The first Pleasant Goat and Big Big Wolf movie grossed over 100 million yuan, and the second one is also highly anticipated by theaters. Hearing Hu Qian's words, Jiang Yifeng said, "I was drinking with Lu Zheng last night, and he said that the movie 'Su Qi'er' starring Zhao Wenzhuo, and 'The God of Wealth' distributed by Huaying Group, are both scheduled for the Spring Festival release."

This time slot is incredibly competitive; it's like a battle of the gods.

Hu Qian hesitated for a moment and asked, "Should we change the date?"

The Lunar New Year film season is dominated by "A Simple Noodle Story" and "Bodyguards and Assassins," both of which are scheduled for release in mid-December. We're pushing our release date back two weeks, opting for early January.

Jiang Yifeng smiled and said, "In early January, Cameron's blockbuster Avatar will be released, and Jackie Chan also has a film called The Spy Next Door, which is also scheduled to be released in early January."

By 2010, Chinese films were poised to enter an era of box office revenue exceeding 10 billion yuan.

This marked the beginning of a boom in domestic film box office revenue, but it also meant fierce competition.

The Lunar New Year and Spring Festival film seasons are the two most important periods in the Chinese film market, and naturally attract the attention of many competitive blockbusters.

Seeing Hu Qian sigh, Jiang Yifeng took a sip of tea and said unhurriedly, "Don't worry, our film has a small investment, so the pressure is minimal."

First, determine the distributor. The specific release date can be discussed with the distributor, and you can listen to their professional opinions.

I also have a plan for publicity; if we follow it, we're sure to succeed.

Jiang Yifeng treated Lu Zheng to dinner last night to discuss the distribution of the product.

Wanda established Wanda Film Media Co., Ltd. this year, officially entering the film distribution business.

The advantage of choosing Wanda as the distributor is that Wanda Cinemas will give it a certain preferential treatment in terms of film scheduling.

The downside is that Wanda Pictures was only recently established and has little distribution experience, and the team's capabilities are only average.

Jiang Yifeng can handle the film's promotion himself.

However, the scheduling of films by major cinema chains requires the efforts of the distributors to negotiate.

Wanda can only guarantee Wanda Cinemas; it's more uncertain about other cinema chains.

From this perspective, it's still best to have China Film Group distribute the film; their advantage is the greatest.

However, Jiang Yifeng was not in a hurry to visit Han Sanping. Instead, he planned to talk to the railway bureau about cooperation first.

Hearing Jiang Yifeng's words, Hu Qian nodded and asked, "Should I go to the social event tonight?"

"No need, I'll take Yuanyuan there. The first episode of the fourth season of Bath King airs tomorrow, so you keep an eye on that."

"Ok."

That evening, Jiang Yifeng, along with Gao Yuanyuan, invited He Haimin and Lin Shan, the director of the railway bureau's publicity department, to dinner.

The documentary about the 2008 snow disaster produced by Yangshi was itself one of the railway bureau's promotional videos.

The documentary "Lost in Journey" used a lot of material from a snow disaster documentary and was also about the Spring Festival travel rush, so it was only natural that it was labeled as a railway bureau promotional video.

Jiang Yifeng also plans to establish a "Spring Festival Travel Home Fund," where people can get discounted tickets or cash back by posting their train tickets online, offering a different form of ticket subsidy.

Make good use of official resources to promote the film.

If "Lost in Thailand" becomes a promotional video for the railway bureau, then finding China Film Group to distribute it would be very simple.

Therefore, Jiang Yifeng asked He Haimin for help, and He Haimin acted as a go-between, finding the leaders of the railway bureau.

After listening to Jiang Yifeng's idea, Lin Shan said, "In principle, there is no problem with this, but we have two requirements."

First, we need to see the original footage in advance; we need to review and evaluate it internally.
Secondly, we will be launching the 12306 website during this year's Spring Festival travel rush. If possible, it would be best if you could help promote the website; positive publicity would be ideal.

“That’s no problem. Our film has a very positive view of the Spring Festival travel rush. If Director Lin needs it, I can also shoot a short promotional video for 12306.”

The Spring Festival travel rush is known as "the largest migration in human history." my country's ability to organize such a large-scale flow of people every year is an extraordinary organizational and mobilization capability.

Jiang Yifeng's films portray the Spring Festival travel rush in a very high light.

The ending even included a touching segment praising the development of railway transportation.

Hearing Jiang Yifeng's words, Lin Shan nodded. If "Lost in Thailand" was really good, then she had gained publicity for free.

The first communication between the two parties went smoothly overall.

(End of this chapter)