This director lacks vision.

Chapter 7 The Magnanimous General Manager Zhang

When you're busy, time always flies by; half a month passed in the blink of an eye.

On the morning of March 7th, at the top floor of the Sohu Building.

Zhang Chaoyang is having a meeting with a group of senior executives.

Deng Ye, Vice President of Sohu Entertainment and head of its video channel, stood in front of the projected PowerPoint presentation to give a report.

"In the past two weeks, we have purchased the copyrights of 151 high-quality TV series, totaling 4681 episodes, for a total cost of over 5200 million yuan, with an average price of around 1.1 yuan per episode."

The average price per episode of the online streaming rights for TV dramas has increased several times due to our large-scale purchases in a short period.

Besides television dramas, we collaborated with Golden Harvest and Shaw Brothers, spending HK$7600 million to package 140 high-quality Hong Kong films.

Jiang Yifeng's suggestion made a lot of sense. After thinking it over, Zhang Chaoyang finally decided to spend the money.

In just half a month, Sohu spent nearly 1.3 million yuan to acquire film and television copyrights.

This is an unacceptable cost for other video websites.

Even LeTV, which hoards copyrights in the future, will only have the funds to squander after it goes public.

Zhang Chaoyang nodded and said generously, "Keep buying! I approved 3 million, and we must spend it all!"

Zhang Chaoyang is a rather emotional person, and he was also angry after being verbally attacked by Jiang Yifeng.

Especially Jiang Yifeng's evaluation of him.

Zhang Chaoyang remembered these words: "stingy" and "cheap".

Every time I think about it, I can't help but grit my teeth.

To demonstrate his magnanimity, Zhang Chaoyang directly approved 3 million yuan to purchase film and television copyrights.

He wanted to show Jiang Yifeng what a grand gesture really was!
Deng Ye didn't understand Zhang Chaoyang's idea, and she said with a smile, "We can't possibly spend all 3 million!"

Zhang Chaoyang immediately questioned, "Why?"

Deng Ye explained, "Following your plan, we contacted other video websites to distribute the copyrighted content."

Because the price of film and television copyrights has increased, taking a TV series as an example, it costs at least 1 yuan per episode.

We distribute them to other websites, charging only 1000 yuan or even 500 yuan per episode, and they are all eager to buy them.

No, that won't do. Other websites have legitimate dramas, but you don't have any. How can you compete?

We operate on a low-profit, high-volume model, and within just a few days, we earned back a third of the money we spent on purchasing copyrights!

There are now hundreds of video websites in China. As long as copyright prices continue to rise, and we continue to distribute content, the subsequent revenue will be continuous!

"We really can't possibly spend all three hundred million of yours."

Zhang Chaoyang: "..."

Even though the company was making money and on the right track, Zhang Chaoyang didn't feel very happy.

An image of Jiang Yifeng even appeared in his mind, shouting at him.

"Clown! Am I right? If you had been more generous earlier, you would have won big by now!"

Look at me, answer me!

Zhang Chaoyang gathered his scattered thoughts and continued, "So, how's the anti-piracy alliance doing?"

Deng Ye became even more excited when this was mentioned.

"Currently, 17 video websites have approached us to purchase TV series, including Youku and Ku6."

Having access to the official version of the series, they all expressed their willingness to join the anti-piracy alliance.

Gu Yongqiang would also like to invite you to dinner so he can learn from you in person.

Hearing this, Zhang Chaoyang felt much better.

Regardless, let's deal with Gu Yongqiang first, who called himself naive, and make him understand what it means for your boss to always be your boss!

Zhang Chaoyang thought Jiang Yifeng's suggestion made a lot of sense and was willing to spend money to implement it.

But he didn't expect the effect to be so good.

In fact, internet entrepreneurship is basically all about the innovation of business models.

Everything will become easier if you can change your mindset and approach.

Currently, video websites are all competing to acquire film and television copyrights.

By purchasing copyrights, one aims for exclusive content that is unique to their platform, forcing viewers to choose their video website and thus eliminating competitors.

Copyright distribution has changed the business model, transforming competition into cooperation.

This is how LeEco achieved its future success.

To make the financial data look better, Accountant Jia chose to distribute copyrights to generate cash flow, inadvertently blazing a positive trail.

Of course, all of this is based on two foundations. First, you have a financial advantage; second, copyright fees continue to rise.

Once other video websites also have sufficient funds, or the cost of film and television copyrights drops, the effectiveness of distributing copyrights will not be as good.

Jiang Yifeng's suggestion was exactly the most suitable for Souhu at this moment.

After the meeting, everyone left.

Zhang Chaoyang looked at his assistant, Sun Lin, and asked, "How is Jiang Yifeng doing lately?"

Sun Lin replied, "His performance was outstanding."

After joining the No. 3 directing team, he quickly gained the trust of the team leader, Hu Qian, and planned two episodes in a row.

One issue is titled "One Year After the Photo Scandal, Another Stamp Collecting Scandal Occurs in Hong Kong Island," while the other issue is titled "Michael Jackson's Farewell Performance Sets Records, Delving into the Conspiracy Behind the Twins Case."

As of yesterday, these two episodes had 137 million and 112 million views respectively, significantly higher than previous episodes of "Dapeng Debade".

And it sparked heated discussions online.

Jiang Yifeng's scheme made Da Peng a minor celebrity, but it also made him realize the crisis, and he didn't mention leaving the company again.

After listening to his assistant's explanation, Zhang Chaoyang nodded.

Talented people emerge in every generation, and this is especially true in the internet industry.

There are many young geniuses.

Jiang Yifeng is undoubtedly a genius, and it's a bit of a waste of his talent for him to work as a director's assistant in the directing team.

Zhang Chaoyang wanted to promote Jiang Yifeng, but hadn't decided on a position for him.

After thinking it over, he decided to stick to his consistent talent philosophy and let Jiang Yifeng develop freely for a period of time.

This time, thanks to Jiang Yifeng's suggestion, Sohu Video made a fortune and also established an anti-piracy alliance.

There must also be rewards.

Zhang Chaoyang decided to use money as a weapon to show Jiang Yifeng whether he was really stingy.
At 2:30 p.m., Jiang Yifeng walked up to Hu Qian and said, "Breaking news. This morning, Korean actress Jang Ja-yeon committed suicide at home."

This incident caused a huge uproar in Goryeo.

I think we can capitalize on this trend and do a program to talk about the unspoken rules of the Korean entertainment industry.

Korean female celebrities committing suicide is an old tradition.

After all, people's minds are easily distorted when they are under the rule of conglomerates.

Korea only faced public condemnation and at most made a movie about it; then the matter was over.

Hu Qian nodded and said, "Okay, you decide on the topic selection plan and framework."

I'll have Zhang Li write the specifics for you.

Jiang Yifeng planned two episodes in a row, which caused the viewership of Dapeng Debade to skyrocket, proving his ability.

Hu Qian trusted him more and more, and now she even had the other people in Group 3 come to be Jiang Yifeng's assistants.

"Sister Qian, you really understand me. I've been busy writing the script for a web series lately, and I really don't have enough time."

Upon hearing this, Hu Qian asked, "Has the subject matter of the script been decided?"

Jiang Yifeng said in a low voice, "It's settled, it's a martial arts theme."

"Wuxia?"

"That's right. Changyou will be spun off and listed in April. We're filming a martial arts-themed web series, incorporating elements of 'Demi-Gods and Semi-Devils,' and packaging it as a comedy to celebrate the listing. That should make it easier to get approved."

I've also thought of a title for the series: "Demi-Gods and Semi-Devils: The Great Hero Jiang Xiaoyu."

For his first web series, Jiang Yifeng plans to borrow the formula from "The Peerless Master: The Great Hero Lu Xiaoyu".

On the one hand, "The Great Hero Lu Xiaoyu" was very successful. It quickly became a hit after its release and received good reviews, with a Douban score of 8.1.

Lines such as "He's just a child" have become popular internet memes.

On the other hand, the filming of this drama was not difficult, and it also borrowed a lot of filters and music from martial arts movies, making it a good opportunity for Jiang Yifeng to practice and hone his directing skills.

Most importantly, by incorporating elements of the novel "Demi-Gods and Semi-Devils," the project can promote Changyou's online game, "Demi-Gods and Semi-Devils," and portray the web series project as a celebration of Changyou's spin-off and listing.

It helps to get the company's approval and secure higher filming funding.

Jiang Yifeng's plan was very meticulous.

Although he had Zhang Chaoyang's private phone number, he never thought of contacting the big boss over such a trivial matter.

Jiang Yifeng has been very busy lately, juggling work and learning editing and filming.

He had long forgotten the advice he gave Zhang Chaoyang half a month ago.

(End of this chapter)