This director lacks vision.

Chapter 49 Lecture
Jiang Yifeng composed himself and went to work at the company with Nazha.

When he entered the company, the multi-functional auditorium on the third floor of the Sohu Building was bustling with activity.

More than a hundred video bloggers gathered here to prepare for class.

Most people who can become video bloggers are extroverted socialites.

These people got together and soon struck up a conversation, chatting about everything under the sun.

Tian Yusheng followed Shi Chengbing and got to know several video bloggers.

Seeing the success of Jiang Yifeng's "Hero Jiang Xiaoyu", Shi Chengbing, who had always dreamed of becoming a director, could no longer resist and started an account on Sohu Video, shooting some short films.

Shi Chengbing is, after all, a graduate of the Directing Department of the Central Academy of Drama. Although he switched to screenwriting, he still has the skills to direct.

The short films he directed were of decent quality and quickly gained some attention.

Although it didn't become a huge hit, each video still got around 100,000 views, which was a decent result, and he was able to make a little money.

Seeing a glimmer of hope, Shi Chengbing even brought Tian Yusheng in to help, intending to continue their efforts in the video industry.

"Xiao Jiang! Over here!"

Upon seeing a woman in her early twenties, Shi Chengbing waved and greeted her warmly.

After the woman walked over, he introduced her: "Old Tian, ​​this beautiful lady is Jiang Yilei. She is a junior in our directing department and just graduated this year."

"Xiao Jiang, this handsome guy is Tian Yusheng, a senior in the Department of Dramatic Literature."

Jiang Yilei is very good at chatting.

"Hello, senior. I've heard so much about you. Your skit swept seven awards in the school's skit and drama competition. No one has been able to break that record yet."

Tian Yusheng was in the class of 01. Jiang Yilei entered the school after he graduated, and the two did not know each other before.

But Jiang Yilei's words hit the nail on the head regarding Tian Yusheng's pride.

The two became much closer in an instant.

After exchanging a few polite words, Tian Yusheng asked, "Who were you chatting with just now? Why don't you call them over so we can all get to know each other?"

Jiang Yilei said, "There are two video bloggers, one is called Jiaoshou Yi Xiaoxing, and the other is Li Hongchou. I have seen their works and I think they are quite interesting."

Before coming to Yanjing, Yi Xiaoxing, the "beast instructor," had filmed some prank videos, in which he wore a mask and pontificated.

Li Hongchou directed "The Story of College Students Living Together," which also garnered some attention.

The video bloggers who are able to attend the training today either have past achievements or have professional backgrounds.

They are among the key talents that Sohu Video is focusing on developing.

Upon hearing Jiang Yilei's words, Shi Chengbing pursed his lips and said, "Forget it, we're not from the same circle, we wouldn't be able to chat even if you invited us over."

Seeing that his senior brother said this, Jiang Yilei did not force him.

After chatting with her two senior classmates for a few minutes, she went off to socialize on her own.

At 9:00 a.m. sharp, Zhang Chaoyang stepped onto the podium.

He detailed Sohu Video's development plan, painting a rosy picture for everyone.

The audience applauded continuously, creating a very enthusiastic atmosphere.

Just as Jiang Yifeng said before, after Sohu launched the Creator Partner Program, Zhang Chaoyang's reputation soared.

These video bloggers all have to make a living by working for Zhang Chaoyang.

They applauded and cheered enthusiastically, creating a scene as fervent as a fan meeting with a celebrity.

Seeing everyone's excitement and admiration, Zhang Chaoyang felt quite pleased.

To live a life is to show off; a life without showing off is meaningless.

Even though Zhang Chaoyang is very successful, he is not immune to the common fate.

Sohu News reporters snapped photos, capturing Zhang Chaoyang's successful moment of showing off.

Applauding and cheering is also a physically demanding task.

In the afternoon, when Jiang Yifeng entered the auditorium, he noticed that everyone looked a little tired and assumed they hadn't rested well. He didn't pay much attention and directly opened the presentation slides, saying, "This morning, Mr. Zhang's lecture was about how you can earn a lot of money after becoming a well-known video blogger."

But Mr. Zhang didn't mention the specific methods for making money.

This afternoon, I'll tell you how to make money by shooting videos. If you want to make money, listen carefully.

"If you're not interested in money, you can sleep on the table; I don't mind."

This remark elicited laughter from the audience.

Jiang Yifeng broke the ice with just one sentence.

His eyesight was pretty good, and he saw several familiar faces below the podium, especially Papi Jiang sitting in the front row.

Jiang Yifeng didn't mind and continued, "Before I start the lecture, I'd like to ask you all a question."

What are the advantages of online videos or web series compared to traditional films and television dramas?

After calling on a few people to speak, Jiang Yifeng summarized: "In my personal opinion, online videos have five major advantages compared to traditional films and television dramas."

It has low production costs, low audience expectations, relaxed censorship standards, strong real-time interaction, and a high degree of realism.

The cost of shooting online videos is very small. All you need is a camera, or even a mobile phone, to shoot a video and upload it to the internet.
Audiences are reasonable; they know you're poor and unprofessional, so their expectations for online videos are low. If there's an occasional surprise, they'll give you a very strong positive response.
In terms of review, online videos are currently in a state of regulatory ambiguity, which means a diversity of creative themes and also gives opportunities to videos that skirt the edge of legality.
Once a video is uploaded online, viewers can quickly see their opinions on it through comments or bullet screens, allowing them to adjust their shooting direction and even draw inspiration from the comments.
Finally, online videos are highly relatable to everyday life. You can film yourself playing games, eating, wearing fashion, or sharing funny moments from the workplace. As long as it's close to real life, there will always be viewers who enjoy watching.

Today, I will teach you a complete set of shooting planning techniques from these five aspects: expectation management, cost management, theme management, and more.

As Jiang Yifeng began to speak, everyone in the audience perked up, and many started taking notes.

Everyone thought Jiang Yifeng's lectures were just perfunctory, but they didn't expect him to be so honest, teaching nothing but practical knowledge.

Jiang Yifeng continued, "Before I begin the formal lecture, I'd like to introduce a concept to everyone—the loser."

This term became popular on Li Yi Bar last month. It's a self-deprecating term used by netizens. In reality, "diaosi" simply means ordinary people.

The opposite of the loser is the tall, handsome, rich, beautiful, and successful person, the elite.

According to the 24th Statistical Report on Internet Development in China, as of June this year, the number of internet users in my country has reached 3.38 million.

Internet access is no longer the privilege of a few elites; the average person is now the main force on the internet.

If you want to become popular, you need to let go of your so-called elitist mentality, understand the state of ordinary people, study their preferences, and create videos that are closest to the lives of ordinary people.

Remember what I'm saying.

Compared to the aloof directors in the entertainment industry, the biggest advantage of grassroots creators is their connection to everyday life.

At this point, Jiang Yifeng paused to take a sip of water, and unexpectedly, the entire audience burst into applause.

Zhang Chaoyang also sat in the back listening to Jiang Yifeng's lecture.

Seeing the entire audience spontaneously applaud Jiang Yifeng, although it wasn't as lively as when he gave his lecture that morning, it was more unified and showed greater sincerity.

Zhang Chaoyang had no choice but to admit defeat.

After all, Zhang Chaoyang's approach is all talk and no action; he's all about giving people fish rather than offering them fish. Jiang Yifeng, on the other hand, is all about practical skills; he's all about teaching people how to fish rather than just giving them fish.

The video bloggers sitting here all want to become the next Jiang Yifeng.

Next, Jiang Yifeng gave three lectures in a row.

It wasn't until 5 p.m. that he said, "That's all for today's lesson."

This is my company's email address. If you have any good script ideas, please send them to this email address.

I check my email regularly, and if I find a suitable script, we can invest or co-produce it to help everyone create a better work.

Upon seeing the email address on the PPT, Tian Yusheng had an idea.

He sent his script, "Spring Festival Travel Mishaps," to several film and television companies, but they all disappeared without a trace.

After the film "Getting Home" lost money, the film industry became more cautious about investing in road movies.

Tian Yusheng didn't want his script to go to waste. If it couldn't be shown in theaters, he might as well try it out with Jiang Yifeng.

It would be great if it could be made into an online movie.

(End of this chapter)