This director lacks vision.

Chapter 41 A Glimpse of the Visitor
After calming Naza down, the focus of Old Boys' publicity shifted to the rumors surrounding Gao Yuanyuan and Jiang Yifeng.

"What magic does Jiang Yifeng's 'Old Boy' possess that won over national goddess Gao Yuanyuan with just one poem?"

"These are the most beautiful love poems, one about love and the other about family. Gao Yuanyuan received the best pay."

"Old Boys is about youth and regrets, just like the love poems we loved back then."

Jiang Yifeng's studio, together with Sohu Entertainment, released numerous press releases to hype up the matter.

Suddenly, many people knew about a web movie called "Old Boys," starring Gao Yuanyuan, which was scheduled to be released on July 1st.

Amidst this popularity, Old Boy also attracted sponsorship from Meizu mobile phones.

This company launched its first mobile phone in February of this year, marking its transition from an MP4 player manufacturer to a mobile phone manufacturer, and it has invested heavily in marketing.

Jiang Yifeng placed an advertisement for Meizu mobile phones in the movie, changing the sponsor of the talent show "Happy Boys" to Meizu mobile phones.

They used the host's lines from the variety show "Happy Boys" and the set design of the talent show to advertise Meizu.

The advertisement was seamlessly integrated and did not affect the plot.

However, the filming schedule was delayed somewhat because of this advertisement.

Filming for "Old Boys" officially wrapped up on June 10th.

A week has passed, and the buzz surrounding Jiang Yifeng and Gao Yuanyuan's rumored relationship has subsided.

Gao Yuanyuan also accepted an exclusive interview with Sohu Entertainment.

In the interview, she talked about how Jiang Yifeng invited her to star in Old Boys, and the differences between the Old Boys crew and the Nan Jing Opera crew.

When the host asked Gao Yuanyuan who was more talented, Jiang Yifeng or Lu Chuan, and who was the better director, Gao Yuanyuan answered without hesitation that it was Jiang Yifeng.

This interview has reignited interest in the Old Boys.

Lu Chuan was so angry that he posted two blog entries, but unfortunately, few people supported him.

Don't let Jiang Yifeng's status as a newcomer in the directing world fool you; he's backed by Sohu Entertainment.

Unless it's something directly related to their interests, no one would offend Sohu Entertainment for Lu Chuan's sake.

Moreover, Lu Chuan's character isn't great, and he doesn't have many friends in the industry.

On June 12th, Jiang Yifeng went to a professional recording studio and recorded the song "Old Boy".

As for "A Little Sweet," it hasn't been recorded yet; the copyright has only been registered.

The main problem is that Nazar's singing skills are really just average; she still needs to learn some singing techniques.

In addition, after Jiang Yifeng wrote this song for her, she was very happy and sang in front of Gao Yuanyuan all day long, showing off incessantly until her voice became hoarse.

The two women, one showing off their love online and the other showing off their singing voice in real life, were having a great time competing with each other.

When Jiang Yifeng is busy with work, the two can switch from being rivals to best friends and go shopping together.

It has a strong sense of love-hate relationship.

After recording the song, Jiang Yifeng returned to the company and saw Dapeng and Qiao Shan recording a new episode of "Dashan Talks About Mountains".

The theme of this episode is "The Rights and Obligations of Celebrities".

In 2009, Li Yuchun became very popular online.

"Believe in Brother Chun, and you will have eternal life" is a popular internet meme.

A talented person emerged from a township in the Sichuan region.
This picture was taken by a netizen and posted online, immediately sparking heated discussions.

Everyone joked around.

However, Li Yuchun's fans were outraged and complained everywhere.

The slogan was quickly taken down.

It was just uploaded to the internet and hasn't gone viral yet.

After seeing the materials collected by his studio staff, Jiang Yifeng decided to produce this episode first, giving them a head start. Five episodes of "Da Shan Kan Da Shan" have already been recorded, and Da Peng and Qiao Shan's teamwork is becoming increasingly seamless, making the recording process very smooth.

Jiang Yifeng glanced at it, then turned and went to his office.

Today, half of the work area on the 7th floor of the Sohu Building has been allocated to Jiang Yifeng's studio.

Jiang Yifeng's studio operates like a state within a state, developing within the Sohu Group.

This arrangement was made by Zhang Chaoyang after Jiang Yifeng played a high-level game with Zhang Chaoyang last time.

In Zhang Chaoyang's view, Jiang Yifeng's studio is like a subsidiary of Sohu.

In the future, Sohu Video and Jiang Yifeng's studio will have cross-shareholdings.

Zhang Chaoyang knew very well that Souhu Group was currently facing many internal problems.

As a boss, he has a soft personality and is not decisive or ruthless enough.

He encouraged Jiang Yifeng to develop freely and independently, believing that Jiang Yifeng could become the catalyst that helps the group company make some positive changes.

As a result, Zhang Chaoyang promoted Jiang Yifeng, making him concurrently serve as the content director and chief consultant of Sohu Video.

This treatment immediately extinguished any thoughts Baidu had about poaching talent from its newly established iQiyi video platform.

Jiang Yifeng sat in his large office chair and looked at the studio's revenue from the previous month.

With the support of Sohu's traffic and advertising, the studio's revenue exceeded 500 million last month, with a profit margin of over 60%. However, the structure is very simple, consisting entirely of advertising revenue.

The only bright spot is the overseas YouTube videos, which have generated 8 US dollars in revenue.

With this kind of development, the company's valuation will not be very high, since it is being held hostage by video platforms and has limited room for storytelling.

To increase valuation, we still need to follow the path of theatrical films and big stars.

Jiang Yifeng is already preparing to write the script for "Old Boys: Back to 20". After Old Boys becomes a hit, he will start shooting a theatrical film to build the Old Boys IP.

At the same time, we will cultivate a team of agents, establish an artist management department, and leverage the star effect.

By employing a two-pronged approach, a studio can increase its valuation simply by having one or two blockbuster movies and launching two new stars.

Just as they were making plans, Li Xia, the newly hired assistant, knocked on the door and came in, saying, "President Jiang, Director He from Yangshi has arrived."

Upon hearing this, Jiang Yifeng immediately got up and went to the front desk.

I saw a man and a woman standing at the front desk.

The man was around thirty-five or thirty-six years old, slender and refined; the woman was around twenty-seven or twenty-eight years old, slightly plump, and of average appearance.

"Hello Director He! I am Jiang Yifeng. Welcome to visit and provide guidance."

"Director Jiang, you're too kind. We're here to learn."

This is Wang Yan, a director in our department.

After exchanging a few pleasantries, everyone went to the office to make tea.

He Haimin flattered Jiang Yifeng a few more times before saying directly, "Director Jiang, the main reason we're here is to purchase the copyright to the short film 'Waiting'."

Your short film is very well made and would be perfect for a public service announcement about Alzheimer's disease.

He Haimin is the deputy director of the Advertising Management Center of CCTV, and is mainly responsible for the work of the Public Service Advertising Department.

While CCTV has many flaws, it also has many commendable aspects, such as its public service announcements.

The Public Service Announcement Department of CCTV has produced many touching public service announcements, which not only promote positive social energy but also influence many people.

There is an exaggerated saying from later generations.

"Why do many Gen Zers have such positive values? Because they grew up watching public service announcements on CCTV."

(End of this chapter)