This director lacks vision.
Chapter 407 Another Trip to North America
Chapter 407 Another Trip to North America
The so-called layman looks at the excitement and the insider looks at the doorway.
For the average viewer, seeing that Pacific Rim's pre-sales reached 3.6 million yuan would simply be an exclamation of amazement at Jiang Yifeng's brilliance.
But for Zhang Yimou, he saw the power of Maoyan, the ticketing platform!
Targeted ticket price subsidies can stimulate a surge in movie box office revenue.
A surge in box office revenue can, in turn, attract even more viewers, leading to continued box office growth and thus creating a virtuous cycle.
Especially after the pre-sale of Pacific Rim, Maoyan app has gained millions of new registered users, becoming the number one online movie ticketing platform in China.
Even Meituan saw a significant increase in traffic and gained many valuable customers as a result, making Wang Xin grin from ear to ear.
Therefore, Zhang Yimou and his LeEco team also wanted to learn from Pacific Rim and have the movie The Great Wall cooperate with the Maoyan platform to carry out some ticket subsidy activities.
That's how business works; there's competition as well as cooperation, and everything is for profit.
However, Zhang Yimou was also worried that Jiang Yifeng would disagree.
After all, The Great Wall was released on August 3rd, while The Witch was released on August 8th.
The two films were released only a few days apart, so they were essentially clashing in terms of release dates.
Therefore, when Jiang Yifeng invited Zhang Yimou to use Weibo after the premiere, Zhang Yimou readily agreed and proactively posted a comment under Jiang Yifeng's Weibo post.
Despite the large number of people criticizing Zhang Yimou online, the national strategist's fame and popularity in China are not to be underestimated.
When Chinese directors are mentioned, many people will subconsciously think of him.
So when he posted "Is this true?" under Jiang Yifeng's Weibo post, it immediately attracted a lot of attention from netizens.
A netizen named "Northwest First Sandy Pass" replied to Zhang Yimou's comments.
"Director Zhang, is it the 3.6 million yuan in pre-sale box office for Pacific Rim that you envy, or is it President Jiang who envies a talented actor like Liu Jicun?"
This statement perfectly captured Zhang Yimou's most popular meme this year, and netizens gave it a thumbs up.
Some netizens, eager for drama, flooded the comments section with tags on both Liu's main and alternate Weibo accounts, offering their own opinions.
"I guess Director Zhang probably prefers @LiuCaicun, after all, he can't force box office results."
"What you're saying is ridiculous. Does @Liu Yicun Zhang Daodao think he can force things? I think Zhang Yimou is more envious of the box office; that's pure cash!"
Do you even understand the value of Zhang Wangcun's credentials? I choose @LiuCuncun!
Netizens made all sorts of jokes, but unexpectedly, Zhang Yimou actually replied seriously with "Northwest's No. 1 Sandy Pass".
"If it were a commercial film, I would envy director Jiang Yifeng's super high box office."
If it's an art film, I'm even more envious of him for being able to sign a talented actor like Liu Jicun.
Of course, we can also draw a conclusion—I really admire Director Jiang.
Zhang Yimou isn't particularly good at using the internet, but it has to be said that he does have a certain knack for it.
His serious response to netizens' teasing actually created a comedic effect.
Jiang Yifeng found it interesting and thought it was the right thing to do to get Zhang Yimou to use Weibo, as it would benefit the promotion of both of their films.
As for Great Wall's desire to cooperate with Maoyan, Jiang Yifeng had no objection.
Maoyan is currently in a period of rapid development and needs a continuous stream of good movies to increase customer acquisition. It is impossible for them to cooperate with only Fengxing Media.
As long as the Great Wall production team is willing to allocate funds for ticket subsidies, Maoyan can cooperate.
The pre-sale box office of 3.6 million yuan further fueled the popularity of Pacific Rim.
After all, people have a herd mentality.
Pacific Rim officially premiered on July 4th, and its box office reached 3.03 million on its opening day!
This achievement doubled the opening day and single-day box office records in the Chinese film market!
This achievement is remarkable, but some people are no longer surprised.
For example, Wang Sicong posted on Weibo: "Pacific Rim is Director Jiang's first special effects blockbuster. Although Maoyan platform has a subsidy activity, the overall ticket price of the movie is still higher than his previous movies such as 'Lost in Thailand'."
With a more booming market, higher movie ticket prices, and Jiang's consistently high-level creative output, it's quite normal for Pacific Rim to break 3 million yuan at the box office on its opening day.
Some people see 3 million yuan in box office revenue in a single day and start yelling in amazement; they really seem naive and have never seen anything like it!
Indeed, as Wang Sicong said, Jiang Yifeng's films have always been successful, and the public is very accepting of Pacific Rim's opening day box office exceeding 3 million.
No one questioned whether the data was inflated.
This is the most bizarre part.
Strictly speaking, the box office figures for Pacific Rim are inflated.
Because of the special subsidies for IMAX movie tickets, the IMAX screenings at Pacific Rim had an abnormally high occupancy rate, almost to the point of being sold out.
In reality, the audience only spent 40 yuan, but in the box office calculation, it was counted as 120 to 150 yuan.
This funding gap was covered by subsidies from multiple parties, including Maoyan, Fengxing Media, IMAX China, and cinema chains.
This is equivalent to Pacific Rim gaining 20 to 30 million in box office revenue in just one day.
Therefore, ticket subsidies can be considered a form of market disruption to some extent.
But this time, no one questioned Jiang Yifeng and Pacific Rim.
On the one hand, Maoyan's "visual effects special offer" concept has raised the level of marketing, not only allowing viewers to enjoy affordable prices, but also genuinely promoting consumption, and has been praised by official media on multiple occasions.
On the other hand, the Pacific Rim itself is of high quality.
This movie has a high box office base, so 20 to 30 million won't have much of an impact.
Moreover, the movie was exceptionally well-made.
Audiences who saw the IMAX screenings were particularly satisfied with Pacific Rim, and many said they wanted to see it several more times.
Never before in China has a film had so many IMAX viewers.
People hesitate when buying an IMAX ticket for 150 yuan, but a 40 yuan IMAX ticket is a real steal.
Moreover, for many people, buying an IMAX ticket is equivalent to getting a bargain of 110 yuan.
You'd be missing out if you didn't buy it.
So Maoyan's IMAX tickets are really selling out. For truly amazing special effects blockbusters, you really have to see the IMAX version to get the best viewing experience.
Whether it's the devastating attack by the Winfish, the peaceful island nation scene of the continental missile, or the chain reaction triggered by the activation of the Dragon Lock, it all comes down to this.
These stunning special effects, when viewed in IMAX, offer an audiovisual experience that is a level above 3D.
The more people watch it in IMAX, the higher the overall rating of Pacific Rim.
The high reputation of the Pacific Rim region has also generated a large amount of tap water.
Especially since the beginning of this year, WeChat has become the mainstream chat software, and the power of Moments has begun to show.
Many viewers share their thoughts on WeChat Moments after watching Pacific Rim, which attracts more people to the film.
On Saturday, July 5th, Pacific Rim's box office soared, taking in 3.32 million yuan!
It has once again broken the single-day box office record in the Chinese market!
On Sunday, July 6th, the box office reached 3.27 million yuan, continuing its strong performance.
On Monday, July 7th, being a weekday, market predictions suggest a significant drop in Pacific Rim's box office revenue.
However, this did not happen; Pacific Rim still grossed 2.74 million at the box office, shocking both the industry and the public.
Because this day was July 7th, people mentioned the July 7th Incident.
There's a famous scene in Pacific Rim where North Korea launches a missile at an island nation. Viewers spontaneously started this topic and made a point of going to the cinema to see the movie on this day.
Pacific Rim grossed 12.36 billion yuan in the Chinese market in just four days!
This box office performance is phenomenal, not only domestically but also internationally.
Media outlets in North America, Europe, Japan, and other countries and regions have reported on the phenomenal box office success of Pacific Rim.
The report particularly highlighted IMAX's extremely high occupancy rate, and even Maoyan (a major Chinese movie ticketing platform) was frequently mentioned.
By July 8th, Pacific Rim's box office performance had finally returned to "normal".
According to a report by Sohu Entertainment—"Pacific Rim's single-day box office was only 1.9 million!"
This "only 1.9 million" figure is quite ridiculous and has been the subject of much online mockery.
However, Jiang Yifeng didn't see these jokes. On the morning of July 8th, he took Jing Tian and flew to the United States.
Pacific Rim will be released in the United States on July 11th, local time, and Jiang Yifeng is in the United States to promote it.
Besides the United States, he will also travel to Europe and Japan.
The entire trip takes about 13 days.
The plane took off from Beijing Capital International Airport at 9:30 a.m.
This time I flew to the United States on an Emirates A380.
The aircraft has two levels, with first class on the second floor, in the form of small suites equipped with services such as showers and an in-flight bar.
Watching movies, having a few drinks, and taking a nap on the plane before arriving in the US is quite comfortable.
After the plane reached level flight, Jing Tian ran to Jiang Yifeng's seat.
Seeing Jiang Yifeng lying down watching a movie, she took off her shoes, revealing her fair little feet, and curled up in Jiang Yifeng's arms with a smile, saying coquettishly, "Honey~ my bra is too tight and uncomfortable, can you help me untie it?"
Jiang Yifeng reached out and ran his hand across Jing Tian's fair skin, skillfully reaching behind her.
With a gentle squeeze, the bra straps showed good elasticity, and the clasp automatically unfastened after losing tension.
Jing Tian sighed comfortably, and then playfully took out her underwear and covered Jiang Yifeng's face with it.
Jiang Yifeng lay there comfortably, enjoying the lingering warmth and fragrance of the underwear.
In the end, Jing Tian couldn't resist and took off her bra.
She kissed Jiang Yifeng on the cheek and asked, "What movie should we watch?"
I've been really into watching horror movies lately!
Song Zuer was originally supposed to go with them on this promotional trip to the United States, but Jiang Yifeng rejected it.
He knew Jing Tian's idea: to use this movie promotion as an opportunity to enjoy some quality time together as a couple.
Although Jiang Yifeng couldn't have a completely private world for just the two of them because he had a lover abroad, he could still meet Da Tiantian's basic needs.
So this time, Jiang Yifeng and Jing Tian went to the United States for promotional activities together.
The rest of the crew formed a separate publicity team.
Seeing Jing Tian's excited expression, Jiang Yifeng said, "You choose, I'm fine with either."
Anyway, whatever movie we watch, we'll all end up the same thing eventually.
Hearing this, Jing Tian pouted and asked, "What do you mean? What does 'different paths lead to the same destination' mean?"
Jiang Yifeng countered, "So where are your hands now?"
Jing Tian: "..."
Da Tian Tian is a body enthusiast; her little hands always wander when she's with Jiang Yi Feng.
She's already playing the piano on Jiang Yifeng's abs.
This is also what Jiang Yifeng likes most about Jing Tian: she has a pure and sweet temperament, but she doesn't hide her thoughts and can enjoy life to the fullest.
In the course of life, it will also provide Jiang Yifeng with the best feedback and experience.
Moreover, Jing Tian has been very excited these past two days.
With the release of Pacific Rim, the movie became a box office hit in China, and Jing Tian, as the female lead, naturally saw her career take off.
She had wanted to celebrate with Jiang Yifeng for a long time, but Jiang Yifeng had been taking care of Nazha and Liu Yifei the past few days.
I've never had the chance.
(End of this chapter)
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