This director lacks vision.

Chapter 401 Dismantling the Cat's Eye
Hearing Gao Yuanyuan's words, Meng Ziyi gained a profound understanding of Li Yunxiao's emotional intelligence and personality.

This is also one of the reasons why Jiang Yifeng likes Li Yunxiao.

She rarely has negative emotions, and even when she is treated coldly, she can still handle it with a smile.

This girl is gentle and poised on stage, but in private she is lively, fun, and a very energetic person.

What surprised Meng Ziyi even more was the subsequent live-streaming sales event.

Before selling the goods, Jiang Yifeng said in the live broadcast room: "Please buy according to your needs and do not make impulsive purchases."

Agricultural products have relatively high transportation costs and short storage periods.

Returning impulsive purchases wastes both transportation capacity and food resources.

Hearing this, Meng Ziyi felt that his cousin was making a mountain out of a molehill; who would buy things in a live stream?

However, once the sales started, the first product, Zanhuang County jujubes, sold out instantly before Cai Xukun could even finish introducing the product.

In less than two minutes, 6000 boxes of Zanhuang jujubes were sold out.

This is because many people are not familiar with Wang Sicong's Panda Mall, and many viewers did not register in advance.

The second product, Jingxing walnuts, with a total of 8000 boxes, also sold out in seconds, even faster than jujubes.

The live stream lasted for more than three hours that evening, and the total sales amounted to 2.37 million yuan.

This number may not seem like much in the future era of live-streaming e-commerce.

However, live-streaming e-commerce is still a very novel sales model at present, and this achievement can be said to have shocked both inside and outside the industry.

The reason why tonight's sales were only 2.37 million is because that's all the agricultural products we prepared.

In the words of the leaders of Shijiazhuang, today's live broadcast emptied most of the village's seasonal and specialty agricultural product inventory.

However, the viewers in the live stream were still not satisfied, and many said they hadn't bought anything and wanted more links.

As the live stream progressed, Gao Yuanyuan, Nazha, and Meng Ziyi couldn't resist joining in and snapping up products in the live stream.

Many things taste better when people are eager to buy them.

Since it's all about buying things anyway, if the prices are cheaper in the live stream, and there's also the emotional value of the host and guests, then it's definitely more enjoyable to buy here.

At 10 PM, the live stream on the farming forum came to a complete end.

Over the past 100 days, many viewers have gotten used to watching the farming community's live streams on Panda TV.

Now that the show has ended, many people feel a sense of loss.

Amidst the audience's reluctance and pleas for farewell, and the tears of the boy group members, the first season of "Let's Farm, Boys!" has come to a complete end.

An official came over to Jiang Yifeng and said, "Fortunately, Mr. Jiang, you had the foresight to let us prepare more goods. Today's live-streaming sales event has truly broadened my horizons."

The broadcast of "Let's Farm, Boys!" has been a huge success for the Shijiazhuang authorities.

Jiang Yifeng said with a smile, "We did 100 days of advance notice for this live-streaming sales event, and with the added discount coupons from Panda Mall, it's no surprise that it sold well."

The support from Shi Jiazhuang and the leadership was the key to our program's success.

After Jiang Yifeng suggested live-streaming sales to Wang Sicong, Wang Sicong and Wang Jianlin started a Panda Mall together.

This live-streaming sales event was conducted through the Panda Mall platform.

To attract new users, Panda Mall offered coupons to newly registered users.

This is one of the reasons why tonight's live-stream sales were a huge success.

Of course, Panda Mall also made a fortune, gaining nearly a million new registered users in just one live stream.

This gave Panda TV's live-streaming e-commerce business a good start.

After chatting with Jiang Yifeng for a few more minutes, the leader said, "It's getting late, so I won't disturb your rest any longer, Mr. Jiang. See you tomorrow."

After finishing his business with his superiors, Jiang Yifeng arrived at the recording center.

Workers are already packing up their belongings; some equipment will be dismantled overnight.

The 10 members of the "Let's Farm, Boys" group were both crying and laughing.

The smiles came from the fact that the tense and arduous hundred days were finally over, while the tears were from the reluctance and nostalgia for this journey.

Although it was tough, they grew here, and also gained popularity and stardom.

This journey will be an unforgettable memory for a lifetime.

Seeing the staff dismantling things gives you a feeling of the party coming to an end.

Cai Xukun and Yang Shouwen were the most emotional, and their performance was the most exaggerated. The two hugged each other and cried bitterly, with snot and tears streaming down their faces.

This scene might excite female fans of BL (Boys' Love), but Jiang Yifeng quickly moved away.

He walked into dressing room number 1.

Li Hong and Li Yunxiao had already removed their makeup and were sitting inside chatting.

Looking at the two beauties in front of him, Jiang Yifeng joked, "Big Li and Little Li, let's get together and have some good fortune; learn hosting, teach opera, and become godparents for double happiness!"

Li Yunxiao and Li Hong both laughed when they heard Jiang Yifeng's nonsensical poem.

When the two women were together, Jiang Yifeng often called Li Hong "Big Li" and Li Yunxiao "Little Li".

On the one hand, it's due to their age; on the other hand, it's because Li Hong is broad-minded, while Li Yunxiao is the type who is just beginning to show her potential.

Li Yunxiao didn't care about Jiang Yifeng's teasing, but Li Hong stood up for her, saying that they should be the "Hongyun" duo, which sounds like "good fortune" in Chinese.

During this period, Li Hong lived with Li Yunxiao.

Li Hong taught Li Yunxiao how to host, and Li Yunxiao asked Li Hong to sing opera. The two women got along better and better, and their cooperation became more and more tacit.

Because Li Hong had never had children, at Jiang Yifeng's suggestion, the two women secretly became godparents.

Li Yunxiao began teaching Li Hong, her godmother.

Of course, this is just a private way of addressing someone, not a very formal one.

Jiang Yifeng's limerick summarizes the recent situation of the two women and also illustrates his recent enjoyment.

The collaboration between the two Li brothers can include singing, hosting, and even godparenting; the forms are diverse and endlessly entertaining.

Jiang Yifeng greeted Zhang Chaoyang and Mu Di, then left with Da Li and Xiao Li.

He was going to take a car to the Hebei Hotel, also known as the Zhongmao Haiyue Hotel, in Shijiazhuang city.

We'll rest there for the night; we have things to discuss tomorrow.

In the car, Li Yunxiao took off her shoes and skillfully curled up in Jiang Yifeng's arms.

She laughed and said, "You always laugh at me for being small, but isn't being small an advantage? Being small is cute too!"

Jiang Yifeng patted Li Yunxiao's head and said with a smile, "Being small does have its advantages."

Li Hong, playing the straight man, asked, "What benefits?"

"This proves that my feelings for Xiaoxiao are genuine. Our love is real and there are no other factors involved."

Upon hearing this, Li Hong burst out laughing. Li Yunxiao herself couldn't stop laughing either, leaning against Jiang Yifeng and sobbing.

Jiang Yifeng added, "Seeing you gave me an idea, and it reminded me of a song."

Li Hong patted the trembling bear's mouth as it laughed and continued to play the straight man, asking, "What song is it?"

"The song is Fish Leong's Courage. I changed the lyrics and renamed it Xiong Taiping."

Jiang Yifeng coughed and started singing:
"I'm being mocked again, Xiong Taiping..."

As Jiang Yifeng sang a cappella, Li Hong and Li Yunxiao burst into laughter.

Li Hong wiped away the tears from the corners of her eyes and said, "Oh my, you're going to make me laugh to death! You're so cruel to tease Xiaoxiao like that."

Li Yunxiao puffed out her chest and said with a smile, "That's right, I'm angry because you're making fun of me like that! I'm punishing you by making you give me a good massage tonight!"

Since Li Yunxiao had said so, Jiang Yifeng naturally felt obligated to do so.

That very night, he and Li Hong fulfilled their duties as parents.

The next morning, Li Hong still had work to do, so she went straight back to Yanjing.

Jiang Yifeng, along with Li Yunxiao, joined the Fengxing Media team and arrived at the conference hall on the third floor of the hotel.

Seeing that Meituan's boss, Wang Xin, was already chatting with his superiors, Jiang Yifeng said with a smile, "Looks like I'm late. I'll punish myself with a few drinks at noon."

Upon hearing this, Wang Xin smiled and said, "I wouldn't dare say that. I've long heard that you, President Jiang, have an exceptionally high alcohol tolerance."

Besides, you weren't late; I was the one who arrived early.

Although Wang Xin started his business relatively early and his Xiaonei.com project had a brief period of success, Meituan.com was only valued at $30 billion at that time and had not yet merged with Dianping.

His status in the underworld wasn't very high, so he was very polite to Jiang Yifeng.

Jiang Yifeng's meeting with Wang Xin was mainly to finalize the acquisition of Maoyan Movies.

Maoyan originated from Meituan's movie ticketing service, and in 2013 it launched its own independent Maoyan APP.

The online movie ticketing business was first launched by Grava, because Grava was positioned for the elite group in big cities.

In the early years, the box office revenue of the Chinese film market was mainly contributed by first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen.

With the development of urbanization, the construction of cinemas in second- and third-tier cities and even small counties is accelerating.

Glava is out of touch with the times, while Maoyan, relying on Meituan's channels and team, is doing very well.

If Jiang Yifeng hadn't been reborn, Maoyan would have partnered with Xin Hua Nu Fang to offer ticket subsidies in September of this year, allowing the market to see for the first time the influence of online ticketing platforms on movie box office revenue.

Maoyan is now on the verge of a business boom.

Of course, cat's eye also has great limitations.

The biggest problem is the reliance on distribution channels, especially the partnership with cinemas.

First-tier cinema chains such as Wanda Cinemas and Stellar Cinemas have terminated their cooperation with Maoyan.

In addition, this business doesn't require much technology, and BAT (Baidu, Alibaba, Tencent) are all investing in online ticketing services, while major cinema chains have also established their own ticketing apps.

The entire film market is only so big, and with more than a dozen platforms vying for business, it's really not that much money can be made.

This is also why Meituan sold Maoyan to Enlight Media in the future.

Enlight Media has cinema distribution channels and film and television production capabilities, which can provide support for Maoyan's development.

The same is true for Fengxing Media today.

Fengxing Media has strong film production capabilities and in-depth cooperation with major cinema chains, which can provide Maoyan with a stable cooperation channel.

Furthermore, Fengxing Media also needs an online ticketing platform to improve the company's business ecosystem.

Therefore, in March of this year, Fengxing Media began to contact Meituan, wanting to acquire this business before Maoyan fully took off.

Meituan initially had no intention of selling Maoyan, but Wang Jianlin was very generous. He adopted Jiang Yifeng's suggestion to sell goods via live streaming, and since he owed Jiang a favor, he offered to help.

By threatening to terminate its cooperation with Maoyan and using the merchants and business districts of Wanda Plaza as bait, Wang Xin was forced to consider selling Maoyan.

Just then, Meituan was moving its operations center to Shijiazhuang, Wanda was also investing here, and Fengxing Media was producing programs here.

So the officials from Shijiazhuang acted as intermediaries, which led to this meeting.

So although Wang Xin was all smiles, he was actually a little annoyed inside.

Jiang Yifeng wasn't in a hurry. After chatting with Wang Xin for a while and understanding his needs, he said, "Actually, Meituan is the same as us; what they value is the business ecosystem."

You don't want to sell Maoyan (a Chinese movie ticketing platform), because Meituan Life cannot function without movie ticketing services.

We want to acquire Maoyan in order to better reach consumers and improve our film ecosystem.

In that case, why not spin off Maoyan into an independent company and undergo a strategic restructuring?

Meituan remains a major shareholder of Maoyan, and Maoyan continues to operate on Meituan Life. The Maoyan app can provide Meituan with an interface.

This kind of cooperation is mutually beneficial and acceptable to everyone.

Jiang Yifeng's plan is Meituan's future operating model. They introduced companies such as Enlight Media and spun off Maoyan for strategic restructuring.

After Maoyan Entertainment went public, Enlight Media held 40% of the shares, while Meituan held only 8%, but Maoyan's ticketing service is still available in the Meituan app.

The advantage of doing this is that it preserves Meituan Life's movie ticketing section while also expanding and strengthening Maoyan Movies, which in turn drives traffic to Meituan.

For Jiang Yifeng, splitting Maoyan into an independent operation is the best option.

On the one hand, it can continue to leverage Maoyan's existing team and resources, and on the other hand, it can continue to cooperate with Meituan's channels.

Meituan also has a significant amount of built-in traffic.

When Wang Xin heard that Jiang Yifeng had changed the acquisition to a split and restructuring, his eyes lit up.

This is when the negotiations officially got down to business.

Jiang Yifeng focuses on the major issues and delegates the minor ones, demonstrating a clear and organized approach.

Under his leadership, the negotiations proceeded very smoothly, and the two parties eventually reached an agreement that Fengxing Media would invest 11 billion yuan to participate in the strategic restructuring of Maoyan and ultimately acquire 57.7% of Maoyan's equity.

On June 30, Meituan officially announced that it would spin off Maoyan Movies and introduce Fengxing Media for strategic restructuring.

After the split, Maoyan became a completely independent company, with Zheng Zhihao serving as its CEO.

Fengxing Media also issued a related announcement.

Although it will take some time for the restructuring of Maoyan Company to be completed, the agreement has already been signed.

Following this news, Fengxing Media's stock price rose by 7%, bringing its total market capitalization to 896 billion yuan, which is very close to the 100 billion yuan mark.

The capital market highly approves of Fengxing Media's strategic investment in Maoyan Movies, believing that it is a good supplement to Fengxing Media's lack of direct cinema resources.

However, ordinary viewers don't pay any attention to this news.

They haven't realized that Fengxing Media's acquisition of Maoyan Movies is intended to provide employee benefits.

(End of this chapter)