This director lacks vision.

Chapter 379 Let's Farm, Top Streamer?
Tongfu Village is just a new name; strictly speaking, it is Tayuanzhuang Village in Zhengding County.

Zhengding is where Da Xi once worked; he even visited Tayuanzhuang last year.

Although Fengxing Media's "Let's Farm, Young People" program has advertising sponsorship, it is basically a public welfare project, and it is a collaboration with CCTV and relevant departments.

When selecting locations for the program, Tayuanzhuang became a key target for investigation.

Mu Di and his team came to visit twice. Tayuanzhuang has four distinct seasons and fertile land. It was once a production area for tribute rice and has abundant agricultural resources, which can meet the needs of program production.

The only problem is the Hutuo River, which flows through Tayuanzhuang. Its ecological environment has deteriorated and it urgently needs to be treated.

Mu Di originally wanted to explore other places, but after the Shijiazhuang government learned of Fengxing Media's actions, they became very proactive and took the opportunity to launch a series of cooperation plans.

For example, the comprehensive management project of the Hutuo River, and the transformation of Tayuanzhuang into a model village for rural revitalization, etc.

After all, Fengxing Media had achieved remarkable results before. The show "Back to the Countryside" aired for three seasons, and each season brought tremendous changes to the local rural areas.

These three villages are now popular tourist destinations, and residents' incomes have increased many times over.

As a result, the surrounding towns and villages have also developed tourism.

Moreover, municipal work also needs publicity, and the Shijiazhuang government is eager to seize this opportunity.

They also introduced Tongfu Group, a well-known food company in Hebei, as a sponsor.

Professor Yuan Longping is the chief consultant of Tongfu Group, and the group has cooperation with several agricultural research institutes.

Everyone sat down to discuss and eventually came up with a comprehensive cooperation plan.

So Tayuanzhuang set aside an area and renamed it Tayuanzhuang Tongfu Village, specifically for filming the "Let's Farm, Young People" program.

In the future, this place will be developed into an agricultural park, focusing on smart agriculture and research-based education, and will also include some tourism facilities.

The "Let's Farm, Youngsters" program will start recording tomorrow; we're still in the preparation stage today.

Jiang Yifeng walked into the main recording base—a row of brick and tile houses, a common sight in rural areas.

As soon as I entered, I saw Zhang Chaoyang sitting inside, chatting with a group of people.

To his left is the teaching and research team of Hunan Agricultural University, which consists of 9 people and covers research on various mainstream crops.
On the right are representatives of the village's farmers, all of whom are relatively outgoing and willing to cooperate with the recording of the program.

Under Zhang Chaoyang's direction, the two groups chatted quite happily.

Seeing Jiang Yifeng enter, Zhang Chaoyang laughed and cursed, "You finally came, you bastard! You tricked me into coming to the show, but you're hiding in the city enjoying yourself!"

The show "Let's Farm" is all about authenticity, and filming it is very hard work.

Putting everything else aside, just look at the accommodations: they're all old houses that leak rain and drafts and need repair.

Zhang Chaoyang is a person who cares about his image, so he came here half a month in advance to familiarize himself with the environment and learn various knowledge and skills.

I've definitely had a tough time lately.

But he seemed much more energetic, which showed that his practice in the village had been effective.

Jiang Yifeng was about to speak when he was surrounded.

Whether it's the teaching and research team or village representatives, everyone wants to take a photo with him.

Zhang Chaoyang was instantly left out in the cold, and could only lament the decline of morality and the loss of traditional values.

After taking a group photo and chatting with everyone for a while, Jiang Yifeng finally found Mu Di.

Mu Di said, "Our program will officially begin recording at 10 a.m. tomorrow."

The 30 candidates for farming will first make an appearance, then be assigned to various positions for skills training, and finally 10 will be selected to form the Farming Youth Group.

"Boss, would you like to see the list of contestants?"

Jiang Yifeng shook his head and said, "I won't look at the list. We'll talk about it when they make their appearance tomorrow."

This "Let's Farm, Young Man" event marks the first time Fengxing Media has organized a male artist selection activity, and the number of applicants is even more overwhelming than that of "Produce 101."

Moreover, many people with connections came to us, wanting to get their people in.

These people don't know what "Farming Bar" is, and they don't care.

Everyone's ultimate goal is to join the Farming Boys group, then sign with Fengxing Media and become a male artist under Fengxing Media.

After all, the male celebrities promoted by Fengxing Media are very popular.

After "My Love from the Star" aired, Wang Jiaer became a sensation and is now one of the top celebrities.

He released an album on New Year's Day this year, which broke various sales records, and his fans cheered.

In March, "My Sunshine" aired, and the male lead, Li Xian, quickly rose to fame.

Earlier male stars such as Bai Yu and Bai Ke were also very popular.

Everyone wants to be the next Wang Jiaer.

Jiang Yifeng reminded, "The program will be broadcast live, so the network connection must be set up properly to avoid too much buffering."

"Let's Farm, Young People" is the first reality show in China to combine live streaming with editing.

The main sponsor of this program is still Panda TV.

Wang Sicong spent 4 million yuan to secure the title sponsorship and exclusive live streaming rights for the show.

Therefore, during the six months of recording the program, it was broadcast live every day on the Panda TV platform.

As for the revenue generated from gifts in the live stream, all of it will be donated to support agriculture and education.

The reason why the sponsorship price is so high is that the program will be recorded for more than half a year, which is a long period and the cost is not low.

Over six months, with three episodes edited per week, there will be more than seventy episodes in total, many times more than other variety shows.

With more content, sponsorship prices naturally increase.

Choosing live streaming as a format has both advantages and disadvantages for the program.

The advantage is that it can increase the show's popularity while avoiding audience accusations of staged performance.

The entire farming process is broadcast live, ensuring that the labor is real and unbiased.

The downside is the risk of spoilers and the higher demands on post-production editing.

Moreover, live broadcasts are prone to risks, especially inappropriate remarks.

The production team has also taken measures to address these issues, such as having the young group of farmers do more work and talk less, and strengthening relevant training.

For Fengxing Media, the combination of live streaming and editing is also an exploration and experiment.

Upon hearing Jiang Yifeng's reminder, Mu Di said, "The local authorities are very supportive of our work. The network was already set up in advance, and we have tested it repeatedly without any problems."

Panda TV has also added dedicated servers to ensure smooth streaming of the program.

Just as Panda TV was mentioned, Wang Sicong walked in.

This guy was actually wearing a suit and tie, and his shoes were polished to a shine; he looked every bit the businessman.

Jiang Yifeng asked, "Why are you dressed so formally today?"

Wang Sicong smiled happily and said with a hint of pride, "I just met with the official leaders of Shijiazhuang and discussed some small projects."

A man's growth and pursuits always change unexpectedly.

Who would have thought that Wang Sicong, who was carefree and irresponsible in his previous life, would now become a model of second-generation entrepreneurship?

Jiang Yifeng never expected that Wang Sicong would actually become so engrossed in his career.

Wang Jianlin officially became the richest man last year, and will become the richest Chinese person next year.

These past few years have been Wanda's most glorious period.

With a prosperous family and a thriving career, Xiao Wang is now riding high.

Seeing Wang Sicong's smug look, Jiang Yifeng joked, "Congratulations to President Wang on his career advancement, and thank you for sponsoring our program."

Upon hearing this, Wang Sicong said, "Panda TV is going to conduct its Series C financing round, and the valuation in this round is expected to reach 150 billion."

"Uncle, you really don't want to invest some? I can give you preferred stock at a low price."

In Wang Sicong's view, Jiang Yifeng is the most awesome person he has ever met, far more awesome than his father. Jiang Yifeng's investment in Panda TV is an affirmation of him.

Jiang Yifeng has consistently refused to invest, even turning down free shares, which gives Wang Sicong the impression that he doesn't have a positive outlook on the Panda TV project.

Wang Sicong always felt uncertain.

Jiang Yifeng said with a smile, "I'm very poor now. The Classic of Mountains and Seas Laboratory is a money pit, and I don't have much money left."

Jiang Yifeng's words were just an excuse; both Fengxing Media and his personal accounts had substantial cash flow.

He was too deeply impressed by Wang Sicong's past life as a playboy, and couldn't trust this guy's abilities.

In addition, given the inherent limitations of live streaming platforms and the fact that Jiang Yifeng had already invested in numerous projects, he was too lazy to invest in Panda TV anymore.

Wang Sicong shook his head and said nothing more.

Now that he's President Wang, he's got a bit of arrogance in him.

Jiang Yifeng ignored Xiao Wang. After walking around the program venue, he entertained some officials that evening and stayed overnight at a hotel in the county.

The next morning, Jiang Yifeng returned to the program venue.

Today is the first day of recording for the program, and also its first live broadcast.
To boost the show's popularity, Jiang Yifeng became a guest star.

The first segment of the show is the contestants' appearance. Jiang Yifeng, Zhang Chaoyang, Wang Sicong, and Mu Di will serve as judges and give these contestants an initial rating.

People with higher ratings can prioritize which skills to learn.

These skills include driving tractors, plowing fields, transplanting rice seedlings, building scaffolds, and even carrying manure for fertilization.

"Hello everyone, teachers and viewers, I'm Cheng Yi, an artist from Fengxing Media, specializing in acting and dancing..."

The first to appear today is Cheng Yi, one of the Seven Sons of Fengxing.

Thanks to the efforts of Fengxing Media, he now enjoys considerable popularity.

However, relatively speaking, he is the least successful among the Seven Sons of Fengxing.

The show "Let's Farm, Young Man" is a collaboration with the official channels, so Fengxing Media needs to show its sincerity.

Having Cheng Yi on the show would also add more appeal to the variety program.

After introducing himself, Cheng Yi began his talent show, which was standard and unremarkable.

He was a bit reserved and didn't have much of a comedic effect, which explains why he has the lowest popularity among the Seven Sons of Fengxing.

After watching the video, Jiang Yifeng commented, "You are the oldest and most famous contestant here for farming this time."

"If you want to set a good example, we won't give you a rating; you should just go learn how to carry manure."

Upon hearing this, Cheng Yi felt very bitter. He didn't want to pick up manure; it was too smelly!

But he dared not disobey his boss, and even had to force a smile and thank Jiang Yifeng.

"Yes, Mr. Jiang, I will definitely set a good example. Thank you for your encouragement!"

The promotional campaign for "Let's Farm, Young Man" was extensive, generating considerable buzz. After the broadcast began, the number of viewers in the live stream quickly surpassed 50 and continues to rise.

Various rockets kept taking off, and Wang Sicong scrolled through a lot of them on his phone during the show.

There were many of Cheng Yi's fans in the live stream, and they all protested after hearing Jiang Yifeng's words.

"Jiang Yifeng is so mean! How could he make our brother carry manure!"

"That's right, our brother is here to boost the show's popularity, you should pamper him!"

"You're better off leaving this lousy company, Fengxing Media. Brother, terminate your contract, we support you!"

Cheng Yi's fans were very excited, but there were also many casual viewers in the live stream, with Jiang Yifeng having even more fans.

"What's wrong with carrying manure? Chengyi should be the one carrying manure!"

"This is hilarious! How dare an artist provoke his boss?"

"These fans probably want their brother dead!"

These people's remarks quickly suppressed Cheng Yi's fans.

Cheng Yi's fans were furious and started fighting on Weibo and Douban to increase the show's popularity.

No one paid any attention to these things, and the contestants continued their performances.

Cheng Yi left with a smile that looked more like a grimace, and the next person to appear startled Jiang Yifeng.

"Hello everyone, I'm Wang Yibo, I'm 17 years old. I'm good at street dance and motorcycles. I was a trainee for two and a half years. My dream is..."

At 17, Wang Yibo's face hadn't yet turned white, and with his dyed blonde hair and earrings, he looked like a woman.

After he appeared, the comments in the live stream were polarized.

Many girls said he was so handsome and liked this type.

But most passersby thought he was too effeminate and couldn't stand this kind of man.

This is one of the highlights of "Let's Farm, Boys!": transforming effeminate idols into rugged men skilled in farming...

Watching these people either break down or grow during the farming process is one of the greatest joys of the show.

Mu Di seized upon this selling point, selected many trainees, and encouraged them to adopt a feminine style at the beginning to reflect their growth and changes.

Rumors circulated that Wang Yibo was discovered by Yuehua Entertainment in 2011, but it's unclear whether this is true or not.

Anyway, the reason he was able to participate in the "Let's Farm" program is that he didn't have a contract with him.

Jiang Yifeng doesn't need to worry about that.

Jiang Yifeng wouldn't have any negative feelings towards Wang Yibo, after all, the success of a show depends on its effect.

At least Wang Yibo's performance was much better than Cheng Yi's. Cheng Yi's debut was controversial, but his street dance was quite impressive.

He received an A rating, which placed him high on his skill priority list.

Jiang Yifeng thought Wang Yibo was already a pleasant surprise, but he didn't expect that what followed would be even more impressive.

Here comes the man in overalls!
"Hello teachers and audience, I am Xu Kun, a trainee who has been practicing for two and a half years. I like singing, dancing, rapping, and basketball!"

Jiang Yifeng: "..."

Jiang Yifeng felt it was a great pity to see Cai Xukun take off his coat and play basketball in his overalls in the room.

The song "Ji Ni is Too Beautiful" hasn't been released yet, but Kun Ge's iconic scenes are a must, and we'll definitely add them later.

Cai Xukun is even more controversial than Wang Yibo.

Wang Yibo is at least a pretty good dancer, while Cai Xukun is like a clown. Even Wang Sicong couldn't help but criticize him harshly.

"What kind of crap are you? If you can't play basketball, then don't play! Your dancing is like a maggot twisting and turning!"

Did you really work as a trainee? Which training camp? Tell us so we can all have a laugh!

After being rebuked by Wang Sicong, Cai Xukun suddenly burst into tears.

"What are you doing? Why are you saying that to me? Waaaaah!"

Seeing Cai Xukun sobbing uncontrollably, Wang Sicong was stunned. He had never seen such a effeminate man before, even more effeminate than a transvestite!

Following Xu Kun, many other artists who will become famous in the future have emerged.

For example, Liu Haoran starred in Detective Chinatown and is an artist signed with Chen Sicheng's studio. After filming the movie, he appeared on TV shows to build up his popularity.

In addition, there are Zhang Wanyi, Li Mingqiang, Jiang Dunhao, Lu Zhuohao, Li Hao, Peng Yuchang and others.

There are also a few other contestants whose names I haven't heard of, but who are also very distinctive.

These 30 contestants are truly worthy of being handpicked by Mu Di from tens of thousands of people; each one has their own unique characteristics.

Jiang Yifeng felt that this show could be renamed. Instead of "Let's Farm, Young People," it could be called "Let's Farm, Top Idols."

(End of this chapter)