This director lacks vision.

Chapter 367 The Artists Left Behind by Huanrui

After finishing her meal, Li Hong straightened her tattered clothes, put on a coat, and then got into Jiang Yifeng's car.

Thinking of the practice room she had set up at home, Li Hong cleared her throat and asked, "Director Jiang, do you like cats?"

Jiang Yifeng smiled and asked, "You're not trying to say your cat can do backflips, are you?"

Li Hong laughed and playfully hit Jiang Yifeng, then tossed her long hair and said, "It's not that magical. My cat is quite wary of strangers."

Seeing that Li Hong had failed to straighten her hair, Jiang Yifeng casually smoothed it down for her.

This beautiful woman has incredibly thick body hair.

Not only does she have thick hair, but her eyebrows and eyelashes are also very thick, which adds to the three-dimensionality of her face.

Therefore, Li Hong looks even better in person than on camera.

Jiang Yifeng said, "I'm not afraid of strangers at all, but unfortunately, I have something to do tonight."

Li Hong sighed and said, "That is indeed a pity. I have a practice room at home that connects both sides of the Taiwan Strait. When I practice news broadcasting at home, my cat always lies obediently next to me. It is my most loyal listener."

Upon hearing this, Jiang Yifeng immediately changed his tune.

"You still have to practice news broadcasting tonight? This is a major event concerning national unity, it can't be taken lightly, I still need to personally tutor you."

Seeing how quickly Jiang Yifeng's attitude changed, Li Hong burst into laughter.

But she laughed too soon.

Li Hong has a big appetite and a good tongue; her tongue is flexible and powerful due to years of practice. However, her physical fitness is poor.

After practicing the skills twice, I couldn't keep going, but luckily I had Jiang Yifeng's support.

For the sake of national unity, Jiang Yifeng could only do his utmost to help Li Hong complete the news broadcast.

Li Hong also realized her mistake and finally agreed to Jiang Yifeng's proposal, preparing to pass on her hosting skills and experience to Li Yunxiao.

It's a pity that Xiao Li went home for the Chinese New Year and can't reunite with Da Li for the time being.

Li Hong previously said she would have time during the Spring Festival, but that was actually a lie.

She performed very well at this year's Spring Festival Gala and was selected as a host for CCTV's Lantern Festival Gala.

This is a good thing for her.

After all, there are significant restrictions between the two sides of the Taiwan Strait, and Yuan Li has said that she is a thorn bird trapped on certain issues.

Li Hong will host more galas to increase her popularity, and Jiang Yifeng will arrange for her to appear on variety shows, which can effectively expand her career and increase her income.

All I can say is that Li Hong gave Jiang Yifeng a very good experience, making him think about the future.

……

Because of the Spring Festival Gala, Jiang Yifeng did not direct any films during this year's Spring Festival.

He then stopped avoiding the issue.

On the morning of the first day of the Lunar New Year, I spent time with Nazha and even video-called Nazha's family to wish them a Happy New Year. In the afternoon, I went to Jingtian's house.

On the morning of the second day of the Lunar New Year, I visited Gao Yuanyuan's parents again, and in the afternoon I went to talk to Liu Xiaoli about the water sleeve dance.

After meeting with four sets of parents in two days, Jiang Yifeng realized that he was being treated quite well.

The parents of each family were all smiles, showing concern and care for their prospective son-in-law.

The only problem is that parents are all pressuring us to have children.

That's right, the parents aren't pressuring Jiang Yifeng to get married, they're all urging him to have a baby as soon as possible.

Gao Yuanyuan's mother was the most earnest, saying that she was in poor health and hoped to see her daughter have a child before she died.

Despite these words, Jiang Yifeng remained unmoved.

He has his own plans and is not planning to have children yet, nor will he be easily persuaded.

Anyway, Gao Yuanyuan is in great health after taking the beauty potion, so waiting a few more years won't be a problem.

After visiting his "relatives," Jiang Yifeng went into a complete rest.

He didn't return to the company until February 7th, the eighth day of the Lunar New Year.

Just as I sat down in my office chair, Hu Qian and Liu Chun walked in.

Liu Chun was originally the editor-in-chief of Sohu Portal and a senior executive of Sohu Group. He was a staunch supporter of Jiang Yifeng.

After Zhang Chaoyang retired, Jiang Yifeng appointed him as the president of Sohu Video and concurrently as the head of Huanrui Media.

"President Jiang, our business is facing difficulties this year." Liu Chun handed Jiang Yifeng a document and said with a wry smile, "After the New Year, I was called to two meetings. The higher-ups want to strengthen the supervision of video websites' content, including TV dramas, variety shows, and video content uploaded by website bloggers."

Especially for online dramas, it is necessary to implement filing and review processes, and even issue licenses.

According to the official plan, the "General Rules for Content Review of Online Audiovisual Programs" are expected to be officially promulgated in April this year.

This is the draft of the "Review Guidelines" for public comment. Please take a look.

Hearing Liu Chun's words, Jiang Yifeng felt somewhat surprised, yet it made sense.

In its previous life, Chinese web dramas went through a period of rapid, unregulated growth.

Although the state established a filing system for online dramas in 2012, the requirements are very lenient. Only information such as the drama's title needs to be filed. Whether it can be broadcast or not depends on the video website's self-review and self-inspection.

In other words, during this period, the video websites themselves held the power to review online dramas and even online variety shows.

It wasn't until 2019 that the authorities required online dramas to undergo two rounds of review: planning and filing, and online filing, and also to be publicly announced.

By 2022, the review of online dramas will be further tightened, and the "Online Drama Distribution License" system will be implemented.

Jiang Yifeng glanced at the draft opinion and was surprised to find that it mentioned a licensing system: "With the development of mobile internet, the influence of online platforms will inevitably surpass that of ordinary television stations, and online dramas will become one of the main choices for viewers. We should establish an administrative licensing system within 5 years, from pre-production guidance and in-production review to post-production monitoring, to achieve full-process supervision of online dramas..."

The establishment of any system takes time, and the licensing system is estimated to take several more years.

The current draft of the "General Rules for Review" still aims to implement the registration of online dramas and strengthen the review of online programs.

Even so, this tightening of the review process was five years earlier than in his previous life. Upon seeing the draft opinion, Jiang Yifeng didn't know whether to feel proud or resentful.

After all, this is the mess he created.

Under Jiang Yifeng's leadership, Fengxing Media's web dramas were incredibly successful, and its various variety shows were also hits, resulting in a huge impact.

Even BAT (Baidu, Alibaba, Tencent) invested more and earlier in video websites and the entertainment industry than in the previous life.

The overall development of the domestic video website industry is much faster than in the previous life.

Especially after the release of Hunt 2, unpredictable major events occurred.

This prompted the authorities to resolve to strengthen the regulation of online videos.

Jiang Yifeng was also prepared. While making tea, he said, "Tighter regulations were bound to happen sooner or later. Which of our projects will be affected?"

Hu Qian said, "Currently, the most affected is Wuxin: The Monster Killer. The original script contained supernatural elements of catching ghosts and exorcising demons, and these all need to be modified."

In addition, there's Stranger Things, which you'll be filming next.

This drama could previously be described vaguely as a co-production, filmed in China with Chinese personnel involved in its production.

Now that the new standards are in place, Stranger Things may be classified as an American TV series.

If it were an American TV series, this show wouldn't be able to air in China.

Liu Chun added: "We bought a lot of Hong Kong ghost movies before, and they will all be taken off the shelves in the future. Also, for the third season of Sisters Who Make Waves, the production of the program should pay attention to public order and good morals, and the scale of the content of the fighting should be smaller."

"President Jiang, do you think we should raise this issue with the higher-ups, suggesting that we appropriately retain supernatural elements in web dramas to promote cultural diversity?"

Jiang Yifeng shook his head and said, "No need, we'll just follow the regulations. Delete the supernatural elements if necessary, and change the setting of Wuxin the Monster Killer, changing the ghost-catching to demon-catching."

The official ban on supernatural themes is based on a comprehensive consideration.

There are still quite a few superstitious people in China, and there are even quite a few celebrities in the entertainment industry who seek help from ghosts.

There's nothing wrong with Fengxing Media producing some supernatural dramas if there's no official review. But since the authorities have banned them, they shouldn't go against the grain.

Hu Qian said, "As far as I know, iQiyi's 'Soul Ferry' will be broadcast soon."

The main storyline of this show is all about the supernatural, so there's no way to change it. If the new policy is implemented, it's inevitable that Soul Ferry will be taken off the air.

Gong Yu is even more anxious than we are, so there's no need for us to offer him advice.

"As for Strange Things, should we add a few Chinese characters to meet the co-production standards in the draft guidelines?"

Jiang Yifeng took a sip of tea and also rejected Hu Qian's suggestion.

"No need, the characters for Stranger Things have already been decided, there's no need to change them."

If this show can't be broadcast in China, then making money on Netflix is ​​the same thing.

Stranger Things is primarily aimed at the North American market, so Jiang Yifeng didn't bother to include any Chinese characters.

If you're going to target the North American market, do it properly. Adding random characters will ruin the overall feel of Stranger Things.

Moreover, any Chinese characters would inevitably be supporting roles, so there would be no point in them being included.

Seeing Jiang Yifeng say this, Hu Qian and Liu Chun began to report on other tasks.

Hu Qian, in particular, has had a heavy workload lately.

Fengxing Media has produced many films and television dramas this year.

In terms of movies, besides Jiang Yifeng's project, Chen Sicheng is filming Detective Chinatown, Da Peng is going to film Sewing Machine Band, Tian Yusheng is continuing with Ex-Files 4, and Wu Jing's Wolf Warrior 2 has also been launched.

Other films scheduled for release this year include Pacific Rim, The Witch, and Brotherhood of Blades.

In terms of television dramas, there are several projects including Wu Xin: The Monster Killer and The Legend of the Condor Heroes, as well as four idol dramas that have started filming. Dramas awaiting release include Magic Phone 2, My Sunshine, and Pacific Rim Season 4.

As China's leading entertainment company, Fengxing Media is operating at full capacity.

The company has many resources, but also a large number of artists, so the competition remains fierce.

After Hu Qian finished speaking, Liu Chun said, "Huanrui will produce two dramas this year. One is 'Swords of Legends,' with an investment of 4000 million yuan, and the other is 'The Four Great Constables,' with an investment of 2000 million yuan. Both are very good TV drama resources."

As per your previous arrangement, Yang Mi has been cast as the female lead in "Swords of Legends." The other roles for these two dramas haven't been decided yet. Mr. Jiang, do you have any objections?

After Jiang Yifeng took over the management of Sohu Video, he laid off Zhao Zhicheng.

In reality, Jiang Yifeng is the one who calls the shots at Huanrui now, but he's just too lazy to manage it.

Huanrui is also a subsidiary of Sohu Video, and its business operations are relatively independent.

The casting was a major problem for Huanrui's previous production of Jade Dynasty.

Liu Chun had never worked in film and television production before, so he was very careful with casting. He didn't make the decisions himself, but consulted Jiang Yifeng before the audition.

What if Jiang Yifeng wants to prioritize the artists from Fengxing Media?

Jiang Yifeng asked, "Which other artists are still with Huanrui?"

Liu Chun was prepared. He took out a document and handed it to Jiang Yifeng, saying, "As per your previous instructions, we have terminated our cooperation with Mingdao Studio, Lin Xinru Studio, and Du Chun Studio."

Currently, Tang Yan, He Shengming, and others are also collaborating in the form of a studio.

In addition, the company's male artists include Li Yifeng and Mao Zijun, while its female artists include Ying Er, Zhao Yingzi, Zhang Zhixi, and Li Man.

Huanrui was already doing quite well in the entertainment industry, and after being acquired by Sohu, it became even more financially powerful, benefiting from having a powerful backer.

The company is still very attractive, and it has signed more artists than in my previous life.

Jiang Yifeng even saw Yang Zi on the list.

This person signed with H&R Century Pictures in advance and hasn't started working in the tech industry yet. They're currently pursuing a mature, elegant acting style and have starred in the serious drama "Battle of Changsha" on CCTV.

What to do with the artists left behind by H&R Century Pictures is also a problem.

(End of this chapter)