This director lacks vision.

Chapter 236 Genius Entrepreneur

After making a joke at the beginning, Jiang Yifeng started calling the Mushroom House to order food, and the show officially entered its main storyline.

The pace was a bit slow at first, but once everyone started chatting, the show had content.

Especially after Jiang Yifeng started from scratch, directly cutting bamboo and shaving bamboo strips to weave three bamboo cages on the spot, many people began to watch with great interest.

"Holy crap, Jiang Yifeng's practical skills are pretty good. He could go make a survival movie!"

"I suggest Jiang Yifeng compete against Bear Grylls to see who has the better wilderness survival skills!"

"It's definitely Bear Grylls. He's a professional. Director Jiang doesn't need to compare himself to him."

"Jiang Yifeng is quite particular; he put some thought into weaving this bamboo cage. Otherwise, a simple bamboo cage could have been made faster."

"It reminds me of my childhood. Back then, we didn't need bamboo cages. We just had to lift up a brick or a cloth bag by the pond, and there would be loaches and eels inside."

"I miss my hometown. I want to go back to fish and play in the water."

"I grew up in the city and never experienced anything like this. It's awful!"

Some viewers admired Jiang Yifeng's hands-on skills, some began to reminisce about their childhood, and some children who grew up in the city envied this kind of rural charm.

After weaving the bamboo cages, Jiang Yifeng took Meng Ziyi and Tian Qianwei to catch fish and shrimp.

The atmosphere here is relaxed, fun, and very pleasant.

However, picking corn in the cornfield was much more difficult for the four-person team.

These tasks were already difficult enough, and with Shu Chang working silently, one beautiful woman managed to keep three men on their toes.

Coupled with Qiao Shan's wailing and howling, the scene was hilarious.

Liu Yifei smiled happily and said, "This show is fun, let's go participate in an episode together?"

Gao Yuanyuan shook her head and said, "Forget it, we don't know anything, we'll only embarrass ourselves on the show."

Liu Yifei thought about it and realized that it seemed to be true.

Qin Lan said, "It must have been great for Shu Chang to be on a show with Jiang Yifeng."

Liu Yifei didn't say anything. Her good friend had put in a lot of effort to get Jiang Yifeng to appear on the show together.

In the program, Jiang Yifeng started making deep-fried river shrimp.

The filming and editing of this segment were excellent. When the dishes were served, a segment from the TV show "Cooking Master Boy" was played, which greatly increased the appetite.

It was as if the aroma of fried river shrimp could penetrate the screen and enter the noses of every viewer.

Liu Yifei even felt that the rice noodles in her bowl didn't taste good anymore, and she wanted to eat fried shrimp.

The scene in the show where everyone gathered around freshly fried shrimp and couldn't wait to eat it really made people feel the charm of food.

As the saying goes, food is the most important thing for people, and food programs are a timeless theme everywhere in the world.

This is especially true in China, where people pay great attention to food.

Even in the later era of short videos, countless online influencers and bloggers still emerge, showcasing their experiences of exploring restaurants and cooking.

The show "Back to Field" truly shines when it comes to mealtimes.

This is why many guests on the show would vehemently praise Huang Lei's cooking.

It's not that we're forcing any kind of compliance test; rather, it's one of the biggest selling points of the show "Longing for Life".

Many viewers watch the show just to see the food.

It's just that as the show progressed, it became too exaggerated, praising Huang Lei too much, which led to the problems.

This is the first time that today's audiences have seen a food reality show, and they all find it very novel.

A table full of delicious food, plated up, can be photographed with a filter to create the effect of "quenching thirst by looking at plums".

The perfect rhythm for this slow-paced variety show is for everyone to gather around a table for a meal, exchange a few memorable quotes, and celebrate the preciousness of friendship and the tranquility of life.

There was no fighting, no conflict; it was just a momentary illusion of a secluded paradise that made everyone feel comfortable and relieved the pressure of their fast-paced lives.

By now, many viewers have become quite fond of the show "Back to Field".

Unexpectedly, the singing competition after dinner was the most interesting part.

While Huang Lei kept eating braised pig's trotters in Shaoxing wine, Liu Yifei was laughing so hard she was practically crowing.

The sound of geese echoed in the room.

The barrage of comments was incredibly dense.

"I watched it backwards and confirmed that there's something wrong with this braised pig's trotters in Shaoxing wine!"

"That's right, I suggest everyone take another look at the previous conversations, there's really more to it than meets the eye."

"He Jiong couldn't stand the first bite of the pig's trotter, but he still kept praising it. It's amazing!"

"This is so delicious with rice! The pig's trotters are so tender! It's a testament to the chef's dedication and has a unique style. Haha, I've learned all these compliments for food!"

"It has to be said that everyone understands Yin and Yang, but the key is that Huang Lei actually believes in it."

"These pig's trotters must have tasted awful. Huang Lei ate them all in the end. Poor Teacher Huang!"

"Oh my god, that's hilarious! Huang Lei's utterly hopeless expression... he must be swearing to himself that he'll never eat pig's trotters again!"

The next morning, when Huang Lei started making milk eight-treasure porridge, the comments section went wild.

"Oh no, oh no, Huang Lei ate too many pig's trotters, he's going to take revenge on society!"

"Let me see who the victim is this time?"

"Jiang Yifeng is really cunning. He took Shu Chang to the village for breakfast early this morning."

Jiang Yifeng: Everything is under my control.

"Holy crap, Teacher He drew the garlic flavor, it has wasabi in it!"

"Look closely at He Jiong's expression, from anticipation to doubt to murderous intent, it's hilarious!"

"Teacher He's 'nice guy' image, built up over half his life, is completely gone on this show!"

For a show to become a hit, it must have catchy, viral moments.

The viral meme "Back to the Countryside" was born from this.

When Song Dandan appeared at the Mushroom House, even Liu Yifei exclaimed, "A new victim has appeared!"

After the first episode of "Back to Field" aired, it quickly sparked widespread discussion online.

Jiang Yifeng received a lot of praise. People thought he was not only handsome, but also had strong practical skills, could cook, and was also an excellent pianist and singer.

As Jiang Yifeng appears more and more in front of the camera, his iPhone team is rapidly expanding.

Jiang Yifeng has amassed a large number of loyal female fans.

Besides that, there's the topic of Huang Lei.

Everyone is debating whether Huang Lei's braised pig's trotters in Shaoxing wine are actually delicious. In the past few days, when Shu Chang and Huang Xiaoming were promoting their movie, reporters and audiences kept asking them what braised pig's trotters in Shaoxing wine actually tasted like.

It's clear that the show has indeed gained popularity.

With the encouragement of the program team, many video bloggers across the internet soon began to replicate Huang Lei's dish—braised pig's trotters with 2 catties of Shaoxing wine without adding a drop of water.

The conclusion reached by most bloggers is that when they try to recreate this dish using Huang Lei's method, it is truly bitter and sour, extremely unpalatable, and even difficult to swallow.

With this conclusion in mind, it became even funnier to watch the first episode of "Back to Field" where Huang Lei was eating pig's trotters with red eyes.

Various video clips circulated online, further fueling the growing popularity of the show.

Especially in the second episode, Song Dandan and Huang Lei boldly tasted the green beans before they were fully cooked and said that the green beans were too old.

The result was that the two were poisoned and had to be taken to the hospital for gastric lavage in the middle of the night, which went viral online.

He Jiong's words, "Who says these green beans are old? These beans are fantastic!"

It has even become a source of ridicule among netizens.

Jiang Yifeng also posted a Weibo post calling He Jiong an "evil gardenia".

This title quickly gained recognition from netizens.

Netizens have also given Huang Lei several nicknames, such as "Kitchen Assassin," "Deadly Chef," and "Green Bean Demon Chef."

The nickname "Deadly Chef" received the most votes and became Huang Lei's new label.

Huang Lei wasn't angry at all about this situation; instead, he happily accepted it with a smile.

For celebrities in the entertainment industry, they are not afraid of being ridiculed, but they are afraid of not having any popularity.

After two episodes of "Back to Field" aired, Huang Lei quickly regained popularity and his fame returned.

Various programs wanted to invite him as a guest, and his appearance fee increased several times over.

These are all tangible benefits.

For this reason, Huang Lei himself even started using memes.

In the third episode, Deng Chao and Sun Li appeared on the show to promote the movie "Painted Skin". Because of the tight promotion schedule and lack of rest, coupled with the exhaustion from working on the show, Deng Chao fell asleep halfway through his meal.

This looks exactly like someone who has passed out after eating.

Seeing this, Huang Lei said to himself, "I haven't even made a move yet, and Deng Chao has already been poisoned?"

From then on, another soul perished under the guise of the deadly chef's pot.

Thanks to the viral spread of internet memes, "Back to Field" has become extremely popular, with the total viewership of the three episodes easily exceeding 100 million and still growing rapidly.

It also performed very well on Hunan TV, with an average viewership rating of 2.37%.

This viewership rating has surpassed that of Hunan TV's flagship variety show, Happy Camp.
Nationwide, it is second only to Jiangxi TV's dating show, "If You Are the One".

The average viewership rating for "If You Are the One" in 2011 was 2.61%. If "Back to Field" airs a few more episodes, it is expected to surpass that rating.

On August 20th, Southern Finance published an article titled "Director, Singer, Actor, Producer? I Prefer to Call Jiang Yifeng a Genius Entrepreneur!"

"In the public's first impression, Jiang Yifeng is a very talented director."

His films break various box office records every time they are released.

His TV dramas always generate a lot of heated discussions every time they air;
Some people say he is a singer or musician who has written many popular songs; others say he is an actor who likes the character Jiang Ning he played.

Some even call him the best producer, who single-handedly planned the Produce 101 program and propelled the 101 girl group and Crown Girl Group to fame throughout Asia.

However, I believe that Jiang Yifeng is a genius entrepreneur.

Before he joined Sohu, Sohu Group was already on the verge of collapse, gradually falling behind among Chinese internet companies and dropping out of the top tier.

After he joined Sohu, many strange things happened. I'll only mention the two most important ones:
First, Sohu Video has begun purchasing genuine copyrights in large quantities, adopting a distribution strategy to cultivate user habits, and vigorously supporting video bloggers to establish a win-win business ecosystem and stimulate public creative vitality.

Sohu Video thus became the number one video website in China, with a market share consistently above 40%.

Secondly, Sohu focused on developing its microblogging business, not only launching its microblogging service before Sina, but also making microblogging a hub for public traffic and a forum for discussing trending online topics.

Sohu Weibo remains the number one platform in China, with a market share of over 70%, making it the absolute industry leader.

These two changes have revitalized SearchArc and enabled it to develop better and better.

These changes were all development suggestions put forward by Jiang Yifeng after he joined Sohu.

This is an open secret within Sohu, and has even been reported by many media outlets before.

Gu Yongqiang of Youku once said, "I am very jealous of Zhang Chaoyang for being able to meet a genius like Jiang Yifeng."

Zhang Chaoyang himself has said that he finds running a business very easy, and when in doubt, he can just ask Jiang Yifeng.

In addition to helping Sohu, Jiang Yifeng also founded Fengxing Media.

This company is already the number one entertainment company in China, and it also has a certain influence throughout Asia.

Many people may not have a concept of what I mean, so let me take the variety shows of Fengxing Media as an example.

Produce 101 was the company's first variety show, generating over 1.2 million RMB in sponsorship revenue.
The show "Sisters Who Make Waves" generated more buzz and attracted over 2 million yuan in total investment.
The total revenue from sponsorships for The Big Band has exceeded 2 million yuan.

This is just the revenue from advertising sales; there will be additional revenue from copyright transactions and various other related sources.

With just these three variety shows, Fengxing Media's revenue surpasses that of most entertainment companies.

What's even more frightening is that these variety shows can be continuously produced; these three shows are like cash cows that can keep laying eggs indefinitely.

I believe that if Jiang Yifeng were willing to produce the second season of "Sisters Who Make Waves," countless sponsors would approach him with cash in hand, vying to sponsor the show.
In August, Jiang Yifeng planned a new variety show called "Back to the Countryside".

Despite widespread pessimism online, this variety show has unexpectedly become a hit!
In this sweltering August, even if you haven't watched "Back to Field," you've probably heard of "Evil Gardenia," "Deadly Chef," or the debate over braised pig's trotters in Shaoxing wine.

I asked people in the entertainment industry, and they all said they didn't understand "Back to Field".

This show is like celebrities playing house, so why do so many viewers love watching it?

This is what makes Jiang Yifeng so remarkable; he has an unparalleled business acumen and is always able to create new markets.

Therefore, I prefer to call Jiang Yifeng a genius entrepreneur.

I believe that under Jiang Yifeng's leadership, Fengxing Media will undoubtedly continue to improve and become a top entertainment company in Asia and even globally.

This report was a publicity press release arranged by Wen Lingfeng.

After achieving success with "Back to Field," she began promoting Fengxing Media's IPO.

Because Jiang Yifeng is famous enough, the simplest way to promote Fengxing Media is to praise Jiang Yifeng.

After all, this model is very effective.

The same kind of hype was used to promote Steve Jobs at Apple, Lei Jun at Xiaomi, and Dong Mingzhu at Gree.

After all, mythologizing a company is relatively abstract, but mythologizing a person is much more concrete and easier.

Using the image of a company leader to promote the company's brand is a common tactic in commercial advertising.

(End of this chapter)