This director lacks vision.

Chapter 225 Unknowingly, it has already become the number one in China
Seeing that he was currently very popular, Jiang Yifeng didn't bother to choose a time and instead posted a Weibo message directly.

Where can one escape the noise of carriages and horses, and steal half a day of leisure from a busy life?

Under the eastern fence, I leisurely gather herbs;

I built my hut in the midst of human habitation, where the mountain air gradually permeates the landscape, and even the birds know to return to their nests.

Fengxing Media is about to launch a slow-life variety show, "Back to the Countryside," which will provide a tranquil urban oasis for everyone to slow down and relax amidst the fast-paced city life.

The show will feature five guests forming a happy family, but they are currently missing a youngest sister.

We are now seeking a "national little sister" aged 13 to 15, with preference given to those who are cute and have a lively personality.

Those interested should register via Fengxing Media's official email address.

Jiang Yifeng's Weibo post immediately garnered widespread attention.

It not only received many reposts from celebrities, but also sparked a lot of comments from netizens, though not many expressed support.

"A Longing for Life? Is Jiang Yifeng planning another new variety show? That sounds weird."

"Stop making new shows, Mr. Jiang. When is Sisters Who Make Waves Season 2 going to start? And Produce 101, are these shows only going to have one season?"

"Slow-paced lifestyle variety shows, do they sound like a group of people playing house in the countryside? Would anyone watch these kinds of shows?"

"I want to watch Sisters Who Make Waves! I want to see the sisters' stage performances and their drama! I have absolutely no interest in slow-paced variety shows!"

The slow-paced variety show "Back to the Countryside" is a groundbreaking concept and a global first.

It's normal for many people to be pessimistic about this completely new thing.

After all, people's thinking about variety shows is still stuck in the fixed mindset that they should be fast-paced, funny, and dramatic.

That's why we have hosts like Xie Na who would rather be embarrassed than not shout on stage to avoid awkward silences.

Don't be fooled by people's complaints about "Back to Field"; their actions speak louder than words.

Within an hour of Jiang Yifeng posting on Weibo, the company's email inbox received thousands of registration emails.

After all, Jiang Yifeng's past achievements were too brilliant, and the variety shows he planned made too many people famous.

This time, he publicly solicited guests for a variety show, and he still used the title "National Little Sister," which would make anyone's heart flutter.

Jiang Yifeng sat in the teahouse for a while, then saw Wen Lingfeng drive up in a Porsche.

He sat in the back seat of the car, where a beautifully dressed, wealthy, and wealthy woman was already seated.

Looking at Li Fuzhen, who was sitting upright, Jiang Yifeng teased, "President Li, you've been traveling quite frequently lately."

This is my fourth business trip to China in the past three months.

Before Li Fuzhen could speak, Wen Lingfeng, who was driving in front, said, "Don't be so smug. Fuzhen flies for several hours every time, traveling thousands of miles from Korea to see you."

What immense enthusiasm!

It's one thing if you don't support her, but is it really okay to start by making fun of her?

Li Fuzhen: "..."

Wen Lingfeng's words seemed to be speaking up for Li Fuzhen, but in reality, they were also a way of teasing Li Fuzhen for sending a goose feather from afar.

Just as Li Fuzhen was about to speak up in rebuttal, he found that Jiang Yifeng had held him down.

It's true what they say: when you're under someone's roof, you have to bow your head.

Li Fuzhen was also speechless, and could only sob a few times to show his protest.

After finishing his meal, Li Fuzhen licked his lips and then complained, "I came here this time to discuss the subscription agreement and help you increase your company's valuation."

This is so unfair to me!

Jiang Yifeng smiled and said shamelessly, "Then how should I thank you?"

Li Fuzhen was very honest: "This amount of food isn't enough!"

The car was immediately filled with laughter.

Li Fuzhen's business trip to China was clearly for a purpose, and Jiang Yifeng's constant companionship was the greatest reward he could give.

Unfortunately, her physical strength was really lacking, far inferior to Wen Lingfeng's, and she fell asleep early in the night due to exhaustion.

Wen Lingfeng took a shower and, wearing her pajamas, said, "Guangxian Media's IPO application has been approved, and it will be listed on the ChiNext board on August 3rd."

The company will publicly issue 2740 million shares at a price of 52.5 yuan per share, bringing the total share capital to 1.096 million shares and the total market capitalization to 57.54 billion yuan.

We expect the opening gain to be over 30%.

Therefore, the company's market capitalization can reach over 70 billion.

Wen Lingfeng, an investor in Guangxian Media, is very familiar with the company's data.

She continued, "Guangxian's revenue last year was 4.8 million yuan, and its net profit was 1.13 million yuan, which is three times that of the previous year. About 30% of the data is inflated."

In comparison, Fengxing Media's revenue this year will definitely be over 15 billion yuan, and its net profit will reach 5 million yuan.

The company owns multiple IP works and has strong content production capabilities in both the film and television drama market and the variety show market.

Our initial goal is to achieve a market capitalization of 300 billion.

Jiang Yifeng was somewhat surprised to hear this.

"Is it possible to achieve such a high valuation? Huayi Brothers' current market value is only around 100 billion."

Although the film and television industry is currently experiencing a large bubble, New Classics Media, which has hardly any works, can still be valued at over a billion yuan.

Some shell companies are even worse, with their valuations inflated to an absurd degree.

But anyone with a discerning eye can see that there's something fishy going on here.

Some companies are just playing a game of inflating valuations by moving money from one pocket to another. It's actually quite difficult for them to cash out. Their ultimate goal is to lure fools into investing and then fleece them.

Although Huayi's market capitalization was close to 900 billion, its valuation at that time was not high, only around 100 billion.

In June of this year, Tencent spent 450 million yuan to acquire a 4.6% stake in Huayi Brothers.

Among global entertainment companies, Warner Bros., whose main business is entertainment content production, has the highest market value, which is basically stable at around 500 billion US dollars, equivalent to about 4000 billion RMB.

Hearing Jiang Yifeng's words, Wen Lingfeng smiled and said, "What does Huayi have?"
They rely mainly on Feng Xiaogang in film, but their television drama output is lackluster, their content production capabilities are very unstable, and they have no intellectual property under their control.

With you at the helm, Fengxing Media boasts classic IPs in the film industry such as the "Lost in..." and "Old Boys" series, as well as IPs like "Dark Glory" and "Pacific Rim" in television dramas. It also has several hit variety shows, all of which are money-making machines.

Not to mention, the company has also made investments in film and television cities, film and television merchandise, and animation, and has signed a wealth of talented directors.

In terms of artist management, the company has top stars such as Gao Yuanyuan and Shu Chang, as well as the 101 girl group and the Crown girl group. Isn't Liu Yifei about to sign with them as well?
Most importantly, if a company has the ability to continuously promote talent, then its artist management services will be excellent.

Regarding cooperation channels, you are one of the shareholders and owners of Soohu Video, holding 30% of the voting rights, and you also have a strong voice on Soohu Weibo.

Zhang Chaoyang considers you a close partner, and Soohu Group is a sister company of Fengxing Media. The company has had close collaborations with several television stations, including CCTV and Hunan TV.

They have partnerships with YouTube, Japanese television stations such as Toyama and Asahi, as well as Avex Records and CCM in Korea.

In the cinema industry, the company has long-standing relationships with China Film Group and Wanda Cinemas.

Products from all around the Pacific Rim can be directly distributed through Wanda Department Store.

Fengxing Media has integrated all aspects, including content production capabilities, distribution channels, broadcasting platforms, and monetization channels, extending its influence overseas.

Isn't that awesome?

Even if I don't boast about these things, Fengxing Media's profit figures on its financial statements are several times that of Huayi.

In fact, in our investment community, Fengxing Media is already regarded as the number one entertainment company in China.

Sequoia Capital's assessment of Fengxing Media: This is an entertainment company with significant influence throughout the Pan-Asian region.

It's just that you've focused most of your energy on filming and haven't noticed this change.

Li Fuzhen agreed to subscribe to a 5 million yuan investment share because he was optimistic about the development of Fengxing Media.

Otherwise, based solely on your personal charm, she would have invested at most ten or twenty million, which would have been considered a show of support for you.

Upon hearing this, Jiang Yifeng laughed and said, "Am I that valuable?"
Based on your analysis, I feel that a valuation of 300 billion seems a bit low.

Upon hearing this, Wen Lingfeng smiled happily and said, "According to the plan, this IPO will issue 25% of the shares and raise about 75 billion yuan, half of which will go to institutional investors and half to retail investors."

I'll take care of the institutional investors for you; it's not a big problem.
What you need to improve is retail investors' confidence in the company.

After all, Hong Kong-listed entertainment companies have never had high market capitalizations, so they need to put more effort into packaging and hyping up the company.

Moreover, I think the film market is too volatile, and the market has very high expectations for Lost in Thailand.

If the box office performance of "Lost in Thailand" falls short of expectations, it will also affect the company's market value after its IPO.

I saw that you posted on Weibo today, officially announcing a new variety show called "Back to Field". It has generated a lot of controversy among netizens.

My personal suggestion is that you could still produce a second season of "Sisters Who Make Waves," showcasing the earning power of this IP and providing an extra layer of insurance for the company's IPO.

According to the plan, Fengxing Media will be listed on the Hong Kong Stock Exchange in January 2012.

Lost in Thailand is expected to be released during the Lunar New Year holiday season, specifically in late December.

If Lost in Thailand becomes a box office hit, Fengxing Media's market value will definitely surge after its IPO.

If it's just a minor hit, like a box office of three to five hundred million, the capital market might not recognize it.

After all, the capital market is all about expectations. Jiang Yifeng's first two films had high box office returns, and everyone expects Lost in Thailand to gross 10 billion yuan.

From this perspective, Wen Lingfeng's suggestion makes sense.

Jiang Yifeng thought for a moment and said, "There's no problem with making a second season of Sisters Who Make Waves. As for the box office of Lost in Thailand, I'm very confident."

Not to mention Lost in Thailand, the company's film Love is Not Blind will be released in November, and the box office of this movie may be a pleasant surprise.

Besides, it's normal for a company's stock price to fluctuate after it goes public; we don't need to be overly cautious because of that.

Wen Lingfeng nodded and said, "OK, you're the big boss, so you're definitely in charge of the company."

If handled properly, Fengxing Media's stock price will definitely rise significantly on the day of its listing, and the market value is expected to exceed 400 billion.

By then, your total net worth might exceed 200 billion, making you a big name on the rich list.

Upon hearing this, Jiang Yifeng deliberately shivered and joked, "Now that you mention it, I feel like I'm about to be on the pig-slaughtering list, which is a bit dangerous."

Wen Lingfeng laughed heartily and said, "Net worth is all just an illusion. Going public is only the first step. The most crucial thing is to secure the money through various channels."

Fengxing Media currently has a large amount of cash flow on its books. I suggest you distribute dividends twice before the IPO to pay out these funds.

A company is a company and an individual is an individual.

That's how everyone plays.

Before its IPO, Guangxian Media distributed nearly 2 million yuan in dividends.

After going public, the company distributed profits under various pretexts, ensuring that the money reached individuals.

This is why many listed companies don't have very high profits.

Wang Jianlin has stated on multiple public occasions that Wanda is Wanda and he is an individual, and people should not equate the two.

But some people still get confused.

People's judgments about things will change depending on their status.

Take Jiang Yifeng as an example, and then look at the future: the plummeting market value of Huayi Brothers, the crisis of Wanda Group, and the current transformation of Shanda Group led by Chen Tianqiao.

I no longer see these people as failures or as figures of decline.

Instead, they felt that they had all landed safely.

When the company's market value was high, they made all the money they could, and even when the company ran into problems, they themselves didn't get into any trouble.

Although the company is failing and their personal influence is declining, they have at least managed to steadily preserve their personal wealth.

After thinking for a moment, Wen Lingfeng said truthfully, "Actually, I really want to watch the second season of Sisters Who Make Waves. The last season's drama wasn't exciting enough, and I want to keep watching the excitement!"

It's human nature to enjoy gossip and gossip.

The same goes for Wen Lingfeng.

Jiang Yifeng asked, "What are your thoughts?"

Wen Lingfeng said, "I think the last season didn't have a clear goal. It was just about forming a group and debuting. The competition wasn't intense enough."

If you're going to start a new season of your show, you could create a reward.

For example, you could write songs for the female celebrities who have debuted, or have a female star who debuted in the center position become the female lead in your new movie.

This will intensify the competition, and these female celebrities will definitely start tearing each other apart.

This will not only increase the appeal of the show, but also promote your next movie!

A win-win situation!

It has to be said that Wen Lingfeng truly deserves her reputation as a loyal viewer of Sisters Who Make Waves. She knows the show very well and her suggestions are very helpful.

Jiang Yifeng thought for a moment and said, "Okay, once I've finalized 'Back to the Countryside,' I'll do the 'Sisters Who Make Waves' show."

This time, let's make a big splash and try to get all four top actresses and two top actresses ("Four Dan Actresses" and "Two Bing Actresses") on the show to celebrate the company's listing.

(End of this chapter)