This director lacks vision.

Chapter 187 Reducing My Burden and Focusing on Content

The next morning, while Fan Bingbing was still fast asleep, Jiang Yifeng got up.

He quickly washed up and, seeing that it was still early, took a walk along the garden path outside the clubhouse.

Unexpectedly, I ran into Lu Zheng, who was out for an early morning run.

"You're up this early too?"

In response to Jiang Yifeng's question, Lu Zheng joked, "I'm getting old and can't sleep, so I got up to exercise."

Lu Zheng was just being modest. In fact, he is very self-disciplined and goes for a morning run at least three to five times a week to maintain a good physical condition.

While luck plays a role in success, successful people are also exceptionally talented.

“That’s perfect. Director He was here last night, and there was something I couldn’t say.” Jiang Yifeng said, “I’d like to expand the Pacific Rim amusement park project a bit and build a film studio as well.”

Why not build a model that combines a film and television city, a photography studio, and an amusement park?

Fengxing Media can invest an additional 2 million yuan in cash.

After Fengxing Media received a $3100 million investment from JPMorgan Chase, Jiang Yifeng wanted to acquire some companies.

He first found U17.com, only to discover that the website was backed by Shanda.
Shanda believes that U17 has great development potential and that selling it now would not be worthwhile, so they are unwilling to sell.

Starting in 2009, Shanda began its transformation from a game company to an investment holding group.

Chen Tianqiao took out 30 billion yuan in cash and established Shanda Capital, which invested in many companies.

Shanda was unwilling to sell, and Jiang Yifeng had no choice.

He then set his sights on the Grava Life website.

This company was one of the first in China to offer online movie ticket purchasing services and has already captured a large market share in Shanghai.

By acquiring Glava Life Network, Fengxing Media can enter the online ticketing business, which will make it easier to conduct ticket subsidy promotions for Jiang Yifeng's films in the future.

As a result, this company also received investment from Shanda.

Its boss, Liu Yong, is a very "ambitious" person who insisted on not being acquired, and Jiang Yifeng had no choice but to comply.

After a series of setbacks, Jiang Yifeng simply gave up on acquiring other companies.

He thought about it and felt that acquiring too many companies wouldn't necessarily help Fengxing Media's valuation, and Jiang Yifeng himself would be even busier.

After all, the more business Fengxing Media has, the more things Jiang Yifeng, as the person in charge, has to manage.

Instead of adding burdens to yourself, it's better to lighten your load.

Use the funds raised to build a small film and television city for the company's exclusive use.

In the future, Jiang Yifeng will mainly shoot various films and TV series in studios and film cities, except for necessary outdoor scenes. It will be just like going to work, simple and easy.

This way, Jiang Yifeng can have more time to rest.

Fengxing Media's focus on content production is the best positioning and also meets Jiang Yifeng's need to farm system rewards.

As for the investment, the royalties from "Fifty Shades of Grey" have been received, and Jiang Yifeng's overseas account holds tens of millions of US dollars.

He plans to establish an investment fund with Wen Lingfeng.

Jiang Yifeng was in charge of selecting projects, while Wen Lingfeng was in charge of negotiating. They would invest in more projects with potential and simply make money behind the scenes as a powerful figure.

There's no need to do everything yourself; it's too tiring.

Hearing Jiang Yifeng's words, Lu Zheng smiled and said, "That's no problem. Tongzhou is also very interested in our project, and the land has already been marked out."

If we want to play it safe, we'll wait until Pacific Rim airs before acquiring the land and starting construction.

If you're confident, just start doing it now.

Anyway, I have a lot of confidence in you.

Since becoming a director, Jiang Yifeng has never failed in his work, whether it's web series, movies, or online variety shows.

Jiang Yifeng's continuous success not only made him more confident, but also gave confidence to those around him.

Therefore, He Haimin values ​​Jiang Yifeng highly. Whether or not Jiang Yifeng directs a drama is the main basis for He Haimin's decision on whether to invest.

The same applies to Lu Zheng.

Jiang Yifeng thought for a moment and said, "Then let's start construction ahead of schedule. The Pacific Rim is expected to be completed in February, but post-production is quite troublesome and will take at least three to five months."

I'll work on it, and it should be able to air during the summer break.

Upon hearing this, Lu Zheng smiled and said, "Then I'll also hurry up and try to get the park construction done within six months."

Just as Pacific Rim was becoming a hit, our amusement park opened.

Jiang Yifeng immediately said, "There's no need to rush this; we still need to ensure safety."

"Don't worry about that. I've been in the real estate business for over ten years, and not a single project has ever had a problem," Lu Zheng said confidently. "You're a professional when it comes to filming movies and TV dramas, and I'm just as good at real estate projects."

"When your company needs to build a headquarters building, remember to contact me."

Jiang Yifeng shook his head and said, "The headquarters building is probably not needed anymore. The new Sohu building has already started construction. It was originally planned to be a 16-story building, but General Manager Zhang used his connections to change it to 20 stories."

He said that five floors were reserved for Fengxing Media, and were equipped with various studios.

Lu Zheng gave a thumbs up and exclaimed, "Zhang Chaoyang is awesome! He's really magnanimous!"

Jiang Yifeng said with a smile, "Wang Jianlin might not be petty at all. You seem quite comfortable."

Lu Zheng laughed heartily and said, "We're in the same boat. With a big shot backing us up, we have a buffer if anything goes wrong."

After discussing the film studio with Lu Zheng, Jiang Yifeng finished breakfast and took a car to the Pacific Rim film set.

Hu Qian walked over and said, "Boss, we've shortlisted a few outdoor filming locations. Take a look."

Pacific Rim was also filmed outdoors.

Some of these are located within the city and can be handled near the photography studio.

The other part is a scene of mountains, forests and rural areas.

For example, the opening scene of Pacific Rim is where Qin Feng returns to his rural hometown for the Chinese New Year, accidentally enters a cave, and meets Si Teng.

It's definitely not feasible to shoot this footage solely in a studio.

Jiang Yifeng took the documents Hu Qian handed him, glanced through them, and finally asked, "What's your opinion?"

Hu Qian said, "I think the Diaoshuihu Park in Catalonia Province is the most suitable. The winter scenery there is beautiful and the landscape is very diverse, with lakes, forests, icefalls and streams."

Most importantly, there are caves, which fit our storyline perfectly.

"OK, let's set it at Diaoshuihu Park then, and we'll go there to film next week."

The crocodile farm also needs to be properly managed. Crocodiles are cold-blooded animals, and they enter a state similar to hibernation when the weather is cold, which is not conducive to filming.

You need to consider this in advance.

"And chickens, Lingnan Phoenix Chicken, Red-bellied Golden Pheasant, Long-tailed Chicken, and even large breeds like turkeys, all need to be prepared..."

Jiang Yifeng explained to Hu Qian the things that needed to be prepared in advance for the outdoor shoot.

In the Pacific Rim, scientists collect the carcasses of alien creatures and conduct various studies. Crocodiles are among the oldest species on Earth, retaining many characteristics of early dinosaur-like reptiles, and are often referred to as "living fossils."

Chickens are jokingly referred to as the last dinosaurs, and are recognized by the scientific community as an evolutionary branch of dinosaurs.

These animals were first bred and studied, then fused with cells from the corpses of exotic beasts to create new varieties and provide new biological materials.

As a result, it has also been sought after by many wealthy people who believe that eating these new varieties has various health benefits.

These changes all need to be photographed and shown.

These subtle changes are used to enhance the audience's sense of immersion and create a relatively realistic world.

On January 16th, while "Back to 20" was a box office hit in Korea and Japan, Jiang Yifeng, along with some members of the Pacific Rim crew, visited Diaoshuihu Forest Park.

Looking at the scenery here, Jiang Yifeng sincerely marveled at the magnificent landscape of his motherland.

Unlike other places where the icefalls are marketed for their large drop, the icefalls here are small and exquisite, with a drop of only five or six meters or even less.

Between the icefalls, there are also flowing waterfalls, interspersed with rime, ice flowers, and pure white snow, making it a truly breathtaking sight.

Listening to the babbling of a brook on a cold winter day is very relaxing.

Upon seeing this, Jing Tian fell in love with it immediately.

She pulled Jiang Yifeng along and took several photos with him.

"Honey, there's a wooden house up ahead. Can we have hot pot here for lunch?"

Hot pot is Jing Tian's favorite food; she can eat it all day long.

Enjoying hot pot amidst this stunning snowy scenery is truly a wonderful experience.

Jiang Yifeng shook his head and said, "Let's film first, we'll have hot pot tonight."

Hearing this, Jing Tian pouted, but didn't say anything, and went to put on makeup.

Because of thorough preparation, the filming of the outdoor scenes went relatively smoothly.

It was indeed cold outdoors in winter, and Jiang Yifeng announced that work was done at 7 p.m.

While everyone was tidying up, Jiang Yifeng took Jing Tian to the wooden house for hot pot.

Outside, the cold wind howled, while inside, the hot pot simmered and the stream babbled.

The moon rose and shone its light on the mountains and forests, covering the snow with a layer of silvery glow.

Eating hot pot in this environment is truly a wonderful experience.

Jing Tian put a whole portion of mutton into the hot pot and said, "You can get it yourself, I'm not going to bother you."

As soon as the meat changed color, Jing Tian scooped it into her bowl, dipped it in sesame sauce, and ate it in big mouthfuls.

When she was satisfied with her meal, she stretched out her little fists and waved them in front of her chest, shaking her head and looking as happy as a child.

"It's so delicious! Hot pot is definitely the perfect food for winter!" Jing Tian said with a smile. "Last year we ate hot pot while ice fishing, and this year we're eating hot pot while filming here."

It's a promise, from now on, every winter we'll have a hot pot meal outdoors!

"That's no problem, but what you said sounds a bit like a flag in a movie or TV show."

"What do you mean?"

"Usually in movies and TV shows, after this promise is made, the couple breaks up or there are other tragic endings."

"Pah, pah, pah!" Jing Tian glared at Jiang Yifeng and said, "You're such a spoilsport."

To strengthen our connection, how about we turn Starlight into a studio and sign with Fengxing Media?

Jiang Yifeng took a bite of tripe and asked, "Why did you suddenly have this idea?"

This is Jing Tian's mother's latest guidance, which allows Jing Tian to start connecting with Jiang Yifeng's career and provide some assistance, thus solidifying the position of the mistress of the house.

Jing Tian would never say that. She said, "Shu Chang's studio has signed with Fengxing Media, hasn't it?"
I heard that Liu Yifei also had this idea!

After Jiang Yifeng decided to abandon the acquisition strategy and allow Fengxing Media to focus on film and entertainment content, he would naturally make corresponding adjustments to the company's business.

He streamlined the functions of the company's variety show and film and television production departments and established a strict internal promotion system, including for celebrities, directors, and producers.

From newcomer to veteran, and then to establishing a studio and becoming a creative partner, Jiang Yifeng has set a complete process.

Upon hearing Jing Tian's words, Jiang Yifeng shook his head and said, "Shu Chang has not contributed to the company, so a studio cannot be established for the time being."

After signing with Fengxing Media, she became a senior artist.

A studio can only be established after the contribution value reaches the required level.

Liu Yifei has no intention of joining my company, and I haven't discussed this with her.

When Shu Chang was filming "Back to 20", Jiang Yifeng reminded her not to rush into signing endorsement deals, but to wait until the movie was released.

As a result, her cousin and aunt still signed several endorsement deals for her.

With endorsement fees rising, Shu Chang's existing endorsements limit the types of new endorsements she can take on, potentially resulting in significant losses.

After this incident, Shu Chang lost her patience.

She simply disbanded her small workshop, signed with Fengxing Media, and prepared to curry favor with Jiang Yifeng.

As for Liu Yifei, Jiang Yifeng didn't talk to her at all.

He doesn't value celebrities much, but he values ​​creators more.

For example, directors and producers.

Currently, Fengxing Media has signed directors such as Guo Fan, Da Peng, Yi Xiaoxing, Li Hongchou, Tian Yusheng, and Yin Tao.

They are all relatively young.

The company currently has sufficient funds and will begin filming several film and television dramas this year.

No longer relying solely on Jiang Yifeng's works.

For example, the "New Legend of Wu Zetian" that Jiang Yifeng arranged for Fan Bingbing was directed by Yin Tao.

The director is 29 years old and graduated from the Beijing Film Academy. Although he doesn't have much experience, he is quite capable.

He directed the future drama "The Glory of Tang Dynasty," and "Love and Redemption" and "The Legend of Qin" are also his representative works.

Tian Yusheng worked as Jiang Yifeng's assistant director for a year, and this year he's going to work solo.

Jiang Yifeng assigned him the project "33 Days of Heartbreak".

Fengxing Media acquired the rights to this novel last year.

Just like artists, these directors, if they make significant enough contributions, can establish their own studios with the support of the company.

Now is the time for China's entertainment industry to take off, and both the film and television markets are poised for explosive growth.

As long as risk control and quality control are done well, it's not difficult to make money from these projects.

(End of this chapter)