This director lacks vision.

Chapter 161 Should We Falsify Data?
Although the Sohu video server crashed, it did not affect the popularity of Sisters Who Make Waves at all.

The first stage of Sisters Who Make Waves (Part 2) garnered over 10 million views in less than 4 hours and over 30 million views in 16 hours.

Moreover, this episode received significantly more comments than the previous one.

Viewers expressed that they thoroughly enjoyed the show.

The program begins with Tian Zhen leading her team to confront the group and angrily slapping Yuan Li across the face.

In this segment, the production team only censored the keywords used in the insults, but preserved the full footage of the physical assault.

The audience was thrilled when they saw it.

Fans of the 101 girl group, in particular, were furious all day, but finally felt relieved after seeing the footage of Yuan Li being beaten.

This is the essence of the show's drama: you must first make the audience feel involved.

After the incident with Yuan Li, the show did not start strong but end weakly.

The focus of "First Stage (Part 2)" is the performances of the three very sweet groups.

Jing Tian was the first to gain attention.

At first, Jing Tian gave up and ignored the training when the other sisters didn't come, resulting in a very poor performance on the first stage, which drew a lot of criticism from the audience.

Unexpectedly, Jing Tian offered a million-dollar reward, taking control of the entire scene in one move.

These female celebrities appeared indifferent on the surface, but secretly they all found it appealing. Coupled with the "arrogant at first, obsequious later" behavior of the sisters in Jing Tian's group, the audience saw the true nature of humanity.

The "it's actually delicious" phenomenon is a classic scene that audiences always love to watch.

Jing Tian's million-yuan reward was very effective for the show, and her domineering remarks afterwards gained her even more fans, earning her the nickname "Millionaire Jing" from the audience.

The Baishui Mountain group is also jokingly referred to as the "Million Mountain" group.

Although Jing Tian's lavish spending has aroused some people's resentment, it is consistent with her public image.

Jing Tian was known in the industry for her powerful background. Zhan Guo invested more than 1 million yuan just to promote Jing Tian.

Netizens were understanding of Jing Tian's decision to offer a million-dollar reward on the show, saying that this was something she was capable of doing.

After all, financial strength is also a form of strength, and the power of money is a superpower.

Moreover, in this episode, Jing Tian first helped Dilraba and then helped Nazha, and her series of good deeds won the favor of the audience.

People don't hate the rich, but rather the rich who are heartless.

Jing Tian's reputation improved because people realized that although she had a powerful background, she didn't cause much trouble.

In the future, all sorts of troublesome incidents caused by the second generation will emerge one after another.

In contrast, Jing Tian only spent money to make movies.

In this comparison, Jing Tian wins without even realizing it.

Of course, the most popular one after the broadcast of "First Stage (Part 2)" was definitely Shu Chang.

She first tricked Lin Jing with a fake card, and then outwitted Liu Yifei. This battle of wits was a masterpiece that amazed many people.

Shu Chang was already quite popular with audiences, and in 2010, she was also quite well-known in China.

It's just that there's no professional company marketing it.

After appearing on the show, she seemed to have accumulated a lot of experience, and suddenly became a sensation.

Compared to Yuan Li, Shu Chang has a more positive image and is widely praised.

However, Yuan Li didn't care at all.

She also posted a Weibo post praising Shu Chang.

"Shu Changcai is an excellent agent."

If Shu Chang is in charge of the cards, and I go to get their group's cards, I'll end up like Lin Jing, a clown.

Would I be angry if I became the clown? No, because Shu Chang was just better, and I deserved to lose.

@Dilraba @Gulnazar, you two should really learn from this!

In the "First Stage (Part 2)" segment, Yuan Li was slapped by Tian Zhen, which calmed down the audience considerably.

Furthermore, since Lin Jing also stole the card later, people were less disgusted with Yuan Li.

Some viewers even switched their support to Yuan Li.

Her Weibo post received a lot of likes, which shows the bias in public opinion.

Besides Shu Chang and Jing Tian, ​​the performances by Liu Xiaoli, He Saifei, He Qing, and others also received positive reviews from the audience.

Then there's Liu Yifei, who was tricked by Shu Chang and then took in Yuan Li, a madwoman, forming the "Fei Li Bu Ke" (meaning "It Must Be Li") duo, which also became a hot topic among viewers.

Many people then realized that the "Fairy Sister" is actually a quirky and funny person.

It's very different from her appearance.

This episode also earned Liu Yifei some positive reviews.

She was already very popular, so her fame wasn't as obvious.

After the first episode of Sisters Who Make Waves aired, more than ten female celebrities became famous.

After Yuan Li became infamous, she started to clear her name. Even Chen Xiuli, who cried and made a scene twice, received a lot of attention despite being criticized.

With just the first episode aired, Sisters Who Make Waves became a breakout hit variety show.

The sisters discovered the secret to becoming popular, and in the subsequent recordings of the show, various conflicts and dramas continued to occur frequently.

Seeing that the show was already a success, Jiang Yifeng stopped monitoring it and started dealing with other tasks.

On October 10th, Jiang Yifeng arrived at the company and had just sat down when Zhang Chaoyang called him to the top-floor office.

After pouring Jiang Yifeng a cup of tea, Zhang Chaoyang said directly, "Recently, 'Sisters Who Make Waves' has become very popular, with various trending topics emerging one after another. Our Weibo is experiencing rapid growth in new customers."

Unwilling to accept defeat, Sina Weibo came up with a new trick: data fabrication.

Yao Chen's Weibo followers have grown rapidly in recent days, reaching 1500 million, which is more than yours.

Xinlang started promoting Yao Chen as the celebrity with the most Weibo followers across the entire internet, which attracted customers and garnered some attention.

Zhang Tao thinks we should follow suit. What do you think?

Weibo, as a product format, is a platform naturally suited for gossip and online arguments.

In the future, the world's top pop group "Pop Matt" will also engage in a Twitter feud, attracting global attention.

The show "Sisters Who Make Waves" is full of drama and conflicts, which is really a perfect match for Weibo.

Therefore, the popularity of "Sisters Who Make Waves" had a significant impact on attracting new users to Sohu Weibo. Many people who didn't use Weibo registered for Sohu Weibo just to follow the drama and watch the conflicts.

In the Weibo business, Xinlang was already lagging behind Sohu. Now that Sisters Who Make Waves is so popular, Xinlang is really anxious.

They started creating a cult of personality, artificially increasing the number of followers for Weibo Queen Yao Chen, and other influential figures also gained a significant number.

Some influential figures use both Sohu and Sina Weibo simultaneously.

For example, Song Fangjin.

This well-known screenwriter originally had over 180 million followers on Sohu's Weibo account, but only 70 on Sina.

Now, with the explosion of data, Song Fangjin has nearly 400 million followers on Sina Weibo.

In comparison, Sohu Weibo seems to have fewer users.

After hearing Zhang Chaoyang's words, Jiang Yifeng thought for a moment and then said, "We are still in the growth period of the Internet business, especially the mobile Internet, which will experience a surge."

Therefore, my personal suggestion is that we should refrain from inflating data arbitrarily for the time being.

As for Sina Weibo's alleged data manipulation, we can issue a press release to attack them.

The number of followers can be faked, but the number of comments cannot be entirely faked, and advertising revenue is also real.

The audience isn't stupid.

If a Weibo influencer with 100 million followers only gets a few comments per post and receives very little advertising revenue, they would naturally know that their follower count is fake.

What we need to do is spread these facts.

Hearing this, Zhang Chaoyang was surprised. He said, "Fake news is beneficial to Fengxing Media. I didn't expect you to disagree."

Jiang Yifeng shook his head and said, "Currently, the company's business and market environment are both in a growth period, so it's too early to fabricate data."

"If the economic climate turns bad a few years later, I won't hesitate to commit fraud."

You only understand the reasons behind many things when you are deeply involved in them.

Just as many viewers don't understand why domestic microblogs and major video websites will engage in data manipulation in the future.

This is due to the combined pressures of internal performance evaluation and external financing.

In the internal performance evaluation of internet companies, there is a requirement for data increments every year.

Take the TV series Dark Glory for example. The first season was very successful, so the second season's ratings couldn't be worse than the first.

Otherwise, it would be a failure for Hu Qian's team, and their performance and bonuses would be affected.

The poor quality of Dark Glory Season 2 may also affect the valuation of Fengxing Media.

When the market is in a growth phase, everyone is not under much pressure, and everything is fine.

Once the period of increased benefits is over, people will have no choice but to fabricate data to maintain a false sense of prosperity.

This is why the era of internet traffic in China's entertainment industry began in 2014.

The growth of internet users in China stagnated starting in 2014.

As the market enters a period of stagnation, products like Weibo have no choice but to rely on popular celebrities to artificially inflate various data and maintain a false sense of prosperity.

Popular celebrities also need various fake data to win big and consolidate their fan base.

This explains the stark contrast between Lu Han's Weibo post receiving over 100 million likes and her film flopping at the box office.

Essentially, traffic stars are a product of the entry of internet platforms and capital into the entertainment industry, and their emergence was inevitable.

Most of the data about popular celebrities is fabricated by the internet industry.

For Jiang Yifeng, the market is currently in a period of growth, and Fengxing Media's various businesses are also developing rapidly, so there is no need to make a big fuss about creating fake data.

Of course, appropriate data polishing is essential.

For example, the Weibo follower count of the 101 girl group has seen some moderate increase, but it's not exaggerated and remains within a reasonable range.

Zhang Chaoyang nodded and said, "The group will hold a meeting tomorrow to discuss this matter."

"If you're eloquent, then talk more."

"OK, I understand."

Zhang Chaoyang also disagreed with creating fake data, but fake data was beneficial to the performance of senior executives, and there were still some people within the company who wanted to learn from Xinlang.

He wanted Jiang Yifeng to act as a "loyal minister" and silence the others.

Zhang Chaoyang took a sip of tea and said, "The dismantling of Souhu is almost complete."

As per our previous agreement, I will give you 5% equity incentive as a reward for your contribution to the group's development.

Then we'll swap shares with Fengxing Media. We'll discuss the specifics of the swap once the valuation is finalized.

I've already discussed it with Wen Lingfeng. After Souhu Video is spun off, we'll immediately start the listing process.

It is expected to be listed on Nasdaq in 9 to 10 months.

Jiang Yifeng was a little surprised and asked, "So fast?"

Zhang Chaoyang smiled and said, "It's better to hurry. I've received news that Tencent has approved a project to launch a video website."

Tudou.com has entered the final stage of its IPO and is expected to ring the bell in November.

Youku.com was a month behind and is expected to go public in December.

The video website industry will face even fiercer competition in the future.

"We also want to go public and raise funds as soon as possible so that we have sufficient cash flow to better cope with the competition."

Although Tudou and Youku are not developing as well as they were in the previous era, their market share has been taken away by Sohu Video.

However, both companies have been raising funds since 06, and they are backed by US venture capital firms.

With a little maneuvering from these organizations, getting both websites listed on NASDAQ shouldn't be a problem.

If Jiang Yifeng remembers correctly, Tudou.com had just submitted its IPO application when it was assassinated by founder Wang Wei's ex-wife the very next day, leading to a lawsuit that delayed the IPO.

There are many articles here.

Whether Youku and the capital behind it have been secretly guiding and directing things is really hard to say.

In any case, since Tudou's IPO failed, Youku benefited the most, and the timing of Wang Wei's ex-wife's arrest was also perfect, and the domestic courts were able to cooperate.

It can only be said that they use every possible means to wage business warfare.

(End of this chapter)