This director lacks vision.

Chapter 141 Fifty is the perfect age to strive!

On the morning of July 15th, Jiang Yifeng woke up amidst the combined attack of the full moon.

That little mouth of hers is pouting so high it could hang a gourd.

She said with dissatisfaction, "Why did you go on a trip with Jing Tian alone, and for half a month at that!"

Jiang Yifeng sighed comfortably and said, "There's nothing we can do. We just bought a new house, a 470-square-meter mansion that cost over 40 million yuan."

My savings are almost gone, I need to earn more money!
Jing Tian invested over 100 million yuan in a web series, making her a major investor in our company. I have to treat her well.

Sigh, it's all just to make a living, do you know how hard it is for me!

Naza: "..."

After a week of selection, Jiang Yifeng finally decided to buy the large flat in Diaoyutai No. 7 Courtyard and become Song Dandan's neighbor.

The main reason is that the location of Diaoyutai No. 7 Courtyard is indeed excellent, with more convenient transportation, making it easier for Jiang Yifeng to go to work.

Buying this house did cost a lot of money, but Jiang Yifeng's actions, which involved going on a trip with Jing Tian, ​​really show how shameless he is.

Upon hearing this, Naza became very angry and bit Jiang Yifeng.

Gao Yuanyuan finally had a moment to herself. She looked up but didn't say anything. She just looked at Jiang Yifeng with her beautiful big eyes.

Those big eyes seem to speak volumes; they're so beautiful, Jiang Yifeng simply can't resist them.

He immediately said, "Once I get back, I'll start preparing for the second season of Dark Glory."

To make Pacific Rim a good film, the design of the mechs and monsters cannot be taken lightly.

The pre-production work for this drama took quite a long time.

Jiang Yifeng can't keep resting, so filming Dark Glory Season 2 first is the best option.

After all, they still need to claim the system's rewards.

Hearing this, Gao Yuanyuan was very satisfied.

Naza didn't hesitate, because she would be very busy with the "101 Girl Group" work in the future.

The company arranged a series of training sessions, album recordings, various program promotions, and fan meetings for them.

This is one of the benefits of letting Nazar debut; once she gets busy, Jiang Yifeng has much more freedom.

That afternoon, Jiang Yifeng and Jing Tian appeared together at Beijing Capital International Airport.

The two were going on this trip purely for enjoyment, and they even brought assistants and bodyguards with them.

This two-week trip made Jing Tian incredibly happy; it was like a honeymoon.

She didn't have many friends, and no one to share this joy with, so she kept taking photos to send to her mother, Du Wei.

While Du Wei was happy for her daughter, she also got to see many photos of Jiang Yifeng's physique, which was quite a treat for her eyes.

Jiang Yifeng didn't care about any of that. This trip abroad was all about relaxation. He could just lie around eating and drinking, wandering around wherever he wanted, and he was accompanied by the beautiful Jing Tian. He was having a very pleasant time.

Jiang Yifeng and Jing Tian returned to Yanjing at 9 a.m. on August 2nd.

Jing Tian left reluctantly, and went back to share her more detailed feelings about the trip with her mother.

Jiang Yifeng went directly to the company to check on its recent situation.

Hu Qian took a document and reported, "Li Hongchou is preparing to produce the second season of 'The Swindlers,' and has applied for 300 million yuan in funding. I think that's too high. Based on the broadcast of the first season of 'The Swindlers,' the maximum amount approved is 150 million yuan. If it exceeds that amount, the probability of losing money is very high."

In early May of this year, the first season of "The Swindlers" was launched on Sohu Video, and Jiang Yifeng also helped promote it.

However, the overall broadcast effect was not very good.

With an average of only 87 views per episode, the 20-episode web series garnered a total of approximately 1700 million views.

This achievement is quite good for a typical web series.

However, with Jiang Yifeng's support, the total investment for the first season of "The Swindlers" exceeded one million, and the production quality was better than in the previous life. It was also marketed as an anti-fraud drama.

Sohu Video also gave it a homepage recommendation, and Fengxing Media also promoted it to some extent.

Jiang Yifeng has high expectations for this drama.

However, the response after it aired was not enthusiastic.

Those who enjoy watching "The Swindlers" highly rate this show.

However, not many people can truly get into this show; it has a somewhat highbrow and niche appeal.

The strengths of "The Swindlers" lie in its script and storytelling, as well as its profound realism.

But that's just how it is; things that are too brain-intensive tend to have fewer viewers.

Bilibili introduced the first season of "The Swindlers" and promoted it extensively, generating a lot of organic buzz online.

As a result, over several years, the total number of views for a single season was only around 600 million.

Most people watch videos online to relax and have some entertainment.

Moreover, Li Hongchou's filming techniques were not mature, and Mao Pian didn't have any big-name actors. Even if the investment increased and the visuals and props were better than in the previous life, there was still a barrier to entry for viewers.

Many people can't stick with it after watching the first episode for a while.

Moreover, Li Hongchou had his own principles. When Jiang Yifeng asked him to change the title to something more catchy, he refused, thinking that the name "Mao Pian" was better.

Jiang Yifeng didn't force him. Many creators are like that; they're quite stubborn. Without stubbornness, they can't create good works.

After reviewing the project application, Jiang Yifeng said, "Approve the funding according to your calculations, but tell Dapeng, Qiaoshan, and Baike to come and play a few roles when they have time."

Although the first season of The Swindlers wasn't a huge hit, it still attracted a loyal fanbase.

If we keep filming, and as word-of-mouth grows, the number of views will steadily increase.

Hu Qian nodded and said, "This is a project applied for by Professor Yi Xiaoxing, called 'Big Village Girl,' which is a short film."

Jiang Yifeng saw the cast list in the project proposal. The male lead was Liu Xunzi Mo, who was the first actor from Wanhe Tianyi to work with Yi Xiaoxing.

He nodded and said, "This project isn't expensive, let them film it. How's Da Peng's 'Diaosi Men' doing lately?"

Hu Qian said, "It's alright. 'Men's Diary' attracted quite a few viewers by using the title of 'The King of Bathhouse's sequel,' with an average of about a million views per episode. However, the word-of-mouth wasn't good. Viewers felt the humor was too forced and awkward, and there weren't many interesting jokes."

You've spoiled everyone's tastes; nowadays, most online dramas don't get many positive reviews.

With the success of "The King of Bathhouses" preceding it, Da Peng's "Men of the Loser" is indeed struggling to gain a good reputation and is disliked by many viewers.

But in any case, Da Peng has taken his first step as a director.

Jiang Yifeng took a sip of tea and said, "This is a very good result. Next, I will start preparing to film the second season of Dark Glory."

The main villain, Song Ticha, has a significant role this season, so we need to find a good actor. You should start screening candidates.

In Dark Glory Season 2, the villains are one in the light and one in the dark.

On the surface, it's Wan Na, the second female lead played by Yang Mi, but secretly it's a businesswoman named Song Ticha.

This person is in his forties, with extremely high intelligence, ruthless and vicious. He is usually refined and elegant, but in fact, he is a dark and perverse person, and an extremely evil one.

The biggest highlight of the second part is the showdown between Suda and Sonticha.

Therefore, the actor playing Song Ticha is crucial.

Hu Qian nodded, then reported some other work to Jiang Yifeng before getting up to leave.

She had just left when Mu Di walked in.

"President Jiang, our variety show department has been on holiday long enough. What's the next variety show we're going to do?"

The success of Produce 101 brought Fengxing Media high profits and also cultivated a group of talents in variety show production.

The variety show department now has nearly 100 employees, and the company can't afford to support them if they don't work.

Moreover, the team had just received a large bonus and was in high spirits, so they all wanted to create another hit variety show.

Jiang Yifeng asked, "What are your thoughts?"

Mu Di said, "The dating show 'If You Are the One' on Jiangxi TV is very popular right now, and the topic of dating has always been hot. I want to create a reality show called 'Heartbeat Thirty Days'."

A dozen or so candidates were selected to live together in a large villa for a group blind date.

They lived together for a month, participating in various games, and finally paired up.

Mu Di's idea is quite good; her group matchmaking is similar to the dating reality show format that will be popular in the future.

Jiang Yifeng said, "The idea for this program is okay, but where is the promotion and selling point?"
If you invite ordinary people, there won't be much attention; if you invite celebrities, how should you plan the event? All of these things have been planned out clearly.

This show is good; we could try making it.

My personal suggestion is to invite ordinary people to participate first, design more dramatic segments, and within the limits of the rules, do some daring things. We can invest a small amount and test the waters with the first season.

Do you have any other ideas?

Jiang Yifeng had many ideas for variety shows from later generations in his mind, but as the boss, he couldn't do everything himself.

We still need to cultivate the creativity of our subordinates.

Mu Di nodded and said, "I have another immature idea, which is quite bold!"

"Is it daring? I like daring things."

Encouraged by Jiang Yifeng, Mu Di said, "I recently read the script for Yi Xiaoxing's short film 'The Village Girl,' which tells the story of six older village women pursuing their dreams."

After watching it, I thought, "Produce 101 is about selecting young girls to form a group."

"Could we do the opposite and have some older women participate in auditions, then form a group and debut?"

Seeing that Jiang Yifeng remained silent, Mu Di said apologetically, "I was overthinking it. Older women really don't feel the connection, so fewer people watch it."

Jiang Yifeng shook his head and said, "Your idea is very good. We can put on a show about sisters forming a group and debuting, but we can't find ordinary people. We need to find some celebrities with high popularity."

Mu Di's idea is very similar to the future hit variety show "Sisters Who Make Waves".

Jiang Yifeng thought about it and realized it was indeed very interesting.

Since we've already done Produce 101, why not do another one called Sisters Who Make Waves?

After all, even if we chose the younger sister, we can't forget the older sisters.

It's 2010 now, so it's still easy to select some women in their thirties and forties to participate in the show.

Qin Lan and Huo Siyan are fine, and if we loosen the restrictions a bit further, Li Xiaolu would also be an option.

If the music industry wants to promote Zhong Xintong's comeback, then letting her appear on Sisters Who Make Waves and get criticized is not a bad thing.

They could even ask the music king for two more female artists from Hong Kong.

We can also invite Xu Qing, Li Xiaoran, He Saifei, Ning Jing, and others.

If you can get these people together to fight, it's hard for the show not to be a hit.

Qin Lan has been with him for so long; even if she hasn't done anything outstanding, she has certainly put in a lot of effort. If Jiang Yifeng organizes a "Sisters Who Make Waves" event, he can also promote Qin Lan and make her a sensation.

After discussing the program's concept and selling points with Mu Di, Jiang Yifeng checked the time; it was already 12:30 PM. He got up, ate lunch, and then took a car to the CPPCC Auditorium.

Today is the premiere of the movie "Love Announcement" starring Liu Yifei.

Jiang Yifeng came over to support his celestial cat.

As soon as I walked to the left side of the auditorium, I saw Liu Xiaoli chatting with producer Huang Zirong.

She wore a black fitted long dress today, with delicate makeup on her face, and looked quite good.

Upon seeing this, Jiang Yifeng's heart stirred. He walked over to greet her and said, "Aunt Liu, I'm planning a show soon. Would you like to participate?"

Liu Xiaoli paused for a moment, then refused, saying, "Forget it, I'm over fifty, I won't participate in any programs."

Jiang Yifeng earnestly advised, "What's wrong with being fifty? Fifty is the age to strive!"

Liu Xiaoli: "???"

(End of this chapter)