Gao Wu insists on cultivating immortality.

Chapter 117 The King of Youth
The top-floor private room at Yunhu Pavilion is called: Zhuojiu.
Although it's called a private room, it's actually located on the top floor of Yunhuxuan, with huge, transparent floor-to-ceiling windows offering panoramic views of the mountains and river, making it the best vantage point for viewing Yunsong Mountain.

The room is decorated in the style of the Song Dynasty, from solid wood tables and chairs to porcelain imitating Ru kiln, to top-quality Song brocade-style silk fabrics, and to the gilded incense burner in the corner, all of which exude an antique charm.

The elegant and understated decor creates a refined and tasteful ambiance that one can appreciate simply by sitting inside.

Song Yunkun stood with his hands behind his back by the window. Under the sunlight, the lake shimmered and reflected the green peaks and waters on both sides. Although it lacked distinctive features, it had the unique desolate and profound charm of the North.

He casually remarked, "The scenery here is quite nice."

Song Yunhe said with a smile, "This is the only place in Dongjiang that can barely be called elegant."

He said with some regret, "The rooftop restaurant at the Jinsheng Hotel was originally better, more suitable for business meetings. This place is a bit too quiet..."

"Is it the hotel that Sixth Uncle smashed up?" Song Yunkun asked.

"Hmm." Song Yunhe deliberately brought up Jin Sheng, actually just wanting to steer the conversation toward his father.

Despite being cousins ​​with Song Yunkun, they've only met a few times.

Song Yunkun had his hair slicked back, his thick beard was neatly trimmed, and he wore a crisp black Tang suit. He spoke politely and courteously, but in reality, he exuded a sense of aloofness and unapproachability.

Song Yunhe clearly felt the pressure and had to bring up his father, partly to establish a connection with the other party and partly to remind his cousin that he was also a direct descendant of the Song family and didn't need to be so aloof.

As the deputy general manager of Beizhou Longteng Corporation, Song Yunkun naturally understood the unspoken meaning in his distant cousin's words.

He sighed inwardly. He'd long heard that his cousin was a good-for-nothing, and it seemed that was indeed true. Was it really necessary to bring up his father to curry favor?
Song Yunkun lowered his expectations for the meeting. On the surface, however, he showered Song Chunqiu with compliments, which pleased Song Yunhe greatly and quickly brought the two closer.

As the two were chatting and laughing, someone knocked on the door from the outside.

Song Yunhe responded, and a pretty waitress led a young couple in.

When Song Yunkun saw the two people come in, his eyes lit up.

He's too busy to even look at the Qilin Cup.

It wasn't until Dongjiang sent him a message saying that sales of the Raptors Energy Drinks had surged 31 times that he finally took notice.

An investigation confirmed that the exaggerated data was true. However, it wasn't because the Dongjiang branch was doing exceptionally well, but rather because they hired a teenager named Gao Wu to promote the Menglong series.

After reviewing the investigation report, Song Yunkun believed that Gao Wu had an excellent personal image, a clean background, and a perfect resume, making him seem like a saint, and that he had enormous commercial potential.

That's why Song Yunkun, as the vice president of a company with a market value of hundreds of billions, condescended to come to Dongjiang to see Gao Wu.

Gao Wu in the video is handsome and dashing, with a sunny and generous personality. His words and actions have a strong infectious quality, which is an almost innate charm.

Seeing Gao Wu in person confirmed that the video was not fake; in fact, the distortion of the image failed to truly capture the boy's charm.

The young man, simply standing there, radiated a dazzling light like the rising sun. Song Yunhe, also a successful businessman and a high-ranking martial artist, appeared ordinary and unremarkable standing next to Gao Wu.

On the contrary, the young girl Song Mingyue, bright and aloof, was not particularly eye-catching when standing next to Gao Wu, but the two looked very harmonious and well-matched.

"Second brother, this is my daughter, Mingyue. She is the best martial artist in the Qilin Cup."

Song Yunhe was very enthusiastic in making introductions. He then introduced Song Yunkun, the deputy general manager of the head office, to his daughter and Gao Wu: "This is Song Yunkun, the deputy general manager of the head office."

"Hello, Mr. Song." Gao Wu nodded and greeted him.

Song Mingyue nodded in acknowledgment, but did not speak.

“We’re all family, no need to be polite, please sit down…” Song Yunkun was very satisfied with Gao Wu, and his smile became more enthusiastic.

After exchanging pleasantries, no one brought up the important matter, and they began to eat.

Gao Wuben enjoys chatting, though his chatting skills are average, his enthusiasm and generosity are his strengths. Song Yunkun and Song Yunhe, on the other hand, are truly skilled conversationalists; although there's a difference in their levels, the atmosphere of their conversations is excellent.

During the meal, the three men drank several glasses of local iced liquor. It tasted refreshing when chilled, but after entering the stomach, it felt like a burning fire, making them sweat all over.

It is cool on the outside and hot on the inside, hence the name "ice lantern".

It is actually a strong liquor made by blending sorghum with berries from the north.

Outsiders, unaware of the risks, might find the drink palatable and easily drink too much.

It was a business banquet, and everyone was very self-disciplined; the men only drank a small amount of each bottle.

After the meal, the waiter brought tea, and the group sat down around the tea table. Only then did Song Yunkun get down to business.

Just now, a few people were drinking and chatting at the dinner table, and Song Yunkun was very satisfied with Gao Wu's performance.

Enthusiastic yet not obsequious, generous yet measured, this young man's inner confidence makes his heroic spirit even more charming.

In this respect, although Song Yunhe spoke eloquently, his words were too heavy and seemed somewhat insincere, and he was not as dignified as Gao Wu.

The fact that an eighteen-year-old could perform like this truly impressed Song Yunkun, and he became interested in collaborating with him.

"You are now an idol for all the teenagers in North State, with a sunny and positive image. Our company is interested in inviting you to be the spokesperson for the Raptors Energy series..."

Song Yunkun got straight to the point and gave a general overview of the situation.

Gao Wu said excitedly, "It is my honor to become the spokesperson for the Raptors series."

Song Yunhe said with a smile, "I watched Gao Wu grow up. His character and abilities are top-notch."

"As it turns out, Gao Wu's endorsement advertisements were exceptionally effective."

As the head of the Dongjiang branch, Song Yunhe invited Gao Wu to do advertising, mainly to help his daughter and also to support his father.

For him, this was simply a favor. He never imagined that Gao Wu would win the Qilin Cup, and his outstanding performance in the finals would make him an idol for countless young people. This unintentional act resulted in an exceptionally impressive performance for the Dongjiang branch. This was the first time Song Yunhe had received an award from head office since taking charge of the branch.

For both public and private reasons, he will fully support Gao Wu right now.

Song Yunkun understood his cousin's thoughts, but in such important matters, personal feelings played a small role. The key was whether Gao Wu could shoulder this responsibility.

If Gao Wu is not up to par, the money and resources spent are nothing compared to the embarrassment he will suffer.

The current general manager is retiring, and it will be difficult for him to rise to the position based on seniority, unless he performs exceptionally well.

The difference between making a name for yourself and making a fool of yourself is just one word! He needs to be proactive, but he can't act recklessly.

"If you were asked to be the spokesperson for the Raptors Energy series, what are your specific ideas?" Song Yunkun asked.

Of course, Gao Wu has no say in the specific business plan, but he should at least understand the significance of the cooperation between the two parties and what responsibilities and obligations he should bear as the spokesperson.

Song Mingyue kept her head down and drank her tea silently. When she heard Song Yunkun's question, she looked up at Gao Wu.

In fact, the two could communicate through mental power, but she needed to confirm Gao Wu's situation and there was no need for her to presume to give Gao Wu the answer.

She knew that Gao Wu was just less talented in martial arts, but he was actually exceptionally intelligent and had his own unique perspective on the world.

In fact, Gao Wu thinks much deeper and further than she does in many aspects. It's just that Gao Wu's personality is a bit eccentric, and sometimes he seems unreliable.

Gao Wu gave Song Mingyue a reassuring look; he actually had some thoughts on the matter.

He said, "As a spokesperson, I must actively maintain the brand image and cooperate with the company's promotion. In private, I must be careful with my words and actions, and not cause controversy due to my personal behavior, which could result in losses for the brand."

"I have over 30 million followers on Kuaishou, and each of my short videos gets hundreds of thousands of likes, giving me a huge audience. This is a huge advantage for me as a spokesperson..."

Song Yunkun nodded. Although these were all basic principles, Gao Wu was only eighteen years old, and it was already quite good that he could understand them.

Song Yunhe was also very satisfied. Gao Wu was very smart and sensible, much better than his daughter in this respect!
Gao Wu then changed the subject, saying, "If I could become the spokesperson for the Raptors series, I would have another small idea."

"Oh, tell me about it." Song Yunkun was quite interested and wanted to see what an eighteen-year-old could say.

"The Raptor series is a new product from Longteng Company. In this regard, large companies such as Taiji and Kunlun have already taken the lead and cultivated a stable customer base."

Gao Wu said, "As we all know, it's hard to change users' habits. I think we should target teenagers, as they are more receptive to new products and more likely to change their habits."

Song Yunkun couldn't help but look at Song Yunhe. Although the business principles he was talking about were simple, they were far beyond the knowledge of an eighteen-year-old. He suspected that Song Yunhe had told Gao Wu something beforehand.

Song Yunhe quickly realized this and shook his head slightly.

Determining the target audience for a product and conducting targeted marketing is a strategic decision, not something he should be thinking about. He has never even considered that aspect.

"So, do you have any specific ideas?" Song Yunkun turned his gaze to Gao Wu. His cousin was good at drinking and chatting, but he didn't like doing practical things, so he probably wouldn't think of these things.

This made him even more interested in martial arts.

Gao Wu said, "Since the main focus is on teenagers, I think we can use a competition format, such as holding a competition to select the 'King of the Northern Province' youth. We can select a group of teenagers from various places, and whoever can beat me can win a prize of tens of millions and the title of 'King of the Northern Province' youth..."

Song Yunkun looked at Gao Wu and remained silent. The plan was very simple, even crude.

However, there are a few good points here. First, the gimmick of "King of the Northern Continent" is catchy and attractive enough.

Secondly, it can leverage the popularity of Gao Wu and the popularity of the Qilin Cup champion.

Third, it is easy to operate, and once it generates buzz, it will attract a huge amount of attention.

If managed well, it could even become a trend. If it can achieve that effect, then investing a billion or eight hundred million would be well worth it.

It's important to understand that this kind of brand operation is not only for the Raptors Energy series, but also to deepen users' understanding of the Longteng Group.

Most users' perception of a brand determines its value!
If people consider it a luxury item, even if it's just a snakeskin bag picked up from a garbage dump, it can still sell for a high price. If people consider it a cheap item, then no matter what, it won't sell for a high price.

Gao Wu grinned at Song Yunkun, his smile bright and sunny, seemingly completely unconcerned about Song Yunkun's scrutiny.

Song Yunhe hesitated, but ultimately said nothing.

Song Yunkun smiled and looked directly at Gao Wu, asking, "The Qilin Cup is just a competition for high school students, but some top geniuses skipped grades and entered the martial arts academy early on. There are also some geniuses who follow their teachers to cultivate and did not enter the school."

"If you are defeated so early, wouldn't your title as the young king of the Northern Continent become a joke?"

Gao Wu smiled even more broadly. He got up from his seat and went to an open space in the hall. He cupped his hands to Song Yunkun and Song Yunhe and said, "I've made a fool of myself."

After saying that, he stepped forward and threw a punch straight at the front, the air exploding with the force of the blow.

The deep, violent roar was like the sound of a 155mm cannon firing. The surging, violent force made the floor-to-ceiling windows tremble, and the dust hidden in every corner was stirred up and flew everywhere...

Song Yunhe, who had been smiling, froze, his eyes filled with undisguised astonishment.

As a high-level warrior, he could clearly sense the sheer ferocity and power of Gao Wu's feint punch. If he had stood in front of Gao Wu, he definitely wouldn't have been able to withstand that punch…

A strange look appeared on Song Yunkun's face. He could see it more clearly than Song Yunhe and was better able to estimate that the punch, with its physical strength plus the source energy, should have reached eight thousand kilograms, which was already at the level of a top-level martial artist!

Keep in mind that Gao Wu is only eighteen; such talent in strength is truly terrifying...

"Clap clap clap..."

Song Yunkun stood up and clapped lightly. He exclaimed, "Excellent boxing skills and cultivation! You truly deserve to be called the King of the Youth of Beizhou!"

(End of this chapter)