After offending capital, my songs became more and more popular.

Chapter 58 There are some people he can't control!

On the desk, Ma Ling held a tablet, staring at the "Shidanli Fertilizer" endorsement chosen by Shen Ming'en. She frowned as if thinking, and remained silent for a long time.

"..."

The two assistants, who had been giggling, finally realized something was wrong, immediately stopped laughing, and stood cautiously to the side...

One of the assistants asked, "Sister Ling, is there... a problem?"

Shen Mingen's choice to endorse fertilizer is seen by them as a waste of resources and digging his own grave, but Ma Ling seems to have a different opinion.

Upon hearing this, Ma Ling looked up at her assistant with an expression as if she were looking at an idiot, and mimicked her tone, saying, "This... is it alright?"

"This..." The two assistants were momentarily stunned...

No way, how is there a problem with Hakeem choosing such an abstract and ridiculously tacky spokesperson?!

"Do you really think that he can't see something that you all can see clearly?" Ma Ling said helplessly. "You all know he chose this abstract idea, how could he not know it himself?"

Ma Ling didn't say the second half of her sentence, but anyone with a brain would know what she was going to say next.
Since they knew that choosing this abstract endorsement would be ridiculed, why did they still choose it?
There must be a reason!

There must be a reason behind this!
Don't you guys even have a second thought for these things?!

That assistant was just saying things like, "What was Shen Ming'en thinking with that tofu pudding?"

He's tofu pudding, at least it's still in chunks. But your damn brain is probably all mixed up with its own brain matter, it's just a bowl of rotten soy milk!
The two assistants immediately lowered their heads in shame, and one of them couldn't help but ask, "Sister Ling, what was his intention in choosing this?"

“Yeah, what good does this do him?” another assistant chimed in, equally puzzled.

"..."

Ma Ling didn't speak, not because she didn't know how to answer, but mainly because she was too lazy to explain to these two mentally challenged assistants.

She could see some things, such as that Shen Mingen choosing this endorsement would definitely increase his popularity among the public...

In fact, endorsements and advertising are a win-win situation for both brands and celebrities.

Brands leverage the fan base of celebrities to boost sales, while celebrities increase their brand awareness through the influence of brands; endorsing different brands naturally allows them to target different demographics.

High-end luxury brands generally target young people who pursue fashion and trends, or those with high spending power.

And the "Shidanli Fertilizer" chosen by Shen Ming'en is naturally targeted at farmers.

As we all know, my country is a major agricultural country. When it comes to farmers, many people may subconsciously think that they are unsophisticated and lack ability. However, no one can deny that farmers have always been the largest population in this country throughout history. Farmers have also played a vital role in my country's development history. Without farmers, where would the food come from?
Many popular celebrities these days don't even consider endorsing agricultural products. On the one hand, the endorsement fees for those products are not high, and on the other hand, they cater to a niche market. You can't expect a group of young male celebrities' female fans to buy fertilizers and pig feed because of their endorsements, can you?
It's not needed!
However, it is undeniable that endorsing agricultural products will definitely make the image of this celebrity deeply rooted in the hearts of farmers and the general public. Middle-aged and elderly people who do not go online, and the old men and women in the village generally know him. So he will not only increase his popularity, but also something else, which is the "national popularity" that Ma Ling just thought of.

"National popularity" is something that many popular celebrities lack and can only dream of. A celebrity's lower limit may depend on their popularity, but their upper limit must depend on their "national popularity"!
If you want to become a household name, you absolutely need "national recognition." This is something that many young celebrities who pursue popularity and profit completely fail to see. They all want to make a quick buck and run away. None of them care about lasting fame...

To Ma Ling's utter surprise, Shen Ming'en seemed to have... seen through this!
What kind of persona and positioning does Shen Mingen have now?
Red Song Spokesperson!
Singing revolutionary songs is inherently aligned with the general direction and the main theme, and his works are easily accessible to farmers. In this context, if he then endorses brands that are closely related to the general public, uncles, aunts, grandpas, and grandmas will all know what he looks like... Then, he will truly become a national superstar recognized by people of all ages on every street corner!

Once he grows into a national superstar, the benefits he can bring are terrifying!

In the long run, it is far superior to the current endorsements from so-called high-end luxury brands.

"..."

An awkward silence remained in the meeting room. Ma Ling didn't speak, and neither of her two assistants dared to open their mouths. After a long while, one of the assistants finally couldn't help but ask:

"Sister Ling, should we let him take this endorsement?"

Choosing which brand to endorse is Shen Mingen's business, but whether or not he can accept the endorsement depends on the company's decision, since it is the company that responds to the brand.

Although Ma Ling didn't say anything, they could basically guess from her reaction that Shen Ming'en's endorsement was definitely not chosen randomly; there was a reason and a plan, and it would be of great benefit to him.

Shen Mingen is not bowing down and admitting defeat, nor is he cooperating with the company or capital. The company is trying to suppress him, so why would they give him any benefits under these circumstances?
Since it won't benefit him, why not just not let him take this endorsement?

To their utter bewilderment, after a brief moment of thought, Ma Ling surprisingly said:
"Get the message and reply to that brand, and let them accept this endorsement."

"what???"

The two assistants were completely dumbfounded...

No, isn't this thing supposed to benefit Shen Ming'en?!
If you let him take the job, the more famous he becomes, the more arrogant he'll get, and the more outrageous he'll be. What if he continues to refuse to cooperate with the company?

They really couldn't figure out whether Ma Ling was trying to suppress Shen Ming'en or promote him...

Under the bewildered gazes of her two assistants, Ma Ling put down her tablet, stood up, and walked to the window.

The office is well-lit, and the floor-to-ceiling windows on the upper floors offer perfect views of the outside world. What comes into view is not only the bustling city of Sex and the City, but also the hazy sky above...

With the changing seasons and frequent rain, the unreliable real-time weather forecast predicted rain today, and it was surprisingly accurate. I could see water droplets on the glass from time to time, and the wind was howling, as if foreshadowing an impending downpour.

Ma Ling stood by the window, her eyes somewhat deep.

At this moment, she was wondering if she had really underestimated Shen Ming'en.
If this guy really is that cunning, then she absolutely cannot treat him as an ordinary celebrity anymore.

We must make him back down and soften his stance now, otherwise it will only become more and more difficult to control later!

Some people, once they become famous, cannot be suppressed.

……

(End of this chapter)