The King's Avatar: Reborn Sun Xiang, Girlfriend Su Mucheng

Tao Xuan truly knows he was wrong.

From the moment she made the decision to drive Ye Xiu away, she stepped into the abyss of making mistakes.

If he hadn't been blinded by greed, thinking that Ye Xiu could bring in hundreds of millions of dollars in sponsorships for Excellent Era every year, yet never bring him a single penny of sponsorship, he would have harbored a deep-seated hatred for Ye Xiu.

He would never again entertain the idea of ​​harming Ye Xiu.

However, he was only focused on getting rid of Ye Xiu, who was hindering his money-making efforts, and he overlooked the fact that Excellent Era was able to stand tall in the league, and that it could receive hundreds of millions in sponsorships and hundreds of millions in ticket revenue from matches every year as the league's number one powerhouse.

All of this stems from Ye Xiu's fame and influence.

Ye Xiu doesn't accept endorsements, which means he'll earn at least one or two hundred million less a year—that's a fact.

But he overlooked another fact: without Ye Xiu, Excellent Era wouldn't even have the most basic income!
If it weren't for Ye Xiu, Tao Xuan might still be the owner of a small internet cafe!
It can be said that all the money and honor he has now is given to him by Ye Xiu, not given to Ye Xiu by him.

Over the years, he had always thought of himself as the company boss, and Ye Xiu and the others as company employees, that he, as the boss, was the one who provided them with food.

Because the boss doesn't change, but the employees can be replaced.

But he now realizes that his thinking was completely wrong.

The real issue is that without employees like Ye Xiu who bring him money, Tao Xuan would just be a worthless businessman guarding the empty shell of Excellent Era.

Without Ye Xiu and his team, no matter how skilled he is, he couldn't possibly boost Excellent Era's economy.

Therefore, it was Ye Xiu and the others' efforts that led to Tao Xuan's gains.

He figured that with Excellent Era's current standing in the gaming world, all he needed to do was find someone to replace Ye Xiu so that Excellent Era could rise again and achieve his dream of a nearly 10 billion yuan endorsement contract, making him a super-rich man.

So he poached Sun Xiang.

The goal is to mold Sun Xiang into the second Ye Xiu in the Glory circle, a Ye Xiu who can secure commercial endorsements and generate unlimited wealth for Excellent Era.

With Sun Xiang's arrival, his grand vision is being realized step by step.

With Excellent Era's victory, his plan to create a legend was truly successful.

After winning the championship last season, Sun Xiang received many endorsements. The endorsements of Su Mucheng and Sun Xiang supported Excellent Era's business empire.

Last year, Excellent Era's total endorsement revenue reached 6.6 million!
This season, Sun Xiang has become stronger and more famous, and endorsement deals are coming his way one after another.

With the regular season over, Excellent Era's total endorsement revenue has exceeded 8.3 million yuan!

That day, a super endorsement deal worth 200 million yuan a year came knocking on their door. If they could secure this endorsement, their total endorsement revenue would exceed 1 billion yuan!
What kind of concept is this?!
To put it simply, after Excellent Era won three consecutive championships, their total endorsement revenue was 6860 million yuan!

With Su Mucheng's debut in the fourth season, he transformed her into the number one beauty in Glory, which boosted Excellent Era's endorsement revenue to 1.16 million.

That was the peak of Excellent Era.

Now, it's 10 billion a year, which is ten times what it used to be!
This is the commercialization model that Tao Xuan has always dreamed of!
His dream, which he had been conceiving for nearly ten years, was finally about to be realized in his own hands!

However, Sun Xiang refused to accept the endorsement.

This infuriated Tao Xuan.

Because Sun Xiang has already turned down many endorsements, some worth tens of millions, some worth several million, and in total, they amount to one or two hundred million.

Sun Xiang rejected him.

He endured.

Sun Xiang also refused a super contract worth 200 million yuan for one year.

Isn't this just making him the second Ye Xiu?

Do you want to completely block the development of his business empire on the road to making money?

The last person to do that, he has already driven him away.

Now another person is doing this; they're really asking for trouble!
Ye Xiu brought Excellent Era three consecutive championships, but he can still drive Ye Xiu away.

Who do you think you are, Sun Xiang?
With only two championships, do you think you can surpass Ye Xiu?

Tao Xuan couldn't stand it. Completely inflated by money, Tao Xuan absolutely couldn't tolerate an employee stepping on his head. So, he broke off relations with Sun Xiang.

He wanted to use the same plot to replicate the emergence of another Excellent Era dynasty, so he contacted Qiu Fei immediately.

When Qiu Fei agreed to return to Excellent Era, he felt that he was about to win this battle between master and servant.

But at this moment, he understood.

I was wrong.

That's completely wrong.

From the moment he had the idea of ​​driving Ye Xiu away, he made a huge mistake.

He didn't realize his mistake, which is why he made it a second time.

Looking back now, I realize how incredibly foolish I was.

Even if Ye Xiu can't create more profit for Excellent Era, Ye Xiu himself is a profit within Excellent Era.

With so many fans and such a huge reputation, Ye Xiu can create countless hidden benefits for Excellent Era as long as he's around.

Ye Xiu only earns a few hundred thousand yuan a year, which is less than the salary of a substitute player.

Using the salary of a substitute player to retain an All-Star, or even the strongest player in Glory, is a deal that is more valuable than an endorsement worth hundreds of millions.

However, he was furious that Ye Xiu refused to accept the endorsement deal, and blinded by the lure of money, he ultimately made a move that he would later regret, driving Ye Xiu away.

This initial spark has grown steadily until now, to the point that even Sun Xiang no longer cares about it.

Now things have turned out this way. Today was originally the day their team, Excellent Era, renewed their contract, a good day to receive another billion-dollar contract.

But at this moment, it was desolate and bleak, a scene of utter desolation and sorrow.

The excitement was all happening at Team Happy across the street.

Moreover, Happy sets off fireworks to celebrate the completion of each major contract they sign.

Amidst the deafening roar of fireworks and firecrackers, Tao Xuan's heart shattered.

These originally belonged to Excellent Era!
Now, all that's done is to benefit others, and the success of Team Happy has come to the fore.

Damn it!
Just as Tao Xuan was about to faint from anger, General Manager Cui Li suddenly burst in with delight: "President Tao, good news, good news!"

Tao Xuan was in a terrible mood. He looked at Cui Li, whose face was ashen and said, "What good news? If it's just empty words, your job as manager is over!"

"Mr. Ma from the clothing brand is here! He wants to renew his contract with us!" Cui Li said excitedly.

These words startled Tao Xuan, and a look of joy immediately appeared on his face.

The first contract renewal has finally arrived!

Excellent Era isn't finished yet!

"Quickly, quickly invite Mr. Ma. No, I should go greet him myself!" Tao Xuan had barely finished speaking when he realized something was amiss, so he got up and walked towards the door.

This is Excellent Era's first contract renewal this year, which is not only a good sign, but also a good start.

This shows that not everyone wants to sign with Happy, and Excellent Era is still their first choice.

So he personally invited Mr. Ma, the head of the clothing company, into his office.

But as soon as Mr. Ma sat down, he got straight to the point: "Mr. Tao, I can renew this contract with your Excellent Era, but we need to change the contract amount from 1000 million a year to 100 million a year."

Upon hearing this, Tao Xuan jumped up: "What?! One million?"

"Mr. Ma, are you mistaken? One million is way too much."

Tao Xuan really wanted to say, "Old Ma, you really don't respect me at all. You originally gave me 1 million a year, but now you're only giving me 1 million."

Its market value has shrunk by 90%, leaving only 10%!
You're not here to renew your contract, you're here to humiliate me! (End of Chapter)