Huayu Entertainment: You have been directing for three generations, are you comparing your qualifica
Chapter 265 Promotion! [Transitional chapter, please do not subscribe if you mind]
Following the screening of Pacific Rim, the film generated immense buzz, with discussions on various forums revolving around it.
Riding the wave of popularity, Tian Xiaole released a third trailer.
This instantly ignited public opinion again, and movie fans who had only heard how wonderful and entertaining the film was immediately drawn to it.
Videos uploaded to Leyu Weibo receive hundreds of comments every minute.
Meanwhile, Tian Xiaole and his group, having just finished their interview with the movie channel, rushed off to their next stop.
He brought along a group of lead actors, including Liu Yifei, Jing Tian, Huang Xiaoming, and Jiang Wu, who were responsible for the southern cities.
Hu Jun, Liu Ye, Zhang Hanyu, Chen Baoguo, Ge You, and others were in charge of the northern cities.
The Shanghai Dramatic Arts School invited Tian Xiaole to a seminar through the Beijing Film Academy.
This was a rare opportunity, so I readily agreed.
When the students of the Shanghai Theatre Academy learned that the "Pacific Rim" film crew was coming, the auditorium was flooded with students, and some had to sit in the aisle.
The teacher, who was acting as a guest host, gave an opening speech, and Tian Xiaole led a group of lead actors out from backstage.
The audience erupted in cheers and applause. Looking at the top-tier performers on stage, the art students felt a surge of excitement.
"Director Tian, this is your first time promoting a film at the Shanghai Theatre Academy. How does it feel?"
"Very good, the students are very enthusiastic."
After a brief exchange of pleasantries, the next topic of conversation revolved around science fiction and special effects.
"Director Tian, judging from the special effects of the three trailers released for Pacific Rim, the special effects in China should be at a first-class level, and even comparable to some Hollywood blockbusters."
Tian Xiaole shook his head: "The movie's special effects are indeed at the top level of Hollywood. We invited the Lionsgate team to lead us in the production."
There is still a long way to go before China's special effects technology can reach Hollywood levels, and we must face the gap squarely.
The host was surprised, not expecting Tian Xiaole to reveal that a Hollywood team was involved, as he had previously only mentioned that the productions were domestic.
Tian Xiaole continued, "For the special effects of [Pacific Rim], we adopted a 'mentoring' approach to cultivate our own technical team."
One film like *Pacific Rim* isn't enough to bring China's special effects level up to international standards. We need a large number of projects to keep our technical staff busy so they can continue to improve.
The host nodded repeatedly: "Pacific Rim is the first Chinese-language science fiction film. Will science fiction films become mainstream in the future?"
"I think it's very difficult. First of all, there are few scripts for science fiction films, and the viewing threshold is high. The investment cost is too high, and there are basically no directors who can make science fiction films. Science fiction will remain a niche subject."
As the discussion drew to a close, the host jokingly remarked, "Director Tian, if some of our students from the Shanghai Theatre Academy were to participate in the film 'Pacific Rim,' then we'd have all three of the top art schools represented."
After thinking about it carefully, Tian Xiaole realized that Hu Jun and Liu Ye were from the Central Academy of Drama, while the others were from the Beijing Film Academy.
Countless eyes in the audience were watching intently, wondering if director Tian Xiaole had some prejudice against students from the Shanghai Theatre Academy.
“The Shanghai Theatre Academy does have many excellent actors. For example, when I was filming ‘Love Like a Bouquet,’ the male lead, Yan Yikuan, was very professional.”
Tian Xiaole spoke with such conviction that she could clearly sense the disappearance of the resentful gazes from the school leaders.
The seminar concluded with a Q&A session for students.
"Director Tian, does Xiaole Pictures still sign actors?"
The question caused an immediate and complete silence, so quiet you could hear a pin drop.
Several actors under Xiaole Pictures have reached the first-tier level in the industry in just a few years since graduating from school.
The speed of his promotion was astonishing.
As an art student, I naturally wanted to sign with Xiaole Pictures, a company that actors in the industry jokingly call a "first-tier actor manufacturing machine."
"Of course, anyone who wants to sign with a talent agency can submit their resume."
Bang it.
The students in the auditorium erupted in excitement.
They were whispering to each other.
Judging from the smile on his face, he was already dreaming of being signed and becoming an overnight sensation.
During this break, Tian Xiaole exchanged a few pleasantries with several leaders from the Shanghai Theatre Academy and politely declined their invitation to host a dinner.
The promotion of "Pacific Rim" needs to be carried out intensively.
···········
1 month 15 number.
Tian Xiaole, along with Liu Yifei, Jing Tian, Huang Xiaoming, Jiang Wu, and others, participated in the recording of Hunan TV's "Happy Camp".
Established in 97, it has always focused on celebrity interviews and interactive games, primarily targeting young people.
Entertainment programs that consistently achieve high viewership ratings.
Many movies come here to promote their films during their promotional period.
The hosts are He Jiong as the core, Li Weijia, Xie Na, and Wu Xin and Du Haitao, who joined last year, forming the Happy Family.
"Dear viewers, let's welcome the Pacific Rim crew with a warm round of applause."
Director Tian Xiaole is one of only two Chinese directors to win the Palme d'Or, and also the youngest winner; the leading actress is Liu Yifei…
As He Jiong introduced them, and the stage lights flashed, Tian Xiaole led several lead actors onto the stage.
He Jiong truly lives up to his reputation as a veteran in the entertainment industry; while the other hosts were still clapping and standing there waiting for someone else.
He had already taken the initiative to come forward and let Tian Xiaole sit in the center.
After a brief exchange of pleasantries, they began to recount some interesting anecdotes that occurred during the filming of Pacific Rim.
"Director Tian, we all know that Pacific Rim is the most expensive science fiction film ever made in China, taking three years to produce. You must have encountered many difficulties along the way. Which ones gave you the biggest headache?"
He Jiong took the initiative to speak, and the conversation revolved around the movie.
"There are bound to be difficulties. With such a high investment in a film, even investors are unsure of the outcome, especially for a science fiction film..."
The most challenging aspect of this film was its special effects, and that's also where the largest budget was spent..."
"Director, this film has a budget of 6 million. Will it be difficult to break even?"
Xie suddenly interrupted, and then put on a concerned expression.
This caused everyone's expression to change, even He Jiong was startled and kept giving Xie Na meaningful glances.
I'm very afraid of violating Tian Xiaole's taboos.
Many people in the industry are waiting to see the joke.
How much will it gross domestically, and how can a Chinese sci-fi film achieve such success overseas?
Foreigners prefer Hollywood sci-fi movies, don't they?
Tian Xiaole glanced at her, her expression unchanged, and said coldly, "I have confidence in the film."
He Jiong quickly changed the subject: "Director Tian, and our members from [Pacific Rim], our production team has prepared a new game..."
"Electrostatic discharge"!
The staff brought up an iron frame, and He Jiong explained the rules of the game from the side.
Players need to pass the metal rod through the middle of the iron frame without touching either side of the passageway. If they accidentally touch it, they will feel an electric shock.
······
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After filming wrapped, Tian Xiaole and the main cast prepared to move to another city.
As they were about to leave, He Jiong brought Xie Na over; the latter had her head down and her eyes were red.
"Director Tian, Xie doesn't think before he speaks, please don't take it to heart."
"Director Tian, I'm so sorry, I'm such a pig-brain, please forgive me..."
Xie kept bowing and apologizing.
The cast of "Pacific Rim" watched quietly, and none of them spoke up for her.
Everyone knew that breaking even at the box office would be incredibly difficult, yet they kept bringing it up. Tian Xiaole impatiently waved her hand, dismissing them like the plague.
Asking about box office figures is perfectly normal; he's not that sensitive about it. He just doesn't like her interrupting like a lunatic.
Xie is the type of person who speaks without thinking, never considering the occasion, saying whatever comes to mind, and then laughing out loud afterward.
She even marketed herself with the title of "Sun Goddess".
Many guests have had their minds disturbed by her. When Jackie Chan came on the show, he even called her a lunatic.
·······
Tian Xiaole led a group of people and ran around for two weeks.
I visited Shanghai, Hunan, Wuhan, Nanjing, Chengdu, Chongqing, and other key cities for ticket sales, and the results were excellent.
Offline promotion is not just about appearing on TV shows or participating in roadshows.
Landmark buildings, bus stops, subways, and shopping malls in major cities are plastered with posters for the movie "Pacific Rim".
The online buzz was also significant. Leyu Weibo used pop-up ads for the first time, pushing movie-related information when the webpage was opened.
"Ugly Egg" movie review, Leyu.com, pinned movie-related information.
Websites such as Sina, Tencent, and Sohu have purchased long-term advertising slots.
Offline media were not spared either, with a matrix of reports on the film, one after another, employing a bombardment-style publicity approach.
It's safe to say that during this period, you can see news about the movie "Pacific Rim" almost everywhere you go online.
Older citizens who enjoy reading newspapers can also find movie-related information through newspapers.
The entire mainland internet, social media, and news magazines are basically reporting information about the movie.
Such a large-scale event has even attracted attention in Hollywood, where the reaction has been quite surprising.
The release of a movie required the entire nation's resources for promotion.
The group returned to the capital on the 22nd.
After running around non-stop, even Tian Xiaole was starting to feel the strain.
Liu Yifei and Jing Tian didn't utter a sound and ran the whole way without saying a word.
"The promotion is over for now. Everyone go back and get some rest, and look forward to the movie premiere."
The group parted ways at the airport. Tian Xiaole got into the car that had come to pick her up and lay down on the seat, exhausted.
Seeing Tian Xiaole's appearance, Chen Zhixi hesitated to speak.
"Just say what's on your mind?"
"There is an interview program called 【Lu Yu's Appointment】 that would like to invite you to be a guest on one episode."
"can."
Tian Xiaole was deeply impressed by this program. The host, Lu Yu, was a genius at interviewing. He seemed to be acting crazy and saying, "Really? I don't believe it," but in fact, he was stirring up the emotions of the guests and revealing more inside information that the audience was interested in.
Since its premiere, the show has consistently generated considerable buzz with its interviewed guests, resulting in high viewership ratings.
When Tian Xiaole returned home, Tang Yan was already waiting for him, a smile on her face and ripples in her eyes.
"Brother Le, you're back."
She lunged forward and bumped right into Tian Xiaole.
Feeling the soft, hungry body in his arms, his fatigue lessened.
Perhaps this is the meaning of hard work.
Tian Xiaole patted her shoulder, signaling her not to hug so tightly, as she was struggling to breathe.
How are the box office results for "Night at the Museum"?
Tian Xiaole was so busy during this period that she didn't pay attention to the film's release in North America.
"Fox is very satisfied with the opening weekend box office of $5300 million, and they predict that the global box office could reach $5 million."
Tang Yan held Tian Xiaole tightly in her arms and never let go. They hadn't seen each other for more than four months. If it weren't for the fact that the old lady was at home, she would have been unable to restrain herself long ago.
[Museum] With a production cost of $1 million, the fact that it grossed so much worldwide is already considered a huge success.
"Having this movie as a foundation will help with the release of [Lucy]."
Tian Xiaole pinched her cheek, looked at Tang Yan who was grinning foolishly, and suddenly had the idea of settling down.
He was startled and quickly banished the dangerous thought from his mind. Those hardworking and ambitious female celebrities were all waiting for his support; how could he be so selfish as to want to return to his family?
Tian Xiaole picked Tang Yan up by the waist and carried her towards the bedroom.
"Brother Le, isn't it a bit inappropriate to do this in broad daylight?"
She verbally refused, but her arms tightened around herself, she was already looking forward to it.
The longing for someone you haven't seen for so long has transformed into a torrent of love.
The next day~
After a night of intense work, and with a period of non-stop work, Tian Xiaole didn't wake up until noon.
I was woken up by a phone call.
The interview for "Lu Yu's Appointment" will begin this afternoon, Chen Zhixi reminded Tian Xiaole not to forget.
·······
In the dressing room of Phoenix TV, Tian Xiaole, unusually, asked to have his makeup done to cover up his dark circles.
Lu Yu sat next to him, also putting on makeup, and casually reciting her lines during the interview.
For interview programs, the questions asked are prepared in advance.
"Director Tian, my interview may not follow the normal procedure and there may be sudden randomness. You should be prepared."
"I like this approach. If it's too rigid and unoriginal, the audience won't like it."
Tian Xiaole said nonchalantly that he hoped Lu Yu would cause more trouble, and the more intense his words, the higher the ratings would be.
Lu Yu had never heard of such a request from a guest, so he immediately put the script aside and decided to improvise.
Recording began at 2:00 PM.
After an opening speech, Lu Yu began to introduce today's guest, Tian Xiaole, listing a long list of personal honors before ending.
"Let's welcome the youngest Palme d'Or director."
A burst of enthusiastic applause and cheers erupted as Tian Xiaole walked onto the stage to the music.
He was dressed in simple casual clothes: jeans, a T-shirt, and sneakers.
He didn't value this stage as much as the other guests, but his status was definitely the highest.
After a brief handshake and greeting, Tian Xiaole sat on the sofa and unconsciously crossed her legs.
The initial conversation consisted of familiar questions, such as how we came to want to make a big-budget film and what our mindset was at the time.
As the conversation progressed, Lu Yu's questions became increasingly aggressive.
"Director Tian, the investment cost of 'Pacific Rim' is 6 million yuan. There has been a lot of publicity during this period, and a lot of money has been invested. Aren't you worried that the movie won't be able to break even?"
"Not afraid? Even if I lose money, I can make it back with other movies."
"Really? I don't believe it."
Lu Yu was very thin and short, with shoulder-length short hair that made her head look very big.
"I've never failed before, you can look forward to it," Tian Xiaole said confidently, leaning back on the sofa. (End of Chapter)
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