Huayu Entertainment: You have been directing for three generations, are you comparing your qualifica

Chapter 143: A thank you to both new and old friends for the ticket price!

In the conference room of Xiaole Pictures, Han Sanping, Wang Zhonglei, Wang Changtian, and Tian Xiaole were sitting.

Apart from CJ's people, all the investors of the [Thief Alliance] were present.

Based on the daily box office trends, it would be extremely difficult to abort that large ship; proactive market intervention would be necessary.

This is also why Tian Xiaole called several companies over.

"As the theatrical run of 'The Thieves' enters its second half, daily box office revenue is gradually decreasing. We must take effective measures..."

After Tian Xiaole finished speaking, he looked at everyone, and finally his gaze fell on Han Sanping. He asked:

"Uncle Han, this movie is fully qualified to apply for an extension, right?"

"The extension application has been submitted and should be approved in a few days."

These words brought smiles to the faces of the people present. The longer the film could be shown, the more box office revenue it would generate. Even a small profit is still profit.

Tian Xiaole nodded and continued:

"Now is the peak period for students returning to school. With an average ticket price of 40 yuan, not many students can afford to watch movies. I called you here today to discuss lowering the ticket price."

The average monthly salary of urban residents is just over a thousand yuan, with the highest being just over two thousand yuan. Students' monthly living expenses are only one or two hundred yuan.

For them, a ticket price of 35 to 40 yuan is considered a high expense.

Wang Zhonglei quickly offered his advice:

"Lowering the price to 20 yuan per ticket is the most reasonable. Lowering it too much would be unfair to those who buy at the original price."

Han Sanping looked over; it was rare for Wang Zhonglei to offer such thoughtful suggestions.
Tian Xiaole shook her head and took out the prepared plan:

“A one-size-fits-all approach is not appropriate. We should lower prices according to city size. For example, tickets for first-tier cities like Beijing and Shanghai would be 15 yuan, tickets for second-tier cities would be 10 yuan, and tickets for third- and fourth-tier cities would be 5 yuan. I think this price is very attractive.”

Both "Hero" and "The Promise" used ticket subsidies and half-price tickets for students. Relevant departments also organized events such as group bookings by organizations and schools to boost the film's box office.

[Thief] This time, the direct ticket discount is quite substantial.

"This plan is suitable. On average, the ticket price is not too low, so let's adopt this plan."

Han Sanping made the final decision.

Seeing that Tian Xiaole and Han Sanping had both made their decisions, Wang Zhonglei decided to stop offering opinions and simply shut up, just like Wang Changtian.

Next, the group spent the afternoon discussing in the conference room and divided the city into first-tier cities and key ticket markets.

That evening, China Film Group relayed the news of the price reduction to major cinema chains overnight.

Starting the next day, students could buy tickets at up to 2% off with their student IDs, and the second ticket was half price, which was practically free.

In order to accommodate the audience who purchased tickets at the original price, a corresponding promotion was also launched.

To thank both new and old viewers, those who want to see the movie a second time can enjoy a 5% discount by showing their previous ticket stubs.

This combination of measures, while lowering the unit price, couldn't offset the increase in the movie-going audience.

On Thursday the 14th, the daily box office revenue was 8.3 million.

The total box office reached 293 million.

With just one step left, the box office of Chinese-language films will reach new heights.

Industry insiders noticed that the sudden price reduction for "The Thieves" to target returning college students had surprisingly good results.

Breaking the box office record for big ships seems to be a must.

If "The Savage Secret" is released at the same time, it will be a disaster.

When the film was released, the producers claimed that they could make a profit with a budget of 3,000 yuan. Now, after two weeks of release, the box office has just surpassed 10 million yuan.

With daily box office revenue below 5, its potential exhausted and awaiting removal from theaters.

Several Hong Kong films that had been scheduled for release long ago were caught off guard by the sudden price reduction of tickets when "The Thieves" was nearing its end. The investors and director were cursing behind the scenes.

The film "Jasmine Women," which was released in April, seized this opportunity and capitalized on the hype.

"In 'The Thieves,' Jiang Wen plays a character who is brave, resourceful, and has an extraordinary demeanor. In 'Jasmine Women,' he is also a villain who is both charming and sophisticated."

On Friday the 15th, the daily box office was 7.3 million.

The total box office has reached 301 million!

Chinese-language films have entered the 300 million era!

This caused a sensation in the industry!

As the box office surpassed 300 million yuan step by step, everyone couldn't help but feel envious.

That's 300 million!

This is such an unfamiliar number to Chinese cinema.

Relevant departments paid close attention and issued instructions to Han Sanping: in any case, the highest box office in Chinese cinema should belong to domestic films.

The meaning is quite clear: what was once a slim hope is now infinitely close, and no matter what, that big ship must be towed away.

For Chinese-language directors, a new milestone has emerged, waiting for them to surpass and challenge it.

The movie "The Thief" has dominated the trending topics for more than half a month, and it is about to hit the highest box office, so its popularity is unstoppable.

China Film Group added fuel to the fire by announcing the postponement to the outside world.

"In order to meet the audience's demand for watching 'The Thieves,' it has been decided that the film's run from theaters will be extended to April 30."

Industry insiders who saw the announcement were speechless.

It's only been two weeks since it was released, and they're already announcing a delay. Is this some kind of desperate attempt to surpass the big ship?

The director of "Jasmine Women," who just capitalized on the hype, is now feeling like he's swallowing cold water and getting a toothache.

"This is... coming for me, isn't it?"
Tian Xiaole's phone kept ringing; text messages and QQ notifications kept coming in.
A unanimous congratulations on the box office surpassing 300 million.

Many people have praised him highly, calling him the top director of commercial films in mainland China and the new uncrowned king!

Tian Xiaole didn't take these sugar-coated bullets and mindless flattery seriously.

I put my phone away and looked at the exit of the Capital Airport, where a group of foreigners were pushing large bags of luggage.

He walked up to them and greeted them, saying, "Welcome to China. You will be working here for the next two years."

Tian Xiaole was greeted by architects, post-production engineers, modelers, and other specialists recruited by James in Hollywood.

The salary will still be five times the usual amount, with meals and accommodation provided, and the salary and benefits will remain the same after returning to Hollywood after two years.

"Fortunately, it wasn't as bad as I thought."

In the group, someone patted his chest, looking at the modern construction around him, and he thought...

"Don't be fooled by unscrupulous media. China is a developing country, not living a hundred years ago," Tian Xiaole explained helplessly.

The group of twelve were all foreigners, which made Tian Xiaole stand out, as he was one of the most watched directors in the industry.

Media reporters all wanted to interview him, but they didn't expect him to appear at the airport.

Instantly, a group of reporters surrounded them.

This startled Tian Xiaole and also gave a jolt to the group of foreigners behind her.

"Director Tian, ​​what are these foreigners doing here that you need to come and pick them up personally?" a reporter asked directly.

"They are all Hollywood special effects engineers who will work with domestic technical talents to be responsible for the production of the Pacific Rim project."

The knowing expressions on the faces of the group of reporters showed that Tian Xiaole wasn't so arrogant as to think that he could actually produce a big-budget special effects film relying solely on domestic talent.

"The Thieves has surpassed 300 million at the box office. What are your thoughts?"

"Thank you for your support, viewers. I will continue to bring you more and better works in the future to repay them."

"..."

After dealing with the reporters, the group got into the car that came to pick them up. Like the previous eight people, in addition to being responsible for post-production special effects, they also had to take on the task of mentoring newcomers.

We need to teach them the skills they possess, otherwise we won't let them go so easily. Do they really think they can get five times the salary so easily?

Many people contacted Tian Xiaole but received no response; instead, they saw the news online.

Director Tian Xiaole appeared at the Capital Airport to pick up Hollywood special effects talents for the post-production preparation of the "Pacific Rim" project.

"【The Thieves】The box office has exceeded 300 million yuan. Director Tian Xiaole thanks the audience for their support."

"..."

···
Tian Xiaole handed the people over to Chen Zhixi for arrangements, and then went to the department in charge of post-production, where he saw many busy figures.

Some eager and proactive employees would ask the engineers who had come before them for advice on various technical problems.

Tian Xiaole observed for a while and found that some people would patiently provide guidance, while others would impatiently say a few words and not want to reveal the techniques they had mastered.

You can't force people to do this. The only thing you can do is keep recruiting more people, keep those who are willing to teach, and let those who are unwilling go back early.

After walking around, as the number of people increased, the venue became a bit insufficient.

The same goes for Leyu.com upstairs. As it continues to grow and its employees increase, even renting an entire floor doesn't seem enough.

Before housing prices in the capital skyrocket, it's time to consider buying a property.

Film and television companies in the industry who saw the news truly saw Tian Xiaole's determination to improve the level of special effects in China.

With Hollywood's technical talent leading the way, it's much better than feeling your way across the river by touching the stones.

Some people are starting to have high expectations for the Pacific Rim project.

On Saturday the 16th, the daily box office saw a slight increase, reaching 9.2 million.

Total box office: 310.5 million!
It gives the feeling that the record of the large ship is within reach.

A heated discussion has begun online.

Some netizens believe that the box office of Chinese films should belong to Chinese-language films, and they have already watched it three times to show their support.

Someone downstairs chimed in: "The first time I went to see it with a friend, the second time with my buddy, and the third time I found my girlfriend watching it with my buddy. Need some consolation!"
Some people scoffed, thinking that domestic audiences were incredibly foolish.

How ironic it would be if a popcorn movie with absolutely no logic surpassed the box office record of "Titanic".

Titanic is not only a symbol of tragic love, but also a benchmark in film history; it is an unsurpassable existence.

Some rational netizens countered: It is undeniable that "Titanic" is a great achievement in film history, but to say that its domestic box office is unsurpassable would require an extremely low and humble attitude to utter such a weak-willed statement.

Tian Xiaole silently liked the comments from netizens who supported her; most of them were still quite clear-headed and hadn't been brainwashed.

On Sunday the 17th, the daily box office was 7.5 million.

Total box office: 318 million!

Han Sanping called Tian Xiaole, saying that the piracy problem could not be contained. Despite the efforts of multiple departments, they could not stop the pirates operating in the shadows.

You can view the full version of the content by opening any website online. The only downside is that the video quality is low and the internet speed is relatively slow.

Offline DVDs are even more ubiquitous, starting at ten yuan a disc and now costing only three yuan, plus two other movies.

In this era of rampant internet growth, even legitimate websites like Kuaibo allow users to watch videos with a single click, not to mention the issue of piracy.

Second- and third-tier cities have completely lost control and are also major areas of piracy.

Many primary sources are collaborations between local cinemas and pirates, resulting in very low box office revenue sharing, not to mention the costs of venue and labor.

Piracy only requires labor costs and doesn't require sharing revenue with the production company.

(End of this chapter)