Huayu Entertainment: You have been directing for three generations, are you comparing your qualifica

Chapter 135: Netizens Show Strong Support!

What Tian Xiaole was more concerned about was the release of "Thieves' Alliance," given how high the hype was.

China Film Group is responsible for its cinema distribution channels, Xiaole Pictures is responsible for online promotion, and Huayi Brothers and Enlight Media are responsible for offline expansion and online support promotion.

To make a splash during the Spring Festival season, promotional efforts must be fully rolled out both online and offline, employing a carpet-bombing strategy.

"Uncle Han, in terms of film print quality, it won't be inferior to 'The Promise,' right?"

【The Promise】was a highly anticipated big-budget production, with 470 copies released, setting a historical record. Unexpectedly, it flopped.

In 06, domestic cinemas primarily used film prints.

Copying is very costly.

The production, printing, and mailing costs alone are more than 10,000 yuan per piece.

Most films cannot afford the cost of prints and are only distributed in first- and second-tier cities; only big-budget productions choose to be released nationwide.

"This time it's a joint release, with several companies sharing the publicity and distribution costs, which has greatly reduced the pressure on China Film Group. The first batch of 500 copies has already broken the record."

Han Sanping smiled, his eyes full of anticipation; just watching the trailer had given him a lot of confidence.
Unlike [The Promise], the trailer was also shrouded in mystery, making it difficult to question the Palme d'Or director.

Tian Xiaole nodded; the force was considerable.

With the release date of "The Thieves" drawing ever closer, Leyu.com has released the third trailer.

Featuring Wang Baoqiang's comedic antics, this film aims to create a lighthearted and joyful atmosphere, making it suitable for the whole family to watch together.

The movie has been heavily promoted, with online news and trending topics mostly revolving around the theme of "thieves".

Even the marketing for "Huo Yuanjia" is barely visible.

Thanks to Jet Li's star power, the film grossed 3730 million in its opening week.

The box office in Hong Kong Island was also quite high, with HK$1740 million in its opening week.

Annabelle's box office revenue plummeted by half in its second week of release.

Horror films have such short run times, which was within Tian Xiaole's expectations.

US$17.5 million in North America and US$23 million in other countries and regions.

The global box office has surpassed 100 million US dollars!
Lionsgate's press releases were sent out one after another throughout Hollywood.

They also sent an email to Tian Xiaole, saying that with "Annabelle" grossing over 100 million, Lionsgate would automatically acquire the sequel production rights, but they would have to film the "Saw" sequel first.

Tian Xiaole had no objection to this, but he did urge them to share the box office revenue.

Reports from Hollywood came back, and the domestic audience was once again shocked by the incredibly high returns of horror films, with a production cost of only eight million.

Several publishers wanted to capitalize on the hype, but Tian Xiaole refused.

【Annabelle】is a horror film, which is not allowed under domestic policies. There is no need to bring up 【The Thieves】 to avoid misunderstandings for uninformed viewers.

···
A South Korean flight landed at the capital airport, where Lee Jung-jae and Jeon Ji-han, who belonged to the South Korean team, arrived.

Because the next events will be offline promotions and the premiere, which the main cast and crew will all have to attend.

China Film Group arranged a car to pick up the two people, along with people from CJ Entertainment.

The main cast of "The Thieves' Alliance" gathered for the first time after filming wrapped up, and accepted an interview with Princess Six.

Jiang Wen has stopped filming "The Sun Also Rises," a project that has been on and off for more than half a year.

In the name of pursuing art, filming was halted multiple times to revise the script, making the completion date seem increasingly distant.

Even Yinghuang was finding it hard to bear, fearing that they would overspend again.

Meanwhile, the filming of Fan Binbin's scenes for "Rob-B-Hood" was concentrated, so it didn't interfere with her promotional activities.

They're already figuring out how to ride on Fan Binbin's popularity.

In the dressing room of the CCTV building, several actresses were touching up their makeup in preparation for the upcoming interview.

As per Tian Xiaole's request, Fan Binbin was not allowed to wear heavy makeup during the interview, which would cover up her glamorous side.

Tang Yan has a sweet style, Quan Zhixian is capable, and Mei Ting is mature.

The actresses, in accordance with the publicity requirements, embodied different styles, which should attract at least a group of LSP viewers when the interview program airs.

The male actors waited in the rest area. Tian Xiaole remembered that Jiang Wen had boasted that he was filming a magical realism film and that it was the first of its kind in China.

"Uncle Wen, you've seen the critical acclaim and box office success of a fantasy blockbuster like [The Promise]. Which of your films isn't going to be modified?"

"How can that be the same? 'The Sun Also Rises' is an art film, so naturally there are audiences who understand it."

Jiang Wen remained unmoved, and even showed some disdain when the term "Wuji" was mentioned.

The two famous directors were talking, and the others couldn't get a word in edgewise, so they chatted amongst themselves while the rest of the group waited for their makeup to be done.

"Brother Bo, I really envy you. You've already gone to film Hollywood blockbusters."

Wang Baoqiang has two dimples when he smiles, revealing a row of big white teeth, giving people a very sincere feeling.

"If you work hard, you might have a chance to make movies in Hollywood."

Huang Bo patted Wang Baoqiang on the shoulder, speaking in a very arrogant tone.

Lee Jung-jae, who was standing next to him, couldn't understand Chinese and could only smile awkwardly.

A short while later, staff came over to inform us that the studio was ready.

"Director Tian, ​​are you satisfied with my outfit?"

Fan Binbin twirled in front of Tian Xiaole.

She was dressed in a casual suit and trousers, with her hair tied in a high ponytail.

Tang Yan, standing behind him, rolled her eyes and muttered something under her breath.

Quan Zhixian slightly curled her lips. This method of currying favor with chaebols was far from enough. She knew that Tian Xiaole was the owner of a film and television company.

"Well, not bad."

Tian Xiaole nodded in affirmation. Inside the studio, the main cast of "The Thief" sat in a row, with Tian Xiaole taking the seat of honor without hesitation.

"Director Tian, ​​this film is the first co-production between China and South Korea. How did you coordinate all of this?"

"That's what the movie channel host asked."

"The actors were very cooperative with my work, and fortunately the result was good. The final product is excellent, as you can tell from the trailer."

These words made the lead actors nod in agreement, and they watched each trailer as soon as it was released.

"Director Jiang, how did you agree to star in this movie?"

"The pay was quite good, so I agreed."

Jiang Wen's serious answer made everyone burst into laughter; only he would dare to say something like that.

"Fan Binbin..."

"Quan Zhixian..."

The main cast and crew were all interviewed, asked about interesting things that happened during filming, and what the director was like on set—topics that netizens are quite interested in.

The topic then shifted back to Tian Xiaole.

"Director Tian, ​​you chose to release this film during the Spring Festival period. Do you have expectations for its box office performance?"

"【Hero】 grossed 250 million yuan at the domestic box office. Four years have passed, and I hope it will break 300 million!"

Tian Xiaole shared her expectations.

[The Thief] did so much work, and the publicity was overwhelming; you could see gossip about the movie online every day.

Offline, the posters are plastered all over buses, subway stations, and shopping malls.

Tian Xiaole's confidence stems from an even more important reason: the domestic box office market is far underestimated.

I won't mention the Shaolin Temple, which is too far away.

The 98 film "Titanic" alone grossed 3.6 million at the box office.

A movie about love can achieve such box office success.

【The Thieves】 features a more novel theme, encompassing action, adventure, family, and friendship, appealing to a wider audience.

Upon hearing the number, the host showed a surprised expression, but her professionalism allowed her to quickly conceal it.

The main creators were also surprised. They all had high expectations for "The Thieves," but could it really achieve a box office of 3 million?
Last year's "The Promise" grossed 1.8 million yuan. Although it received terrible reviews, it was still the box office champion of the year.

"Director Tian is so confident?"

"Of course, the lead actors' performances were worthwhile."

Among the main cast, Fan Binbin was the happiest. If the box office results are just as Tian Xiaole predicted, then the competition for the title of Huayi's leading lady will be a foregone conclusion.

···
Major cinemas have already put up posters for "The Thieves," a film directed by Tian Xiaole, which will be officially released on the first day of the Lunar New Year.

The film's release at this time has caused dissatisfaction among many cinema staff, who are unable to take a holiday during the Lunar New Year.

This was not what Tian Xiaole cared about. He declined Fan Binbin's invitation to wine tasting, as he wanted to eat South Korean kimchi that night.

The battle was fierce in the hotel room.

I drank a bit too much last time and forgot a lot of the details, but this time I truly felt Jeon Ji-hwan's enthusiasm.

South Korean celebrities are very obedient to their superiors, and Tian Xiaole tried her best to meet all their requests.

The calls of "Oppa" were endless!
The only downside is that there aren't enough equipment options, so you can't experience a variety of role-playing scenarios.

The next day, when Jeon Ji-hyun appeared looking radiant, Fan Binbin and Tang Yan muttered "Koreans" under their breath and continued their interview.

The events were arranged by Light, and their channels of operation were in the television field.

Local TV stations are the main channels for ordinary people to learn about the outside world, and they are also the main battleground for this propaganda campaign.

After running for three consecutive days, everyone was a little tired, but they couldn't hide the excitement in their eyes.

"I'll go back to the capital for two days to rest and prepare for the premiere."

"I can't go back to my hometown this year, so I'll follow Director Tian's arrangements."

Wang Baoqiang speaks in broken Mandarin, but what he says is very comforting.

His honest appearance is very deceptive, making people overlook his emotional intelligence.

···
The interview with the sixth princess aired at 7 p.m.

When Tian Xiaole said he hoped the box office would reach 3 million, many viewers in front of their TVs gasped, and many thought it was too naive.

Can domestically produced films achieve this?
Some people asked themselves this question, including those who had seen the trailer.

Many people think, "If foreign films are acceptable, why can't Chinese films?"
In an instant, a large number of netizens flooded the comments section of the trailer for "The Thief" on Leyu.com.

"Let's raise 3 million to support domestic films!"

"If others can do it, why can't Chinese films?"

"Count me in on this 3 million project."

Such support is increasing every minute.

When Tian Xiaole learned the news, he was very moved. He did not engage in marketing or create hype; it was all spontaneous action by netizens.

The reason can be easily analyzed.

This is the audience support he has built up over several films, and he has always appeared in front of the public as a supporter of Chinese films.

The fact that he insists on using mainland Chinese actors in his films is one of the reasons why many netizens support him.

Most importantly, he didn't force-feed the audience excrement, nor did he allow directors to criticize the taste of excrement.

There were also sarcastic remarks from film industry insiders, but they were mostly just private comments.

(End of this chapter)