Rebirth Must Be Happy

"Isn't the Somersault Cloud also very fast?"

After listening to him, Chen Xingzhu was the first to express her doubts, "Why is it positioned for home use?"

"Yup!"

Xie Wanqing immediately expressed the same question, "And a somersault cloud can travel 108,000 li, which should be faster than the Wind Fire Wheels, right?"

"Because these are the two suitable names I could think of."

Xu Jinhuan felt that these two women were a bit asking for trouble, actually undermining him. "We can't use the Wind and Fire Wheels as a household item, can we? The name is so suggestive of will-o'-the-wisps."

"Sister, which one do you like better?"

Chen Xingzhu asked Xie Wanqing, "If you had to choose one based on your first impression, which would you pick?"

"I feel like both of them are weird."

Xie Wanqing frowned and thought for a moment, then said with a somewhat troubled expression, "None of them sound good..."

Xu Jinhuan asked, "So, do you think BMW, Mercedes-Benz, Porsche, Rolls-Royce, and those other brands like Chanel, Hermes, and Louis Vuitton sound good?"

Xie Wanqing nodded and said matter-of-factly, "It sounds pretty good."

"This kind of brand is basically equivalent to Xie Zhiqiang, Xu Jinhuan, Wang Chi in China... it's just a personal name."

Xu Jinhuan laughed and said, "A brand image takes time to build. I'm using Xu Jinhuan as the brand name now. As long as the products are good, in ten or twenty years, it will be a high-end brand... Of course, a good name is more conducive to dissemination, after all, the competition is too fierce now."

Chen Xingzhu said, "Both of the series you mentioned have advantages in building brand stories because they come with their own stories. However, if you're making a home brand, the Dynasty series is better than the Myth series."

Xie Wanqing said, "Then why don't we have both? Dynasty for home use, and Myth for trendy performance?"

“Building one brand is difficult enough, but building two is even more difficult.”

Xu Jinhuan shook his head. He actually preferred the Myth series. The main reason was that even if he didn't make the Dynasty series himself, BYD would make it, and they were quite successful.

Although Han Tang took the lead among domestic brands in moving upmarket, its brand image was later lowered by BYD itself. However, it cannot be denied that the transformation from "the swallows that once graced the halls of noble families to the homes of ordinary people" is also a kind of success, at least allowing more people to enjoy it.

However, at least for Xu Jinhuan, he still hopes that "Han", "Tang" and "Ming" will become symbols that people will respect and look up to when they see or mention them.

"If I had to choose one, I would still think the dynasty is better."

Xie Wanqing didn't hesitate this time. "The Somersault Cloud doesn't sound like something for home use."

"What about you?"

Xu Jinhuan then asked Chen Xingzhu, but unfortunately, the girl's answer was not what he wanted to hear: "I also think Dynasty is better."

"Let me ask someone else."

Xu Jinhuan still refused to give up and simply posted it in the dining group. Chen Xingzhu and Xie Wanqing also sent messages, expressing their views as if in a debate.

Song Zhiyu quickly replied: "I also think Dynasty is better, but I prefer Mythology."

Chen Xingruo then chimed in, "I also love mythology. Somersault Cloud and Wind Fire Wheels are so cool! Just hearing about them makes me feel so cool."

Xu Jinhuan finally cheered: "A two-to-two tie shows that the myth still has a large market."

Chen Xingzhu looked up at him and said, "Judging from their reactions, their personalities, and their mindset, are they family car owners?"

Xu Jinhuan was aware of this problem, and had already decided to reluctantly give up the mythology and choose the dynasty. He sighed and said, "I'll think about it some more."

It was already early 2014, and BYD should be registering the Dynasty series trademark soon. Xu Jinhuan had an idea, so he didn't delay any longer and sent someone to inquire about it the next day.

"What do you say?"

The following afternoon, Xu Jinhuan was somewhat bewildered when he heard feedback from his colleagues in the marketing department: "BYD has already registered?"

"Correct!"

Strictly speaking, Xu Jinhuan's actions constituted using public office for private gain, but the marketing department, unaware of Xu's motives, remained very responsible and replied, "According to registration information, BYD registered the Qin trademark in 2006."

After a pause, he added, "Moreover, the BYD Qin series of cars has already been launched."

"Uh……"

Xu Jinhuan sensed something odd in the other person's gaze and felt a little embarrassed himself. He really hadn't known about it and hadn't expected BYD Qin to be launched so early. He coughed and asked, "What about Han Tang Ming?"

"This hasn't been registered yet."

"Ok."

Xu Jinhuan breathed a sigh of relief. Although he had originally decided to choose the Dynasty series, he was still a little reluctant. But when he heard that he had almost lost to BYD, he suddenly found the Dynasty series more appealing.

After everyone left, he first searched online for Qin series models and found that the first-generation Qin used DM technology, with the premium version priced at 18.98 yuan and the flagship version at 20.98 yuan.

"Tsk tsk!"

Xu Jinhuan couldn't help but click his tongue in amazement, very curious about the mindset of this generation of car owners. This is not a hedgehog, it's the boat that Zhuge Liang borrowed arrows from!

More than ten years later, this price can buy a Han L!

Feeling a sense of crisis, Xu Jinhuan stopped procrastinating and started working on the relevant procedures that very day. The qualifications for car manufacturers were not easy to obtain, but fortunately, suppliers could also register, and Li Gaoyuan happened to be in the auto parts business.

Xu Jinhuan then called Li Gaoyuan and asked him to help register the two trademark series he had envisioned: Dynasty and Myth.

As for the "Qin" series trademarks, we can talk to BYD about them later and "take them back".

"Didn't you just start playing that game?"

After learning of Xu Jinhuan's thoughts over the video call, Li Gaoyuan seemed very surprised, even shocked. "Do you have that much money right now?"

"No matter what, let's claim this spot first."

Xu Jinhuan sighed. He had originally planned to start working on this in the second half of this year, but firstly, he did not expect BYD to register so early, and secondly, he originally preferred the Myth series, which would have been more relaxed. Now, he was being forced into this situation.

Fortunately, he could still outmaneuver BYD – historically, BYD would have registered the Tang and Song trademarks in June 2014 and the Han trademark in 2015, but Xu Jinhuan only got a lead of less than half a year.

Even if you're only one day ahead, once you register, the difference is like night and day.

In the following days, Xu Jinhuan kept track of the matter while also learning about the BYD Qin. He discovered that the car's sales were actually quite good. Thanks to subsidies, the actual price was not that high. Although there was a problem with battery drain and sudden drop-off, its sales were still outstanding among its competitors.

"That's good, at least we can get a license plate!"

"Shanghai license plates are too expensive!" "Support domestically produced cars!"

Xu Jinhuan found a few car owner reviews online, hesitated for a while, and finally made a decision after dealing with Xie Wanqing that evening, saying, "I've decided to use the Myth series."

"Ok?"

Xie Wanqing had just come to her senses and was snuggling up to him, talking about her plans to go home for the New Year, when she was suddenly interrupted by his question. She was a little taken aback, but quickly recovered and said, "Didn't you decide to use the Dynasty series before?"

"BYD registered the Qin trademark back in 06. In all that time, not a single company has considered registering any other Dynasty series trademarks..."

Xu Jinhuan sighed, "If I don't do it, BYD will still continue to make the Dynasty series, but if I don't make the Myth series, there's a high probability that no one will make it."

Of course, he was well aware that there would be a "Nezha" car in a few years, but its performance would be far from impressive.

Moreover, he originally preferred the mythological series, not only because of personal preference, but also because of the movies.

With "Monkey King: Hero Is Back" set to be released next year, Xu Jinhuan is already inquiring about the production company, hoping to capitalize on its popularity.

Even if his "Somersault Cloud" car can't be sold when the movie is released, it can still be used for publicity later.

"Ne Zha" will definitely be able to capitalize on the hype; it's a great promotional channel for collaboration...

Ultimately, it comes down to what you like.

After listening to his explanation of the reasons he could give, Xie Wanqing gave him a playful glare and said, "Then go ahead and do it if you like it. After all, brands are built on products... I believe in you."

"Sister is so kind!"

Xu Jinhuan really wanted to reward her, but he was a little tired from all the commotion, so he could only kiss her to express his feelings.

"Then go ahead and do it."

The next day at the company, Xu Jinhuan told Chen Xingzhu about her new decision again. Chen Xingzhu's reaction was similar to Xie Wanqing's; she basically didn't react much, but she also showed some unconditional support. Then she smiled sweetly and encouraged her, "I'll be waiting for the day you come to pick me up on your somersault cloud."

"it is good!"

Xu Jinhuan finally made a decision and stopped worrying about it, but he didn't stop registering dynasty-themed names like "Han" and "Tang". He could transfer these to BYD later and make a connection.

After all, BYD is not just a car manufacturer; it also controls the entire upstream and downstream industrial chain and is a very important supplier in the new energy industry. Moreover, he has been buying BYD's stock, so maintaining a good relationship is still very necessary.

After making the decision, Xu Jinhuan began to register "Myth Auto" in Beijing. He is now considered to have some wealth and fame. With the help of Tencent and Chen Guiliang, he has also accumulated some connections. However, it is not so easy to complete the process quickly.

Therefore, Xu Jinhuan's choice was simple: rely entirely on his father!

A father-in-law is a father too!

"Are you really planning to build your own factory?"

After getting off work that evening, Xu Jinhuan made a special appointment to have dinner with Chen Guiliang. Chen Xingruo was away participating in a program, and Chen Xingzhu, Yu Peishan, and Chen Xingyu accompanied her. After hearing Xu Jinhuan's plan, Chen Guiliang's expression was obviously a bit complicated.

In short, if it were someone else, or if Xu Jinhuan had fewer accolades and success stories, Chen Guiliang would have been furious.

This is outrageous!

"...Do you know how much funding we need?"

After careful consideration, Chen Guiliang restrained his emotions and asked seriously, "Are you sure you can bear the consequences of failure?"

"Take it one step at a time. First, get the company up and running, build the framework, and then raise funds."

Xu Jinhuan had thought about this, and there were precedents to learn from, so he wasn't naive enough to gamble everything on his own. "Let's lay a foundation first. In a couple of years, when the game revenue picks up, my shares will be more valuable. Then I can mortgage or sell some of them. We'll take it slow..."

Chen Guiliang felt a little relieved, then thought for a moment and asked, "Would you cooperate with Li Gaoyuan?"

"The company won't be a partnership, but there should be some business involved, since Uncle Li is in the supply chain business and he also helped me with the trademark registration."

Xu Jinhuan didn't mention the relationship between Li Gaoyuan and Chen Xingzhu, lest Chen Guiliang be displeased. "Of course, for safety's sake, we can't put all our eggs in one basket..."

"alright."

After chatting for a while, Chen Guiliang saw that he was indeed seriously considering it and not just acting on impulse, so he didn't try to persuade him any further. He said, "I'll go find someone to inquire first, and I'll let you know if there's any progress."

"Thank you uncle."

Xu Jinhuan expressed his sincere gratitude.

There was still no progress on this matter, and on Monday when I went to work, an uninvited guest showed up.

"Hello Mr. Xu, this is Lu Wei,"

During the lunch break, Xu Jinhuan had just finished a meeting and was about to call Chen Xingzhu and Xie Wanqing to go out for lunch together. Recently, Xie Wanqing had been staying at Jianqiaobo House, so their rotating duty shifts had been interrupted. He hadn't had any in-depth conversations with Chen Xingzhu for a long time, and eating together was basically their most routine interaction.

Before he could even speak, a call came in on his work phone, a Mate phone. Xu Jinhuan rarely rejected calls from this phone. After answering, he heard the person on the other end introduce themselves. They were clearly very nervous, their voices trembling slightly. "I'm the producer of 'Monkey King: Hero Is Back.' I... I heard that you were looking for our team, Mr. Xu?"

Xu Jinhuan was a little surprised, then smiled and replied, "Hello, I've been looking for someone who's looking for you recently."

Lu Wei on the other end of the phone became even more nervous: "I don't know what you need us for? Director Tian Xiaopeng and I are both here."

Xu Jinhuan asked, "Are you in the capital? Would it be convenient for us to have a meal together?"

"Convenient! Convenient!"

Xu Jinhuan had no choice but to say goodbye to Sister Xie and classmate Chen, and ten minutes later she met the two men in a nearby restaurant.

"Hello, Mr. Xu!"

Director Tian Xiaopeng is 40 years old this year, and producer Lu Wei is not much older, but when they met Xu Jinhuan, who is not yet 20 years old and not much older than their son, they acted as if the ages of the two sides had reversed, and were even more nervous and awkward.

There's nothing they can do; they're now in a desperate situation!
According to Lu Wei's later interviews, "Monkey King: Hero Is Back" took three years to make from 2011 to 2013, and only 37 seconds of effective footage were produced. During the entire creative period, the team's salary was only one-third of the industry average.

The project suffered five fatal funding crises throughout its entire run, especially in 2014 when banks withdrew their loans one after another. A Beijing-based fund, a Shenzhen venture capital firm, and Shisantai Security TV all withdrew their investments. To replenish the cash flow, director Tian Xiaopeng mortgaged his property to pay outsourced debts, producer Chen Jie mortgaged her family insurance policy to pay salaries, and executive director Guo Lei mortgaged his car to purchase rendering nodes...

During this period, when employees fell ill, they had to borrow money internally. In a studio near Xu Jinhuan's company, the "Monkey King: Hero Is Back" team used 80 second-hand computers for animation rendering, with an average of 12 crashes per day. There was even a tragedy when the entire service area burned down while rendering the Monkey King's lava armor. The team's work of 47 days and nights was wiped out in an instant...

For a mere 320 million yuan investment in Hengdian World Studios, the project relinquished 40% of its profit rights…

In this situation, the arrival of a genius young man who created a game like "Honor of Kings," backed by Tencent and with a net worth of hundreds of millions, is like the real Monkey King descending from the sky on auspicious clouds for the entire "Monkey King: Hero Is Back" team.

The entire team that created "Monkey King: Hero Is Back," which became a legend in later generations, were now just ordinary people trapped in a desperate situation, hoping that a great sage would appear and save them.

How can I not be nervous or excited? (End of Chapter)