Artists under the Rebirth of the Coal Boss

Chapter 229 The Fierce Dragon Crosses the River!
Hong Kong, Tsim Sha Tsui: Publicity and promotion coordination meeting for the film "Love in a Puff".

Director Peng Haoxiang explained the film's niche and art-house positioning, stating that the marketing and distribution will focus on the emotional entanglements of urban men and women.

The subsequent media promotion will also differ from that of large-scale commercial films. It will rely on internet dissemination and the creation of a social media atmosphere to ferment and generate word-of-mouth among art and culture youth.

Liang Qiyuan, who co-founded the film production company with director Peng Haoxiang and is currently serving as the film's producer, hesitated for a moment before saying:

"When posting information about this movie on your social media accounts, please be aware of the restrictions..."

"Because the script contains smoking scenes and profanity, I have spoken with the head of the Film, Television and Entertainment Affairs Administration. This film is very likely to be classified as a Category III film."

"The Film Censorship Regulations were just revised this year, and the Film and Television Administration is trying to make an example of someone!"

Upon hearing this, the atmosphere in the conference room immediately dropped several degrees, with only Lin Xingzhuo sitting on the edge chewing on a Jenny Cookie in a teddy bear tin can.

Sitting behind Lin Xingzhuo, Zhang Youqian asked him in a low voice, "Isn't Hong Kong's film management quite lax? Will being classified as Category III have a big impact?"

Lin Xingzhuo explained, "According to the Silver and Indecent Articles Control Ordinance promulgated in 1987."

"Promotional materials, posters, trailers, and billboards for Category III films must be submitted to the film censorship authority for approval before being publicly displayed, and can only be shown during specific time periods..."

"Furthermore, the newly revised Film Censorship Ordinance has added many Level III restrictions on film distribution, which is very detrimental to film promotion and distribution."

…………

Director Peng Haoxiang saw Lin Xingzhuo sitting on the edge, and this guy was indeed a policy expert, just like the rumors said.

I just didn't expect them to know so much about Hong Kong's film and television censorship mechanisms and policies...

Little did Peng Haoxiang know that this was the material Lin Xingzhuo had prepared in his previous life, thinking he was coming to Hong Kong for an exchange or business trip.

In the end, the trip didn't happen, and it turned into a miserable field investigation in various prisons across mainland China.

Click!

Peng Haoxiang lit a Marlboro and joked, "Our film should be the most innocent erotic film in Hong Kong film history."

"With restrictions on publicity and distribution in Hong Kong, we've shifted our focus to the mainland. The mainland market is booming right now, and many filmmakers have moved north."

When Prince Kee saw the mainland boy that Yu Lewen had mentioned to be careful of, who was arrogantly eating snacks and showing off his knowledge, it made him even more annoyed, as he was already in a bad mood.

Prince Ji looked at Lin Xingzhuo and said, "The mainland is so poor, how big is the market? Why invest so much in publicity?"

"I remember there was a report a while ago about the major smuggling case in Shenzhen on June 608th, where a group of smugglers were arrested. They said that tens of thousands of people had been smuggled into the country over the years to work illegally! Did these people have the money to buy tickets?"

Peng Haoxiang stated objectively, "No, I've checked the data. The total number of screens in mainland China has exceeded 4000, and the total box office for the year is expected to exceed 40 billion yuan!"

"Moreover, the average age of moviegoers is 19.5 years old, making them the youngest and most dynamic movie-going group in Asia. Our film's goal is..."

Prince Ji interrupted impatiently, saying, "40 billion? You believe what they say? The data from the mainland has always been fabricated!"

Yu Wenle chimed in, "That's right, Sanlih TV in Taibei broadcast a news report about the water inflating in Liaodong Province on the mainland. Officials produce the figures, and the figures produce the officials..."

Prince Ji said approvingly, "Ah Le is right! If the movie is released in mainland China, we'll need to hire voice actors, which will be another huge expense."

"Do you think we're making 'Red Cliff'? Should we contact Hollywood's marketing team again? Maybe get an English dubbing?"

Lin Xingzhu finished her crispy butter Jenny Bakery cookies, wiped her hands, and interjected:
"Actually, there's no need to hire voice actors."

“We can use subtitles while still using Cantonese.”

"According to the CEPA Supplement VI, which will come into effect next year."

"Cantonese films produced in Hong Kong have been reviewed and approved by the relevant authorities in mainland China and have been given standard Mandarin subtitles."

"The original audio can be distributed and screened in eastern Guangdong, western Guangdong, and Hainan Province, and the language will no longer be mandatory."

Peng Haoxiang was surprised by Lin Xingzhuo's good information network and said, "Xingzhuo's suggestion is excellent!"

Screenwriter Heiward Mak also said, "This is great! The Pearl River Delta region can directly play the original Cantonese audio, which will increase the market several times over!"

Prince Kee, somewhat embarrassed and angry, switched to argumentative mode, saying: "So what if it's the original audio? Do mainlanders even care about movies? You're talking to me about data, it's all fake! It's all inflated!"

"I went to the K-On! Yokohama concert last month, and I saw on Japanese TV that financial experts were saying that the Chinese consumer market is collapsing!"

Yu Wenle also said, "When I took on this role, I said it had to be authentically Hong Kong style!"

"Now they're hiring mainland actors and doing promotional work in mainland China, making it seem like a co-production. That's pointless..."

Prince Ji said, "You directors and screenwriters! All you do is talk about the mainland, the mainland, the mainland. I don't believe that everyone will starve to death if we leave the mainland!"

"Hong Kong films didn't have a mainland market before, but wasn't it still a golden age?!"

Lin Xingzhuo retorted, "In essence, Hong Kong is just a city with a population of over seven million."

“A city with a population of over seven million cannot maintain an independent system in the long term, regardless of its size, market, or resources.”

"As for building a long-term prosperous film and entertainment ecosystem, that's pure fantasy!"

"Just like you can't keep a whale in a small fish tank."

"The so-called golden age was a chance occurrence in a special era. It happened by chance, and it passed by chance."

"The adjustments of the times have brought everything back to its normal state."

"It's like someone winning the lottery; it's a coincidence."

"You've won once, that's enough."

"If you ask why you can't keep winning the lottery and keep winning forever, then you're an idiot!"

Lin Xingzhuo's eloquent speech was delivered in a deep, pleasant, and clear voice, exuding a strong masculine charm!
This powerful, majestic, and domineering style of language...

This reminded producer Liang Qiyuan of Zhang Jiping, who dubbed Chow Yun-fat's character in "A Better Tomorrow" and "The Killer".

…………

Prince Ji tried to refute several times, but was overwhelmed by the aura and couldn't get a word in edgewise.

His influence on the set was completely shattered by Lin Xingzhuo...

Lin Xingzhuo said, "In short, to win at the box office, we must strengthen our promotional efforts in the mainland market."

Prince Kee finally blurted out, "Ridiculous! We make movies, we pursue art! Why care so much about box office success or failure?"

Lin Xingzhuo didn't bother with formalities and said bluntly, "If you don't want to win, you can get lost!"

Prince Ji: "You!!"

…………

Power is a man's body, money is a hero's courage.

Lin Xingzhuo has now achieved financial freedom, and with the political resources of Tiger Group Coal Capital behind him, he is also one of only three people in the conglomerate who have the right to fire freely.

His words and actions exuded a majestic aura and boundless spirit!

If Prince Ji dares to act like some abstract, three-dimensional prince in front of him again...

Just shut him up, let the big truck driver take a backseat!

…………

Lin Xingzhuo unleashed a barrage of words at Prince Ji!
Everyone else in the film crew's meeting room muted their microphones.

The female lead, Yang Qianhua, looked at Lin Xingzhuo, who had an ordinary appearance but an amazing aura, and was secretly shocked.

So manly! So cool? Like a dragon crossing the river?!
(End of this chapter)