1994: Vegetable farmers strike back

Chapter 425 Listing
Xia Youche confirmed repeatedly that Heli Farm would soon have vegetables on the market, 70 tons a day.

Such rapid efficiency took him by surprise, but then filled him with delight.

That 10 million yuan investment was definitely worthwhile; we started generating income after just two months.

If Tongxingtai were to build its own vegetable market, two months might only be enough to rent and acquire the land. But by taking advantage of Chen Jiazhi's success, things would be different.

Producing vegetables not only means income for Heli Farm, but also provides Tongxingtai with a more stable source of goods.

Xia Youche inquired about the varieties of the 70 tons of vegetables before giving a rough estimate.

Chen Jiazhi instructed Xia Youche to communicate directly with Yi Dinggan; he was merely a messenger.

The vegetables supplied to Hong Kong will be shipped directly from the base to Hong Kong.

Xia Youche immediately contacted Yi Dinggan, and was overjoyed to learn that the variety was abundant.

Yi Dinggan said, "Boss Xia, Heli Farm will remain stable in terms of varieties, supply, and quality. It all depends on whether you can maintain a stable supply."

Xia Youche repeatedly said, "Definitely, definitely, I'm sure I can get a stable supply of goods in the long term."

He knew this was a reminder of the sudden reduction in Tongxingtai's purchases from Jiangxin vegetable market in the first half of the year.

Xia Youche thought to himself that Chen Jiazhi and Yi Dinggan were both petty and held grudges, remembering even the smallest things.

In the end, Xia Youche ordered 20 tons of various vegetables to warm up the market.

This accounts for nearly one-third of the output of Heli Farm.

Chen Jiazhi soon learned of the number, but didn't pay much attention to it, as it was expected.

He discussed some details with Chen Zhengxu and Li Cai before they each got into their busy phases.

The dormitories on the second floor were already being moved, and there was no place for Chen Jiazhi and Li Xiu to stay, so the two went to Yunshan to book a hotel.

Xu Wenxiang personally arranged rooms for the two of them, and Chen Jiazhi informed him of the recent situation of Heli Agriculture.

Xu Wenxiang paused, turned around and said, "President Chen's efficiency is as high as ever."

Chen Jiazhi said, "So much money has been invested in the land, so naturally we need to see a return soon."

Xu Wenxiang nodded, then became even more silent after comparing the investment in the hotel. It was hard to imagine that investing in a vegetable market would yield a faster return on investment than investing in a hotel.

An hour later, Huang Jianyuan also learned about this and called Chen Jiazhi to congratulate him.

Li Xiu said, "Jiazhi, these shareholders seem to be doing quite well."

"If it can help them make money, then of course I'll greet them with a smile."

Chen Jiazhi had already put his hand on Li Xiu's shoulder, and Li Xiu did not refuse, the two of them rarely had a moment alone.

For two or three days in a row, Kaopu Fresh was making preparations.

Chen Jiazhi stayed at the Huacheng distribution center to coordinate and allocate resources, listening to Wen Rong make phone calls to both new and old delivery customers every day.

Chen Zhengxu went to various cities to set up distribution centers and also visited the wholesalers he was cooperating with.

Li Cai is also promoting the launch of new dishes in the market, using a strategy very similar to Chen Jiazhi's a year ago, relying on his personal connections.

Nowadays, the God of Wealth is quite famous and knows many customers.

On September 29th, the weather was fine and sunny, and the vegetable harvesting at Heli Farm started in the morning.

To ensure quality, Yi Dinggan specially transferred a group of vegetable pickers from Jiangxin Vegetable Market to harvest the Chinese cabbage hearts.

Local workers start by harvesting vegetables such as bok choy, Shanghai bok choy, romaine lettuce, and lettuce.

From the very beginning of the vegetable harvest, Heli Village attracted the attention of many villagers.

Besides those working at the market, many villagers with leisurely lifestyles also went to the market, and many of them witnessed firsthand the changes in the land within two months.

From initial concerns about the land being arbitrarily altered to the rapid growth of vegetables, many doubts quietly disappeared.

"Old Guo, make sure the quality is up to standard."

Yi Dinggan couldn't stay at Heli Stadium forever, so he could only emphasize this to Guo Mancang.

Wearing a straw hat, Guo Mancang laughed and said, "I'd rather have lower production than have quality issues."

Watching Yi Dinggan head off to another field, Guo Mancang felt a pang of envy for him having such a good brother-in-law.

However, if he were in Yi Dinggan's position, he probably wouldn't have had much contact with the boss two or three years ago.

Yi Dinggan never looked down on his brother-in-law from beginning to end; on the contrary, he was always optimistic about his future. He certainly couldn't have done that.

Yi Dinggan rode his motorcycle to the second field in Paitan and worked all day.

After the vegetables had cooled down in the afternoon, he checked the packing and boxing of the vegetables to make sure that there were no problems with the goods that were shipped out.

Chen Jiazhi also opened the boxes and inspected the goods at the Jiangnan Market.

It's certainly not perfect, but it's good enough for the current situation. However, in Chen Jiazhi's eyes, there's still room for improvement.

Two years later, when major vegetable markets focus on domestic competition, this room for improvement will be very useful.

After checking two boxes and finding no problems, the stall started getting business again.

The stall is under some pressure today. We estimate that about 50 tons of vegetables will arrive, but they are all leafy greens.

Kaopu Fresh specializes in leafy greens, such as bok choy and Chinese kale, and has maintained a stable supply for a long time, accumulating many loyal customers.

After Li Cai "scanned his face", many old customers returned, and the delivery speed has always been fast.

Chen Jiazhi has always helped out at the stall. He rarely participates in selling vegetables now, but this business skill is ingrained in him and he can use it at any time.

However, there have been changes. Compared to before, he now prefers to think from the customer's perspective.

At the same time, he's not as efficient and clean as he used to be when selling vegetables; he now enjoys chatting with customers. He does this all evening, discussing prices and orders before asking about the customer's needs and the intended use of the vegetables.

Distribution, retail, delivery, personal use, grocery stores... each channel has its own business strategy and logic.

Chen Jiazhi also used this as an opportunity to examine the company's operating methods.

For small vegetable farmers, taking a gamble is a high-return opportunity, and the same is true for large vegetable markets; a single successful gamble can make them rich.

But in the long run, this is unhealthy.

Chen Jiazhi's past and present experiences have taught him that in this industry, stability is the key to longevity.

It's just that he was too outstanding in taking risks in the past few years, to the point that even turning a bicycle into a motorcycle is far from enough to describe his outstanding performance, which ultimately led to a very aggressive overall atmosphere in the company.

Fortunately, as the market expands, the pace of shifting from aggressive to stable strategies is accelerating.

The stalls were bustling from evening onwards, with one group leaving and another arriving, as if a constant stream of people were pouring into the wholesale market.

Chen Jiazhi originally wanted to go to the distribution center again, but he was so busy that he couldn't leave halfway through.

From sunset to late at night, and then until dawn breaks across the horizon, this long-distance run finally comes to an end.

"Return to zero~Return to zero~"

Li Cai kept pressing the calculator, quickly adding up the numbers until he got the final result.

"A total of 10.16 jin of vegetables, a little over 50 tons, is about what we expected."

The truck was still parked in the stall, with styrofoam boxes on it, but these were all vegetables to be sold today.

There are plenty of vegetables, and even at lunchtime, people stay to sell them. The market is large, so there are all kinds of customers.

Chen Jiazhi took the order and looked at it, then said, "Let's go back and have dinner first, get some rest, there are still a few tough battles ahead."

Li Xiu wasn't idle either; the distribution center was also very busy that night.

Jiazhi said she had a good memory and was good at remembering small details, so she stayed in the sorting workshop to help.

This is a meticulous job, requiring high precision in sorting quantities, orders, and delivery divisions.

The large number of people and the fact that we can only rely on manpower for the time being put to the test of physical strength and energy.

While having breakfast, Li Xiu told Chen Jiazhi about her experience that night. She said it was very tiring, but she was also very excited. Seeing all those orders made her feel like she had inexhaustible energy.

Chen Jiazhi laughed and said, "Why don't you try selling vegetables at a stall? Selling vegetables at a stall gives people a more exciting feeling."

Li Xiu smiled and said, "Okay, I'll go to the vegetable stall tonight."

After breakfast, Chen Jiazhi and Li Cai went to the office to coordinate today's shipping arrangements.

Chen Zhengxu is already making preparations.

Compared to the 50 tons of goods at the stall, the distribution center also processed a significant amount of goods.

Several cooperating vegetable wholesalers purchased 40 tons, and the catering industry distributed more than 20 tons, leaving 20 tons for Hong Kong.

That night, a total of 130 tons were sold, amounting to 260,000 jin (approximately 180 tons), generating an income of over 270,000 yuan.

The quantity of goods was large, but it gave everyone a feeling of spring rain creeping in with the wind at night, nourishing things silently.

With thorough preparation, even with a concentrated launch, there was no backlog; instead, the sales target was achieved naturally, as comforting as spring rain.

After compiling the statistics, Chen Jiazhi said, "Everything was done very well. Today, we can get the market to harvest more vegetables."

There is still a lot of unsold goods at Jiangxin Vegetable Market, Heli Vegetable Market, and Pengcun Base.

Chen Zhengxu had just finished a phone call with Ao Deliang when he said, "If the restrictions are lifted, I estimate that the daily output could immediately increase to more than 160 tons, or even 200 tons."

The estimated maximum output is 200 tons per day.

Chen Jiazhi said, "Judging from today's situation, if we work harder, selling 160 tons a day in the mainland and Hong Kong and Macao markets is not a problem."

As for any surplus, we can supplement it with exports; shipping a container every one or two days is quite easy.

After a pause, Chen Jiazhi added, "As long as there is demand in the domestic market, we can make concessions on exports at any time."

In addition to partnering with wholesalers, Kaopu Fresh has also established distribution centers or stations in various locations.

By leveraging a free giveaway strategy to penetrate the end-user market, a process that is slow and difficult to manage, but can genuinely increase sales and profits.

After discussing it for a while, they reported the market situation to the vegetable market.

Then came another day's schedule, with a significant increase in the market's delivery volume.

Ao Deliang, Qi Yongfeng, and Yi Dinggan seemed to have planned ahead, precisely targeting the National Day market trend.

While people enjoyed their three-day National Day holiday, the vegetable wholesale market was bustling with activity.

From the beginning to the end of the National Day holiday, Chen Jiazhi and Li Xiu were active in the market and distribution center.

Rest has become a luxury; sweat and shouts are the norm, and the rewards are gratifying.

The opening of Zengcheng Heli Vegetable Market did not hinder sales in the slightest. Even when the highest daily output reached 200 tons, all production capacity was still absorbed smoothly.

It's like a small stone thrown into a lake, only causing a tiny splash.

This also made Chen Jiazhi see the potential of domestic demand; for the entire Pearl River Delta, the market for leafy vegetables is still very large.

On a national scale, the market is even larger.

Therefore, when Liu Yunfan reported that a Southeast Asian client wanted to extend the payment period, Chen Jiazhi calmly refused.

(End of this chapter)