1994: Vegetable farmers strike back

Chapter 405 Naming
After deciding to invest, Xia Youche immediately felt a sense of relief.

The pent-up frustration of the past few days seemed to find an outlet, and I chatted with Chen Jiazhi in the office about the changing landscape of the Hong Kong market.

From the upgrade in packaging and transportation to the gradual rise in popularity of water mustard in Hong Kong.

The Yonglong Vegetable Market, which is suspected of selling vegetables from Jiangxin Vegetable Market, also inevitably brought up Tongxingtai's situation.

There was some information that Chen Jiazhi was unaware of. Through this exchange, he learned that Jiangxin Market had left a deep mark on Hong Kong.

"By the way, Mr. Chen, what should the new company be called for the new base?"

Seeing that Xia Youche was talking about the wholesale market, Huang Jianyuan steered the conversation back to the new project, saying, "Who cares about Tongxingtai's situation?"

Chen Jiazhi shook his head and said, "I haven't thought about it yet. Does President Huang have any ideas?"

Huang Jianyuan: "No, I just think we need to think it over carefully and not use a name like 'Reliable Fresh' which is a bit tacky."

Chen Jiazhi frowned. "Is Reliable Fresh Food vulgar?"

"Vulgar."

"..." Chen Jiazhi said, "Then do you think Jianlibao is vulgar?"

"Also vulgar."

"But this doesn't affect Jianlibao's sales. On the contrary, because it's down-to-earth, it might be more accepted by its consumer base."

Chen Jiazhi pondered for a moment and said, "Our customers need reliable vegetables and reliable service, and our employees also need to be reliable in their work."

Yi Dinggan muttered, "It's also possible that you don't want to admit that the name you chose is common."

"..."

Chen Jiazhi shrugged. "In that case, I'll leave the naming to you."

Xia Youche then chimed in, "Naming is something that should be taken seriously. I know a feng shui master; I'll ask him for advice later."

Huang Jianyuan also spread his hands like Chen Jiazhi, "See, I'm not the only one who thinks it's reliable and fresh."

And why include the word 'fresh'? It would be more appropriate to use it if the business wanted to be down-to-earth and reliable.

Take Congyu Vegetable Market, for example. Their company name is Congyu Vegetable Industry, which immediately tells you they deal in vegetables.

"Kaopu Fresh"—at first glance, how many people would guess it's a company that sells vegetables?

Chen Jiazhi clearly did not expect that everyone would have such a strong opinion about the name "Kaopu Fresh".

Indeed, this kind of naming is not popular nowadays.

He thought for a moment and then said, "At the time, we used the word 'fresh' mainly because the company might also be involved in categories such as fruits, meat, and aquatic products, and using 'fresh' would be more appropriate."

Now that I hear what you've said, there are some issues. Previously, "Kaopu Caiye" might have been a more suitable name, but from now on, we'll stick with "Kaopu Xiansheng."

Yi Dinggan asked in surprise, "What do you mean? Are you going to switch to other products now? Grow fruit or raise pigs?"

Huang Jianyuan looked at him with considerable surprise, realizing that the name 'Xiansheng' had this other meaning.

Besides vegetables, he had long had the idea of ​​making other categories of products, but the thought still excites him.

Chen Jiazhi shook his head: "I've never thought about growing fruit or raising pigs, but it will involve the distribution of some agricultural products."

Paitan and Zhengguo actually have many high-quality agricultural products, such as lychees and wampee, free-range chickens and kudzu root from Paitan, and villages that are good at growing winter melons.

In addition, the base in Zengcheng should also promote late-season Chinese cabbage. The quality requirements cannot be low from the beginning, so it is best to adopt a crop rotation planting method, with one season of rice in summer and two crops of late-season Chinese cabbage.

This may also involve the cultivation and sale of high-quality rice.

Chen Jiazhi's research trip to Zengcheng was not in vain; he was also making plans during his local inspection.

Yi Dinggan thought for a moment and hesitated, saying, "I can understand growing silk rice, but can selling chickens and fruits make money? If you don't make much money, it doesn't seem very meaningful, and it's a lot of work and effort. It's better to focus on growing vegetables."

Chen Jiazhi picked up the newspaper on the table and threw it to Yi Dinggan.

“Look at your photo above. Sometimes the meaning of doing these things is not entirely about making money.”

Yi Dinggan actually picked up the newspaper and looked at it. Being able to take a photo with such a high-ranking leader was one of the greatest honors of his life.

But then, remembering his position as the head of the poverty alleviation team, he suddenly nodded in understanding.

"I see. It's all thanks to your high level of understanding."

Huang Jianyuan and Xia Youche also realized that selling agricultural products would help alleviate poverty and win favor with the government.

“Moreover, these agricultural products can also make money if managed properly.” Chen Jiazhi asked, “Mr. Huang, if the free-range chickens from Paitan could be supplied to your restaurant, would you purchase such ingredients?”

"want."

Huang Jianyuan had seen the free-range chickens in Paitan and had also eaten Paitan roast chicken, which tasted much better than those raised in enclosures.

Chen Jiazhi smiled and said, "Many of Kaopu Fresh's delivery customers are high-end restaurants and hotels. If we can promote high-quality vegetables, it won't be difficult for us to try selling chickens. It's normal for high-quality ingredients to be a little more expensive, and that will generate profits, right?"

Yi Dinggan nodded. "Now that you mention it, it's definitely doable."

Huang Jianyuan praised, "It's not just about selling chickens; you can do it with any agricultural product in the future. No wonder it's named 'Reliable Fresh Life'."

Chen Jiazhi asked, "Looking at it now, is this name still considered common or not?"

Huang Jianyuan stroked his chin. "It's getting a little better."

"You'll get used to it if you read it aloud more often when you have free time. Take Jianlibao for example. You might think its name is tacky, but it's now one of the most well-known brands in the country."

Recently, news that Jianlibao plans to invest 10 billion yuan to build the Jianlibao Building in Huacheng has been widely circulated. As a well-known brand, people think it's reliable and acceptable.

However, we tried to avoid letting Mr. Chen participate in the naming of the new company.

After discussing the collaboration and chatting for a while, Chen Jiazhi arranged for them to have dinner and drinks. By the time Xia Youche and Huang Jianyuan were settled in, it was already 9 p.m. The two would return to Hong Kong together the next day.

Sitting in the car on the way home, Yi Dinggan brought up the matter of Xia Youche only getting 25% of the shares for 1000 million yuan, his words full of disbelief.

It's practically an open extortion attempt.

Feeling the night breeze, Chen Jiazhi teased, "So all that confidence you had during the day was just an act."

Yi Dinggan said, "I was indeed very confident at first, but I didn't expect you to have such high expectations for the Zengcheng base, which has put a lot of pressure on me now."

Chen Jiazhi joked, "It's okay, if I fail, I can go back to raising pigs, or I can grow lemons."

"I can't raise pigs, and I can't plant trees, all I can do is grow vegetables," Yi Dinggan said angrily. "I told you I was under a lot of pressure, and you said I would fail and looked down on my vegetable-growing skills, right?"

"Just kidding. If we, with our combined swords, fail, I'd rather punch a hole in the heavens."

"Tsk... You're the one who can brag!"

"Ha ha…"

While chatting, Chen Jiazhi recalled that in his previous life, after Yi Dinggan and his second sister returned to their hometown of Anyue to retire, they did whatever they could, such as raising fish, planting trees, raising rabbits, chickens, and ducks.

One year, he even contracted forty or fifty acres of land to grow lotus roots. However, the lotus root yield was dismal the first year. When Chen Jiazhi returned, he hadn't made any money and mocked Yi Dinggan, saying that he had spent his whole life growing vegetables but had failed because of lotus roots.

The following year, the lotus roots branched more underground and grew very well, with lotus flowers blooming everywhere. During that time, Yi Dinggan would call him every two days.

Once I was able to dig lotus roots, I specially drove over 200 kilometers to deliver them to him. The next day, I went home and happily dug and sold lotus roots.

This is a person who cares a lot about his reputation, especially after being criticized by Chen Jiazhi, he can hold a grudge for a long time.

Even for the sake of appearances, Chen Jiazhi believes he will do his best to make the Zengcheng base a success.

They would also work hard in side jobs such as selling chickens, ducks, and winter melons, to make some achievements in poverty alleviation, earn some money, or simply to have the opportunity to take another photo with Chen Guanye.

In fact, Chen Jiazhi also had this expectation.

After much deliberation, he realized that the only way for him to get closer to this circle was to demonstrate his own value.

Poverty alleviation is the best way.

Chen Guanye is the leader of the poverty alleviation team, responsible for poverty alleviation cooperation between Huacheng and Baise.

Since poverty alleviation is needed, the local industries must be lagging behind, and agriculture is the most basic industry, and agricultural products are the most basic products.

If you have products, you need to be able to sell them and get a good price for them.

Kaopu Fresh already has the foundation to do so, with high-end delivery channels, long-term involvement in wholesale markets, and connections with merchants dealing in various agricultural products.

If you really put your heart into this, you'll definitely achieve results, making money for yourself and helping farmers make money as well.

This is much better than simply donating money.

Huang Jianyuan knew that blood transfusions were not as effective as blood production, and Chen Guanye must have seen this long ago.

Perhaps this is why Chen Guanye invited him to the dinner party that night; it was like handing him a rope, which Chen Jiazhi chose to grab.

As for whether his efforts to befriend Chen Guanye would bring enough returns, Chen Jiazhi didn't think that much about it.

Because doing this has social value, won't lose money, and even has great potential.

For example, Zengcheng lychees were one of the main agricultural products for earning foreign exchange before the reform and opening up. They have always been well-known and have great development potential. Chen Jiazhi thought that being a middleman could make money.

Moreover, Xia Youche's willingness to invest money so readily demonstrates his influence over Chen Guanye, which also reflects his value.

...

As we entered May, the weather became increasingly hot and rainfall increased significantly.

Vegetable production at Jiangxin Vegetable Market and Pengcun Mustard Green Base has been significantly affected.

The difficulty of planting and management has increased, and covering and uncovering the film has become a daily task.

Fortunately, the cold storage facility prevented the vegetable receiving work from being significantly affected, and stable delivery was still maintained.

Qi Yongfeng hasn't returned yet, but Yi Dinggan has also made several trips to Zengcheng together.

The rice in Zengcheng has not yet been harvested, and it is not yet time to acquire land. During this period, it is necessary to improve personnel, funding, planning and other matters.

Even a flower-filled city needs a plan.

To this end, Chen Jiazhi also hired professionals to develop a detailed plan according to his requirements.

In addition to vegetable bases, the business also involves the sale of agricultural and sideline products such as lychees, silk rice, and free-range chickens.

It devoted considerable space to promoting industrial development and helping farmers increase their income.

These are also things that leaders like to see.

While writing the plan, Chen Jiazhi took the newly recruited Fang Shaohua to the Fanrong Vegetable Market to familiarize him with the export business to Japan.

When we arrived, most of the broccoli at the prosperous vegetable market had already been harvested. During this period, we were shipping 1 to 2 containers of goods to Japan almost every day.

One container of goods is worth 40 yuan.

In addition, leafy greens are also in high demand, with Taihang and Qingguo Co., Ltd. maintaining a frequency of shipping one or two containers every two to three days.

One container of goods is worth nearly 20 yuan.

With exports booming, it's no exaggeration to say that the prosperous vegetable market is making a fortune every day.

(End of this chapter)